wrjc1hod 发表于 2024-7-29 08:46:45

真头痛，独立站制品价格怎么定？


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">独立站怎么定价？</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">刚做独立站的卖家大多都会有定价方面的<span style="color: black;">困惑</span>，听说<span style="color: black;">能够</span>成本X3倍，5倍，10倍？人民币单位直接换美元？</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这都是别人的<span style="color: black;">招数</span>，对你不<span style="color: black;">必定</span>适用。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">想要做出有利润又能出单的<span style="color: black;">制品</span>定价，需要从以下几个方面进行全面地<span style="color: black;">思虑</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1. 定价原理</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">首要</span>，抛开独立站的独特性，从最基本的定价原理<span style="color: black;">来讲</span>，你的<span style="color: black;">制品</span>定价应该是：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">把<span style="color: black;">制品</span>推向市场所产生的所有成本的总和+你的预期利润。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这<span style="color: black;">便是</span><span style="color: black;">制品</span>定价的最简单的<span style="color: black;">办法</span>，<span style="color: black;">亦</span>是最常用的定价<span style="color: black;">规律</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">举个例子，计算一件短袖的售价。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">短袖的成本<span style="color: black;">包括</span>：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">原材料（进货）成本：5 美元</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">人力成本：25 美元</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">运输成本：5 美元</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">营销和管理成本：10 美元</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在45美元的成本<span style="color: black;">基本</span>上加 35% 的加价<span style="color: black;">做为</span>利润。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">计算公式是：成本（45 美元） x 利润加成（1.35） = 售价 （60.75 美元）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>要把这个短袖放在独立站上卖，成本就<span style="color: black;">触及</span>到<span style="color: black;">更加多</span>的方面了。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">除了基本的<span style="color: black;">制品</span>采购成本和人力支出之外，还有</span><span style="color: black;"><span style="color: black;">宣传</span><span style="color: black;">花费</span>、物流<span style="color: black;">花费</span>固定营销成本、商店插件、建站租金、建站平台抽佣、支付平台费率</span>等，都需要计算入成本之内。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">成本计算的部分非常好理解，<span style="color: black;">亦</span>很好统计，但利润加成的比率却<span style="color: black;">欠好</span><span style="color: black;">把握</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有些<span style="color: black;">制品</span>的利润加成是成本的数倍，而有些却只能加20%-40%，<span style="color: black;">这般</span>的比率是<span style="color: black;">怎样</span>计算的呢？</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">从公式原理上看：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">利润加成=（<span style="color: black;">制品</span>价格 - <span style="color: black;">制品</span>成本）/ <span style="color: black;">制品</span>价格</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">举个例子，<span style="color: black;">倘若</span><span style="color: black;">制品</span>的总成本为 15 美元，以 37.50 美元的价格出售，<span style="color: black;">那样</span>利润加成是 60%，利润为 22.50 美元。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一个利润率<span style="color: black;">不可</span>适用于所有<span style="color: black;">制品</span>，<span style="color: black;">倘若</span><span style="color: black;">运用</span>相同的利润率为所有<span style="color: black;">制品</span>定价，高价<span style="color: black;">制品</span>的利润会更高，而低价<span style="color: black;">制品</span>的利润就会更低。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2. 动态定价</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在成本定价的<span style="color: black;">基本</span>上，你的利润加成<span style="color: black;">能够</span>结合市场上同类<span style="color: black;">制品</span>的定价进行<span style="color: black;">调节</span>，<span style="color: black;">按照</span>自己的<span style="color: black;">制品</span>匹配程度来设定高于或<span style="color: black;">小于</span>竞争对手的价格。