跨境独立站面试总结 |招聘&面试必看
<a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/8jP591jia8sbn2awumPiaTG52VQreEfDicVQ5Rubv7KOQewAh11lEINC1DJvIblOmpeej56u2q64Itu62TzicMou3g/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></a>隐姓埋名的生活，我试过出了这个面经之后，居然遇到有人面试我问我一模<span style="color: black;">同样</span>的问题......这是题外话，毕竟本来这分享是<span style="color: black;">我<span style="color: black;">按照</span><span style="color: black;">此刻</span>工作中的职责和<span style="color: black;">哪些</span>年我遇到过的面试和踩过的坑总结出来的。</span>独立站人员的综合素养<span style="color: black;">需求</span>比平台运营更高。<span style="color: black;">非常多</span>企业在招聘独立站人才都不<span style="color: black;">晓得</span>怎么提问求职者。<span style="color: black;">怎样</span><span style="color: black;">才可</span>既不被牵着鼻子走，又尽可能<span style="color: black;">评定</span>出<span style="color: black;">是不是</span>适合的人才。求职者去面试又应该做什么准备去接招来势汹汹的面试问答呢？<span style="color: black;">面试官部分</span><span style="color: black;"><span style="color: black;">重点</span>提醒<span style="color: black;">做为</span>招聘者要考察的要点，求职者部分<span style="color: black;">重点</span>是告诉你<span style="color: black;">怎样</span>回答更能让面试官满意。</span><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">01.</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">岗位：</span><span style="color: black;">独立站运营</span></strong></span></p><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">1.</span><span style="color: black;">你觉得独立站的运营<span style="color: black;">平常</span>工作有<span style="color: black;">那些</span>？</span></strong></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">面试官：<span style="color: black;">认识</span><span style="color: black;">区别</span><span style="color: black;">机构</span>运营的<span style="color: black;">平常</span>工作职责，并且<span style="color: black;">认识</span>该运营的知识面水平</p>求职者：<span style="color: black;">能够</span>流水账表达一个独立站运营的一天（真实繁杂实干型<span style="color: black;">触及</span>到网站内容编辑更新，网站内容审查，邮件营销，节假日促销活动等，CRM客户管理等等，<span style="color: black;">能够</span><span style="color: black;">按照</span>应聘<span style="color: black;">机构</span>的工作职责上面自己会的并且有做的去展开。<span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">2. 过往网站<span style="color: black;">营销</span>额是多少？ACOS多少？预算分配<span style="color: black;">规律</span>是什么？</span></strong></strong></span>面试官：考察以往打理的网站的<span style="color: black;">规律</span>，对数字的<span style="color: black;">敏锐</span>性。求职者：1.过往<span style="color: black;">营销</span>额高的，敞开回答，并且<span style="color: black;">能够</span>展示自己接手后业绩的<span style="color: black;">提高</span>成果。<span style="color: black;">营销</span>额<span style="color: black;">不足</span><span style="color: black;">美丽</span>的，<span style="color: black;">能够</span>从人员<span style="color: black;">方向</span>去说。让面试官<span style="color: black;">晓得</span>1个人做10W和5个人做10W的区别。<span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">3. 团队有多少人？一个独立站需要多少人员和职能分工？</span></strong></strong></span>面试官：考察管理（人和事）能力，过往业绩是多少人产出的成果，同行独立站人员架构配置。求职者<span style="color: black;">触及</span>的工作内容，<span style="color: black;">由于</span><span style="color: black;">区别</span><span style="color: black;">机构</span>的运营<span style="color: black;">需求</span>不<span style="color: black;">同样</span>，有的运营自己<span style="color: black;">亦</span>要投放。求职者：如实回答，并且<span style="color: black;">能够</span>说出自己理想认为的架构，以及自己的工作闪光点。<span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">4. 怎么应对<span style="color: black;">营销</span>额<span style="color: black;">无</span>达到预期？</span></strong></strong></span>面试官：考察运营人员的抗压能力以及应变能力求职者：<span style="color: black;">能够</span>从过往经历中抽取例子。<span style="color: black;">亦</span><span style="color: black;">能够</span>说一下假如遇到，自己会怎么从内因外因去分析，并且改进。<span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">5. </span></strong></strong></span><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"> 你是怎么找竟对的？你<span style="color: black;">晓得</span>行业的竟对有什么吗？</span></strong></strong></span>面试官：<span style="color: black;">倘若</span>是同品类的，考察了对市场的敏锐度，非同品类的，<span style="color: black;">亦</span><span style="color: black;">认识</span>一下，运营是怎么去挖掘竟对去分析竟对。求职者：面试前最好搜索一下求职<span style="color: black;">机构</span>的行业<span style="color: black;">状况</span>，<span style="color: black;">倘若</span>能提前亮出一份你对该行业的分析，你会惊艳了面试官，产品<span style="color: black;">研发</span>人员同理。