美国拍卖平台Tophatter，新卖家平常问题解答
<img src="https://p3-sign.toutiaoimg.com/pgc-image/RN1i5iDBDSPji8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722712284&x-signature=%2BZeA%2FszxjQKGSqOHsSKlIqEeRt0%3D" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好久<span style="color: black;">无</span>写关于Tophatter的平台知识和干货分享了，今天<span style="color: black;">咱们</span><span style="color: black;">仔细</span>的介绍和分享<span style="color: black;">有些</span>这个平台的实操运营，卖家<span style="color: black;">通常</span>问的最多的<span style="color: black;">有些</span>问题！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1）注册遇到<span style="color: black;">设备</span>人检测怎么办?</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">办法</span>一：开启FQ<span style="color: black;">就可</span><span style="color: black;">处理</span>问题，验证<span style="color: black;">就可</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">办法</span>二：cn.tophatter.com登陆<span style="color: black;">就可</span></p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RN1i5iT79YXt3x~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722712284&x-signature=2vNJATZkyrMWYxVnrd2nHl09egw%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2)开店需要<span style="color: black;">那些</span>材料呢？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不支持个人卖家开店</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">机构</span>入驻，对应派安盈（p卡收款）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">提交其他平台店铺流水，<span style="color: black;">详细</span>注册邮件可见</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上架500+<span style="color: black;">制品</span><span style="color: black;">起始</span>出售</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">先出售，后审核，周期为<span style="color: black;">一月</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">详细</span>如下：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 营业执照</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 在有效期内的法人身份证正反面</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 其他平台的店铺链接和后台账户表现截图</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. Payoneer<span style="color: black;">或</span>Worldfirst收款账户</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(1).请<span style="color: black;">供给</span><span style="color: black;">机构</span>营业执照及法人身份证正反面的扫描件</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(2).请在Tophatter账户中绑定Payoneer或WorldFirst账户，<span style="color: black;">需求</span>支付账户的信息与<span style="color: black;">机构</span>营业执照及法人的信息一致 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(3).请<span style="color: black;">供给</span>与申请类目相符的其他平台经营的店铺链接、店铺后台截图（须<span style="color: black;">包含</span>店铺总体评分、<span style="color: black;">营销</span>业绩、订单数量、配送表现和用户反馈等业绩信息), 每张截图必须<span style="color: black;">同期</span><span style="color: black;">包括</span>店铺名<span style="color: black;">叫作</span>和网址</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一个<span style="color: black;">机构</span>只能开一个店铺</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">无</span>年费和入驻费，全品类10%—15%</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3）有<span style="color: black;">那些</span>类目<span style="color: black;">能够</span>做？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">平台实行universal terms（通用条款），审核<span style="color: black;">经过</span>后可<span style="color: black;">营销</span>所有品类，<span style="color: black;">包含</span>：电子类、珠宝类、服装类、饰品类、家居类、玩具类等（Fine Jewelery和Branded bags除外，需要<span style="color: black;">关联</span>资质证书跟客户经理申请）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4）平台支持的收款方式有<span style="color: black;">那些</span>？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">国内的卖家支持 Payoneer<span style="color: black;">或</span>Worldfirst两种支付方式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">请<span style="color: black;">重视</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 收款人必须和营业执照法人一致；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 收款银行须是国内银行。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5)平台的放款周期是多久？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">新卖家是60天，3个月后会<span style="color: black;">按照</span>账户表现进行卖家层级考核，顶级卖家（TOP CHOICE）为15天，即<span style="color: black;">一月</span>2次放款。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6)平台物流<span style="color: black;">需求</span><span style="color: black;">怎样</span>？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最迟5天发货，2天内上网，14到20天内妥投。美国地区的订单必须有全程<span style="color: black;">跟踪</span>信息，其他地区可<span style="color: black;">运用</span>平台认可的物流服务商！</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RN1i5ifC5ZhmXo~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722712284&x-signature=xEP1CvaGX28ar6po%2FFawCBKGbqc%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">所有国内和国际货件都必须附带有效的<span style="color: black;">跟踪</span>信息，除美国以外其他国家现支持半程<span style="color: black;">跟踪</span>物流运送，物流商<span style="color: black;">包含</span>：China Post，e邮宝，和UBI。卖方必须将物品标记为已发货并输入有效的<span style="color: black;">跟踪</span>信息。