6257rv7 发表于 2024-7-29 09:26:58

独立站发货怎么办？看这一篇就够啦！


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/BqicjVYd1eCp6wclZwbR5UNF3XRrvOgFibHWxJR5DxnQEG8hAE8Lib7vmsjtQJqbYsaVAFzs9FqT7XhaEHe2Sxejg/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">始终</span><span style="color: black;">败兴</span>，SHOPLINE物流的知乎账号总能收到<span style="color: black;">非常多</span>关于独立站物流的提问邀请，</span><span style="color: black;"><span style="color: black;">包含</span>但不限于：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">建了独立站，怎么发货？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我的这个<span style="color: black;">制品</span><span style="color: black;">能够</span>发物流吗？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">跨境物流怎么收费？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">海外仓是什么？<span style="color: black;">运用</span>海外仓怎么计费？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">国际快递跟专线物流有什么区别？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎么<span style="color: black;">选取</span>一家<span style="color: black;">可靠</span>的国际物流<span style="color: black;">机构</span>？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">……</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">诸如此类。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近些年跨境电商日趋白热化，越来越多的玩家投身出海大业，其中不乏<span style="color: black;">非常多</span>初次入行的中小卖家，一边学习，一边摸索着独立站以及各平台的玩法。这其中，搞清楚跨境物流运转的原理，就<span style="color: black;">作为</span>卖家们首要任务。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天<span style="color: black;">咱们</span>就来聊聊独立站发货<span style="color: black;">哪些</span>事，手把手教独立站新玩家快速起步，搞定物流问题！</span></p><span style="color: black;"><strong style="color: blue;">0</strong><strong style="color: blue;">1</strong></span><span style="color: black;"><strong style="color: blue;">我做的这个品能发吗？</strong></span><img src="https://mmbiz.qpic.cn/sz_mmbiz_gif/BqicjVYd1eCo5oUYLPSjos7REBJzSHic22CGSy72kZw3Y8fRcdPmcp9ViapRHibV0K2cFHsH9sVgEpicDSnicxqUC5aA/640?wx_fmt=gif&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">跟国内快递<span style="color: black;">同样</span>，国际物流<span style="color: black;">亦</span>分能寄的、有<span style="color: black;">要求</span>才能寄的和<span style="color: black;">不可</span>寄的，<span style="color: black;">因此</span>在前期选品以及<span style="color: black;">制品</span><span style="color: black;">研发</span>之前，<span style="color: black;">咱们</span>就需要预先<span style="color: black;">思虑</span>物流的问题，针对<span style="color: black;">有些</span>特殊货物，在定价以及物流<span style="color: black;">选取</span>上就要进行特殊安排。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">普货</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">鞋服饰品、包包、日用品、非带电类家居、庭院<span style="color: black;">制品</span>、手机壳等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">带电</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">指带锂电池、干电池的<span style="color: black;">制品</span>：<span style="color: black;">例如</span>蓝牙耳机、鼠标、手机、电脑、电子玩具、除草机、电动轮椅等。（延伸阅读：<a style="color: black;">3C出海，怎么「C」遍全场？</a>）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">纯电</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以电池为<span style="color: black;">重点</span>动力输出的<span style="color: black;">制品</span>：充电宝、电池、电动<span style="color: black;">自动</span>车、家用锂电池储能系统等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">敏锐</span>品</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">平常</span>的<span style="color: black;">敏锐</span>品有：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">液体：<span style="color: black;">打扮</span>水、卸甲油、卸妆水</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">粉末、膏体：眼影、腮红等（延伸阅读：<a style="color: black;">美妆加速出海，<span style="color: black;">敏锐</span>货的跨境物流怎么<span style="color: black;">处理</span>？