wloe2gf 发表于 2024-7-28 11:16:47

底层规律：谷歌SEO的白帽/灰帽/黑帽


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>在谈到独立站，谈到seo的时候，经常说什么白帽、灰帽、黑帽。</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">大众</span>可能隐约觉得白帽是好东西，黑帽是坏东西。</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">实质</span>上没这么简单。</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">这次<span style="color: black;">咱们</span>来一次说清底层<span style="color: black;">规律</span>。</span></span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/c46b8c596ab046658da6197f3bcc8b75~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722680549&amp;x-signature=nICQb2GmA7OmHaCNzS1UDTPiZj8%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">底层<span style="color: black;">规律</span>：谷歌SEO的白帽/灰帽/黑帽</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在独立站seo这个生态里，有三个角色：</span><strong style="color: blue;"><span style="color: black;">谷歌、网站、用户。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">谷歌的<span style="color: black;">目的</span></span></strong><span style="color: black;">是筛选和展示用户<span style="color: black;">爱好</span>的内容，<span style="color: black;">亦</span><span style="color: black;">便是</span></span><strong style="color: blue;"><span style="color: black;">取悦用户。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站的<span style="color: black;">最后</span><span style="color: black;">目的</span>当然是挣到钱，对b2b网站<span style="color: black;">来讲</span>，<span style="color: black;">便是</span>拿到用户的询盘。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不外</span>在这个过程中，必须要<span style="color: black;">首要</span>在谷歌里排名靠前。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>没得到谷歌的<span style="color: black;">爱好</span>，<span style="color: black;">无</span>排名和流量，那就没机会出<span style="color: black;">此刻</span>用户面前。而只要在谷歌里排名靠前，就或多或少都能受到用户的关注和拿到询盘。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">因此</span>网站的<span style="color: black;">第1</span><span style="color: black;">目的</span>是取悦谷歌，<span style="color: black;">最后</span><span style="color: black;">目的</span>呢，当然<span style="color: black;">亦</span>是取悦用户。</span></strong></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/34ce126887b845d2b52da2a5c8cbeed5~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722680549&amp;x-signature=x8gWq1es7fg%2Fc1O1mzzMqbV2wzg%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">好了，那<span style="color: black;">咱们</span>就有了上面的三个角色之间的关系图，<span style="color: black;">而后</span><span style="color: black;">咱们</span>就能形象的说明白帽、灰帽和黑帽了。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/1395247b29584114a70e4aa7830ec76c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722680549&amp;x-signature=XYKFNPTZ%2BC8owz4pQxnrfspkcfU%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">区别：白帽 vs 灰帽 vs 黑帽</span></strong></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/60991840d8c9440183b7dbfc0db97871~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722680549&amp;x-signature=nfJNoCAvUa7EI8MrW%2B%2FFZ1bq6JM%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">白帽：</span></strong><span style="color: black;">只取悦用户，不<span style="color: black;">思虑</span>谷歌的算法。<span style="color: black;">亦</span><span style="color: black;">便是</span>一心为用户着想。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">黑帽：</span></strong><span style="color: black;">只取悦谷歌，不<span style="color: black;">思虑</span>用户的感受。<span style="color: black;">亦</span><span style="color: black;">便是</span>钻谷歌算法空子，<span style="color: black;">诈骗</span>谷歌。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">灰帽：</span></strong><span style="color: black;">很“滑头”的<span style="color: black;">同期</span>兼顾谷歌和用户。<span style="color: black;">亦</span><span style="color: black;">便是</span>不违反用户体验的前提下，<span style="color: black;">尽可能</span><span style="color: black;">思虑</span>谷歌的感受。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/3978e91e32fe4db087623690aa8309bd~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722680549&amp;x-signature=FV%2BlWELlaVpVVPS3uy%2FR%2BJ4u3js%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">最佳SEO策略：谷歌和用户体验的平衡点</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从<span style="color: black;">商场</span><span style="color: black;">方向</span><span style="color: black;">来讲</span>，不管是白帽、灰帽还是黑帽，都是想实现自己的<span style="color: black;">商场</span><span style="color: black;">目的</span>，只<span style="color: black;">不外</span>采用的<span style="color: black;">办法</span><span style="color: black;">区别</span><span style="color: black;">罢了</span>。