lbk60ox 发表于 2024-7-29 11:36:23

独立站新手教程引流篇：怎么样投放Facebook宣传？


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Facebook<span style="color: black;">宣传</span>是独立站卖家推广引流的首选<span style="color: black;">途径</span>，虽然近两年Facebook<span style="color: black;">宣传</span><span style="color: black;">精细</span>度有所下降，但在尚未<span style="color: black;">显现</span>可替代平台以前，Facebook仍然是独立站卖家社交<span style="color: black;">媒介</span><span style="color: black;">宣传</span>投放的最佳平台。<span style="color: black;">那样</span><span style="color: black;">咱们</span>今天就<span style="color: black;">一块</span>来<span style="color: black;">认识</span>一下，Facebook<span style="color: black;">宣传</span>投放的<span style="color: black;">仔细</span><span style="color: black;">过程</span>吧！</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">创建Facebook<span style="color: black;">宣传</span>账户</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在创建Facebook<span style="color: black;">宣传</span>账户以前，卖家需要先做好以下准备：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、创建Facebook个人号：</strong>Facebook个人号在官网申请注册<span style="color: black;">就可</span>，Facebook个人号是用于创建公共主页和商务管理平台的，<span style="color: black;">因此</span><span style="color: black;">必定</span>要安全、稳定。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、创建商务管理平台：</strong>商务管理平台即Facebook Business Manager，简<span style="color: black;">叫作</span>Facebook BM。创建Facebook BM有两种方式，一种是自己创建，另一种则是<span style="color: black;">经过</span>代理商的OE链接申请，相对<span style="color: black;">来讲</span>，后者的成功率会更高<span style="color: black;">有些</span>。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/84ca884e7410405095d896f0fae54166~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722820067&amp;x-signature=NsxLalQkr4lpN9zCpBPNk2drM7A%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、创建公共主页：</strong>Facebook公共主页是投放<span style="color: black;">宣传</span>的发布和展示身份，需要<span style="color: black;">重视</span>的是，公用主页评分，不仅会影响<span style="color: black;">宣传</span>投放成本，<span style="color: black;">倘若</span>评分过低，还有可能会失去<span style="color: black;">宣传</span>投放权限。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">准备好<span style="color: black;">以上</span><span style="color: black;">关联</span>材料后，卖家就<span style="color: black;">能够</span>申请Facebook企业<span style="color: black;">宣传</span>账户了。企业<span style="color: black;">宣传</span>账户开设是需要找代理商的，<span style="color: black;">因此</span>卖家只需要准备好<span style="color: black;">关联</span>材料，<span style="color: black;">而后</span>提交给对方<span style="color: black;">就可</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>的小tips：卖家<span style="color: black;">亦</span><span style="color: black;">能够</span>自己申请个人号，但个人号用于打<span style="color: black;">宣传</span>是比较容易被封的。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">安装Facebook像素</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Facebook Pixel是获取用户<span style="color: black;">行径</span>数据最有效的工具之一，<span style="color: black;">因此呢</span>在投放<span style="color: black;">宣传</span>前，卖家还需要将其先安装好。这一步的<span style="color: black;">仔细</span>操作，卖家<span style="color: black;">能够</span>移步<span style="color: black;">咱们</span>的<span style="color: black;">帮忙</span>中心查看，或联系您的专属客服。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Facebook<span style="color: black;">宣传</span>投放</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Facebook<span style="color: black;">宣传</span>层级架构：<span style="color: black;">宣传</span>系列—<span style="color: black;">宣传</span>组—<span style="color: black;">宣传</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">选取</span><span style="color: black;">宣传</span><span style="color: black;">目的</span>：</strong>与Google<span style="color: black;">宣传</span><span style="color: black;">同样</span>，投放Facebook<span style="color: black;">宣传</span>的<span style="color: black;">第1</span>步，<span style="color: black;">便是</span><span style="color: black;">选取</span>投放<span style="color: black;">目的</span>。