</a>）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">违禁品</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">通常</span><span style="color: black;">来讲</span>，易燃、易爆、腐蚀品、有毒、仿牌的物品都在禁运品之列，<span style="color: black;">包含</span>但不限于：烟花<span style="color: black;">爆仗</span>、枪支弹药、活体动植物……<span style="color: black;">详细</span>到<span style="color: black;">实质</span>中，<span style="color: black;">区别</span>国家在进口方面<span style="color: black;">亦</span>会有自己的限制：<span style="color: black;">例如</span>中东国家沙特阿拉伯就禁止进口酒水、香烟、古兰经等等。在确定选品之前，卖家需要提前考察<span style="color: black;">目的</span>市场的文化传统、进口禁忌，避免<span style="color: black;">显现</span>物流<span style="color: black;">不可</span>接的问题。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">安全起见，带电、纯电、<span style="color: black;">敏锐</span>品等特货的出口需要提前与物流服务商沟通清楚，走专门的物流<span style="color: black;">途径</span>，瞒报、谎报是大忌，容易<span style="color: black;">显现</span>安全问题，在包装上<span style="color: black;">亦</span>要有特殊处理，物流<span style="color: black;">花费</span><span style="color: black;">亦</span>高于普货<span style="color: black;">制品</span>。</span></p><span style="color: black;"><strong style="color: blue;">0</strong><strong style="color: blue;">2</strong></span><span style="color: black;"><strong style="color: blue;">独立站物流到底是怎么发货的？</strong></span><img src="https://mmbiz.qpic.cn/sz_mmbiz_gif/BqicjVYd1eCo5oUYLPSjos7REBJzSHic22CGSy72kZw3Y8fRcdPmcp9ViapRHibV0K2cFHsH9sVgEpicDSnicxqUC5aA/640?wx_fmt=gif&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">与亚马逊这类电商平台<span style="color: black;">运用</span>平台搭建的物流系统<span style="color: black;">区别</span>，独立站卖家<span style="color: black;">通常</span><span style="color: black;">自动</span>发货较多。拿SHOPLINE<span style="color: black;">来讲</span>，商家<span style="color: black;">能够</span>在应用后台搜索OneShip，安装之后<span style="color: black;">就可</span>签约官方物流进行发货。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">国际邮政小包</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">价格优惠，收费统一，覆盖广，通关能力强，支持运输的<span style="color: black;">制品</span><span style="color: black;">亦</span>较多，但时效不稳定，速度慢，<span style="color: black;">长时间</span>运输之后包装破损率比较高，比较容易<span style="color: black;">引起</span>客户退货或投诉。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">国际快递</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">DHL，UPS，FedEx和TNT等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">国际快递在时效以及物流<span style="color: black;">跟踪</span>反馈等方面都有<span style="color: black;">明显</span><span style="color: black;">优良</span>。与之相对应的则是高企的物流<span style="color: black;">花费</span>，<span style="color: black;">因此</span>更适合<span style="color: black;">有些</span>货物价值高，对时效<span style="color: black;">需求</span><span style="color: black;">亦</span>高的商品与商家。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">专线小包</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">指为小件的商品推出的特定的国际专线运输方式，专线小包<span style="color: black;">通常</span>会<span style="color: black;">运用</span>专门的空货运航班进行头程运输，之后再转给当地的邮政<span style="color: black;">机构</span>进行配送，热门市场都会有专线小包，<span style="color: black;">例如</span>美国小包、欧洲小包等等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>货量大，加上<span style="color: black;">运用</span>了空运的<span style="color: black;">途径</span>，专线小包兼具了时效以及价格两大<span style="color: black;">优良</span>。