<span style="color: black;">无</span>褒贬。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">黑帽策略：</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">任何一个平台，在初期都是鼓励用户的，<span style="color: black;">同期</span>规则都有<span style="color: black;">非常多</span>漏洞。这<span style="color: black;">便是</span><span style="color: black;">为何</span><span style="color: black;">初期</span>有<span style="color: black;">非常多</span>黑帽手法大行其道，非常有效，包括关键词堆砌、桥页、链轮等等。你<span style="color: black;">亦</span><span style="color: black;">能够</span>把这个理解成是平台初期的“技术红利”。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>随着平台成熟，规则会越来越完善、对用户<span style="color: black;">行径</span>的理解会越来越深刻，就会堵住漏洞、回归本质、<span style="color: black;">处罚</span>黑帽作<span style="color: black;">坏处</span>。<span style="color: black;">因此</span>黑帽手法受到越来越多的限制、空间越来越小。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>从这个<span style="color: black;">方向</span><span style="color: black;">来讲</span>，<span style="color: black;">咱们</span><span style="color: black;">不该</span>该用黑帽手法，那样太冒险了。尤其对b2b这种长线业务<span style="color: black;">来讲</span>，网站被<span style="color: black;">处罚</span>是必须要避免的。有些网站被谷歌</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">处罚</span>，</span></strong><span style="color: black;">便是</span><span style="color: black;">由于</span>太偏黑了。当然偏黑<span style="color: black;">亦</span>分两种<span style="color: black;">状况</span>，一种是有意的，本身就走的黑帽的路子，另一种是无意的，学艺不精，搞炸了。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/3062ad8f59bf48dcae6d1fbb0faa4cbf~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722680549&amp;x-signature=SS6Um%2Bqb79sQoLftefbdygZ2Jk4%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">白帽策略：</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那<span style="color: black;">咱们</span>应该用纯白帽手法吗？其实<span style="color: black;">亦</span><span style="color: black;">不该</span>该。白帽虽然很安全，<span style="color: black;">然则</span>很慢、成本很高。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">灰帽策略：</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">现实中，<span style="color: black;">咱们</span>最常用的是灰帽，<span style="color: black;">便是</span>在符合用户<span style="color: black;">需要</span>的前提下，<span style="color: black;">尽可能</span>讨好谷歌。其实<span style="color: black;">便是</span></span><strong style="color: blue;"><span style="color: black;">“以正合、以奇胜”。</span></strong><span style="color: black;">咱们</span>的<span style="color: black;">非常多</span>seo手法，<span style="color: black;">例如</span>搭建网站内链结构、做外链、<span style="color: black;">文案</span>seo修饰，等等，都是<span style="color: black;">这般</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这般</span>做，能让<span style="color: black;">咱们</span>网站的引流效果更快、更好。<span style="color: black;">因此</span>，怎么在<span style="color: black;">保准</span>安全的前提下，</span><strong style="color: blue;"><span style="color: black;">权衡利<span style="color: black;">坏处</span>、</span></strong><span style="color: black;">提高</span>效果，是最能<span style="color: black;">表现</span>seo功力的<span style="color: black;">地区</span>。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/6152e7f5133249139f8040f289b13003~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722680549&amp;x-signature=rZW%2F%2BBmy%2Bv3guvKptnW13Qk5smc%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">总结</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">黑帽：就像渣男，</span></strong>讨好谷歌，<span style="color: black;">诈骗</span>用户，<span style="color: black;">咱们</span><span style="color: black;">不可</span>碰。一旦被<span style="color: black;">处罚</span>，<span style="color: black;">一晚上</span>回到解放前。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">白帽：就像老好人，</span></strong>傻傻的只<span style="color: black;">晓得</span>取悦用户，不<span style="color: black;">晓得</span>变通，费时费力，事倍功半，<span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">不可</span>这么干。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">灰帽：就像暖男，</span></strong>符合用户<span style="color: black;">需要</span>的前提下，分析谷歌算法，<span style="color: black;">尽可能</span>取悦谷歌。这是高性价比的<span style="color: black;">办法</span>，<span style="color: black;">亦</span>是<span style="color: black;">咱们</span>应该采用的<span style="color: black;">办法</span>。</p>




星☆雨 发表于 2024-8-25 10:50:41

你的话语真是温暖如春，让我心生感激。

longshao2024 发表于 2024-8-31 12:35:18

你的见解独到，让我受益匪浅，非常感谢。

AventurineLe 发表于 2024-9-1 23:15:39

认真阅读了楼主的帖子，非常有益。

4zhvml8 发表于 2024-11-11 16:47:08

楼主的文章非常有意义，提升了我的知识水平。
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