跟踪信息将自动发送给买方，以便<span style="color: black;">她们</span><span style="color: black;">能够</span>跟踪包裹的进度。跟踪包裹的能力<span style="color: black;">针对</span>顾客维系非常重要。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">7）支持<span style="color: black;">那些</span>ERP？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">平台<span style="color: black;">已然</span>与马帮、店小秘、赛盒、易仓、通途和普源对接，其中马帮和店小秘<span style="color: black;">能够</span>处理订单和刊登，其他的ERP暂时只能进行订单管理。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">8）平台<span style="color: black;">怎样</span>收费以及佣金制度</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 拍卖安排费竞拍 Scheduling Fee:由卖家<span style="color: black;">自动</span>设置的单个<span style="color: black;">制品</span>竞拍价格，只要被系统选中被安排拍卖的<span style="color: black;">制品</span>则收取该<span style="color: black;">花费</span>，流拍的<span style="color: black;">状况</span><span style="color: black;">亦</span><span style="color: black;">包含</span>在内</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 订单佣金 Commission Fee: <span style="color: black;">仅有</span>买家付款订单需要支付佣金，<span style="color: black;">根据</span>订单<span style="color: black;">实质</span>金额（<span style="color: black;">制品</span>价格+运费）的10%收取</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 收取手续费Processing Fee: 在释放款项之前，需要代扣收款手续费。此<span style="color: black;">花费</span>所有品类一致，均为2.9%+$0.3。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">9）<span style="color: black;">怎样</span>注册和刊登<span style="color: black;">制品</span>？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2019年Tophatter招商入驻绿色通道已开启， </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">注册<span style="color: black;">详细</span><span style="color: black;">过程</span>如下↓</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第1</span>步：登录TOPHATTER入驻页面， 并点击右上角Apply to Sell</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RN1i5itGfc5P8r~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722712284&x-signature=FI%2BLJEiM8wMYjWD9kyF3Zfl9DEM%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第二步：在<span style="color: black;">显现</span>的页面中点击Sign Up注册账号。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">注册邮箱须是常用邮箱，<span style="color: black;">咱们</span>会<span style="color: black;">经过</span>邮箱联系您。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">注册账号时不<span style="color: black;">需求</span>设置<span style="color: black;">秘码</span>，您的注册邮箱会收到有临时<span style="color: black;">秘码</span>的邮件。<span style="color: black;">倘若</span><span style="color: black;">无</span>收到邮件，请点击忘记<span style="color: black;">秘码</span>并查看注册邮箱。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RN1i5j57go8wUx~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722712284&x-signature=hsyJ%2B29VdXDzRQtq7LMGHfkkafA%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第三步：<span style="color: black;">显现</span>Business and Contact Information界面，<span style="color: black;">通知</span>您的<span style="color: black;">机构</span><span style="color: black;">状况</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">手机号码务必填写正确，以便<span style="color: black;">咱们</span>能<span style="color: black;">即时</span>联系到您。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Referral code 填写参与活动的对应码，<span style="color: black;">倘若</span>不<span style="color: black;">晓得</span><span style="color: black;">能够</span>填101</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RN1i68E7MxtvWG~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722712284&x-signature=KBUFFLpf%2BZ3qeXhyBwBrEwwtf2I%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">该<span style="color: black;">过程</span>完成后，会<span style="color: black;">显现</span>以下界面，<span style="color: black;">表示</span> Contact Information已完成。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RN1i68QE88NbBd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722712284&x-signature=P1Hwyq3eN6xjyg0DwmqhV0Re3hE%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第四步：点击Add Products上传<span style="color: black;">制品</span></p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RN1i68d6DG0d1a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722712284&x-signature=epMBrOa9v%2FVOjgaDhSv3lUbeLoE%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亦</span><span style="color: black;">能够</span>批量上架：</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RN1i68p8OAqupM~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722712284&x-signature=bbP22ZDihi6Zf5EWx2YtHj4elK8%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Target Price只影响一口价 (Buy Now) 订单的价格，一口价订单的最低成交额为您设置的Target Price，<span style="color: black;">按照</span><span style="color: black;">实质</span><span style="color: black;">状况</span>每单成交价会有所<span style="color: black;">增多</span>；Target Price对拍卖订单的成交价<span style="color: black;">无</span>任何影响。