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esc0rp 发表于 2024-7-29 10:41:45

一文读懂怎么样创建数据报告 | DW数智视野

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_gif/SrwKHF53Koic06zibPEUokYruLTtnuKZHia8icsguHicia5qAqjxuNibOgYyNn41dbw14PZ2dlK4icBQwJpuxx3XA6Hh6A/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/QcibqWcEM8ElcSjNPt0pXGHJibK7yicC6EGPNkXmd2W6sCvKbibkbhiat9dIOLialWoiaVRQNicheeEIooeUarPck5plPg/640?wx_fmt=png&amp;from=appmsg&amp;wxfrom=5&amp;tp=webp&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">收集和分析数据<span style="color: black;">能够</span><span style="color: black;">帮忙</span>专业人员跟踪和监控<span style="color: black;">机构</span>的<span style="color: black;">发展</span>和成功。如您所知，您的营销预算将有一半被白白花掉，但确定哪一半并<span style="color: black;">即时</span><span style="color: black;">调节</span>策略至关重要。据麦肯锡调研数据报告<span style="color: black;">能够</span>降低30%的营销成本。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">正如汽车的车速表<span style="color: black;">能够</span><span style="color: black;">表示</span>驾驶速度<span style="color: black;">同样</span>，配置良好的报告<span style="color: black;">能够</span><span style="color: black;">帮忙</span>确定品牌促销<span style="color: black;">是不是</span>成功以及营销<span style="color: black;">途径</span>的有效性，以<span style="color: black;">评定</span><span style="color: black;">是不是</span>有时间完成营销或收入计划。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在本文中，<span style="color: black;">咱们</span>将介绍什么是数据报告、<span style="color: black;">怎样</span>创建数据报告以及<span style="color: black;">能够</span><span style="color: black;">运用</span><span style="color: black;">那些</span>仪表板<span style="color: black;">做为</span>指南或模板。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">一 什么是数据报告</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">数据报告可<span style="color: black;">帮忙</span>跟踪业务<span style="color: black;">情况</span>并<span style="color: black;">评定</span>其绩效。这是从所有可用<span style="color: black;">源自</span>收集、合并和可视化原始数据的过程。大<span style="color: black;">都数</span><span style="color: black;">状况</span>下，它以表格、图表或图表的形式呈现。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一</span>：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在大<span style="color: black;">都数</span><span style="color: black;">状况</span>下，基于数据的记录仅<span style="color: black;">表示</span>历史数据，<span style="color: black;">因此呢</span>您会看到<span style="color: black;">没法</span>再更改的过去操作的<span style="color: black;">评定</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了正确<span style="color: black;">评定</span>品牌的<span style="color: black;">连续</span>表现，需要应用业务环境（例如您<span style="color: black;">机构</span>所在的行业和有利的市场）。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/QcibqWcEM8ElcSjNPt0pXGHJibK7yicC6EGbTNBXyeyasUReHIYMYSLboYPgueSlb2E7f7qZkaE48Ha0mahgtORQw/640?wx_fmt=png&amp;from=appmsg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">借助现代工具，<span style="color: black;">能够</span><span style="color: black;">评定</span>过去的事件、实时监控正在<span style="color: black;">出现</span>的事情，并<span style="color: black;">运用</span><span style="color: black;">设备</span>学习来预测客户的<span style="color: black;">将来</span><span style="color: black;">行径</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>需要收集所有可能的信息以<span style="color: black;">得到</span>业务问题的<span style="color: black;">详细</span>且经过验证的答案。使用数据分析，<span style="color: black;">能够</span><span style="color: black;">得到</span>强大的洞察力，检测错误或问题，并在<span style="color: black;">导致</span>重大损害之前修复它们。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">二 数据报告类型</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1. 绩效报告：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">绩效报告<span style="color: black;">针对</span><span style="color: black;">评定</span>企业在指<span style="color: black;">按时</span>间范围内的成就至关重要。它们封装了<span style="color: black;">营销</span>、收入和市场份额等关键指标 (KPI)，以<span style="color: black;">供给</span>业务绩效的全面视图。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">示例</strong>：季度业绩报告<span style="color: black;">能够</span>说明<span style="color: black;">机构</span>的<span style="color: black;">营销</span>数据、收入产生以及广告成本或支出，将 AOV 与 CAC 进行比较，从而使利益<span style="color: black;">关联</span>者能够<span style="color: black;">评定</span>该季度业务的健康<span style="color: black;">情况</span>和竞争地位。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2. 实时监控报告：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这些报告<span style="color: black;">经过</span>监控实时数据<span style="color: black;">供给</span>对正在进行的业务运营的即时洞察。它们能够快速响应运营变化，从而提<span style="color: black;">有效</span>率和有效性。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">示例</strong>：<span style="color: black;">表示</span>网站流量和转化的实时网站 KPI 仪表板<span style="color: black;">能够</span>立即洞察客户参与度和在线营销活动的有效性，从而在必要时促进<span style="color: black;">即时</span><span style="color: black;">调节</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.