全世界都初始用拼多多了
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/4970b172e35f47eaa6c9b34a9c1c696d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722711491&x-signature=pIcsK%2FCxh%2Fa9LyOnAI2XBEvBcY0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">TEMU进入<span style="color: black;">全世界</span>70多个国家、地区</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">拼多多TEMU<span style="color: black;">已然</span>火遍全世界了。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在2024中国互联网大会开幕式上,拼多多集团高级副总裁、首席发展官朱政透露,拼多多集团旗下多多跨境(TEMU)自2022年9月上线<span style="color: black;">迄今</span>,</span><strong style="color: blue;"><span style="color: black;">已深入广东、浙江、山东、安徽等地的百余个制造业产业带,推动制造<span style="color: black;">制品</span>进入了北美、欧洲、亚洲等70多个国家、地区。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">拼多多出海的<span style="color: black;">第1</span>站是美国。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">黄峥深知打响<span style="color: black;">第1</span>枪的重要性,<span style="color: black;">因此呢</span>TEMU在美国的出场格外引人注目。2022年9月,TEMU在美国上线。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">经过</span>复制国内拼多多的战略,搞低价,紧盯下沉市场;搞全托管,降低商家入门门槛;搞营销,<span style="color: black;">海量</span>投放<span style="color: black;">宣传</span>……</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">TEMU一炮而红。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">据Apple官方统计,</span><strong style="color: blue;"><span style="color: black;">TEMU是2023年美国下载次数最多的iPhone应用。上线后的一年,TEMU在美国的<span style="color: black;">拜访</span>量增长了10倍,约达7050万次。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2023年第2季度,有调查<span style="color: black;">表示</span>美国用户<span style="color: black;">每日</span>在TEMU上花费18分钟,而在亚马逊仅花费10分钟,到10月份,该数据延长至约22分钟。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">按照</span>晚点LatePost的<span style="color: black;">报告</span>,2023年9月,TEMU平均<span style="color: black;">每日</span>发出160万个包裹,其中大部分<span style="color: black;">经过</span>海运送往美国。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而到2023年第3季度,Temu的<span style="color: black;">营销</span>额成功突破50亿美金,其中美国市场贡献60%的<span style="color: black;">营销</span>额。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">只用了一年,TEMU就收获了180亿美元的GMV和4.67亿的MAU,<span style="color: black;">作为</span>仅次于亚马逊的第二大电商平台。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2024年1月,TEMU的活跃用户突破了五千万并且<span style="color: black;">始终</span>在不断上涨;</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2024年4月,TEMU就<span style="color: black;">已然</span>占据了美国零售市场17%的份额;</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">6月,TEMU超过美国老牌电商平台eBay,调查<span style="color: black;">表示</span>,34%的消费者每月在TEMU上购物,超过eBay的29% 。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">这个时候,TEMU上线美国,<span style="color: black;">亦</span>才将近一年半的时间。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">一年半的时间里,TEMU在美国从不被<span style="color: black;">重视</span>到万众瞩目,从小透明跨界电商平台到让行业<span style="color: black;">第1</span>亚马逊产生<span style="color: black;">危险</span>感的竞争对手,从跟跑者到领跑者。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">它是一匹一骑绝尘的黑马。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">美国市场反应热烈的<span style="color: black;">同期</span>,TEMU<span style="color: black;">亦</span><span style="color: black;">无</span>停下扩张的脚步。美国只是TEMU<span style="color: black;">起始</span>的<span style="color: black;">第1</span>站,它真正的<span style="color: black;">目的</span>,是更庞大的国际市场。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">23年<span style="color: black;">起始</span>,TEMU就<span style="color: black;">起始</span>拓展除了美国之外的海外市场了。<span style="color: black;">首要</span>是与美国相邻的加拿大,随后是大洋洲、欧洲、东亚、南亚、拉美国家等。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">迄今</span>,<span style="color: black;">已然</span>遍布了<span style="color: black;">全世界</span>70多个国家和地区。</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/fc7382d721bf4f5ba0dfe5a9eb3a716e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722711491&x-signature=ERl7PmtpB8jkRQnhyvKkAk6VqHE%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">TEMU的<span style="color: black;">全世界</span>拓展时间线</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在其他国家或地区的反响虽然<span style="color: black;">无</span>美国<span style="color: black;">剧烈</span>,<span style="color: black;">然则</span><span style="color: black;">亦</span>算捷报频传。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2024年5月,TEMU在欧洲的月活跃用户数(MAU)<span style="color: black;">已然</span>超过亚马逊和速卖通,分别高出38%和82%。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2024年6月,调查<span style="color: black;">表示</span>,有60%的英国消费者<span style="color: black;">暗示</span><span style="color: black;">运用</span>过TEMU购物消费,有71%的消费者<span style="color: black;">暗示</span>对TEMU有<span style="color: black;">认识</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">出海这一战,拼多多算是打赢了。