跨境商家到底该怎么样布局TK？（矩阵运营）
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">大众</span>好，我是雅柚。一个专注于TikTok玩法的跨境电商自<span style="color: black;">媒介</span>人，关注我，<span style="color: black;">每日</span>都有干货<span style="color: black;">新闻</span>。</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/23931f04a8e745a9b21aa008457cffb4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722722732&x-signature=jv%2BqSo9f6QkgC%2Fzq9yuTvSV5nTs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">跨境商家到底该<span style="color: black;">怎样</span>布局TK？（矩阵运营）</strong>跨境商家想要跨境电商带货，就<span style="color: black;">必定</span><span style="color: black;">不可</span><span style="color: black;">错失</span>TK平台！TK平台<span style="color: black;">必定</span>是跨境电商的新机遇，<span style="color: black;">必定</span>要抓紧<span style="color: black;">机会</span>提前布局！种一棵树，最好的时间是在十年前，其次<span style="color: black;">便是</span><span style="color: black;">此刻</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>跨境商家<span style="color: black;">为何</span>布局TK？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（一）TK的流量大</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">虽然现<span style="color: black;">周期</span><span style="color: black;">已然</span>有<span style="color: black;">有些</span>跨境商家、外贸从业人员、国内<span style="color: black;">各样</span>电商商家、直播带货商家等，<span style="color: black;">发掘</span>了TK跨境电商的蓝海市场，但<span style="color: black;">由于</span>TK的流量太大了，机会太多了，哪怕<span style="color: black;">咱们</span><span style="color: black;">此刻</span><span style="color: black;">刚才</span><span style="color: black;">起始</span>做TK，只要你是用心去做，都能瓜分到这篇蓝海市场的红利。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">此刻</span>的TK 征服了<span style="color: black;">青年</span>人！<span style="color: black;">倘若</span>你的<span style="color: black;">目的</span>客户人群是偏向<span style="color: black;">青年</span>人，那<span style="color: black;">必定</span>要<span style="color: black;">注重</span>起TK这个平台！</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">美国 62% 的 TK 用户年龄在 10 到 29 岁之间<strong style="color: blue;">（Statista，2020）</strong>相比之下，<span style="color: black;">仅有</span> 7.1% 的人年龄在 50 岁以上。得<span style="color: black;">青年</span>人得天下，虽然<span style="color: black;">此刻</span>消费能力差一点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但你不要<span style="color: black;">忽略</span><span style="color: black;">青年</span>人<span style="color: black;">亦</span>会影响上一辈，<span style="color: black;">瞧瞧</span>中国某音的发展历程你就<span style="color: black;">晓得</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">虽然TK <span style="color: black;">此刻</span>对老一辈人<span style="color: black;">来讲</span>可能仍然有点头疼，但在与<span style="color: black;">青年</span>人互动方面，它确实很受欢迎，之后<span style="color: black;">亦</span>会<span style="color: black;">逐步</span>让中老年人觉得真香的，<span style="color: black;">此刻</span>的<span style="color: black;">青年</span>人只是比老年人更能接受<span style="color: black;">鲜嫩</span>事物<span style="color: black;">罢了</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a2dc26cd25d048a285f365b189e5aa83~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722722732&x-signature=Lr7FliYtE7VprBbShrHO7etsZVQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（二）普通人<span style="color: black;">亦</span>能抓住的流量红利</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>一个学员做的账号，普普通通的楼顶晾衣服的视频有百万播放量，这种起号神话在某音是不可能再<span style="color: black;">显现</span>了，<span style="color: black;">然则</span>放在国际版TK是完全可以做到的。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4c6af853c6a54aa8ac6b6241b9a555aa~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722722732&x-signature=HY%2Fz2aR%2FJQxWzFbLJu6OSsfgB%2FU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">学员做得好的账号实在太多了，下面只放几张截图，不做<span style="color: black;">仔细</span>说明，<span style="color: black;">由于</span>在TK流量大，创作者少，起号相对<span style="color: black;">来讲</span>比某音容易太多。