历史分析报告：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">历史分析报告有助于<span style="color: black;">评定</span>过去的行动和绩效，有助于更深入地<span style="color: black;">认识</span>趋势并做出明智的决策。企业<span style="color: black;">能够</span><span style="color: black;">经过</span>比较一段时期内的数据来确定增长模式和需要改进的<span style="color: black;">行业</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">示例：</strong>比较几年业绩的年度<span style="color: black;">营销</span>报告<span style="color: black;">能够</span><span style="color: black;">明显</span><span style="color: black;">营销</span>增长或下降的趋势，有助于确定成功的策略或需要改进的<span style="color: black;">行业</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4. 预测分析报告：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>采用统计技术和<span style="color: black;">设备</span>学习，预测分析报告分析当前或历史数据以预测<span style="color: black;">将来</span>事件。这种前瞻性的<span style="color: black;">办法</span>有助于更好的规划和准备。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">示例：</strong><span style="color: black;">按照</span>历史数据和行业趋势预测下一季度<span style="color: black;">营销</span>额的报告<span style="color: black;">能够</span><span style="color: black;">帮忙</span>库存规划和预算分配。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5.行业对标报告：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">基准测试报告将企业的绩效与行业标准或竞争对手进行比较，从而<span style="color: black;">供给</span>对企业在市场中地位的相对<span style="color: black;">认识</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">示例</strong>：将您的营销投资<span style="color: black;">报答</span>率与行业标准进行比较的报告<span style="color: black;">能够</span>揭示您的营销工作与更广泛的市场相比的<span style="color: black;">状况</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6. 问题检测报告：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这些报告旨在识别业务运营中的错误、问题或改进<span style="color: black;">行业</span>，<span style="color: black;">帮忙</span>维持流程的质量和效率。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">示例</strong>：识别生产过程瓶颈的报告<span style="color: black;">能够</span><span style="color: black;">帮忙</span>找到<span style="color: black;">加强</span>生产效率的<span style="color: black;">处理</span><span style="color: black;">方法</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">7. 见解和<span style="color: black;">意见</span>报告：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这些报告深入<span style="color: black;">科研</span>数据分析，为改善业务运营<span style="color: black;">供给</span>见解和<span style="color: black;">意见</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">示例</strong>：基于客户<span style="color: black;">行径</span>分析<span style="color: black;">意见</span>营销策略的报告<span style="color: black;">能够</span><span style="color: black;">帮忙</span>优化营销活动，以<span style="color: black;">加强</span>参与度和转化率。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">8. 可视化数据报告：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">可视化数据报告以图形、图表和表格等图形形式呈现数据，使利益<span style="color: black;">关联</span>者<span style="color: black;">更易</span>理解信息。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">示例</strong>：<span style="color: black;">表示</span>客户人口统计信息的可视化报告可以<span style="color: black;">帮忙</span>更好地<span style="color: black;">认识</span><span style="color: black;">目的</span>受众。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">9. 自动报告：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这些报告<span style="color: black;">触及</span>自动数据传输、准备和报告，以节省时间并<span style="color: black;">保证</span>准确性，从而使流程更加<span style="color: black;">有效</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">示例：</strong>自动生成并向利益<span style="color: black;">关联</span>者发送<span style="color: black;">表示</span>关键绩效指标的月度报告<span style="color: black;">能够</span>简化报告流程并让利益<span style="color: black;">关联</span>者随时<span style="color: black;">认识</span><span style="color: black;">状况</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">10. 自定义报告或临时报告</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">定制报告是<span style="color: black;">按照</span>特定的业务<span style="color: black;">需要</span>和问题定制的，<span style="color: black;">供给</span>与业务高度<span style="color: black;">关联</span>的定制见解。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">示例：</strong><span style="color: black;">运用</span>转换工具为自定义报告准备数据，并在 Looker Studio 中进行可视化<span style="color: black;">表示</span><span style="color: black;">区别</span>营销<span style="color: black;">途径</span>的有效性，有助于更有效地分配营销预算。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这些类型的数据报告<span style="color: black;">能够</span><span style="color: black;">帮忙</span>企业监控其绩效、<span style="color: black;">认识</span>历史趋势、<span style="color: black;">发掘</span>问题并为<span style="color: black;">将来</span>战略制定数据驱动的决策。