</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/765be3d251e24becb558b8b6bd1c650d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722711491&x-signature=iUuccsIftPmiTjeg7uzczthtYTU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">快速扩张<span style="color: black;">背面</span>的<span style="color: black;">原由</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">TEMU到底是怎么做到一路狂飙的?</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">恐怕不仅<span style="color: black;">咱们</span>会想这个问题,亚马逊、eBay、SHEIN等竞争对手<span style="color: black;">亦</span>想<span style="color: black;">晓得</span>这个问题的答案。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">主编认为,TEMU的成功离不开它清晰的市场定位和正确的经营战略。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">首要</span>是市场定位。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2015年拼多多上线,2017年拼多多订单量就破了百亿,2020年黄峥凭借拼多多,超过马云,登上了中国富豪榜<span style="color: black;">第1</span>的位置。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">拼多多的成功,靠的<span style="color: black;">便是</span>广阔的下沉市场。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">黄峥明白这个道理,拼多多<span style="color: black;">亦</span>明白这个道理,到了TEMU,<span style="color: black;">她们</span><span style="color: black;">亦</span>还是聚焦在下沉市场。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有人可能会问,美国<span style="color: black;">亦</span>会有像中国<span style="color: black;">同样</span><span style="color: black;">那样</span>庞大的下沉市场吗?海外<span style="color: black;">亦</span>会对低价商品有这么大的<span style="color: black;">需要</span>吗?</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有的,<span style="color: black;">况且</span>还不少。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">TEMU的快速发展和扩张无疑<span style="color: black;">便是</span>这个问题最好的答案。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">很久</span><span style="color: black;">败兴</span>,国外的下沉市场<span style="color: black;">始终</span>被当地电商平台<span style="color: black;">忽略</span>了,然而,随着美国、欧洲等国家地区通货膨胀的加剧、贫富差距的锐化,民众的购买力是在<span style="color: black;">持续</span>降低的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这个时候,TEMU出来了。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2.99美元的空气炸锅,1.87美元10双的袜子,一美分换一件包邮的货物,玩游戏做任务就能收到的免费商品……</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这些无疑触动了欧美各国消费者的心。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">在这么低的价格面前,就算是出于好奇心<span style="color: black;">亦</span>会想买一单回家<span style="color: black;">瞧瞧</span>效果,而一旦<span style="color: black;">起始</span>买,<span style="color: black;">亦</span>许就停不下来了。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">某位重度用户<span style="color: black;">暗示</span>,在注册TEMU后<span style="color: black;">一月</span>内,下单超过了100次。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">可见,无论在哪,低价都是<span style="color: black;">拥有</span>绝对吸引力的。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">其次是TEMU的经营策略。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">消费者方面用低价吸引,那要怎么吸引商家入驻平台呢。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">毕竟<span style="color: black;">做为</span>B2C平台,入驻的商家数量越多,消费者的<span style="color: black;">选取</span><span style="color: black;">亦</span>就越多。入驻商家的数量<span style="color: black;">亦</span>是<span style="color: black;">非常</span>重要的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">为此,TUME在经营方式上做了一个创新。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">那<span style="color: black;">便是</span>开启全托管模式和半托管模式。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">全托管模式顾名思义<span style="color: black;">便是</span>平台全盘帮助商家处理<span style="color: black;">各样</span>事项,从推广到物流再到售后。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">比起传统跨境电商<span style="color: black;">来讲</span>,<span style="color: black;">这般</span>的模式无疑大大减少了商家在其他各个环节的时间成本。<span style="color: black;">同期</span>,<span style="color: black;">亦</span>大大降低了商家进入平台的门槛。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">只要有货,能够按时发货,就能做跨境电商。</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/42734f26ccf94ca2bf8421d9a521c911~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722711491&x-signature=w1yygrrzFHJ2pb1zDH7PAgXTSyM%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">TEMU全托管模式与传统跨境电商模式的比较 图源:雨果跨境</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这个模式打了亚马逊、希音、eBay等传统电商平台一个措手不及。在TEMU上线全托管模式后不久,其他平台<span style="color: black;">亦</span>纷纷推出全托管模式。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">在全托管模式实行一年多之后,今年3月TEMU推出全新的半托管模式。比较像在全托管模式的<span style="color: black;">基本</span>上进行改良。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">商品方面半托管少了全托管模式需要的选品审核、审版、审图等多个环节,上传商品基本信息<span style="color: black;">就可</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">物流方面全托管仅需要承担至TEMU国内仓库的物流<span style="color: black;">花费</span>,半托管则需要卖家完成<span style="color: black;">包含</span>仓库管理、发货履约、<span style="color: black;">守护</span>库存、末端配送、逆向物流等流程。