建设运营一个独立站一年需要投入多少钱？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">hello，<span style="color: black;">这儿</span>是Jack.</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我相信<span style="color: black;">非常多</span>老板在计划创建一个<span style="color: black;">机构</span>独立站的的时候<span style="color: black;">第1</span>个问题是<span style="color: black;">便是</span>：独立站需要投入多少钱？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这<span style="color: black;">亦</span>是身边<span style="color: black;">伴侣</span>经常咨询我的一个问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实这个问题并<span style="color: black;">无</span>一个标准的答案，<span style="color: black;">由于</span><span style="color: black;">区别</span>的<span style="color: black;">机构</span>、<span style="color: black;">区别</span>的行业可能都需要<span style="color: black;">区别</span>的预算。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>今天就给<span style="color: black;">大众</span>简单计算一下一个独立站，<span style="color: black;">根据</span>最低标准来建设和营销，一年下来大概需要投入多少钱。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">基本</span><span style="color: black;">设备</span><span style="color: black;">花费</span></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>，创建网站肯定是需要一笔<span style="color: black;">基本</span><span style="color: black;">花费</span>的。<span style="color: black;">然则</span><span style="color: black;">针对</span>独立站<span style="color: black;">来讲</span>前期的网站<span style="color: black;">基本</span><span style="color: black;">花费</span>非常少。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其中<span style="color: black;">包含</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">● <span style="color: black;">服务器<span style="color: black;">花费</span>。<span style="color: black;">针对</span>网站前期<span style="color: black;">来讲</span>，<span style="color: black;">选取</span>一个不错的共享主机就<span style="color: black;">能够</span>了，<span style="color: black;">通常</span><span style="color: black;">来讲</span><span style="color: black;">一月</span>大约在5-10美金<span style="color: black;">一月</span>。<span style="color: black;">咱们</span><span style="color: black;">根据</span>5美金计算，一年<span style="color: black;">便是</span>60美金。当然，<span style="color: black;">倘若</span>你<span style="color: black;">选取</span>的是shopify建站，前期开一个$39美金的<span style="color: black;">基本</span>套餐就<span style="color: black;">能够</span>了，一年就$468美金。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">● <span style="color: black;">插件<span style="color: black;">花费</span>。<span style="color: black;">倘若</span>是<span style="color: black;">运用</span>wordpress<span style="color: black;">或</span>shopify<span style="color: black;">检测</span>，或多或少都需要<span style="color: black;">运用</span><span style="color: black;">有些</span>付费的插件，<span style="color: black;">详细</span>需要<span style="color: black;">按照</span><span style="color: black;">需要</span>来确定了。<span style="color: black;">咱们</span>假设需要<span style="color: black;">创立</span>的是一个非常简单的网站，<span style="color: black;">无</span>什么<span style="color: black;">繁杂</span>的功能，一年的插件<span style="color: black;">花费</span>假定为$200。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">● <span style="color: black;">邮箱服务器。独立站肯定是需要一个邮箱来接收询盘和发送邮件了。以zoho为例，一年一个邮箱账号的<span style="color: black;">花费</span>是12美金。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上是一个网站的基本的<span style="color: black;">基本</span><span style="color: black;">设备</span>了。其他的<span style="color: black;">有些</span>服务（<span style="color: black;">例如</span>CDN）<span style="color: black;">按照</span>网站的<span style="color: black;">实质</span><span style="color: black;">状况</span>配置，我<span style="color: black;">通常</span>会配一个免费的Cloudflare。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span>换算成人民币，是($60+$200+$12)*7=￥1768</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">员工工资</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个部分<span style="color: black;">咱们</span><span style="color: black;">根据</span>一个独立站组最低的配置1个经理+1个助理+1个业务员。当然<span style="color: black;">倘若</span>你是SOHO，这部分就<span style="color: black;">能够</span>直接忽略了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">独立站经理负责<span style="color: black;">机构</span>网站的搭建、运营以及业务的规划。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">助理前期<span style="color: black;">重点</span>就独立站的<span style="color: black;">有些</span>资料准备和<span style="color: black;">制品</span>上传。后期<span style="color: black;">能够</span>做的事情就多了，<span style="color: black;">例如</span>社媒营销、外链<span style="color: black;">研发</span>、博客写作等等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">业务员就<span style="color: black;">不消</span>说了，前期<span style="color: black;">亦</span>可以<span style="color: black;">帮忙</span>上传<span style="color: black;">制品</span>，后期就<span style="color: black;">能够</span>负责客户接待和<span style="color: black;">研发</span>了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">独立站经理的工资<span style="color: black;">根据</span>我<span style="color: black;">认识</span>到的<span style="color: black;">状况</span>，最低需要大约1W<span style="color: black;">一月</span>的基本工资，一年<span style="color: black;">便是</span>12W。