</span></span></p><span style="color: black;"><span style="color: black;">高于市场的价格：<span style="color: black;">制品</span>定价高于竞争对手，标榜你的<span style="color: black;">制品</span>质量或性能更好；</span></span><span style="color: black;"><span style="color: black;">复制市场：制定与竞争对手相同的价格，以在保持竞争力的<span style="color: black;">同期</span>实现利润最大化；</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">小于</span>市场价格：有<span style="color: black;">认识</span>地将<span style="color: black;">制品</span>定价<span style="color: black;">小于</span>竞争对手所售<span style="color: black;">制品</span>价格来吸引客户。</span></span>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8840c5ad0bb54ffa93cf3f7140b8bfde~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722815086&amp;x-signature=4E7Vxn%2B8hdZH0w%2BwYjrLtnHhZcY%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">结合市场数据定价，要在<span style="color: black;">认识</span>成本的<span style="color: black;">基本</span>上清楚地<span style="color: black;">晓得</span>与竞争对手相比的你的<span style="color: black;">制品</span><span style="color: black;">优良</span>在哪里，<span style="color: black;">才可</span>做出更好的定价。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">然则</span>，<span style="color: black;">根据</span>上述办法做出定价后并不是永远保持不变的，好的定价是需要结合<span style="color: black;">实质</span>运营<span style="color: black;">持续</span>做出<span style="color: black;">调节</span>的。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这是一种企业<span style="color: black;">按照</span>当前市场为<span style="color: black;">制品</span>设定灵活价格的策略，<span style="color: black;">亦</span>叫动态定价。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">换句话说，动态定价<span style="color: black;">便是</span>在一天、<span style="color: black;">1星期</span>或<span style="color: black;">一月</span>内多次更改价格以更好地匹配消费者购买习惯的<span style="color: black;">行径</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在独立站<span style="color: black;">营销</span>的过程中<span style="color: black;">并不</span>难<span style="color: black;">发掘</span>，<span style="color: black;">营销</span>额会除了跟着<span style="color: black;">制品</span>本身和价格波动之外，<span style="color: black;">亦</span>会受到其他的<span style="color: black;">原因</span>的影响。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如季节性的<span style="color: black;">制品</span>：沙滩伞。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">它们在夏季的销量<span style="color: black;">显著</span>是大于冬季的，<span style="color: black;">因此</span>你的定价策略还需要适应季节性的<span style="color: black;">需要</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">按照</span>季节性<span style="color: black;">需要</span>，卖家们经常会给<span style="color: black;">制品</span>打折<span style="color: black;">营销</span>，<span style="color: black;">因此</span>需要在设置初始价格和利润时就<span style="color: black;">思虑</span>到折扣的<span style="color: black;">需要</span>，制定折扣时<span style="color: black;">必定</span>要再次进行计算，<span style="color: black;">保证</span>能够保持<span style="color: black;">必定</span>的利润。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">制品</span>的成本<span style="color: black;">亦</span>可能会<span style="color: black;">由于</span><span style="color: black;">外边</span><span style="color: black;">原因</span>而<span style="color: black;">出现</span>变化，例如材料短缺或经济衰退。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3. 最佳定价点</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">另外</span>，<span style="color: black;">经过</span><span style="color: black;">调节</span><span style="color: black;">制品</span>售价，监测你的<span style="color: black;">营销</span>数据，<span style="color: black;">能够</span>找到一个最佳的<span style="color: black;">制品</span>价格点。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">尤其是当你的<span style="color: black;">营销</span>额非常高或非常低（整体或单个<span style="color: black;">制品</span>）的时候，<span style="color: black;">调节</span>价格就非常有必要。<span style="color: black;">倘若</span>你的<span style="color: black;">制品</span>卖得飞快，短<span style="color: black;">短期</span>内库存都快卖没了，你<span style="color: black;">能够</span><span style="color: black;">思虑</span>是不是你的定价过低。相反，<span style="color: black;">倘若</span><span style="color: black;">制品</span><span style="color: black;">基本</span>卖不动，那<span style="color: black;">便是</span>价格可能太高了。