拼多多跨境电商申请入口及入驻需要揭发
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">雨果跨境从多方信息源<span style="color: black;">认识</span>到，拼多多正在筹备一个B2C跨境电商平台，应用预计在9月中旬上线，首站是美国，正在全品类招商。外界<span style="color: black;">广泛</span>认为，这是拼多多<span style="color: black;">日前</span>最重要的出海战略项目。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">自从得知拼多多将做跨境电商平台之后，跨境卖家<span style="color: black;">近期</span>两天<span style="color: black;">始终</span>在四处寻找平台入口，<span style="color: black;">期盼</span>能比别人抢先一步，占个坑位。雨果跨境的卖家群里就曝出一条拼多多跨境电商的入驻链接。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/49dae898b5d443939d50237d66a3a569~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722710606&x-signature=JBDWHskbJZ2kHKZ%2FPrG8m%2B7omEY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">01</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">入驻链接确为官方入口</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span><span style="color: black;">揭发</span>的链接，雨果跨境尝试登录。登录之后，<span style="color: black;">第1</span>个页面<span style="color: black;">需求</span>注册，输入个人的手机号、<span style="color: black;">秘码</span>、验证码<span style="color: black;">就可</span>。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8b13302c55c5456babd49bcd58e36ea3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722710606&x-signature=zzXqK3R%2FxNGA6F2QYkcyte0LB6I%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">注册后进入第二个页面，<span style="color: black;">需求</span>完善入驻信息，<span style="color: black;">首要</span>是<span style="color: black;">选取</span>店铺类型，页面提示：仅持有企业营业执照可入驻，无营业执照或个体工商营业执照不可入驻。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/cd97fec3b2be401788806e3a263d9107~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722710606&x-signature=TOV%2BfeMQJk2kMzpH5OcOGXSkA1U%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从类型上看，拼多多跨境电商店铺<span style="color: black;">包含</span>：</span></p><span style="color: black;">普通店：有营业执照，想以企业为主体开店；</span><span style="color: black;">专卖店（暂未开放）：自有品牌或持有品牌一/二级授权书可申请；</span><span style="color: black;">专营店（暂未开放）：想经营一个及以上品牌可申请</span><span style="color: black;">旗舰店（暂未开放）：自有品牌或持有品牌一级<span style="color: black;">独霸</span>授权书可申请</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>仅开放普通店的入驻，其他类型的店铺暂未开放。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当卖家点击确定店铺类型之后，进入第三个页面，<span style="color: black;">需求</span>填写企业主体信息、法人实名验证以及店铺经营概况。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/500ba4984ec64bd4ac177711c9dad850~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722710606&x-signature=izfBMr5fDAZDywPl8KyKO%2FNUTCc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有不少卖家<span style="color: black;">已然</span><span style="color: black;">起始</span>尝试注册，据雨果跨境<span style="color: black;">认识</span>，大部分卖家都能完成企业主体信息的录入，<span style="color: black;">然则</span>到了实名认真<span style="color: black;">周期</span>，<span style="color: black;">显现</span>的问题较多。<span style="color: black;">例如</span>有时候会<span style="color: black;">表示</span>“实名认证（token）获取失败”，<span style="color: black;">或</span>提示“网络<span style="color: black;">反常</span>，请稍后尝试”。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/15287643476540fcb00fe254b46057c5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722710606&x-signature=CiiQ%2Bvp8igUnEKxJyp1NpY90mJA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b420d8b389604177a8e8590919819c05~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722710606&x-signature=42P6plYq0Bz8vQVVQnOONYyHZjg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（卖家遇到的入驻问题）</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">上海一位阿里国际站的卖家<span style="color: black;">经过</span>卖家群得知入驻链接之后，立刻<span style="color: black;">按照</span><span style="color: black;">以上</span><span style="color: black;">过程</span>进行入驻尝试，<span style="color: black;">已然</span>顺利完成申请，<span style="color: black;">表示</span>“入驻信息审核中，请耐心等待~审核<span style="color: black;">经过</span>后<span style="color: black;">就可</span>正常<span style="color: black;">运用</span>商家后台。”</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/bbf3800016dd41cb8fc5953da6e563f3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722710606&x-signature=03K0Z1hirsAzeE7qhfBWv0nPWFQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（卖家成功提交入驻申请后的页面提示）</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然，<span style="color: black;">亦</span>有<span style="color: black;">小心</span>的卖家<span style="color: black;">暗示</span>，个人<span style="color: black;">意见</span>先不要着急注册，等官方正式<span style="color: black;">信息</span>，省得<span style="color: black;">显现</span><span style="color: black;">有些</span>问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不外</span>，雨果跨境向拼多多内部人士<span style="color: black;">认识</span>到，卖家群里曝出的链接确实是官方的入驻链接。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">02</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">需有平台运营经验及<span style="color: black;">保准</span>金</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">雨果跨境从拼多多内部人士<span style="color: black;">认识</span>到，拼多多跨境项目<span style="color: black;">详细</span>的招商类目和入驻方式在8月中询开放后会<span style="color: black;">颁布</span>。