独立站新手入门问题全解｜必看干货
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你真正想要去做好独立站+facebook，<span style="color: black;">那样</span>下面整理这些关于新手<span style="color: black;">平常</span>的问题，可能会对你有所<span style="color: black;">帮忙</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Enjoying~</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Q：FB商城是什么？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A：FB商城分了两种，一个是<span style="color: black;">已然</span>做了很久了的FB店铺，<span style="color: black;">然则</span><span style="color: black;">不可</span>引流，另一个是今年刚推出的facebookshops。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Facebookshops<span style="color: black;">日前</span>只能有美国地区的营业执照<span style="color: black;">才可</span>下店。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">FB店铺是需要引流到店里<span style="color: black;">才可</span>进行转化的，<span style="color: black;">然则</span><span style="color: black;">不可</span>打<span style="color: black;">宣传</span>，<span style="color: black;">优良</span>是<span style="color: black;">不消</span>花<span style="color: black;">宣传</span>费，缺点<span style="color: black;">亦</span>是<span style="color: black;">不可</span>打<span style="color: black;">宣传</span>引流，只能以网红的形式打造个人IP吸粉，引流垂直类目的固定人群进入店铺消费，<span style="color: black;">然则</span>在国内想要打造这种国外FB网红号是很难的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Q：亚马逊和独立站能<span style="color: black;">一块</span>做吗?</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A：<span style="color: black;">能够</span>的。 亚马逊其实最推崇的是FBA，就像国内做京东自营，需要有品牌，把货发到亚马逊的仓库里，之后创建LISTING，而独立站测品只需要直接上架落地页，进行<span style="color: black;">宣传</span>投放，测试<span style="color: black;">制品</span>在欧美市场的反应度，基本上独立站反响好的<span style="color: black;">制品</span>在亚马逊<span style="color: black;">亦</span><span style="color: black;">能够</span>卖，<span style="color: black;">这般</span>测品完成之后再把货发到亚马逊仓库上架<span style="color: black;">营销</span>，整体<span style="color: black;">花费</span>都能节省下来了。就算是<span style="color: black;">制品</span>在亚马逊的表现<span style="color: black;">欠好</span>，<span style="color: black;">亦</span><span style="color: black;">能够</span>在亚马逊做库存移除计划由亚马逊配送，转换成独立站上的订单。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Q：客户加入购物车数据还<span style="color: black;">能够</span>，<span style="color: black;">然则</span>转化率<span style="color: black;">欠好</span>，应该怎么办？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A：做独立站牵扯到建站，选品，落地页优化，<span style="color: black;">宣传</span>投放，对受众与兴趣词的优化，<span style="color: black;">显现</span>这种问题<span style="color: black;">原由</span><span style="color: black;">非常多</span>，<span style="color: black;">详细</span><span style="color: black;">状况</span>需要<span style="color: black;">详细</span>的分析数据去做优化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Q：做shopify是怎么收款的？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A：收款<span style="color: black;">一般</span><span style="color: black;">运用</span>paypal收款，需要开一个企业账户，鉴于今年的<span style="color: black;">状况</span>需要用企业营业执照在paypal开通企业账号，国外消费者直接用自己的paypal付款到你的企业账号，国外paypal就像是国内支付宝<span style="color: black;">同样</span>普及率很高，之后<span style="color: black;">经过</span>结汇平台收款到自己的账户，相当于是帮你把国外的美金<span style="color: black;">根据</span>实时汇率结算，<span style="color: black;">通常</span>用空中云汇，相对<span style="color: black;">来讲</span>手续费比较便宜。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5、</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Q：做独立站<span style="color: black;">能够</span>找代投吗？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A：代投都是<span style="color: black;">宣传</span>的二级代理商，为了赚返点，不可能很用心地去投<span style="color: black;">宣传</span>，到头来网站是代建，<span style="color: black;">宣传</span><span style="color: black;">亦</span>是代投，你能做<span style="color: black;">制品</span>，别人<span style="color: black;">亦</span>能做，数据好了代投会拿着你花钱投的数据自己建站投放，就相当于你自己花钱养大了<span style="color: black;">孩儿</span>，<span style="color: black;">孩儿</span>刚懂事就被拐走了。<span style="color: black;">意见</span>找代投前<span style="color: black;">能够</span>看一下<span style="color: black;">她们</span><span style="color: black;">机构</span>的数据（ps：不<span style="color: black;">必定</span>会有）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6、</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Q：独立站+dropshipping模式？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A：dropshipping模式，一件代发，在速卖通是卖20美金，独立站可能卖到30-40美金，<span style="color: black;">而后</span>直接发货过去，赚取利润差。其实这种模式在14年就有了，之前是老外做的，后来国内的人<span style="color: black;">认识</span>到才做的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">7、</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Q：facebook同行业<span style="color: black;">宣传</span>都在跑<span style="color: black;">宣传</span>，竞争<span style="color: black;">是不是</span>很大？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A：做facebook需要有自己的选品思路和运营方式，<span style="color: black;">怎样</span>将自己的<span style="color: black;">宣传</span>脱颖而出，这就牵连到<span style="color: black;">宣传</span>运营和优化的问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">8、</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Q：做独立站前期投<span style="color: black;">宣传</span>，是不是很烧钱？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A：记住凡是烧钱的都是在做自己的品牌，可能会在谷歌投入<span style="color: black;">海量</span><span style="color: black;">宣传</span>，<span style="color: black;">另一</span>一种<span style="color: black;">状况</span>是不会投，投入了大量的资金<span style="color: black;">然则</span>还达不到很好的效果。<span style="color: black;">然则</span>普通玩家有普通玩家的玩法，不要拿<span style="color: black;">咱们</span>资金去玩品牌的路线就行。