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">02.</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">岗位：Facebook</span><span style="color: black;"><span style="color: black;">宣传</span>优化师</span></strong></span></p><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">1. 你之前投的品类是什么？</span></strong></strong></span>面试官：一方面考察品类和我司<span style="color: black;">关联</span>性，另一方面考察真实性。求职者：按<span style="color: black;">实质</span>回答<span style="color: black;">就可</span>。<span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">2. 你过往投放的ROI 是多少?</span></strong></strong></span>面试官：经典问题，<span style="color: black;">然则</span>参考性不会很大，<span style="color: black;">然则</span>还是要问一下，心里对行业标准有个底，ROI这个问题有宏观整体的，<span style="color: black;">亦</span>有微观的，<span style="color: black;">由于</span><span style="color: black;">能够</span>细化到时间维度，月，周，日，<span style="color: black;">区别</span><span style="color: black;">制品</span>，综合，<span style="color: black;">区别</span><span style="color: black;">途径</span>(facebook和<a style="color: black;">谷歌</a>) ，<span style="color: black;">因此</span>要问更细，更深，会<span style="color: black;">发掘</span><span style="color: black;">有些</span>问题，专业的人<span style="color: black;">通常</span>能问<span style="color: black;">或</span>回答得很<span style="color: black;">详细</span><span style="color: black;">特别有</span><span style="color: black;">规律</span>和条理——其实问这个问题的水平，就<span style="color: black;">能够</span>看出面试官水平，同理<span style="color: black;">亦</span><span style="color: black;">能够</span>看出应聘者水平。求职者：<span style="color: black;">由于</span>有月均<a style="color: black;">ROI</a>，最高ROI，还有行业<span style="color: black;">区别</span>的差别，正如上面说的。<span style="color: black;">因此</span>在<span style="color: black;">倘若</span><span style="color: black;">无</span><span style="color: black;">详细</span>问到，<span style="color: black;">能够</span><span style="color: black;">选取</span>自己最优异的一个回答。<span style="color: black;">然则</span>请不要把真实最高ROI说成自己的常态，要<span style="color: black;">否则</span>你给老板画了个大饼，一会儿失望更可怕，但<span style="color: black;">倘若</span>面试官精明（<span style="color: black;">例如</span>看过这篇<span style="color: black;">文案</span>），那还是<span style="color: black;">详细</span>回答提现自己专业性。<span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">3. 你在周末<span style="color: black;">或</span>下班时间<span style="color: black;">通常</span>会做什么呢？（潜台词：非办公时间会看<span style="color: black;">宣传</span>吗？）</span></strong></strong></span>面试官：一个合格的投手，或多或少都要牺牲一下私人时间，分秒都是钱，<span style="color: black;">倘若</span>回答完全不看的，基本pass掉。<span style="color: black;">因此</span>你的问题是问他非上班时间做什么。求职者：看，并且<span style="color: black;">能够</span>提及一下看的频率，顺便秀一下操作，让别人<span style="color: black;">晓得</span>你懂行。<span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">4. 日均<span style="color: black;">宣传</span>消耗多少呢？</span></strong></strong></span>面试官：考察投手经验，<span style="color: black;">一般</span><span style="color: black;">大众</span>都<span style="color: black;">爱好</span>大预算的，<span style="color: black;">然则</span>我觉得要从多维度去分析结合，例如在成熟的大<span style="color: black;">机构</span>日消耗，和0到1起步的日消耗，差别还是很<span style="color: black;">显著</span>的。这个只是一个参考维度，<span style="color: black;">然则</span>千万不要有花的钱越多约好的<span style="color: black;">心理</span>。求职者：如实回答<span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">5. <span style="color: black;">近期</span>FB有出什么新的政策动作吗？</span></strong></strong></span>面试官：<span style="color: black;">思虑</span>求职者有<span style="color: black;">无</span>关注<a style="color: black;">行业动态</a>求职者：例如操作界面的改变，还有<span style="color: black;">近期</span><span style="color: black;">大众</span>都关注的<a style="color: black;">ios问题</a>。<span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">6. 宏观和微观的<span style="color: black;">宣传</span>投放和优化策略</span></strong></strong></span>面试官：考察投手专业水准的一类问题（筛选出专业投手还是<span style="color: black;">通常</span>操作员），老司机都会打漏斗，打标签，定预算，关停策略，素材，<span style="color: black;">乃至</span>结合<span style="color: black;">制品</span>的营销思路和<span style="color: black;">制品</span>特性和内容来投放，而操作员都是只会基本操作批量试错碰运气，<span style="color: black;">尽可能</span>多问细节，让面试者说，<span style="color: black;">例如</span>说说之前某款<span style="color: black;">制品</span>的投放策略到<span style="color: black;">平常</span>操作，不要让求职者有机会蒙混过关。