独家 | 拼多多跨境电商平台 Temu 已在海外上线
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/80e4612e945e4815be8d23bb80c6658c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722709817&x-signature=VE80uTNkgPU147qMzBbXOsSKUkU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文<strong style="color: blue;"><span style="color: black;"> |</span></strong><strong style="color: blue;">习睿</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">新言财经独家获悉，北京时间9月1日，拼多多旗下跨境电商平台Temu购物网站在海外上线。<span style="color: black;">日前</span>，PC端和APP端都<span style="color: black;">已然</span>上线。<span style="color: black;">按照</span>注册信息<span style="color: black;">表示</span>，Temu 注册人<span style="color: black;">位置</span>是上海长宁区娄山关路533号，为拼多多总部所在地。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Temu官方介绍写到：Temu将以惊人的价格<span style="color: black;">发掘</span>广泛的<span style="color: black;">全世界</span><span style="color: black;">制品</span>，<span style="color: black;">包括</span>时尚、手工工艺品等等，只需要动手点击，就<span style="color: black;">能够</span><span style="color: black;">发掘</span>你<span style="color: black;">爱好</span>的商品。无论在什么场合，你都<span style="color: black;">能够</span>依靠Temu，他会给你的生活带来光明，<span style="color: black;">帮忙</span>你过上自己想要的生活。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Temu的logo里以短裙、木马、高跟鞋以及箱包为主图标，下面才是字母：TEMU。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7b387ef3a1c344c0b0a19f02934b6bbc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722709817&x-signature=VeIn3sDkMITnAvQr%2B2dvx49VGZo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">据新言财经观察，Temu的网站和APP的功能设计几乎<span style="color: black;">无</span>差别。从网站页面来看，Temu和SheIn颇为<span style="color: black;">类似</span>的一点是，首页“20%”折扣的标识非常<span style="color: black;">显著</span>。除去折扣标识，在网站首页，无论是头图还是新用户优惠专区都在<span style="color: black;">明显</span>女装。<span style="color: black;">能够</span><span style="color: black;">显著</span>地感受到，Temu想要以<span style="color: black;">青年</span>女性为<span style="color: black;">重点</span><span style="color: black;">目的</span>群体，并且想从跨境电商平台SheIn最拿手的女装类目为突破口。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/43c580f1416e466eb72394283df16df7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722709817&x-signature=kFg%2FIqDsFSDW2e73DPnrrLJgkek%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图注：Temu的网站页面。</p>
</div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/14715d2640ae4f2e8a6cbdffd0bff46d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722709817&x-signature=EbEzoiUsn48xPgwHmVLZFGqgry4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">制品</span><span style="color: black;">归类</span>上，Temu上的商品品类较多，<span style="color: black;">包含</span>宠物用品、服饰、首饰、日用品、儿童用品等多个类目。但<span style="color: black;">每一个</span>店铺内的<span style="color: black;">制品</span>数量并不多，还在完善中。<span style="color: black;">另外</span>，和SheIn<span style="color: black;">同样</span>，Temu主打性价比。据新言财经观察，夏季女装价格多在20美元以下。项链、戒指的价格多在5-10美元的区间内。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/0cecd980428945f199c0a8b7c5254d31~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722709817&x-signature=UqPMs2YSJpTD89oj80B%2F6zo8YsY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8月，曾有<span style="color: black;">媒介</span><span style="color: black;">报告</span>，拼多多的跨境电商平台将于9月中旬上线。目前来看，拼多<span style="color: black;">大都是</span>将用户端<span style="color: black;">制品</span>提前上架。<span style="color: black;">非常多</span>想要入驻Temu的卖家还没做好准备，多位卖家向新言财经反映，等待店铺审核时间<span style="color: black;">已然</span>超过<span style="color: black;">1星期</span>，<span style="color: black;">日前</span>还没入驻成功。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">据<span style="color: black;">认识</span>，拼多多<span style="color: black;">日前</span>负责跨境招<span style="color: black;">商场</span>务的员工部分为多多买菜的招商人员，之前几乎<span style="color: black;">无</span>跨境电商<span style="color: black;">关联</span>经验。有<span style="color: black;">已然</span>入驻成功的卖家向新言财经<span style="color: black;">暗示</span>，<span style="color: black;">日前</span>拼多多<span style="color: black;">无</span>公开的招商文件，商家需要一对一沟通入驻。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">相比卖家和<span style="color: black;">制品</span>，更关键的是拼多多<span style="color: black;">怎样</span>在北美用户中打开知名度，这将直接决定Temu的<span style="color: black;">将来</span>走向。</span></p>
页:
[1]