Temu跨境电商新手入门必看答疑！
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、Q：Temu跨境怎么加盟/入驻？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Temu 的登陆页面申请注册，<span style="color: black;">日前</span>只开放企业普通店和个人店的注册，<span style="color: black;">无</span>专卖店和旗舰店。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、Q：Temu跨境运营模式？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本期面向北美市场，<span style="color: black;">帮忙</span>中国制造出海，平台<span style="color: black;">供给</span>客服卖家无需<span style="color: black;">繁杂</span>的运营操作，货入国内仓，TEMU包发至境外。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、Q：Temu跨境电商各类店铺命名规范？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">店铺命名<span style="color: black;">需求</span>如下：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①必须填写英文名</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②非旗舰店的店铺名<span style="color: black;">叫作</span>不得<span style="color: black;">运用</span>“official”或其他带有类似含义的内容。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③店铺名<span style="color: black;">叫作</span>不得带有<span style="color: black;">tel</span>号码、电子邮箱、网址、二维码、即时通讯工具或其他联系信息（如QQ号码、<span style="color: black;">微X</span>号等）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">④店铺名<span style="color: black;">叫作</span>不得<span style="color: black;">包括</span><span style="color: black;">拥有</span>下列情形的内容：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">l侵犯他人合法权利的；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">l夸大宣传、可能误导公众的；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">l外国国家或地区的名<span style="color: black;">叫作</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">l国际组织的名<span style="color: black;">叫作</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">l政治<span style="color: black;">敏锐</span>信息，<span style="color: black;">包含</span>但不限于国家领导人姓名、政党名<span style="color: black;">叫作</span>、党政军机关名<span style="color: black;">叫作</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">l含有封建文化糟粕、有消极政治影响，或违背<span style="color: black;">少许</span>民族习俗、带有<span style="color: black;">卑视</span>性的；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">l与经营主体无关，含有除拼多多外的其他电子商务平台信息；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">l其他违反法律法规或社会善良风俗的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">⑤店铺logo<span style="color: black;">不可</span>要有中文，<span style="color: black;">亦</span><span style="color: black;">不可</span>侵权。店铺名<span style="color: black;">叫作</span>和logo会在前端展示。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、Q：电商主站的账号是不是能和跨境业务<span style="color: black;">一块</span><span style="color: black;">运用</span>？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>不支持，您<span style="color: black;">能够</span>提交信息重新注册跨境电<span style="color: black;">商场</span>务的账号。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、Q：填写了合作问卷，<span style="color: black;">无</span>人联系我？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">平台会分批跟进，着急的<span style="color: black;">能够</span>注册Knock与招商联系。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6、Q：Temu跨境电商绑卡有什么<span style="color: black;">需求</span>？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">入驻为大陆主体的企业店铺：</span><span style="color: black;">支持绑定与入驻主体同名银行账户<span style="color: black;">或</span>法定<span style="color: black;">表率</span>人银行账户；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">入驻为香港主体：仅支持绑定与入驻主体同名的银行账户</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7、Q：Temu跨境店铺入驻<span style="color: black;">关联</span><span style="color: black;">需求</span>？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>TEMU店铺支持大陆主体的个人、个体工商户、企业店铺和香港企业店铺入驻</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8、Q：Temu跨境电商<span style="color: black;">日前</span>有独立的APP吗？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Temu跨境电商有独立的APP和PC端。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">9、Q：个人<span style="color: black;">或</span><span style="color: black;">无</span>营业执照<span style="color: black;">能够</span>申请入驻吗？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>支持大陆主体个人店铺入驻。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">十、</span>Q：入驻申请需要多久，未得到招商运营联系怎么办？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">平台将<span style="color: black;">按照</span>卖家发布商品的<span style="color: black;">状况</span>，分配给对应的招商运营联系，<span style="color: black;">通常</span>7天内联系到卖家，未得到联系的，卖家<span style="color: black;">能够</span>注册Knock联系招商经理。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">11、Q：怎么判断自己的商品<span style="color: black;">是不是</span>适合？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">招商品类优先能走空运的中小件商品和海外热门爆款商品。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">12、Q：<span style="color: black;">最后</span>给消费者呈现的形式是APP还是PC端？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">APP和PC端<span style="color: black;">同期</span>呈现，但上线时间可能会有差异。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">13、Q：<span style="color: black;">咱们</span>在海外<span style="color: black;">已然</span>注册了自有品牌，在平台上是怎么样的呈现形式？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">欢迎<span style="color: black;">持有</span>品牌的卖家入驻，<span style="color: black;">此刻</span>Temu<span style="color: black;">已然</span>支持消费者查看品牌店铺，能更好<span style="color: black;">加强</span>您的品牌<span style="color: black;">揭发</span>。