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RN1i6922maol8n~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722712284&x-signature=1p8ATgkLkIQ85JaWekkD%2BnXVOk8%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Target price=<span style="color: black;">制品</span>成本+运营成本+<span style="color: black;">恰当</span>利润 (不<span style="color: black;">包括</span>运费，毛利<span style="color: black;">意见</span>按15%<span style="color: black;">上下</span>或行业平均计算)</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RN1i6TgD24T4O0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722712284&x-signature=UpC9p6zjumE0Ol1nA95GoTtRpYc%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第五步：确认<span style="color: black;">营销</span>条款，记得设置daily budget并勾选同意<span style="color: black;">营销</span>条款。确认<span style="color: black;">营销</span>条款后，您<span style="color: black;">就可</span><span style="color: black;">起始</span><span style="color: black;">营销</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">平台有两种<span style="color: black;">营销</span>模式：拍卖（SFB闪拍宝）和一口价</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1）闪拍宝(Scheduling Fee Bids)：拍卖是平台最<span style="color: black;">重点</span>的方式，所有<span style="color: black;">制品</span>在大概90秒内完成拍卖。平台默认起拍价是一美金，您可随时<span style="color: black;">调节</span>起拍价和运费。拍卖价由实时竞拍<span style="color: black;">状况</span>确定，价格不确定，需要您<span style="color: black;">持续</span>优化以<span style="color: black;">得到</span>最佳利润。<span style="color: black;">制品</span>必须设置SFB<span style="color: black;">花费</span>才会安排拍卖，<span style="color: black;">同期</span>须设置daily budget（每日SFB<span style="color: black;">花费</span>最大限额）。SFB收费结构是：佣金15%+ 安排费 Scheduling Fee（卖家自己设置）+ processing fee（第三方支付手续费2.9%+$0.3）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">安排费是每安排拍卖一次，收取一次安排费，<span style="color: black;">包含</span>流拍；每成交一单，收取一次佣金。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2）一口价(Buy Now)：所有上架的<span style="color: black;">制品</span>都<span style="color: black;">能够</span><span style="color: black;">经过</span>一口价出单，价格固定，以<span style="color: black;">目的</span>售价Target price为基准。一口价收费模式：佣金15%+ processing fee（第三方支付手续费2.9%+$0.3）</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RN1i6Tv8mV6zfY~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722712284&x-signature=EokkqDGAsWUG8zFiqTsKste5JtA%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第六步：点击Set Return Shipping Address，设置退货<span style="color: black;">位置</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">请<span style="color: black;">运用</span>英语<span style="color: black;">根据</span>从小到大的<span style="color: black;">位置</span>进行填写。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了<span style="color: black;">保证</span>信息准确有效，最好与当地邮局确认此英文<span style="color: black;">位置</span>能够被识别。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RN1i6U73zrnIjL~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722712284&x-signature=vB3rZt2gW2QzjszKf0R94bjC1B4%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第七步：点击Get paid，绑定收款账户</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">支持Payoneer和Worldfirst两种支付方式，<span style="color: black;">倘若</span><span style="color: black;">显现</span>的支付方式是其他，请联系Support.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">收款人必须和营业执照法人一致。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">收款银行须是国内银行。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RN1i6UKFCbUi6P~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722712284&x-signature=ArdIjeuuVhugzCLNW68egyigyPk%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">10）总结和分享</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.应该是史上出单最快的平台了，<span style="color: black;">然则</span>是拍卖的平台，<span style="color: black;">因此</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">价格会拍出高低<span style="color: black;">区别</span>，低的就可能会亏本，<span style="color: black;">因此</span><span style="color: black;">大众</span>要选品<span style="color: black;">谨慎</span>了！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.热销类目：家居类/配件类/3C类等，属于平台热销类目！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.虽然<span style="color: black;">此刻</span>是先出售，后审核，<span style="color: black;">然则</span>其他的入住材料一点没变，需要在<span style="color: black;">一月</span>内提交完，<span style="color: black;">否则</span>店铺会被收回！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.很适合义乌/华强北等地区，有充足的货源支持！很适合这个平台，<span style="color: black;">倘若</span>是铺货<span style="color: black;">亦</span>很适合，没货源的<span style="color: black;">亦</span><span style="color: black;">能够</span>做，<span style="color: black;">无</span>电商经验的<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">思虑</span>，最重要的<span style="color: black;">便是</span>选品！（<span style="color: black;">源自</span>：跨境HenryDong）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">以上内容属作者个人观点，不<span style="color: black;">表率</span>雨果网立场！本文经原作者授权转载，转载需经原作者授权同意。</strong></p>
你的话语如春风拂面，让我心生暖意。 太棒了、厉害、为你打call、点赞、非常精彩等。 谷歌外链发布 http://www.fok120.com/ 你的话语如春风拂面，让我感到无比温暖。 外贸论坛是我们的，责任是我们的，荣誉是我们的，成就是我们的，辉煌是我们的。
页:
[1]