这种玩法适合快速做高流量账号，<span style="color: black;">倘若</span>你想批量起一批万粉账号，<span style="color: black;">或</span>做矩阵号，下图<span style="color: black;">便是</span>运用了<span style="color: black;">咱们</span>实操技巧去运营的账号。<span style="color: black;">能够</span>看到粉丝数在10w-30w之间，这些都是<span style="color: black;">咱们</span>在短短2-3个月之间做出的成绩。这波流量红利，你值得一试。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2b5e702e56cf45ffb7c9d24445bbaeb6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722722732&x-signature=OF1ViAm2E0BbOuzpVSi7UCcXKFk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（三）TK的机会多</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">随着各大跨境平台发展日益壮大，平台政策<span style="color: black;">起始</span><span style="color: black;">显现</span>紧缩，竞争加剧，卖家越来越<span style="color: black;">无</span>自主权。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">店铺被封的<span style="color: black;">危害</span>加大，利润大幅度缩水，<span style="color: black;">无</span>打造品牌，难以实现品牌溢价……</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这让跨境卖家不得不<span style="color: black;">起始</span>思考，<span style="color: black;">是不是</span>有新的<span style="color: black;">办法</span>，<span style="color: black;">能够</span>降低推广成本，<span style="color: black;">同期</span>又能够触达到<span style="color: black;">更加多</span>的客户呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">有！那<span style="color: black;">便是</span><span style="color: black;">此刻</span><span style="color: black;">起始</span>运营布局TK！它有巨大的免费流量池和绝对<span style="color: black;">青年</span>化的客户群体！</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span><span style="color: black;">起始</span>布局TK，你<span style="color: black;">便是</span>头批吃螃蟹的那群人，不要迟疑，<span style="color: black;">由于</span>你在犹豫的过程中<span style="color: black;">已然</span><span style="color: black;">非常多</span>人<span style="color: black;">起始</span>着手去做了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>的TK形势相当于2018年的国内某音，只要花些时间观看TK趋势，流行的主题标签，并制作适合这些流行元素的视频，就有机会<span style="color: black;">得到</span>病毒式传播。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>，TK<strong style="color: blue;">上的官媒账号并不多见，<span style="color: black;">因此</span>这是<span style="color: black;">创立</span>跨境商家品牌阵地的最佳时期。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你还在<span style="color: black;">选取</span>观望的话，等到所有人都瞄准这个风口，那你分到的蛋糕将少之又少。<span style="color: black;">由于</span>字节<span style="color: black;">根据</span>某音<span style="color: black;">日前</span>某音在国内的发展模式复制在世界这个大舞台上，做TK就不是<span style="color: black;">能够</span>简单的用风口来形容了，而是做TK是<span style="color: black;">将来</span>做跨境的趋势！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">挣钱</span>，<span style="color: black;">必定</span>要赚趋势的钱，风口会过去，但趋势不会！！！</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（四）TK视频带货的机会</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">无线智能充气泵</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这款无线智能充气泵<span style="color: black;">不仅</span>是便携式轮胎充气机，它在一分钟内将汽车轮胎（225/65 R17）从 28PSI 填充到 33PSI，可充电电池为公路<span style="color: black;">自动</span>车和山地<span style="color: black;">自动</span>车充气，加入了移动电源和手电筒的两项附加功能，<span style="color: black;">亦</span>是徒步旅行、露营等的应急工具。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/77c5fd0756dc4f8db4624b36ca0f1b7b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722722732&x-signature=%2FLwXW5ttuZSAsK%2B45o8fNo%2BmsOM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这条视频是11-16日发布的，<span style="color: black;">经过</span>数据<span style="color: black;">能够</span>看到，视频发布后<span style="color: black;">得到</span>了29万的播放量，点赞数4万。在视频的评论区中，<span style="color: black;">已然</span>有人在搜索这款<span style="color: black;">制品</span>，想要购买。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/63d2289611504566af9b9765dfa0b0c8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722722732&x-signature=bUjIJvjcW9EYHTyQxyW9NB%2FMXuQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>这款无线智能充气泵在亚马逊上的价格为52.99美金。