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">三 <span style="color: black;">为何</span>数据报告对企业很重要</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因为</span><span style="color: black;">各样</span><span style="color: black;">原由</span>，数据报告<span style="color: black;">针对</span>企业至关重要，<span style="color: black;">由于</span>它有助于明智的决策和策略优化。以下几点阐明了数据报告对企业的重要性：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1. 知情决策：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">数据报告<span style="color: black;">供给</span>事实证据和见解，这<span style="color: black;">针对</span>做出明智的决策至关重要。<span style="color: black;">她们</span><span style="color: black;">帮忙</span><span style="color: black;">认识</span>当前形势，预测<span style="color: black;">将来</span>趋势，并做出推动业务发展的<span style="color: black;">选取</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2. 性能监控：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span><span style="color: black;">定时</span>数据报告，绩效监控<span style="color: black;">评定</span><span style="color: black;">区别</span><span style="color: black;">分部</span>的有效性，找出需要改进的<span style="color: black;">行业</span>。<span style="color: black;">同期</span>，数据驱动的见解<span style="color: black;">经过</span><span style="color: black;">明显</span><span style="color: black;">优良</span>和劣势来促进<span style="color: black;">连续</span>改进，从而<span style="color: black;">指点</span>重点工作以<span style="color: black;">得到</span>更好的结果。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3. 识别趋势和模式：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>分析一段时间内的数据，企业<span style="color: black;">能够</span>识别可用于<span style="color: black;">得到</span>竞争<span style="color: black;">优良</span>的模式和趋势。它还有助于<span style="color: black;">认识</span>市场动态和客户<span style="color: black;">行径</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4. 成本效益：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">数据报告<span style="color: black;">能够</span><span style="color: black;">帮忙</span>确定<span style="color: black;">能够</span>在不影响质量的<span style="color: black;">状况</span>下降低成本的<span style="color: black;">行业</span>。它还有助于优化资源配置以<span style="color: black;">得到</span>最佳<span style="color: black;">报答</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5. 清晰的沟通：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">数据报告为讨论<span style="color: black;">供给</span>清晰、事实的<span style="color: black;">基本</span>，从而促进组织内的沟通。它<span style="color: black;">保证</span><span style="color: black;">每一个</span>人在绩效、<span style="color: black;">目的</span>和策略方面都达成一致。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6. 合规与问责：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">准确的报告可<span style="color: black;">保证</span>业务符合法律、财务和运营<span style="color: black;">需求</span>。它还<span style="color: black;">经过</span>记录和审查绩效和结果来培养问责文化。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">7. 实时<span style="color: black;">处理</span>问题：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">实时数据报告<span style="color: black;">能够</span>立即识别问题。它有助于<span style="color: black;">处理</span><span style="color: black;">显现</span>的问题，防止问题升级。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">8. 衡量投资<span style="color: black;">报答</span>率（ROI）：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>精确的数据报告，企业<span style="color: black;">能够</span>衡量<span style="color: black;">各样</span>计划的投资<span style="color: black;">报答</span>率，<span style="color: black;">帮忙</span>证明投资的<span style="color: black;">恰当</span>性并确定<span style="color: black;">将来</span>支出的优先<span style="color: black;">次序</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">9. <span style="color: black;">加强</span>客户满意度：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">分析客户数据有助于<span style="color: black;">认识</span><span style="color: black;">她们</span>的<span style="color: black;">需要</span>、偏好和问题，从而有助于改进<span style="color: black;">制品</span>、服务和客户满意度。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">10. 竞争<span style="color: black;">优良</span>：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">持有</span>强大的数据报告系统<span style="color: black;">能够</span><span style="color: black;">供给</span>竞争<span style="color: black;">优良</span>，<span style="color: black;">由于</span>它有助于快速响应市场变化、优化策略并保持领先于竞争对手。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">11. <span style="color: black;">长时间</span>战略规划：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">数据报告<span style="color: black;">供给</span>有效的<span style="color: black;">长时间</span>战略规划所需的历史数据和当前见解。