<span style="color: black;">例如</span>SHOPLINE物流的OnePost 690快线，入仓最快6个工作日<span style="color: black;">就可</span>签收，妥投率90%。（不可抗力<span style="color: black;">引起</span>的延迟除外。）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">需要<span style="color: black;">重视</span>的是，不少专线小包在尺寸跟重量上会有所限制。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">海外仓</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上三种方式都属于跨境直邮的范畴，时效比本土商家的要长。<span style="color: black;">因此</span><span style="color: black;">有些</span>大件商品商家以及对时效有<span style="color: black;">需求</span>的商家<span style="color: black;">亦</span>会<span style="color: black;">选取</span>海外仓方式。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">海外仓模式<span style="color: black;">便是</span>指先<span style="color: black;">经过</span>海运等方式将货物提前批量运送到合作的海外仓，客户下单后快递会直接从合作的仓库发出。<span style="color: black;">针对</span><span style="color: black;">有些</span>特定的大货商家，<span style="color: black;">运用</span>海外仓模式<span style="color: black;">能够</span>省下不少物流<span style="color: black;">花费</span>，还能<span style="color: black;">持有</span>更优秀的物流时效。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不外</span>海外仓模式对商家的运营策略以及资金链<span style="color: black;">需求</span>比较高，商家需要尽可能对<span style="color: black;">将来</span>市场与销量有所预测，<span style="color: black;">掌控</span>补货的数量与节奏，避免产生过量库存，<span style="color: black;">亦</span>要避免缺货。<span style="color: black;">另外</span>海外仓的硬件以及管理水平这些影响物流效率的<span style="color: black;">原因</span><span style="color: black;">亦</span>需要纳入考察范围。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上多种物流方式，商家<span style="color: black;">能够</span><span style="color: black;">按照</span>自己的商品价格、店铺模式挑选。</span></p><span style="color: black;"><strong style="color: blue;">0</strong><strong style="color: blue;">3</strong></span><span style="color: black;"><strong style="color: blue;">跨境物流的运费是怎么算的？</strong></span><img src="https://mmbiz.qpic.cn/sz_mmbiz_gif/BqicjVYd1eCo5oUYLPSjos7REBJzSHic22CGSy72kZw3Y8fRcdPmcp9ViapRHibV0K2cFHsH9sVgEpicDSnicxqUC5aA/640?wx_fmt=gif&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">区别</span>的运输方式有<span style="color: black;">区别</span>的费率计算方式，<span style="color: black;">商家</span><span style="color: black;"><span style="color: black;">供给</span>所选<span style="color: black;">途径</span>，</span><span style="color: black;">收件<span style="color: black;">位置</span>、品类、</span><span style="color: black;">尺</span><span style="color: black;">寸</span><span style="color: black;">、重量，</span><span style="color: black;">服务商就会<span style="color: black;">按照</span><span style="color: black;">实质</span><span style="color: black;">状况</span>进行报价了。</span>以下为<span style="color: black;">有些</span><span style="color: black;">平常</span>运费的大致参考：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如邮政小包的收费标准<span style="color: black;">便是</span>运费=首重+续重*重量+其他<span style="color: black;">花费</span>（挂号费、单据费等等）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">海外仓的<span style="color: black;">花费</span>=国内运输+海运/空运/陆运<span style="color: black;">花费</span>+仓储费+仓库管理费、操作费+末端配送费（如有配送）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一样</span>拿OnePost 690快线来举例，在接收范围内，运费=一票重量*对应重量段价格+操作费</span></p><span style="color: black;"><strong style="color: blue;">0</strong><strong style="color: blue;">4</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">怎样</span>节约物流成本？</strong></span><img src="https://mmbiz.qpic.cn/sz_mmbiz_gif/BqicjVYd1eCo5oUYLPSjos7REBJzSHic22CGSy72kZw3Y8fRcdPmcp9ViapRHibV0K2cFHsH9sVgEpicDSnicxqUC5aA/640?wx_fmt=gif&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>新人卖家会被国际物流的运费吓到，确实，相对国内动辄几块钱十几块钱的运费<span style="color: black;">来讲</span>跨境物流的费率确实高了<span style="color: black;">非常多</span>。