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">那样</span>，在<span style="color: black;">调节</span>价格的过程中<span style="color: black;">怎样</span>得出更优的定价呢？</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">其实<span style="color: black;">非常多</span>卖家都会陷入<span style="color: black;">这般</span>的陷阱：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">"<span style="color: black;">倘若</span>降低<span style="color: black;">制品</span>价格，就会有<span style="color: black;">更加多</span>的人购买<span style="color: black;">制品</span>，收入就会<span style="color: black;">增多</span>。”</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">但事实真的如此吗？</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>需要<span style="color: black;">认识</span><span style="color: black;">制品</span>在特定价格点的销量，结合<span style="color: black;">营销</span>数据进行数据分析，<span style="color: black;">才可</span>找到最优的定价点。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">举个例子，有 100 个潜在客户在浏览你站点中的某个<span style="color: black;">制品</span>：</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/92f6a85485f547cfa2fd814f5def91a9~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722815086&amp;x-signature=87ZHPLmWTI6NiDmOrKuzbOZq15Y%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">经过</span>上图<span style="color: black;">咱们</span>不难<span style="color: black;">发掘</span>独立站的转化率<span style="color: black;">按照</span><span style="color: black;">制品</span>的价格而变化。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">与此<span style="color: black;">同期</span>，销量<span style="color: black;">亦</span>产生了变化：</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5735f4579d47453086021149c2cd8ab1~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722815086&amp;x-signature=eu80O6eqZHcZdR0IHDmVn5JwThE%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">鉴于上面的数据，<span style="color: black;">能够</span>计算<span style="color: black;">每一个</span>定价点产生的收入：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由上面的数据<span style="color: black;">咱们</span><span style="color: black;">能够</span>看出，尽管最低的定价的转化率高，<span style="color: black;">然则</span>综合的收入却不尽如人意，反而是$15售价的收入更高<span style="color: black;">有些</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">然则</span><span style="color: black;">倘若</span>直接采用$15的定价，就<span style="color: black;">寓意</span>着会损失掉<span style="color: black;">哪些</span>被$5和$10吸引购买的65位客户。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">怎样</span>在<span style="color: black;">加强</span>收入的<span style="color: black;">同期</span>又不损失市场？</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有<span style="color: black;">非常多</span>定价策略<span style="color: black;">能够</span><span style="color: black;">帮忙</span><span style="color: black;">咱们</span>获取这部分的销量，最常用的是：折扣定价、亏损领先定价和锚定定价。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"> 折扣定价</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">网购最<span style="color: black;">平常</span>的<span style="color: black;">招数</span><span style="color: black;">便是</span>限时折扣促销了，这是吸引受价格影响<span style="color: black;">无</span>购买特定商品的新客户最简单的<span style="color: black;">办法</span>之一。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2a03e53f59834fabaa9d520a29cefdcb~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722815086&amp;x-signature=uXHWGP%2FSGxrFrThzGC0IBh7kh5s%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">小贴士：<span style="color: black;">经过</span>折扣吸引客户，将折扣商品的利润率保持在接近 0 美元，<span style="color: black;">而后</span>再追加<span style="color: black;">营销</span>或交叉<span style="color: black;">营销</span>其他商品获利。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"> 亏本定价</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">与折扣定价类似，亏本定价<span style="color: black;">亦</span>是打折，<span style="color: black;">然则</span><span style="color: black;">危害</span>更大，是一种激进的定价策略。<span style="color: black;">想要</span>整体保持盈利，必须要让客户<span style="color: black;">经过</span>额外的购买来弥补特价<span style="color: black;">制品</span>的损失。