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span>的助理和业务员，一人开5000的工资，<span style="color: black;">这般</span>，一年下来<span style="color: black;">亦</span>是12W。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这般</span>，一个独立站团队，一年的基本工资大概<span style="color: black;">便是</span>24W。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你<span style="color: black;">机构</span>连3个人都不愿意给你配置，基本上<span style="color: black;">能够</span>放弃了。<span style="color: black;">由于</span>独立站的事情<span style="color: black;">起始</span>非常多且杂的。3个人是一个最低的配置了。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">推广<span style="color: black;">花费</span></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>我<span style="color: black;">重点</span>是做B2B的，<span style="color: black;">通常</span>就开个搜索<span style="color: black;">宣传</span>、Pmax<span style="color: black;">宣传</span>就差不多了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我<span style="color: black;">这儿</span><span style="color: black;">亦</span>就假设你<span style="color: black;">机构</span><span style="color: black;">亦</span>是B2B的，<span style="color: black;">倘若</span>是C端，推广<span style="color: black;">花费</span>可能会高出<span style="color: black;">非常多</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">平均来看，一个<span style="color: black;">宣传</span>系列<span style="color: black;">通常</span>在测试<span style="color: black;">周期</span>会给到￥200/天的预算，<span style="color: black;">而后</span><span style="color: black;">按照</span><span style="color: black;">实质</span><span style="color: black;">状况</span>进行<span style="color: black;">增多</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>一年下来，一个<span style="color: black;">宣传</span>系列的最低<span style="color: black;">花费</span>大概是200*365=￥73000。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个部分的<span style="color: black;">花费</span><span style="color: black;">区别</span>行业的差异<span style="color: black;">起始</span>挺大的。像有些行业竞争比<span style="color: black;">很强</span>，一个点击可能就100多了，少就几块钱。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span>其他平台和<span style="color: black;">途径</span>的推广<span style="color: black;">咱们</span>假定不做，<span style="color: black;">由于</span><span style="color: black;">咱们</span>计算的最低的<span style="color: black;">花费</span>。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">SEO<span style="color: black;">花费</span></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO<span style="color: black;">花费</span>其实大部分<span style="color: black;">便是</span>外链的<span style="color: black;">花费</span>，<span style="color: black;">倘若</span>自己<span style="color: black;">机构</span>不想自己写博客，可能还会多出一个写手的<span style="color: black;">花费</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>，<span style="color: black;">针对</span>博客，我还是<span style="color: black;">意见</span>自己写比较好，<span style="color: black;">由于</span>写手的质量参差不齐，前期需要浪费<span style="color: black;">非常多</span>时间<span style="color: black;">才可</span>筛选出一个不错的写手。<span style="color: black;">况且</span>写手的对接和沟通<span style="color: black;">亦</span>是一件麻烦的事情。反正我<span style="color: black;">通常</span>都是自己写博客。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">外链这<span style="color: black;">一起</span>的支持<span style="color: black;">咱们</span>就先给3000块钱<span style="color: black;">一月</span>的预算吧，一年<span style="color: black;">便是</span>36000。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">提醒一下，外链其实是属于黑帽SEO，<span style="color: black;">倘若</span><span style="color: black;">无</span>弄好，可能会<span style="color: black;">引起</span>网站被<span style="color: black;">处罚</span>。千万不要一味地图便宜<span style="color: black;">或</span>一味地图高权重。<span style="color: black;">乃至</span><span style="color: black;">有些</span>代运营<span style="color: black;">机构</span><span style="color: black;">亦</span>会在合同里面承诺把多少多少词做到google首页，其实这些词可能都是没搜索量<span style="color: black;">或</span><span style="color: black;">经过</span><span style="color: black;">有些</span>黑帽手段。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">之后再专门写<span style="color: black;">文案</span>说一下外链的<span style="color: black;">有些</span>坑吧。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上就差不<span style="color: black;">大都是</span>运营一个独立站一年下来最低的<span style="color: black;">花费</span>了，差不<span style="color: black;">大都是</span></span><strong style="color: blue;"><span style="color: black;">35W.</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实，独立站还真的是一个自由度比较高的<span style="color: black;">途径</span>，丰俭由人。有钱就多投一点，没钱就少投一点。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">独立站大约多久<span style="color: black;">能够</span>得到<span style="color: black;">报答</span></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>我B2B的经验比较多，我就<span style="color: black;">按照</span>我的经验梳理一下独立站的基本时间线吧。