求职者：不<span style="color: black;">晓得</span>怎么回答赶紧补课，看出海笔记之前关于facebook和谷歌<span style="color: black;">宣传</span>的分享<span style="color: black;">文案</span>，哈哈。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">03.</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">岗位：<span style="color: black;">制品</span><span style="color: black;">研发</span></span></strong></span></p><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">1. 你是从什么维度去选品的？</span></strong></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">面试官：该问题<span style="color: black;">重点</span>考察<span style="color: black;">制品</span><span style="color: black;">研发</span>人员在<span style="color: black;">制品</span><span style="color: black;">研发</span>时的思路。</p>
求职者：不要慌，这个问题理论上<span style="color: black;">能够</span>从选品的swot分析<span style="color: black;">或</span>5W3H去展开<span style="color: black;">详细</span><span style="color: black;">能够</span>以<span style="color: black;">制品</span>例子拉出来展开。例如我选品一个<a style="color: black;">杯子</a>，是从什么<span style="color: black;">方向</span>。<span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">2. 你选品有用什么分析工具吗？</span></strong></strong></span>面试官：<span style="color: black;">做为</span>跨境电商从业 人员，谁还没几个工具，<span style="color: black;">倘若</span>不会用工具科学的进行核实，凭感觉选品的话，肯定是忽悠的。求职者：按<span style="color: black;">实质</span>回答<span style="color: black;">就可</span>，举例1-2个就好了，<span style="color: black;">例如</span>eComhunt, findniche，adspy等。<span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">3. 你<span style="color: black;">晓得</span>的货源采购<span style="color: black;">途径</span>有<span style="color: black;">那些</span>？</span></strong></strong></span>面试官：部分<span style="color: black;">机构</span><span style="color: black;">制品</span><span style="color: black;">研发</span>和采购是一个岗位，一个<span style="color: black;">研发</span>不仅需要有选品能力，<span style="color: black;">同期</span>需要<span style="color: black;">晓得</span>货源<span style="color: black;">途径</span>，<span style="color: black;">才可</span><span style="color: black;">研发</span>出物美价廉的<span style="color: black;">制品</span>。求职者：例如1688货源，实体店货源。讲个大体方向表现出是资深的就好了。<span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">4. 你认为独立站和平台选品有什么<span style="color: black;">区别</span>。</span></strong></strong></span>面试官：<span style="color: black;">倘若</span>求职者回答不清不楚，<span style="color: black;">能够</span>直接pass掉了。再怎么<span style="color: black;">亦</span>是有差别的，分析的维度<span style="color: black;">区别</span>求职者：小师妹此处只是简单抛砖引玉给<span style="color: black;">研发</span>兄弟姊妹们<span style="color: black;">有些</span>启发。<span style="color: black;">能够</span>从平台选品，<span style="color: black;">思虑</span>平台的规则， 那独立站呢？<span style="color: black;">思虑</span>的又是什么规则？<span style="color: black;">能够</span>从选品时就要<span style="color: black;">思虑</span>的竟对的调查<span style="color: black;">办法</span><span style="color: black;">区别</span>去展开。<span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">5. 过往<span style="color: black;">机构</span>是做铺货还是精品的<span style="color: black;">制品</span><span style="color: black;">研发</span>？</span></strong></strong></span>面试官：这问题和问亚马逊<span style="color: black;">制品</span><span style="color: black;">研发</span>类似，<span style="color: black;">然则</span><span style="color: black;">亦</span>是用来排除筛选，到底是想要数量型（操作员）选手还是<a style="color: black;">精品</a>选手。求职者：这个问题<span style="color: black;">亦</span>是<span style="color: black;">大众</span>的双向<span style="color: black;">选取</span>。如实回答<span style="color: black;">同期</span><span style="color: black;">亦</span><span style="color: black;">认识</span>一下这个<span style="color: black;">机构</span>的<span style="color: black;">研发</span>方向<span style="color: black;">是不是</span>和自己职业生涯<span style="color: black;">关联</span>。<span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">6. 你觉得运营和<span style="color: black;">研发</span>哪个重要？</span></strong></strong></span>面试官：妈妈和<span style="color: black;">妻子</span>掉下水的问题，这个问题<span style="color: black;">重点</span>考核人员的情商。求职者：此处答案<span style="color: black;">亦</span>是五花八门，小师妹讲一下，虽然有7分<span style="color: black;">制品</span>3分运营之说，<span style="color: black;">然则</span>在肯定自己<span style="color: black;">制品</span><span style="color: black;">研发</span>重要性的<span style="color: black;">同期</span>， <span style="color: black;">亦</span>要讲究团队的<span style="color: black;">协同</span>。