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8f925cc5ca4742f882a50bc950c94367~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722815086&amp;x-signature=2W5jZ78eGlc6a4%2BQQWmqCkwoCbI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">以Patagonia为例，<span style="color: black;">她们</span><span style="color: black;">经过</span>电子邮件和社交<span style="color: black;">媒介</span>大肆宣传“Web Special”，这个专区里<span style="color: black;">非常多</span>商品的售价比正常零售价低 25-75%。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/fd4a15e357ae456788dd659badd621cf~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722815086&amp;x-signature=peDMp5HM3mWEyJIKh%2BPaPW%2B4iAw%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亏本定价与折扣定价的<span style="color: black;">重点</span>区别在于，折扣定价的利润很低<span style="color: black;">然则</span>靠量取胜，卖家<span style="color: black;">期盼</span><span style="color: black;">经过</span>折扣为网站带来更大的流量和新客，加上其他商品的组合<span style="color: black;">营销</span>，获取<span style="color: black;">更加多</span>利润。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而用亏本定价的卖家事先就做好了<span style="color: black;">她们</span>不会从这部分亏本出售的商品中获利的准备。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">运用</span>这种定价策略<span style="color: black;">能够</span>吸引<span style="color: black;">海量</span><span style="color: black;">本来</span>会在其他<span style="color: black;">地区</span>购物的顾客，<span style="color: black;">她们</span>中的<span style="color: black;">有些</span>人会购买利润率更高的商品。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">小贴士：亏本定价策略<span style="color: black;">危害</span><span style="color: black;">很强</span>，<span style="color: black;">运用</span><span style="color: black;">这般</span>的策略必须对自己的<span style="color: black;">制品</span>利润空间有非常充足的<span style="color: black;">认识</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"> 锚定价</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">先给消费者<span style="color: black;">表示</span>正常价格，旁边再标上<span style="color: black;">实质</span>售价。这种策略在早年非常有效，<span style="color: black;">然则</span><span style="color: black;">此刻</span><span style="color: black;">非常多</span>消费者会识破虚高的原价，<span style="color: black;">连续</span><span style="color: black;">运用</span>这个单一策略并不可取。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2710b79106c34fcbbd724f68b583d90d~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722815086&amp;x-signature=MyGV1LbVqHehoB98gSSRCv8rMJo%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">重视</span></span>，在大部分<span style="color: black;">状况</span>下，上面举例的最大收入的价格点<span style="color: black;">便是</span>最大利润的价格点，但这<span style="color: black;">亦</span>不是绝对的。看以下例子：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">假设有一个<span style="color: black;">制品</span>，成本<span style="color: black;">花费</span>是$5，最大收入的价格点是$15，售出了100件，收入是$1500，利润是$1000；</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>把<span style="color: black;">制品</span>价格<span style="color: black;">加强</span>10%，价格为$16.5，卖出的数量相应下降10%，售出数量为90件，收入是$1485，利润是1035。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在<span style="color: black;">以上</span>的这个小例子中，销量和收入减少了，<span style="color: black;">然则</span>利润是<span style="color: black;">增多</span>的，<span style="color: black;">大众</span>在计算最佳定价的时候<span style="color: black;">亦</span>是需要把这种<span style="color: black;">状况</span><span style="color: black;">思虑</span>进去的。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">小贴士：想要获取更高的利润不妨试试<span style="color: black;">加强</span>best seller区域<span style="color: black;">制品</span>的售价，或是<span style="color: black;">加强</span>包邮售价。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">总结</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">定价策略仅是为<span style="color: black;">大众</span><span style="color: black;">供给</span>了定价的思路，想要利润最大化还需要<span style="color: black;">经过</span><span style="color: black;">营销</span>测试，为<span style="color: black;">制品</span>找到最优的定价点，并<span style="color: black;">按照</span>销量、市场<span style="color: black;">需要</span>、<span style="color: black;">目的</span>受众的反馈不<span style="color: black;">按时</span>地进行价格<span style="color: black;">调节</span>。</span></span></p>




九天一剑 发表于 2024-8-25 06:14:46

我完全同意你的观点，说得太对了。

4zhvml8 发表于 7 天前

我完全同意你的观点，说得太对了。

m5k1umn 发表于 4 天前

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