这是<span style="color: black;">由于</span>不管是从运输距离还是运输环节<span style="color: black;">来讲</span>，跨境物流的<span style="color: black;">繁杂</span>性都毋庸置疑。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为了减少成本支出，<span style="color: black;">有些</span>新人卖家会被低价吸引，找报价远<span style="color: black;">小于</span>市场价格的服务商进行合作，其实<span style="color: black;">这般</span>的<span style="color: black;">行径</span>真的很危险，<span style="color: black;">由于</span>物流<span style="color: black;">花费</span>与时效挂钩，时效越高成本就越贵。低价物流的<span style="color: black;">背面</span>可能是：跑水账号、<span style="color: black;">无</span>售后、出了问题无人服务，<span style="color: black;">乃至</span>于暴雷跑路，无论哪种可能，最后的成果<span style="color: black;">常常</span>都会转嫁到商家身上，得不偿失。（延伸阅读：<a style="color: black;"><span style="color: black;">热榜</span>|USPS、UPS严查跑水账号！合规方能得天下！</a>）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">想要节约物流成本，<span style="color: black;">能够</span>从两个<span style="color: black;">方向</span>入手，<span style="color: black;">第1</span>是找一个<span style="color: black;">优秀</span>的物流服务商，价格与服务成正比，自动化服务代替人工操作，减少发货误差，<span style="color: black;">这般</span>，物流人员的工资成本就<span style="color: black;">能够</span>省下来了。第二个<span style="color: black;">方向</span>，在包装上下功夫，<span style="color: black;">例如</span>定制专门的包装、优化包装方式，由硬包转软包，减少包裹的体积。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>篇幅关系，<span style="color: black;">咱们</span>今天就说到<span style="color: black;">这儿</span>，关于退货、服务商、海外仓的<span style="color: black;">选取</span>、关税、<span style="color: black;">平常</span>跨境物流专业术语……<span style="color: black;">咱们</span>下篇见！<span style="color: black;">倘若</span>你2024年准备开设独立站店铺，<span style="color: black;">或</span>对物流有疑问，欢迎扫码获取支持。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/BqicjVYd1eCoz2P7pwnHrGVdrKdEZgwWpOTgeG1naO4qhBWgjyf5MUtOWa5lfk8qYLZrNYNAGoe4G9Ov7POK4eQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">▲点击上方小卡片，获取<span style="color: black;">更加多</span>跨境物流<span style="color: black;">新闻</span>！</p>
    <span style="color: black;">关于<span style="color: black;">咱们</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SHOPLINE物流致力于构建全链路的智慧物流<span style="color: black;">处理</span><span style="color: black;">方法</span>，在“揽、干、清、仓、配”物流的各环节，为<span style="color: black;">全世界</span>商家和消费者<span style="color: black;">供给</span>专业<span style="color: black;">靠谱</span>的智慧物流<span style="color: black;">制品</span>和服务。<span style="color: black;">同期</span>，<span style="color: black;">做为</span>SHOPLINE独立站生态中的重要一环，积极<span style="color: black;">帮忙</span><span style="color: black;">全世界</span>商家<span style="color: black;">处理</span>物流<span style="color: black;">困难</span>，<span style="color: black;">提高</span>运营效率。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>SHOPLINE物流已在欧美、东南亚、非洲、中东等电商热门市场开通了专线。致力于为<span style="color: black;">全世界</span>商家带来更具时效性的物流服务，<span style="color: black;">亦</span>将为消费者带来更好的消费体验。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/BqicjVYd1eCoccVm1tZm5GicjzDgLoSvtlWzkoqRz3PpCHnKmLSGc0nup1BKyib5AQES8yKe4Dj40sWdel9xvs5eA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>




1fy07h 发表于 2024-10-11 23:19:58

回顾过去一年，是艰难的一年；展望未来，是辉煌的一年。

4zhvml8 发表于 2024-10-17 01:40:45

系统提示我验证码错误1500次 ＼~゛，

1fy07h 发表于 2024-11-3 01:55:55

我深感你的理解与共鸣，愿对话长流。

wrjc1hod 发表于 3 天前

楼主果然英明！不得不赞美你一下！
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