论坛 › 安徽 › TEMU：工厂型卖家，能够开干了！

lbk60ox 发表于 2024-7-28 11:39:47

TEMU：工厂型卖家，能够开干了！

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/wtMk1rxX2ic3sTInlcuSz7T8G46IIWNcNACyah6exUwibpaIgeUzjV1CKg4hc2ONDrY9bbkBh3DOVyBwqF0s5Shg/640?wx_fmt=gif&amp;wxfrom=5&amp;wx_lazy=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">近期，拼多多海外电商平台TEMU上线卖家中心APP，并在非洲<span style="color: black;">起始</span>运行……众多网友纷纷<span style="color: black;">暗示</span>：从北美再到非洲市场，海外版拼多多有意和SHEIN同台竞争！<span style="color: black;">不外</span>，让跨境卖家更为关心的是，TEMU来势汹汹，到底值不值得做？</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/wtMk1rxX2ic1vHeGVciaibY5HMgBZ1xTJkJdV3ib6UGC7ImTUJ2rrM0Bw0oWicZYMQKPcricwicMicNF4EDvsuIO8jMtgg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">01/</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">是新瓶装不了旧酒，</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">还是黑马<span style="color: black;">必定</span>乾坤？</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对拼多多的跨境出海之路，<span style="color: black;">非常多</span>人都褒贬不一。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有人说TEMU是“新瓶装不了旧酒”。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">毕竟在美区App Store上，TEMU<span style="color: black;">日前</span>排在购物类应用榜第<strong style="color: blue;"><span style="color: black;">29位</span></strong>，在为数不多的评论中，基本上毁誉参半。高分评论觉得<span style="color: black;"><strong style="color: blue;">商品非常便宜，购买和退货很方便</strong></span>；而低分评论则认为它<span style="color: black;"><strong style="color: blue;">存在假冒伪劣的嫌疑</strong></span>。</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/wtMk1rxX2ic1vHeGVciaibY5HMgBZ1xTJkJffqibpfZmic1PLDv11aZN9jzgvWEI6WyqvajmDwCmwJwV9ByCiahYtvkQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亦</span>有人说TEMU将是“跨境黑马平台”。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>有<span style="color: black;">非常多</span>店铺上架<span style="color: black;">制品</span><span style="color: black;">第1</span>天就出了<strong style="color: blue;"><span style="color: black;">100多单</span></strong>，让卖家士气大涨。并且其完备的售后体系<span style="color: black;">亦</span>吸引了<span style="color: black;">非常多</span>海外消费者。在TEMU上，<span style="color: black;"><strong style="color: blue;"><span style="color: black;">买家享有45天退货期，<span style="color: black;">针对</span>申请退货的买家，在收到货后7天内处理退款，<span style="color: black;">能够</span>在14天内退还付款账户</span></strong></span>，这<span style="color: black;">针对</span><span style="color: black;">提高</span>购买率<span style="color: black;">功效</span>非常大。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一</span>，海外市场<span style="color: black;"><strong style="color: blue;"><span style="color: black;">受通货膨胀影响</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">，消费降级</span></strong></span>，这与TEMU的定价策略<span style="color: black;">不约而同</span>，使其发展空间巨大。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而入驻TEMU让众多业内人士依旧保持观望的态度，<span style="color: black;">重点</span>还是<span style="color: black;">由于</span>这些问题的不确定性——</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">拼多多在国内市场曾所向披靡的<span style="color: black;">有些</span>打法策略，能否移花接木，适用于海外？&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">TEMU是仅活跃于<span style="color: black;">持有</span>相同文化背景的海外华人圈，还是能辐射到大规模的海外群体？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">TEMU的定价策略<span style="color: black;">是不是</span>会搅乱当地市场的平衡，从而受到其他商家的抵制？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">拼多多主体的物流模式在跨境这种长链路运输中<span style="color: black;">是不是</span>能兼顾履约时效与成本？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">02/</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">做与不做？</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">这对卖家<span style="color: black;">来讲</span>是考验</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不管是哪个平台，流量和运营都是两座大山。但对TEMU卖家而言，<span style="color: black;"><strong style="color: blue;"><span style="color: black;">在平台扶持<span style="color: black;">周期</span>大部分<span style="color: black;">危害</span>都由拼多多来承担</span></strong></span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因为</span>TEMU的跨境模式和<span style="color: black;">大众</span>想象的不太<span style="color: black;">同样</span>，卖家不需要去做推广<strong style="color: blue;"><span style="color: black;">运营</span></strong>，而<span style="color: black;">是由于</span>平台来做，<strong style="color: blue;"><span style="color: black;">物流</span></strong>和<strong style="color: blue;"><span style="color: black;">仓储</span></strong><span style="color: black;">一样</span>由TEMU承担，<span style="color: black;"><strong style="color: blue;"><span style="color: black;">商家只需要<span style="color: black;">供给</span><span style="color: black;">拥有</span>竞争力的货品和<span style="color: black;">制品</span>底价<span style="color: black;">就可</span>，对应的<span style="color: black;">营销</span>价由平台决定</span></strong></span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">严格分析来看，TEMU的电商模式不是B2C，<span style="color: black;">由于</span>不<span style="color: black;">触及</span>平台大规模采购，不承担库存压力；它<span style="color: black;">亦</span>不像C2C那样让商家享有自主定价权，平台会整体管控价格红线。