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>投资有效的数据报告，企业<span style="color: black;">能够</span><span style="color: black;">加强</span>运营效率，并为可<span style="color: black;">连续</span>增长和成功奠定<span style="color: black;">基本</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">四 创建数据报告时应遵循的 5 个<span style="color: black;">过程</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>分析数据，<span style="color: black;">咱们</span><span style="color: black;">能够</span>做出明智的决策并测试工作假设。<span style="color: black;">能够</span>指定<span style="color: black;">机构</span>的资源去向、取得了<span style="color: black;">那些</span><span style="color: black;">发展</span>以及<span style="color: black;">机构</span>最应该关注的是什么。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">想<span style="color: black;">晓得</span><span style="color: black;">怎样</span>撰写数据分析报告吗？让<span style="color: black;">咱们</span><span style="color: black;">瞧瞧</span>需要采取<span style="color: black;">那些</span><span style="color: black;">过程</span>来创建完美适合您<span style="color: black;">机构</span>的数据报告：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第 1 步：确定报告的目的</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">确定报告的<span style="color: black;">重点</span><span style="color: black;">目的</span>及其需要回答的<span style="color: black;">详细</span>问题。<span style="color: black;">区别</span>的利益<span style="color: black;">关联</span>者需要<span style="color: black;">区别</span>的见解，<span style="color: black;">因此呢</span>请<span style="color: black;">保证</span>报告经过量身定制，以<span style="color: black;">处理</span><span style="color: black;">目的</span>受众的担忧。避免仪表板上<span style="color: black;">显现</span><span style="color: black;">太多</span>的问题，这可能会分散焦点。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第 2 步：定义指标和数据源</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选取</span>将在报告中监控和分析的关键指标。确定将<span style="color: black;">供给</span>必要信息的数据源。<span style="color: black;">保证</span>这些指标和数据源与之前确定的问题一致并且与<span style="color: black;">目的</span>受众<span style="color: black;">关联</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第 3 步：<span style="color: black;">保证</span>准确的数据收集</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">创立</span>流程以<span style="color: black;">保证</span>准确且一致地收集数据。这可能<span style="color: black;">触及</span>设置自动数据收集系统或验证数据收集<span style="color: black;">办法</span>。定制归因模型以满足您的业务<span style="color: black;">需要</span>，<span style="color: black;">保证</span>它反映您组织的运营现实。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第 4 步：设计和构建报告</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">设计报告布局并决定最能传达信息的可视化格式（例如图形、表格和图表）。<span style="color: black;">保证</span>报告清晰易懂，并且可视化准确回答指定的问题。利用现代数据报告工具创建结构良好且易于解释的报告。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第 5 步：<span style="color: black;">创立</span>监控和更新频率</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">确定报告的更新和审核频率 - 每日、每周、每月或实时。<span style="color: black;">创立</span><span style="color: black;">定时</span>监控和更新报告的系统，以反映最新数据。<span style="color: black;">保证</span><span style="color: black;">拥有</span>按指定参数过滤信息的功能，以便在需要时进行更精细的分析。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这些<span style="color: black;">过程</span>形<span style="color: black;">成为了</span>创建全面且富有洞察力的数据报告的结构化<span style="color: black;">办法</span>。<span style="color: black;">经过</span>遵循这些<span style="color: black;">过程</span>，您将能够生成<span style="color: black;">供给</span>有价值见解的报告，<span style="color: black;">帮忙</span>做出明智的决策，并有效地将资源引导到<span style="color: black;">机构</span>的优先<span style="color: black;">行业</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">五 有效数据报告的最佳实践</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有效的数据报告是以清晰、简单的方式共享数据信息，以便人们能够做出正确的决策。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">简单是关键：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">专注于与业务<span style="color: black;">目的</span><span style="color: black;">关联</span>的核心指标，以避免信息过载。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">运用</span> ThoughtSpot 等工具进行深入分析，<span style="color: black;">准许</span>用户<span style="color: black;">按照</span>需要进一步探索。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">视觉表现：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">运用</span>图表、图形和交互式可视化来简要传达<span style="color: black;">繁杂</span>的数据。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span>集成能力、易用性和<span style="color: black;">需求</span><span style="color: black;">选取</span>数据报告工具。<span style="color: black;">仅有</span><span style="color: black;">运用</span>正确的工具，<span style="color: black;">繁杂</span>的数据<span style="color: black;">才可</span>分解为可理解、可操作的见解。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">上下文清晰度：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">清晰地概述数据收集背景，以<span style="color: black;">保证</span>准确的解释和可操作的见解。