FB<span style="color: black;">便是</span>靠<span style="color: black;">宣传</span>盈利，它的<span style="color: black;">宣传</span>优化机制值得信任。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">9、</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Q：shopify对比其他建站工<span style="color: black;">拥有</span>什么<span style="color: black;">优良</span>？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A：Shopify是引领者，做了很久了，独立站火了之后<span style="color: black;">非常多</span>人就又<span style="color: black;">起始</span><span style="color: black;">研发</span>自己的建站工具，<span style="color: black;">她们</span>只是在仿shopify做的，与国外软件的兼容不是<span style="color: black;">尤其</span>好，<span style="color: black;">况且</span><span style="color: black;">关联</span>的资源不多。<span style="color: black;">此刻</span>的建站工具挺多，<span style="color: black;">按照</span>个人<span style="color: black;">选取</span>合适的就好。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">十、</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Q：独立站<span style="color: black;">能够</span>做COD吗？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A：独立站+COD货到付款，<span style="color: black;">此刻</span>这个模式基本上做不成，签收率极低，需要有很<span style="color: black;">靠谱</span>的物流商，<span style="color: black;">倘若</span><span style="color: black;">无</span>物流很难做，<span style="color: black;">况且</span>东南亚的客单价<span style="color: black;">亦</span>很低。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">11、</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Q：独立站站群模式还可做吗？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A：独立站店群模式是<span style="color: black;">由于</span>东南亚千展<span style="color: black;">花费</span>很低，但出单<span style="color: black;">亦</span>少，<span style="color: black;">此刻</span>基本上<span style="color: black;">已然</span>不做了，独立站精品垂直类目是打造自己的<span style="color: black;">制品</span>品牌，<span style="color: black;">更易</span>打造自己的客户群。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">12、</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Q：独立站有<span style="color: black;">无</span>监管？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A：独立站<span style="color: black;">不可</span>卖黑五类的违禁品，仿牌不要卖，独立站封<span style="color: black;">不碍事</span>，钱在payppal里面，<span style="color: black;">仅有</span>客户投诉率过高paypal才会封禁，如果新账户短期收款<span style="color: black;">太多</span><span style="color: black;">亦</span>会封禁。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">13、</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Q：独立站<span style="color: black;">无</span>流量，只能投<span style="color: black;">宣传</span>好做吗？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A：电商行业都是在玩流量，平台<span style="color: black;">挣钱</span><span style="color: black;">亦</span>是靠<span style="color: black;">宣传</span>费，<span style="color: black;">倘若</span><span style="color: black;">此刻</span>说免费流量爆单<span style="color: black;">基本</span>不可能，<span style="color: black;">必定</span>要烧<span style="color: black;">宣传</span>，<span style="color: black;">否则</span>平台服务器怎么摊平运营成本？免费的流量不会<span style="color: black;">特别有</span>效。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">14、</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Q：网站<span style="color: black;">那样</span>多，还有电商平台，客户<span style="color: black;">为何</span>会在我的独立站买东西？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A：国内的淘宝京东等平台<span style="color: black;">那样</span>多？<span style="color: black;">为何</span>还有人在抖音卖货？做独立站<span style="color: black;">亦</span>是如此，说白了其实<span style="color: black;">便是</span>冲动型消费，你的<span style="color: black;">宣传</span>够吸引，消费者产生了购买欲望。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">15、</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Q：亚马逊FBA，能<span style="color: black;">不可</span><span style="color: black;">经过</span>亚马逊发独立站的货？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A：亚马逊有一个库存移除的模式，<span style="color: black;">能够</span><span style="color: black;">经过</span>亚马逊配送到客户的<span style="color: black;">位置</span>，还能用ERP批量操作。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">16、</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Q：前期先做dropshipping还是垂直品类？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A：新手<span style="color: black;">意见</span>先做杂货铺，新手<span style="color: black;">针对</span><span style="color: black;">宣传</span>数据分析方面<span style="color: black;">无</span>经验，选品<span style="color: black;">无</span>经验和思路。做杂货铺是在梳理选品思路，但要记住<span style="color: black;">最后</span>目的是做垂直品类。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">17、</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Q：TIKTOK+独立站<span style="color: black;">能够</span>做吗？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A：完全<span style="color: black;">能够</span>，<span style="color: black;">然则</span><span style="color: black;">亦</span>有难度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">18、</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Q：做独立站的退货高吗？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A：独立站退货1%都不到，<span style="color: black;">倘若</span>是东南亚泰国，中东退单率超级高，欧美退单低，人比较有钱，素质较高。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">19、</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Q：paypal被封禁了，多大几率能找回来</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A：基本都能回来，<span style="color: black;">然则</span>要180天，按时发货。不要有客户投诉，Paypal只是一个第三方平台<strong style="color: blue;">。</strong></p>
回顾历史，我们不难发现：无数先辈用鲜血和生命铺就了中华民族复兴的康庄大道。 可以发布外链的网站 http://www.fok120.com/ 感谢你的精彩评论，带给我新的思考角度。 同意、说得对、没错、我也是这么想的等。
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