第1060期 | 拼多多国际版Temu，真的值得做吗？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">智利站：“亲民”的零售电商国家</a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/LW59Y7T3H5p1NkCLfD5qkrtP9fCnmQKxEicgyLc8h4ywSoqgeiaq3UkTqkvl3Kic0LGpVMOqhyjNKUrxvyvmOXddQ/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/HY6xSuEN01kZrUf3d2G0XSrUhojRxibAsplxDKumIXM158E2UalSUdhEHuFibqXzjWXibC2nEECyEQCCUowDRwJjg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2023癸卯兔年，喜逢双立春，中国有句俗语“两春夹一冬，黄土变成金”，<span style="color: black;">期盼</span>这<span style="color: black;">亦</span>预示着，今年咱们的跨境卖家<span style="color: black;">亦</span>能“风调雨顺，硕果累累”！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在竞争日益激烈的当下，<span style="color: black;">针对</span>想谋求业绩增长的卖家<span style="color: black;">来讲</span>，除了夯实已有的亚马逊业务，拓展新平台<span style="color: black;">亦</span>变得愈发重要。而细数这么多新兴平台，<span style="color: black;">近期</span>这几个月风头最盛的当属拼多多的Temu了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">掐指一算，Temu上线刚好有半年了，而打算进去分一杯羹的跨境人依旧络绎<span style="color: black;">不停</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接下来，<span style="color: black;">咱们</span><span style="color: black;">一块</span>来<span style="color: black;">瞧瞧</span>拼多多的跨境电商Temu的整体概况，为您布局多个跨境平台带来<span style="color: black;">有些</span>企业经营的思考。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>Temu值得入驻吗？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/HY6xSuEN01kZrUf3d2G0XSrUhojRxibAsmrDTml2ia2hWQkiaicYrqH3G3c2vA0xSuDvuib4jum9mm3U4ibVEypg3CDg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">如今的Temu已<span style="color: black;">再也不</span>有北美站点，<span style="color: black;">一样</span><span style="color: black;">亦</span>开通了非洲站点。在Temu刚推出时，新模式，确实吸引了<span style="color: black;">海量</span>的用户下载<span style="color: black;">运用</span>。</span><span style="color: black;">但跟国内问题<span style="color: black;">同样</span>，低价吸引<span style="color: black;">或</span>是<span style="color: black;">经过</span>砍一刀吸引而来的流量<span style="color: black;">是不是</span>能沉淀下来，这对Temu<span style="color: black;">全部</span>团队都是一个不小都挑战。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>商家<span style="color: black;">来讲</span>，前面所说的“轻”运营模式确实能快速出海，但<span style="color: black;">倘若</span>你的目的并不是走量，而是想塑造<span style="color: black;">自己</span>的品牌，<span style="color: black;">那样</span>我是不太<span style="color: black;">意见</span>这类厂家出海。但<span style="color: black;">倘若</span>你有足够的精力、货物<span style="color: black;">亦</span>只是走量，<span style="color: black;">或</span>只是一个副业，<span style="color: black;">那样</span>你<span style="color: black;">能够</span>进行注册，尝试出海。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>新兴平台Temu整体概况</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/HY6xSuEN01kZrUf3d2G0XSrUhojRxibAswCgibMVPmYy6XXqicl54DDUBFkBibhVKGvU2F8dZu3X7xzDcFqQrRulLA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">诠释</span>外贸行业运营模式中，来分享出海跨境推广指南。</span><span style="color: black;">想</span><span style="color: black;">必<span style="color: black;">大众</span>都对</span><span style="color: black;">“砍一刀”<span style="color: black;">非常</span><span style="color: black;">认识</span>，<span style="color: black;">亦</span>多多少少被身边的还有拜托过。</span><span style="color: black;">拼多多凭借着这种形式，快速吸引了一批用户，在国内的电商行业闯出一番天地，与京东、淘宝形<span style="color: black;">成为了</span>三足鼎立的局面。</span><span style="color: black;">如今，随着国内电商市场的饱和，拼多多<span style="color: black;">亦</span>将目光投向海外，<span style="color: black;">研发</span>跨境平台 Temu，并于2022年9月1日正式<span style="color: black;">起步</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Temu整体概况</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Temu出海的<span style="color: black;">第1</span>站是在北美市场，它<span style="color: black;">重点</span>为消费者<span style="color: black;">供给</span>园艺、宠物用品、女装、童装、鞋包、电子<span style="color: black;">制品</span>、珠宝等方面的<span style="color: black;">制品</span>。