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">利用 Sage 和 GPT 等工具进行自然语言叙述，<span style="color: black;">加强</span>利益<span style="color: black;">关联</span>者的理解和协调。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">全面一致性：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">保持一致的数据质量指标、<span style="color: black;">源自</span>和报告周期，以<span style="color: black;">供给</span><span style="color: black;">靠谱</span>的报告。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">创立</span>云数据平台<span style="color: black;">做为</span>单一事实<span style="color: black;">源自</span>，以消除数据差异。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">遵循</span>利益<span style="color: black;">关联</span>者的反馈：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">创立</span>清晰的报告流程并<span style="color: black;">保证</span>利益<span style="color: black;">关联</span>者充分<span style="color: black;">认识</span><span style="color: black;">状况</span>以防止误解。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">让利益<span style="color: black;">关联</span>者参与反馈循环，以<span style="color: black;">连续</span>改进报告流程。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">合规性和记录<span style="color: black;">保留</span>：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">遵守法律和组织的数据隐私、安全和文档标准。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">清楚地记录<span style="color: black;">办法</span>、数据源以及透明度和可审计性的假设。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这些指南将简化数据报告实践，<span style="color: black;">保证</span>清晰度、准确性和有效性，这<span style="color: black;">针对</span>组织内的明智决策和<span style="color: black;">有效</span>沟通至关重要。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">六 数据报告示例和模板</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">正如<span style="color: black;">咱们</span>上面<span style="color: black;">说到</span>的，即使在同一行业内，<span style="color: black;">每一个</span>企业都有<span style="color: black;">区别</span>的<span style="color: black;">需求</span>。<span style="color: black;">倘若</span>您想满足任何询问，请提前<span style="color: black;">思虑</span>营销分析系统。您<span style="color: black;">能够</span><span style="color: black;">起始</span><span style="color: black;">按照</span>需要的频率（按需、每日、每月或每年一次）以及<span style="color: black;">那些</span><span style="color: black;">分部</span>或专家需要它们（某些指标<span style="color: black;">针对</span> PPC 专家至关重要，而完全<span style="color: black;">区别</span>的指标<span style="color: black;">针对</span> PPC 专家至关重要）来构建必要的报告。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以下是可能对您COO有用的数据报告。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当需要<span style="color: black;">评定</span>绩效并实时监控 KPI 时，需要一份总体报告。例如， BI 的CMO 仪表板<span style="color: black;">表示</span>了所有营销<span style="color: black;">途径</span>、流量、<span style="color: black;">宣传</span>平台、网站用户<span style="color: black;">行径</span>指标、归因模型和<span style="color: black;">机构</span>增长的绩效。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/QcibqWcEM8ElcSjNPt0pXGHJibK7yicC6EGWmB6svLvQpkvAcRzZe3F8NGmxO4AIuYuICk9xYQqNRAzQ8gZAVXJVg/640?wx_fmt=png&amp;from=appmsg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总体报告<span style="color: black;">亦</span>积极用于月度、年度或任何其他摘要。例如， BI 中的这个<span style="color: black;">表示</span>了网站性能的有效性。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/QcibqWcEM8ElcSjNPt0pXGHJibK7yicC6EGAnu0NMhMibicibzfibp7hGXTP24CDzSL3QJauDRDIW5HHc9YLsgnZOEE9g/640?wx_fmt=png&amp;from=appmsg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">让<span style="color: black;">咱们</span>看<span style="color: black;">有些</span>数据报告示例。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.首席营销官仪表板模板</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/QcibqWcEM8ElcSjNPt0pXGHJibK7yicC6EGib6paicEeN3F1DUs7ibm8EqZTeIAIRs1MCwF1KV5ic6tWADicJWzGS6cyicQ/640?wx_fmt=png&amp;from=appmsg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站流量是多<span style="color: black;">途径</span>的。无论是 Facebook <span style="color: black;">宣传</span>、Google <span style="color: black;">宣传</span>、搜索引擎优化 (SEO) 还是<span style="color: black;">举荐</span>，<span style="color: black;">做为</span>营销领导者，您需要<span style="color: black;">认识</span>您的数字营销工作<span style="color: black;">是不是</span><span style="color: black;">得到</span><span style="color: black;">报答</span>并产生所需的投资<span style="color: black;">报答</span>率。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/QcibqWcEM8ElcSjNPt0pXGHJibK7yicC6EGhDoKh3ibkG4wibia6bESqDYVia65DIXpBjeRGyTOZxsGHMke2ibdIj6H5ibg/640?wx_fmt=png&amp;from=appmsg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">此仪表板<span style="color: black;">能够</span>回答下列问题：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那些</span><span style="color: black;">途径</span>为<span style="color: black;">咱们</span>的网站带来了最多的流量或<span style="color: black;">营销</span>额？