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/676dd995678a47f9b15d3e353678c68b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722722732&x-signature=lSlqYpeOlPAN08fK9EMbPwfNAQ4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这款无线智能充气泵在1688上的价格为107元，在30天之内<span style="color: black;">已然</span>售出1000+的订单，30天成交总额为14+万元。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a23eccb2ad0e415486cd8a5e102ac2ac~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722722732&x-signature=rJLYtNMu%2FRig4rppl3X%2Fs%2F5xg4M%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在国外，<span style="color: black;">持有</span>私家车的家庭<span style="color: black;">非常多</span>，这款智能充气泵，<span style="color: black;">处理</span>了<span style="color: black;">非常多</span>家庭给车胎充气的问题，它还有<span style="color: black;">非常多</span>功能，实用性非常高。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上是给<span style="color: black;">大众</span>分享的TK上的爆款好物案例，<span style="color: black;">日前</span><span style="color: black;">她们</span>是依靠主页挂亚马逊，独立站等第三方平台链接去做转化的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你<span style="color: black;">亦</span>在运营自己的跨境平台，不妨<span style="color: black;">亦</span>用<span style="color: black;">这般</span>的方式给自己的店铺去做引流转化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">并且你能够开上一个TK小店的话，相信转化会更加理想。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（五）TK做直播带货的机会</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">国外直播的发展速度非常慢，疫情时间线这么长<span style="color: black;">她们</span>才<span style="color: black;">起始</span>有线上购物的<span style="color: black;">认识</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">虽然直播转化的数据还不是很理想，<span style="color: black;">然则</span>等<span style="color: black;">她们</span>彻底能直播购物你再入场<span style="color: black;">已然</span>来不及了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span><span style="color: black;">全部</span>直播带货的生态圈都<span style="color: black;">处在</span>一种测试<span style="color: black;">周期</span>，先入局者先<span style="color: black;">把握</span>玩法，何况直播带货是字节跳动布局海外市场的必经<span style="color: black;">周期</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下面是一个学员测试做直播的场观数据截图，2.28号直播的数据，<span style="color: black;">亦</span>是<span style="color: black;">她们</span>的<span style="color: black;">第1</span>场直播。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7ebe6244f6254575b2fc73d5cd2c4fb8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722722732&x-signature=RJdp4POGbABZeq9jqjYfuXAHelE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">这场直播用时33分钟，观看人数45.2k，等于4.5万场观。</strong>用这个实操过的数据给你证明TK<span style="color: black;">此刻</span>巨大的直播流量机会，然而<span style="color: black;">日前</span>TK直播玩法比较少，<span style="color: black;">全部</span>直播环境相比于国内的某音落后太多，有技术的团队<span style="color: black;">能够</span>把某音玩得好的<span style="color: black;">招数</span>搬到TK，毕竟谁的速度快谁就能拿下<span style="color: black;">更加多</span>的蛋糕。今年二月份，TK的最新<span style="color: black;">信息</span>想要进军东南亚市场，(这个<span style="color: black;">信息</span>后面会给<span style="color: black;">大众</span><span style="color: black;">即时</span>跟进出一篇<span style="color: black;">文案</span>）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">TK的新政策<span style="color: black;">寓意</span>着会吸引越来越多的跨境商家/视频玩家入驻，今年TK的玩法肯定会发展得非常<span style="color: black;">快速</span>且聚焦，那<span style="color: black;">咱们</span><span style="color: black;">做为</span>头批玩家，不管怎么样都能从中分到一杯羹。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">好了，今天就和<span style="color: black;">大众</span>分享到<span style="color: black;">这儿</span>了，想要<span style="color: black;">认识</span><span style="color: black;">更加多</span><span style="color: black;">相关</span>TK跨境方面的知识，关注雅柚，下期会给<span style="color: black;">大众</span>带来<span style="color: black;">更加多</span>的干货。</strong></p>
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