如果卖家的目的是为网站引入流量，<span style="color: black;">提高</span>品牌知名度，那就<span style="color: black;">能够</span><span style="color: black;">选取</span>以“品牌<span style="color: black;">认识</span>”为<span style="color: black;">目的</span>，但<span style="color: black;">倘若</span>卖家是想要订单，那就<span style="color: black;">意见</span>优先<span style="color: black;">选取</span>“行动转化”。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">填写<span style="color: black;">宣传</span>系列名<span style="color: black;">叫作</span>：</strong><span style="color: black;">宣传</span>系列名<span style="color: black;">叫作</span>是卖家后续寻找对应<span style="color: black;">宣传</span>分析数据的重要依据，<span style="color: black;">因此呢</span>卖家需要有一个清晰的命名规则。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">设置<span style="color: black;">宣传</span>系列预算：</strong><span style="color: black;">这儿</span>卖家<span style="color: black;">能够</span><span style="color: black;">选取</span>手动设置预算，<span style="color: black;">亦</span><span style="color: black;">能够</span>开启<span style="color: black;">宣传</span>系列预算优化（CBO），由系统来自动分配各组各<span style="color: black;">宣传</span>的预算。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>的小tips：卖家<span style="color: black;">能够</span>先自己测试，测试出效果比较好的<span style="color: black;">宣传</span>，再来跑CBO，效果会更加理想<span style="color: black;">有些</span>。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ecfb64cdfa6b47b5866b43445140184f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722820067&amp;x-signature=BfsGklRqfG0d1yvFddBjZ3aP0Io%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">创建<span style="color: black;">宣传</span>组：</strong>填写<span style="color: black;">宣传</span>组名<span style="color: black;">叫作</span>并设置<span style="color: black;">宣传</span><span style="color: black;">起始</span>和结束日期。创建受众方面，卖家<span style="color: black;">能够</span>对年纪、性别、语言进行设置，以缩小受众范围。这能够有效降低推广成本，<span style="color: black;">不外</span>这需要卖家对自己的<span style="color: black;">目的</span>受众有一个清晰的定位。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>的小tips：在版块设置时，<span style="color: black;">倘若</span>卖家要投放Instagram版块，记得<span style="color: black;">选取</span>Instagram账户主页哦~</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">选取</span><span style="color: black;">宣传</span>投放素材类型：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、<span style="color: black;">照片</span><span style="color: black;">宣传</span>：<span style="color: black;">经过</span>单一图像来宣传<span style="color: black;">制品</span>或服务，需要卖家准备一张<span style="color: black;">拥有</span>视觉吸引力的<span style="color: black;">照片</span>和有趣的<span style="color: black;">宣传</span>文字。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、视频<span style="color: black;">宣传</span>：最受欢迎的<span style="color: black;">宣传</span>格式之一，需要<span style="color: black;">重视</span>的是，视频<span style="color: black;">宣传</span>没点击的话是静音播放的，<span style="color: black;">因此</span>画面冲击感很重要。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、轮播<span style="color: black;">宣传</span>：可一次性展示多张<span style="color: black;">照片</span>和多段视频，适合多属性<span style="color: black;">制品</span>，或用于讲述品牌故事。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选取</span>好类型后，上传相对应的<span style="color: black;">宣传</span>素材，并添加<span style="color: black;">宣传</span>文案和链接，预览<span style="color: black;">宣传</span><span style="color: black;">检测</span>无误后，提交发布<span style="color: black;">就可</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上便是Facebook<span style="color: black;">宣传</span>投放的基本流程，<span style="color: black;">倘若</span>你存在疑问的话，<span style="color: black;">能够</span>私信<span style="color: black;">咱们</span><span style="color: black;">认识</span><span style="color: black;">更加多</span>哦！</p>




m5k1umn 发表于 2024-10-4 11:33:52

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nykek5i 发表于 2024-10-6 07:59:50

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nqkk58 发表于 2024-11-14 20:24:36

期待与你深入交流，共探知识的无穷魅力。
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