随着时间的推移，这种<span style="color: black;">状况</span><span style="color: black;">出现</span>了<span style="color: black;">怎么样</span>的变化？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每一个</span><span style="color: black;">宣传</span>平台、<span style="color: black;">宣传</span>系列或关键字的投资<span style="color: black;">报答</span>率 (ROI) 是多少？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每一个</span>流量<span style="color: black;">源自</span>的转化率是多少？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">所有平台上效果最好的<span style="color: black;">宣传</span>是什么？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我从我的<span style="color: black;">宣传</span>系列中<span style="color: black;">得到</span>了多少转化？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我的<span style="color: black;">宣传</span>支出是多少？按时期、平台或活动细分；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每一个</span><span style="color: black;">宣传</span>的每次点击<span style="color: black;">花费</span> (CPC) 和每次订单<span style="color: black;">花费</span> (CPO) 是多少？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">人们<span style="color: black;">运用</span><span style="color: black;">那些</span>关键字来<span style="color: black;">增多</span>您网站的流量？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以及<span style="color: black;">更加多</span>…</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/QcibqWcEM8ElcSjNPt0pXGHJibK7yicC6EGomJJlWxCZ26Hq9cFliaibUGy5Pz7WtodsHR7nKYzticd24fTpH8rAp77w/640?wx_fmt=png&amp;from=appmsg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2. PPC报告模板</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">创建按点击付费 (PPC) 报告<span style="color: black;">针对</span>审查<span style="color: black;">宣传</span>活动的效果和制定数据驱动的决策至关重要。一份好的PPC 报告应该清晰、简洁，并<span style="color: black;">供给</span>可采取行动的见解。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/QcibqWcEM8ElcSjNPt0pXGHJibK7yicC6EGPUibbhW1xMCfezYT2xFshpb1ViaBYMXsc6LldG1nOwRIRExCsB3EGIqA/640?wx_fmt=png&amp;from=appmsg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">此模板涵盖的内容：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>活动效果概览：（点击次数、展示次数、点击率、每次点击<span style="color: black;">花费</span>、支出、转化率、每次转化<span style="color: black;">花费</span>、转化次数）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">绩效比较（前期、<span style="color: black;">区别</span>活动）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关键词表现：（表现最佳的关键词、需要改进的关键词、新的关键词机会）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>效果（效果最佳的<span style="color: black;">宣传</span>、需要改进的<span style="color: black;">宣传</span>）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">受众人口统计（年龄、性别、位置、设备）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">地理表现</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">按设备类型划分的性能</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">预算分析（预算利用、预算<span style="color: black;">意见</span>）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3. Google Analytics 4 &amp; 付费<span style="color: black;">途径</span>报告模板</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在一个Google Looker Studio 仪表板上清晰地概览和分析您的 Facebook、Instagram、LinkedIn、Google Ads、TikTok <span style="color: black;">宣传</span>、Twitter <span style="color: black;">宣传</span>活动和 Google Analytics 4 事件。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4. Google Merchandise Store电子商务报告</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">该电子商务报告<span style="color: black;">一般</span><span style="color: black;">包括</span><span style="color: black;">针对</span>了解 Google Merchandise Store 在线零售业绩至关重要的指标。它将<span style="color: black;">供给</span><span style="color: black;">相关</span><span style="color: black;">营销</span>数据、网站<span style="color: black;">拜访</span>者<span style="color: black;">行径</span>和转化率的见解。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">此模板涵盖的内容：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">概述（<span style="color: black;">重点</span><span style="color: black;">发掘</span>摘要）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总收入和收入明细（按<span style="color: black;">制品</span>类别、地区等）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">流量概况（<span style="color: black;">拜访</span>量、页面浏览量等）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">转化率分析</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">客户<span style="color: black;">行径</span>分析（新客户与回头客等）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>表现（<span style="color: black;">营销</span>、退款等）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5. 网站性能效报告</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">此网站性能报告概述了网站的整体性能，<span style="color: black;">包含</span>速度、正常运行时间、用户参与度等。