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">相比全托管,半托管的核心在于给新老卖家<span style="color: black;">供给</span>了<span style="color: black;">选取</span>自由,可<span style="color: black;">按照</span><span style="color: black;">自己</span>实力以最大程度发挥<span style="color: black;">自己</span>的资源<span style="color: black;">优良</span>。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">TEMU半托管的<span style="color: black;">优良</span>有三,一是减轻了商家在市场推广和客户服务方面的<span style="color: black;">包袱</span>;二是<span style="color: black;">能够</span>利用电商平台的专业知识和资源<span style="color: black;">提高</span><span style="color: black;">制品</span>竞争力;三是<span style="color: black;">经过</span>快速配送,<span style="color: black;">能够</span><span style="color: black;">提高</span>消费者满意度。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">TEMU<span style="color: black;">经过</span>全托管和半托管,让商家们纷纷涌入平台。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">TEMU在营销上<span style="color: black;">亦</span>很舍得花钱。在美国的超级碗<span style="color: black;">宣传</span>上投放的<span style="color: black;">宣传</span>词反响<span style="color: black;">非常</span>热烈。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">“像亿万富翁<span style="color: black;">同样</span>购物。”</span></strong><span style="color: black;">这句<span style="color: black;">宣传</span>词<span style="color: black;">亦</span>吸引了许多的用户进行下载和消费。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">商家有了,大批的用户<span style="color: black;">亦</span>有了,流量<span style="color: black;">亦</span>有了,TEMU想不成功<span style="color: black;">亦</span>很难。</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/1e95b6009cd04d528d1dc9925a1e568a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722711491&x-signature=9GyfMTJfA8rfzYfBtzksyoR5yX4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">拼多多的野心能实现吗</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">早在23年TEMU在美国反响热烈的时候,就有拼多多的工作人员<span style="color: black;">叫作</span>TEMU的<span style="color: black;">目的</span>是:</span><strong style="color: blue;"><span style="color: black;">“一店卖<span style="color: black;">全世界</span>,从美国出发,逐步拓展机会市场。”</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/0e2a41f62a8948668956beddbfcd98f3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722711491&x-signature=86sCCtLlv8eXJdt6a3jLHbLvP24%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">拼多多员工<span style="color: black;">微X</span>截图</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这是TEMU的<span style="color: black;">目的</span>,<span style="color: black;">亦</span>是TEMU的野心。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">然而,这个野心到底能<span style="color: black;">不可</span>实现,<span style="color: black;">日前</span>来看还是未知数。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">虽然TEMU的发展势头很猛,<span style="color: black;">然则</span>毕竟出海时间还短,并<span style="color: black;">无</span>完全站稳脚跟。<span style="color: black;">另外</span>,无论是在美国还是在欧洲,<span style="color: black;">日前</span>亚马逊的地位还是不可撼动的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">TEMU的增速的确<span style="color: black;">火速</span>,这是亚马逊没办法比的。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">但亚马逊还是牢牢<span style="color: black;">把握</span>着一大半的市场份额,这<span style="color: black;">亦</span>是TEMU没办法比的。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">另一</span>,亚马逊<span style="color: black;">亦</span>察觉到了TEMU这个快速增长的竞争对手,<span style="color: black;">已然</span>在采取反击策略了。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">6月26日,亚马逊邀请了部分卖家,举办了一场闭门招商会。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">会上,亚马逊<span style="color: black;">相关</span>负责人介绍,平台将会在主站首页,开辟“低价商店”入口,定位为消费者<span style="color: black;">供给</span>低价的时尚、家居和生活用品类目商品。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/085d46fab972467daa24208c4e478271~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722711491&x-signature=lUgt6kD3M1%2BTgPsaETlLs%2By90IA%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">亚马逊闭门招商会现场</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">“低价商店”开创了亚马逊与SC卖家的新合作模式,即亚马逊负责推广和物流,而卖家要负责组织供应售价不高于20美金的商品。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">这一合作形式,<span style="color: black;">亦</span>被跨境电<span style="color: black;">商场</span>界广泛<span style="color: black;">诠释</span>为,是亚马逊为了狙击TEMU,而推出的亚马逊版“全托管”。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">TEMU面对亚马逊的反击,能<span style="color: black;">不可</span>继续扩张,并抢占<span style="color: black;">更加多</span>市场份额呢?</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">咱们</span>拭目以待。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">作者 | 金江</span></p>
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