商家更<span style="color: black;">大都是</span>单纯供货，好比工厂。平台<span style="color: black;">明显</span>的是商品，而非商家品牌，<span style="color: black;">乃至</span>有可能连消费者在品牌页面上看到的名<span style="color: black;">叫作</span><span style="color: black;">亦</span>不是供货商起的。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/wtMk1rxX2ic1vHeGVciaibY5HMgBZ1xTJkJMVSRbcDHHqVdRmLJwIjlBicHhnL9ic0USE7HPA3BhO9qNwby2icNaoZiaQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">商家入驻TEMU，其实是在<span style="color: black;"><strong style="color: blue;"><span style="color: black;">用极薄的利润空间换取时间和精力</span></strong></span>。<span style="color: black;">例如</span>，在物流履约环节，TEMU会<span style="color: black;">需求</span>商家先把货物发到指定仓库，入仓之后的事项皆由平台接手。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">不消</span><span style="color: black;">思虑</span>物流、<span style="color: black;">无</span>入驻<span style="color: black;">花费</span>、平台<span style="color: black;">亦</span>不扣点</span></strong></span>，这种策略确实很让卖家心动。<span style="color: black;">倘若</span>卖家<span style="color: black;"><strong style="color: blue;"><span style="color: black;">有<span style="color: black;">海量</span>产能过剩的工厂急需清库存，<span style="color: black;">能够</span>忍耐极端低价，TEMU或许值得一试</span></strong></span>。毕竟这个平台才<span style="color: black;">刚才</span><span style="color: black;">起始</span>，还<span style="color: black;">处在</span>推广<span style="color: black;">周期</span>，想必，当下的<span style="color: black;">状况</span>是比较和谐的。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但若要是<span style="color: black;">不可</span>接受或承担不了“商家竞标，价低者胜出”这种模式，卖家们<span style="color: black;">亦</span>就当看个热闹罢了。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">03/</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">麒麟</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">有话说</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">TEMU是不是出海新风口，这还有待商榷。但TEMU凭借着其<span style="color: black;"><strong style="color: blue;"><span style="color: black;">供应链<span style="color: black;">优良</span>、低价竞争、熟人裂变和全品类<span style="color: black;">制品</span></span></strong></span>的特点，在美国市场站稳脚跟的可能性比<span style="color: black;">很强</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">就<span style="color: black;">日前</span>而言，<span style="color: black;">因为</span>平台供货模式和低价打法，麒麟君仅<span style="color: black;">举荐</span>工厂型卖家尝试入驻，普通卖家与其<span style="color: black;">科研</span>流量少、利润低的TEMU，不如把这个时间花在自己的主营平台上，吃透新的政策和功能，分析平台新的变化。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">想要入驻拼多多跨境新平台？</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">想要快人一步抢占新先机？</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">想要绿色通道直达新市场？</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">国贸数字“麒麟计划”满足你</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">扫描下方二维码</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">添加“麒麟计划”客服</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">回复“TEMU入驻”</span></strong></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">一键获取绿色入驻通道</span></strong></span></p><strong style="color: blue;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/wtMk1rxX2ic0sUbYk2cpufLuL9lEFaicsZwlnubicrbG0uEUBDEsk3M0qvuSnkKWicRqciaFhkfiazibjyOGraEdQax7w/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">END.</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">编辑：陈华芬</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">初审</span><span style="color: black;">：赵华洁</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">终审：邢玲燕</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">举荐</span>阅读</strong></span></p><a style="color: black;"><span style="color: black;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></span></a><a style="color: black;"><span style="color: black;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></span></a><a style="color: black;"><span style="color: black;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></span></a>

longshao2024 发表于 2024-9-8 16:11:45

“板凳”（第三个回帖的人）‌

qzmjef 发表于 2024-10-7 01:32:21

你的话语如春风拂面，温暖了我的心房，真的很感谢。

查看完整版本: TEMU：工厂型卖家，能够开干了！