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">此模板涵盖的内容：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">概述（<span style="color: black;">重点</span><span style="color: black;">发掘</span>摘要）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">流量分析（<span style="color: black;">拜访</span>量、独立访客、页面浏览量）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">参与度指标（跳出率、平均会话<span style="color: black;">连续</span>时间）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">技术性能指标（页面加载时间、正常运行时间）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">转化指标（转化率、<span style="color: black;">目的</span>完成<span style="color: black;">状况</span>）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6.SEO报告模板</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO报告重点关注网站在有机搜索中的表现。它涵盖关键词排名、反向链接配置文件和有机流量指标。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">此模板涵盖的内容：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">概述（<span style="color: black;">重点</span><span style="color: black;">发掘</span>摘要）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关键词排名（关键词表现、可见度等）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有机流量分析（流量、参与度指标）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">反向链接配置文件（新的反向链接、丢失的反向链接、域权限）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">页面搜索引擎优化分析（元标签、标题结构、移动优化）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">7.自然流量模板</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这份报告深入探讨了自然流量获取的绩效，重点关注自然搜索的流量、<span style="color: black;">行径</span>和转化等指标。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">此模板涵盖的内容：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">概述（<span style="color: black;">重点</span><span style="color: black;">发掘</span>摘要）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">流量（会话、用户、自然搜索的新用户）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">参与度指标（跳出率、每次会话页数、平均会话<span style="color: black;">连续</span>时间）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">转化分析（<span style="color: black;">目的</span>完成<span style="color: black;">状况</span>、转化率）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">登陆页面性能（有机搜索中表现最好的页面）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关键字效果（推动自然流量的热门关键字）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这些大纲<span style="color: black;">供给</span>了在每份报告中呈现重要信息的结构化方式，以<span style="color: black;">帮忙</span>利益<span style="color: black;">关联</span>者<span style="color: black;">认识</span><span style="color: black;">每一个</span><span style="color: black;">行业</span>的绩效并相应地做出明智的决策。报告中的<span style="color: black;">每一个</span>部分都<span style="color: black;">能够</span><span style="color: black;">运用</span>图形、图表和表格进行可视化，以便更清晰地理解。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">七 <span style="color: black;">怎样</span>改进数据报告</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">正确、<span style="color: black;">即时</span>的报告<span style="color: black;">针对</span>企业的的成功决策至关重要。<span style="color: black;">因此呢</span>，重要的是不仅要<span style="color: black;">选取</span>最适合业务<span style="color: black;">需要</span>的工具，还要<span style="color: black;">保证</span>所有感兴趣的同事都<span style="color: black;">能够</span><span style="color: black;">拜访</span>它并<span style="color: black;">运用</span>它。毕竟，为了在<span style="color: black;">持续</span>变化的市场中保持领先地位，需要<span style="color: black;">运用</span>所有可用信息。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">改进数据报告有两种<span style="color: black;">平常</span><span style="color: black;">办法</span>：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从手动报告转向自动报告。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">将静态报告转为实时报告。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这一切都取决于<span style="color: black;">运用</span>基于云的现代<span style="color: black;">商场</span>智能工具，这些工具足够灵活，<span style="color: black;">能够</span><span style="color: black;">评定</span>和可视化<span style="color: black;">繁杂</span>的数据。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">转载自：&nbsp;&nbsp;</span><span style="color: black;">数据驱动智能</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">------End&nbsp;------</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">点击专家姓名，查看最新观点：</span></p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">‍</span><a style="color: black;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></a><a style="color: black;"><span style="color: black;">‍</span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><strong style="color: blue;">数字丝路</strong></span></a></p><a style="color: black;"><span style="color: black;">一带一路，共创辉煌</span></a>

4zhvml8 发表于 2024-10-1 15:49:32

我完全赞同你的观点，思考很有深度。

wrjc1hod 发表于 2024-10-6 23:39:49

“板凳”（第三个回帖的人）‌

m5k1umn 发表于 2024-10-14 09:19:55

外贸B2B平台有哪些？

qzmjef 发表于 前天 17:51

论坛是一个舞台，让我们在这里尽情的释放自己。

查看完整版本: 一文读懂怎么样创建数据报告 | DW数智视野