会有一个<span style="color: black;">基本</span><span style="color: black;">保准</span>金1000元，入驻售卖满1000元之后，超过1000元的部分才<span style="color: black;">能够</span>提现（会<span style="color: black;">按照</span><span style="color: black;">区别</span>售卖档位的商家收取<span style="color: black;">区别</span>的梯度<span style="color: black;">保准</span>金1千-1万不等）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">需求</span>：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1）有跨境电商经验（<span style="color: black;">例如</span>亚马逊、沃尔玛、速卖通、SHEIN、eBay、虾皮等或自建独立站）</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2）有现货以及强供应链整合能力</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3）有<span style="color: black;">必定</span>的运营经验，会作图和文字描述</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4）注重<span style="color: black;">制品</span>品质，和消费者体验</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">入驻方面的扶持政策<span style="color: black;">包含</span>：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1）0元入驻</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2）0押金，0扣点；售卖后1000元<span style="color: black;">保准</span>金</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3）消费者签收日加1天结算</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4）快递/物流送国内仓，减免部分<span style="color: black;">花费</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">据<span style="color: black;">认识</span>，卖家入驻售卖满1000元之后，超过1000元的部分才<span style="color: black;">能够</span>提现。平台会<span style="color: black;">按照</span><span style="color: black;">区别</span>售卖档位的商家收取<span style="color: black;">区别</span>的梯度<span style="color: black;">保准</span>金1千-1万不等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">物流方面，商品将从国内仓发货，暂时不设海外仓。国内商家<span style="color: black;">经过</span>快递/物流运输到拼多多的国内仓（广州仓），官方统一发往海外。平台承担入仓后的所有<span style="color: black;">花费</span>。<span style="color: black;">然则</span>卖家需要提前备货到拼多多指定的国内仓，平台不收存储费，对周转率有<span style="color: black;">需求</span>，需要在售卖前1-2天入仓。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>发仓的数量，平台方面前期会与卖家沟通，定好库存，<span style="color: black;">亦</span><span style="color: black;">能够</span>提前退仓；退货部分，质量售后由商家承担，非质量售后的则由平台兜底，商品不会返回国内仓库。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">结算上，将在国内结算，不<span style="color: black;">触及</span>税率以及汇率问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">03</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">工厂型卖家更适合？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">财经作家朱秋城指出，拼多多出海<span style="color: black;">第1</span>站<span style="color: black;">选取</span>相对成熟的美国市场，无论是从<span style="color: black;">制品</span>客单价还是电商成熟度都更为合适。但据其观察，拼多多的出海平台模式预计还会沿用国内的低价打法，可能会是一个以低价铺全品类的大综合跨境电商平台。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>此前字节跳动旗下Fanno就以“低价+<span style="color: black;">补助</span>”的模式让利吸引大批卖家入驻，但后期被曝出平台出单少且利润低，<span style="color: black;">日前</span>在行业里几乎<span style="color: black;">无</span>声量，和前期的浩大声势反差<span style="color: black;">极重</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">拼多多跨境电商平台的价格会不会很低？这是当下卖家讨论的焦点之一。“看东南亚的<span style="color: black;">有些</span>电商平台，随便打开几个链接，价格比国内批发价都便宜，再加运费，都是亏损的。不<span style="color: black;">晓得</span>这么做是图什么。”有卖家认为。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但<span style="color: black;">亦</span>有卖家<span style="color: black;">暗示</span>，普通卖家或许玩不转，但<span style="color: black;">针对</span>工厂型卖家可能是一个机会。国内<span style="color: black;">非常多</span>工厂有<span style="color: black;">海量</span>的低货值<span style="color: black;">制品</span>，<span style="color: black;">能够</span><span style="color: black;">做为</span>去尾货的一个<span style="color: black;">途径</span>，“尾货或许是低价，但不等于劣质，性价比高，降价<span style="color: black;">营销</span>是<span style="color: black;">平常</span>的处理尾货的方式。对平台来讲，除了规模，更重要的是对入驻卖家生产质量的考察。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此前有<span style="color: black;">信息</span>传出，拼多多正密集接触华南地区大卖。业内人士猜测，拼多多之<span style="color: black;">因此</span>试图和大卖<span style="color: black;">创立</span>合作关系，是<span style="color: black;">由于</span>想借助大卖的力量，为该项目日后的<span style="color: black;">起步</span>奠定<span style="color: black;">基本</span>。<span style="color: black;">同期</span>，<span style="color: black;">亦</span>能<span style="color: black;">保准</span>前期的用户体验。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">某个已收到拼多多邀约的行业大卖向雨果跨境透露，<span style="color: black;">日前</span><span style="color: black;">已然</span>收到邀约，<span style="color: black;">日前</span>还在商谈，<span style="color: black;">重点</span>是基于品类和客单价的匹配问题。毕竟，早年低价铺货的打法<span style="color: black;">已然</span>被<span style="color: black;">逐步</span>摒弃，跨境电商企业更关注品牌的成长性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">苏州一位做取暖和卫浴<span style="color: black;">制品</span>的亚马逊卖家告诉雨果跨境，他的客单价在200美元<span style="color: black;">上下</span>，<span style="color: black;">日前</span>还<span style="color: black;">无</span>去申请注册，他个人的判断是，拼多多跨境电商项目的前期<span style="color: black;">周期</span>可能会走低价策略，“估计大部分<span style="color: black;">制品</span>的客单价会在50美金以内。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>拼多多跨境电商项目的<span style="color: black;">将来</span>，有行业人士认为，拼多多若是优化国内那套打法后，再应用到海外市场中，<span style="color: black;">亦</span>未尝不可。其利用<span style="color: black;">自己</span>成熟的技术以及<span style="color: black;">善于</span>的“社交裂变引流”玩法，在国内<span style="color: black;">已然</span>创造了极强的用户粘性。</span></p>
感谢楼主分享，祝愿外链论坛越办越好！ 论坛的成功是建立在我们诚恳、务实、高效、创新和团结合作基础上，我们要把这种精神传递下去。 感谢您的精彩评论，为我带来了新的思考角度。 同意、说得对、没错、我也是这么想的等。
页:
[1]