圣诞节大促来临！独立站怎么样备战活动营销？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">圣诞节临近，<span style="color: black;">做为</span>西方的传统节日，其地位等同于中国的春节。<span style="color: black;">针对</span>外贸独立站卖家<span style="color: black;">来讲</span>，这<span style="color: black;">寓意</span>着一个充满机遇和挑战的季节<span style="color: black;">已然</span>来临。<span style="color: black;">怎样</span>在圣诞节这个特殊的时刻，吸引<span style="color: black;">全世界</span>的客户，<span style="color: black;">提高</span>品牌知名度和<span style="color: black;">营销</span>额？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>独立站</span><span style="color: black;">店铺装修</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1.全店颜色和风格统一</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">至于节日气氛的店铺装修，重要的是色彩和风格统一，装修符合节日的人文理解。<span style="color: black;">例如</span>圣诞节的主题颜色会是红绿黄，元素会是鹿角、铃铛、雪花等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2.更换节日Banner横幅</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Banner横幅本身<span style="color: black;">便是</span>消费者进店后接触到的<span style="color: black;">第1</span>个展示场所。圣诞节<span style="color: black;">时期</span>，要<span style="color: black;">选择</span>店铺的主打<span style="color: black;">制品</span>设计“圣诞主题”，在最<span style="color: black;">显著</span>的位置展示当季<span style="color: black;">制品</span>、新品和折扣。<span style="color: black;">照片</span><span style="color: black;">能够</span>链接到<span style="color: black;">制品</span>页面。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/2ee425bd9c93419e822f50e4d2b571bf~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722814594&x-signature=3vUJSnlrIWAJewOWEYugkcmrucA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">注：<span style="color: black;">照片</span><span style="color: black;">源自</span>于网络，仅做示例</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3.圣诞专属商品<span style="color: black;">归类</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>圣诞<span style="color: black;">关联</span>商品，商家<span style="color: black;">能够</span>在首页设置圣诞类目，扩大单品流量入口，吸引点击转化，借助社会整体节日氛围<span style="color: black;">提高</span>单品销量。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文字<span style="color: black;">亦</span>是装饰的一部分。<span style="color: black;">能够</span>在商品名<span style="color: black;">叫作</span>和介绍中添加礼品/圣诞节/庆典等词语，让消费者在购物时搜索关键词检索自己的商品。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/83bfa870d60440419f606c5cc45ae572~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722814594&x-signature=O0ZyPqmC%2FGvF%2FX4ycpDT2tFFxfM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>节日</span><span style="color: black;"><span style="color: black;">特殊</span>营销</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1.进行节日促销活动</span></strong></span></p><span style="color: black;"><span style="color: black;">直接折扣，最简单粗暴的方法，且还<span style="color: black;">特别有</span>效</span></span><span style="color: black;"><span style="color: black;">赠品，可设置订单达到<span style="color: black;">必定</span>数量，赠送免费礼品，<span style="color: black;">亦</span>是一种<span style="color: black;">办法</span></span></span><span style="color: black;"><span style="color: black;">包邮，可设置订单金额达到<span style="color: black;">必定</span>数目时，免费邮寄，<span style="color: black;">针对</span><span style="color: black;">有些</span>买家比较吸引</span></span><span style="color: black;"><span style="color: black;">限时促销，某个时间段内<span style="color: black;">供给</span>超低折扣，只要力度够，吸引力超级大</span></span><span style="color: black;"><span style="color: black;">设置各类优惠券</span></span>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/9c1ef48290734407ae201f637a5a9dba~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722814594&x-signature=gJryOvjVFcYBpuL19jcrxpjL5kM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2.制作节日贺卡</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在圣诞节，所有人都充满<span style="color: black;">欢快</span>的心情，<span style="color: black;">大众</span>互相发送节日问候，而收到节日问候都非常开心。你<span style="color: black;">能够</span><span style="color: black;">经过</span>电子邮件或社交<span style="color: black;">媒介</span>向你的忠诚客户发送个人问候。问候内容应该需要强调感谢<span style="color: black;">她们</span>对你店铺的支持。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span>提前</span><span style="color: black;">预热活动</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、提前预热节日</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">圣诞节<span style="color: black;">时期</span>，电商流量会猛增。圣诞节前，卖家要提前(最好提前<span style="color: black;">一月</span>)做好<strong style="color: blue;">营销预热</strong>，抓住大部分消费者。营销预热<span style="color: black;">能够</span>从客户定位、活动预热、氛围调动三个方向入手。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">卖家可以<span style="color: black;">经过</span>推送<span style="color: black;">通告</span>、邮件营销、短信营销等方式提前<span style="color: black;">通知</span>顾客优惠信息。<span style="color: black;">同期</span><span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">经过</span>往年的营销<span style="color: black;">状况</span>对<span style="color: black;">各样</span>可用的营销方式做一个<span style="color: black;">评定</span>，<span style="color: black;">瞧瞧</span><span style="color: black;">那些</span>更有效。<span style="color: black;">亦</span><span style="color: black;">能够</span>提前做好<span style="color: black;">宣传</span>测试，找出最佳<span style="color: black;">宣传</span>宣传，<span style="color: black;">加强</span>营销效果。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/87031d02a68349eb9f0228b2d43a313c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722814594&x-signature=LUsAYYAxbSDm4X8xsIToc5E4xaA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、添加节日关键词</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">针对</span>节日有众多<span style="color: black;">拜访</span>量的电子商务环境 ，SEO<span style="color: black;">便是</span>一个卖家<span style="color: black;">不该</span>该<span style="color: black;">错失</span>的营销策略。<span style="color: black;">运用</span>Meta标签是节日<span style="color: black;">时期</span>改善SEO策略的实用<span style="color: black;">办法</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此呢</span>，<span style="color: black;">倘若</span>你想在节日<span style="color: black;">时期</span><span style="color: black;">得到</span><span style="color: black;">更加多</span>的自然流量，请<span style="color: black;">思虑</span>合并“节日礼物”、“送给他的礼物”、“节日礼物指南”、“感恩节”、“圣诞节”等。<span style="color: black;">明显</span><span style="color: black;">表示</span><span style="color: black;">相关</span>节日的关键字及<span style="color: black;">制品</span>描述来引导客户购买你的节日品。</span></span></p>
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