</span><span style="color: black;">它的slogan是“Team Up，Price Down”，</span><span style="color: black;">与国内的拼多多的意思相同，即买的人越多，价格越便宜。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在Temu的PC端首页，<span style="color: black;">能够</span>看到大部分的<span style="color: black;">制品</span>都是10美元以内，这个价格<span style="color: black;">针对</span>北美的消费者<span style="color: black;">来讲</span>是<span style="color: black;">非常</span>亲民的。并且，当前Temu还推出最高1美金活动，吸引了<span style="color: black;">海量</span>的消费者围观购买。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了价格让北美的消费者<span style="color: black;">爱好</span>，它还推出了90天内免费退货的服务，让消费者购买无后顾之忧。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>商家<span style="color: black;">来讲</span>，商家只需要选品和供货，其运营、物流、售后等都是平台完成，商家只需<span style="color: black;">保准</span><span style="color: black;">制品</span>质量<span style="color: black;">就可</span>。<span style="color: black;">这般</span>“轻”模式给商家减少了不少的运营成本，无须花钱请专业团队<span style="color: black;">亦</span><span style="color: black;">能够</span>实现出海的计划，最重要的是能避免语言<span style="color: black;">阻碍</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但这就让商家<span style="color: black;">无</span>定价权，只是<span style="color: black;">做为</span>Temu的供应商而存在，其操作空间<span style="color: black;">亦</span>就会降低<span style="color: black;">非常多</span>。并且，Temu可能会为了<span style="color: black;">更加多</span>的利润而压低进货价格，让商家的利润减少。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span><span style="color: black;">怎样</span>入驻Temu</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/HY6xSuEN01kZrUf3d2G0XSrUhojRxibAstv0PRLpibYzjTAh4hWiax558w28mKNvWOqJkibssd1DD2H2Ch1PVmd4tQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">怎样</span>入驻Temu？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你想<span style="color: black;">作为</span>Temu的供应商，只需要在浏览器上搜索拼多多的跨境卖家中心，并点击注册<span style="color: black;">就可</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>步：<span style="color: black;">选取</span>类型（个体户<span style="color: black;">亦</span><span style="color: black;">能够</span>入驻）；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二步：填写<span style="color: black;">机构</span><span style="color: black;">关联</span>信息，如营业执照、<span style="color: black;">机构</span><span style="color: black;">位置</span>、法人信息等。<span style="color: black;">重视</span>，营业执照跟法人信息要清晰不可缺脚、<span style="color: black;">不可</span>有水印；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三步：法人实名认证；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第四步：填写店铺名字、上传Logo、联系人等信息 。<span style="color: black;">重视</span>：店铺名字要用英文，且Logo<span style="color: black;">不可</span>侵权；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第五步：提交等待审核，<span style="color: black;">一般</span><span style="color: black;">来讲</span>拼多多团队会在3天内进行审核<span style="color: black;">经过</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">开店<span style="color: black;">重视</span>事项：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.物流方面：Temu当前是<span style="color: black;">无</span>海外仓的，<span style="color: black;">因此</span>商家的货物会统一放在广州仓，并由官方统一运输到海外。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.收款方面：商家是直接与Temu进行结算的，<span style="color: black;">倘若</span>是国内商家是用人民币结算，香港商家是用美元结算。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.罚款方面：<span style="color: black;">倘若</span>商品<span style="color: black;">无</span>质量问题，<span style="color: black;">一般</span><span style="color: black;">是由于</span>拼多多负责；但<span style="color: black;">倘若</span>是<span style="color: black;">制品</span>质量问题，则平台会处以5倍的罚款。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你还有其他<span style="color: black;">需要</span>或疑问，<span style="color: black;">能够</span>留言或私信咨询来<span style="color: black;">仔细</span><span style="color: black;">认识</span>。</span></p>
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感谢你的精彩评论，为我的思绪打开了新的窗口。 我深受你的启发，你的话语是我前进的动力。 回顾历史，我们感慨万千；放眼未来，我们信心百倍。 你的话深深触动了我，仿佛说出了我心里的声音。 “BS”（鄙视的缩写）
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