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>是建站，这个时间大约需要<span style="color: black;">一月</span>的时间，最多不会超过2个月的时间。<span style="color: black;">重点</span>是市场调研、网站设计和<span style="color: black;">商场</span>模式需要<span style="color: black;">有些</span>时间，真正<span style="color: black;">起始</span>制作，其实1-2个礼拜基本上就<span style="color: black;">能够</span>完工了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span><span style="color: black;">便是</span>传<span style="color: black;">制品</span>。<span style="color: black;">倘若</span><span style="color: black;">机构</span>的<span style="color: black;">制品</span>比较少，<span style="color: black;">例如</span>做机械的，可能<span style="color: black;">机构</span>一共就几个型号，那就直接<span style="color: black;">所有</span>传完。<span style="color: black;">倘若</span>是做<span style="color: black;">例如</span>服装之类的，那<span style="color: black;">制品</span>可能就非常多了，我<span style="color: black;">通常</span><span style="color: black;">便是</span><span style="color: black;">保准</span><span style="color: black;">每一个</span>子类目都有<span style="color: black;">最少</span>3个<span style="color: black;">制品</span>，<span style="color: black;">而后</span>上线后再<span style="color: black;">增多</span>。这个时间差不多需要1个月吧。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">便是</span>说，独立站大概钱1-3个月是基本上不会有任何<span style="color: black;">实质</span>成果或反馈的，这个当老板的要做好心理准备。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站正式上线之后就<span style="color: black;">能够</span>开google<span style="color: black;">宣传</span>了。基本上开了<span style="color: black;">宣传</span>之后就会<span style="color: black;">起始</span>陆<span style="color: black;">持续</span>续有客户进来了。至于成交时间就看业务员的能力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">后面的安排就看各个<span style="color: black;">机构</span>的实力了，网站正式上线之后SEO、社媒营销之类的就<span style="color: black;">能够</span>无止境的进行下去。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">有些</span><span style="color: black;">意见</span></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后是给<span style="color: black;">有些</span>想做独立站的<span style="color: black;">机构</span><span style="color: black;">或</span>想转行到独立站的<span style="color: black;">伴侣</span><span style="color: black;">有些</span><span style="color: black;">意见</span>:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. <span style="color: black;"><span style="color: black;">倘若</span>是<span style="color: black;">机构</span>决定做独立站，最好是能够配备一个<span style="color: black;">最少</span>3个人的小团队，<span style="color: black;">而后</span>聘请一个专业的独立站经理人，专门运营你的网站。最好不要找外面的代运营<span style="color: black;">机构</span>，我身边找代运营<span style="color: black;">机构</span>做的基本上最后都烂了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. <span style="color: black;"><span style="color: black;">倘若</span>是SOHO做独立站，要有<span style="color: black;">有些</span>心理准备了。前期<span style="color: black;">各样</span>问题会把人直接搞崩溃。<span style="color: black;">然则</span>你要相信，你<span style="color: black;">此刻</span>遇到的问题都是有标准答案的，多去跟网上<span style="color: black;">或</span>身边懂的人交流。正式<span style="color: black;">起始</span>之前<span style="color: black;">亦</span><span style="color: black;">能够</span>找<span style="color: black;">有些</span>免费的课程学习一下，B站<span style="color: black;">或</span>YouTube上有海量的<span style="color: black;">关联</span>视频。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. <span style="color: black;">再<span style="color: black;">保持</span>一下。运营独立站是一个滚雪球的事情，做的越久，效果就会越来越好。不<span style="color: black;">想要</span>着上线一个月就<span style="color: black;">起始</span>怎么怎么样，<span style="color: black;">哪些</span>基本上都是培训<span style="color: black;">公司</span>编造的故事，<span style="color: black;">或</span><span style="color: black;">背面</span>的<span style="color: black;">机构</span>海量资金的投入。大部分的企业<span style="color: black;">或</span>独立站都倒在了<span style="color: black;">第1</span>年，<span style="color: black;">保持</span>过<span style="color: black;">第1</span>年相信就会柳暗花明。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. <span style="color: black;">千万要用alibaba<span style="color: black;">或</span>其他电商平台的运营思维来运营独立站。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5. <span style="color: black;">做好市场调研。<span style="color: black;">起始</span>做之前做好充足的调研，确定好自己的突破点在哪里。独立站的竞争<span style="color: black;">亦</span>是越来越大的，<span style="color: black;">倘若</span><span style="color: black;">无</span><span style="color: black;">有些</span>独特的<span style="color: black;">地区</span>，可能<span style="color: black;">亦</span>是比较难做起来。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">作者：Jack独立站</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">源自</span>：【Jack独立站】 +\/ JackLi9703</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">著作权归作者所有。<span style="color: black;">商场</span>转载请联系作者<span style="color: black;">得到</span>授权，非<span style="color: black;">商场</span>转载请注明出处。</p>
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