<span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">7. <span style="color: black;">研发</span>过程中你遇到的最大困难是什么？</span></strong></strong></span>面试官：职业生涯肯定要有<span style="color: black;">有些</span>挫折，考核人员抗压能力，又能<span style="color: black;">认识</span>到同行们<span style="color: black;">亦</span>遇到的坑，引以为戒求职者：<span style="color: black;">能够</span>说一下<span style="color: black;">研发</span>过程中遇到<span style="color: black;">困难</span>，是怎么<span style="color: black;">处理</span>的经历。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">04.</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">岗位：客服人员</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">1. 你的英语面试官：其他外语水平<span style="color: black;">怎么样</span>?</span></strong></strong></span></p>面试官：客服的基本文字功底还是很重要，<span style="color: black;">机构</span><span style="color: black;">能够</span>拉出<span style="color: black;">机构</span>的<span style="color: black;">有些</span>售后邮件给求职者来个笔试。求职者：从容面对，真实回答。例如<span style="color: black;">得到</span>什么证书。面试前，复习一下商务英语等。<span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">2. 一天大概能处理多少封邮件？</span></strong></strong></span>面试官：<span style="color: black;">瞧瞧</span><span style="color: black;">是不是</span>满足贵司的售后业务量。求职者：回答自己的可承受范围之类的最大值。<span style="color: black;">亦</span><span style="color: black;">能够</span>举例过往经验。<span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">3. 你经常遇到的售后问题有<span style="color: black;">那些</span>？是怎么处理的？</span></strong></strong></span>面试官：洞察同行服务水平，以及学习应对<span style="color: black;">办法</span>。求职者：列举并<span style="color: black;">供给</span>处理，并表达出自己有良好的服务<span style="color: black;">认识</span>，<span style="color: black;">明显</span>售后端的重要性<span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">4. 你对自己的职业生涯怎么看？</span></strong></strong></span>面试官：是想晋升客服主管？还是只是想做跳板之后转岗？这个问题<span style="color: black;">能够</span>看出答案求职者：<span style="color: black;">能够</span>看<span style="color: black;">机构</span>的规模，<span style="color: black;">倘若</span>是1个人当客服的，你说要做个客服主管，可能会遥遥无期，<span style="color: black;">然则</span>你<span style="color: black;">能够</span>从福利<span style="color: black;">薪水</span>上，表达出自己的产出值得更好。<span style="color: black;">无</span>经验想入职跨境的，想从客服做起<span style="color: black;">期盼</span>能转岗者，<span style="color: black;">这里</span>处最好<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">显示</span>。<span style="color: black;">然则</span>无需说出，多<span style="color: black;">长期</span>就<span style="color: black;">必定</span>要转岗成功<span style="color: black;">否则</span>不做了，<span style="color: black;">这般</span>会让面试官为难。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">05.</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">通用万金油Q&A</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">1. 别人是<span style="color: black;">怎样</span>形容你的？</span></strong></strong></span></p>面试官：考察求职者的自我认知，还有性格。判断<span style="color: black;">是不是</span>容易团队可融入，并挖掘其缺点。求职者：千万别说和你面试表现完全不像的，<span style="color: black;">否则</span>觉得你很假。其他自由发挥。<span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">2. 你在跨境电商中最开心的事情？</span></strong></strong></span>面试官：拉近求职者距离，从对方回答看出性格以及从业的真实经历。求职者：例如<span style="color: black;">能够</span>分享自己业绩翻倍的瞬间，<span style="color: black;">处理</span>了什么业务<span style="color: black;">困难</span>。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">3. KPI考核和底薪提成机制</span></strong></strong></span></p>面试官：一方面<span style="color: black;">认识</span>面试者预期，另一方面<span style="color: black;">能够</span><span style="color: black;">经过</span>看出求职者过去工作的<span style="color: black;">机构</span>是否规范和职业化，从而<span style="color: black;">能够</span>看出求职者<span style="color: black;">是不是</span>足够职业化。求职者：按<span style="color: black;">实质</span>回答，但最好<span style="color: black;">规律</span>性比较强，有根有据。<strong style="color: blue;"><span style="color: black;">其实<span style="color: black;">自己</span>心法：我自问在面试人和被面试中最重要一点——</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">真诚</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">。</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">- end - </span></p>
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