<span style="color: black;">倘若</span>您的商品为合规且<span style="color: black;">优秀</span>的品牌商品，<span style="color: black;">能够</span><span style="color: black;">得到</span>额外的站外引流支持。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">14.Q：个人店和普通店有<span style="color: black;">那些</span>区别？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">店铺权重暂无区别。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">15.Q：<span style="color: black;">能够</span><span style="color: black;">经过</span>个人账号收款<span style="color: black;">吗</span>？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>企业店铺都需要绑定对公账户打款。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 16.<span style="color: black;">那些</span>类目的商品有合规限制？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在Temu平台上<span style="color: black;">营销</span>的商品都需要满足当地（<span style="color: black;">包含</span>但不限于<span style="color: black;">营销</span>地，库存所在地）法律法规及政策的<span style="color: black;">需求</span>。<span style="color: black;">针对</span><span style="color: black;">区别</span>的商品合规<span style="color: black;">需求</span>会有所<span style="color: black;">区别</span>，例如<span style="color: black;">倘若</span>您在平台上<span style="color: black;">营销</span>儿童玩具，可能需要<span style="color: black;">得到</span>相应的CPC认证。<span style="color: black;">详细</span><span style="color: black;">需求</span>以您卖家中心展示信息为准。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">17.Q：入驻Temu有什么<span style="color: black;">优良</span>？<span style="color: black;">是不是</span>需要<span style="color: black;">宣传</span><span style="color: black;">花费</span>推广？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>0佣金扣点，属于入驻红利期，无需卖家承担物流和仓储以及<span style="color: black;">宣传</span>推广<span style="color: black;">花费</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">18.Q：卖家的成本有<span style="color: black;">那些</span>？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>您仅需承担商品成本及寄样快递费，暂时<span style="color: black;">不消</span>承担仓储成本，尾程配送成本等。<span style="color: black;">详细</span>您需承担的成本及<span style="color: black;">花费</span>以Temu平台卖家中心展示为准。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">19.Q：刚做不久的跨境卖家<span style="color: black;">能够</span>入驻吗？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能够</span>入驻，<span style="color: black;">拥有</span>跨境电商平台经验的优先、<span style="color: black;">拥有</span>独立站经验的优先。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">20.Q：卖家结算<span style="color: black;">运用</span>什么货币？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>您是大陆主体入驻卖家，您的平台结算货币为人民币；<span style="color: black;">倘若</span>您是香港主体入驻卖家，您的平台结算货币为美元</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">21.Q：我应该<span style="color: black;">怎样</span>备货？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">暂时只需要发货到Temu指定国内转运仓，暂时无需进行后续物流仓储操作。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">22.Q：需要压货到Temu仓库么？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意见</span>卖家<span style="color: black;">按照</span>您的商品预估<span style="color: black;">营销</span><span style="color: black;">情况</span>备货5-7天的销量货物到仓。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">23.Q：<span style="color: black;">制品</span>实物包装有<span style="color: black;">那些</span><span style="color: black;">需求</span>？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">具体包装<span style="color: black;">需求</span>以Temu卖家中心展示为准，您<span style="color: black;">能够</span><span style="color: black;">运用</span>美观且高质量的包装，以<span style="color: black;">得到</span>更好的消费者反馈。例如，<span style="color: black;">倘若</span>您在平台<span style="color: black;">营销</span>服饰类商品，应<span style="color: black;">运用</span>拉链袋包装。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">24.Q：</span><span style="color: black;"><span style="color: black;"><span style="color: black;">怎样</span>上架商品并<span style="color: black;">起始</span><span style="color: black;">营销</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">店铺开好后，就<span style="color: black;">能够</span>上架<span style="color: black;">制品</span>了，<span style="color: black;">日前</span>系统做得比较简单，如下：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/IicxmaO3FDNmwkU9H5eYroGhcoToqkfiatU48N7M9IJWHR7aWbic127DsrKqvI3RibWNmd31AamZtvuFtx88YeVGpA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">制品</span>上架需要经过几个流程，<span style="color: black;">全部</span>上架流程大致如下：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/IicxmaO3FDNmwkU9H5eYroGhcoToqkfiatsZCqs50km2RKkoh0s12lImRS99TKXTMqAv6G2NC1WLgYhM0IbhOTfQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">25.Q：<span style="color: black;">怎样</span></span>发布商品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>类目比较杂，发布商品的时候最好先跟小二确认好类目再发布。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>信息最好是一次性填准确，<span style="color: black;">包含</span><span style="color: black;">照片</span>、标题、供货价、商品长宽高以及毛重等，否则等商品审核过后就<span style="color: black;">没法</span>修改<span style="color: black;">调节</span>了，只能重新上架<span style="color: black;">或</span>找小二帮忙改。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">填写商品标题的时候<span style="color: black;">意见</span>直接参考亚马逊上的<span style="color: black;">制品</span>，该商品类目的<span style="color: black;">重点</span>英文引流词<span style="color: black;">必定</span>要都加进去，<span style="color: black;">而后</span>用翻译软件把取好的英文标题翻译成中文。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">中英文标题都填上，<span style="color: black;">否则</span><span style="color: black;">倘若</span><span style="color: black;">无</span>英文标题，拼多多那边的小二在上架<span style="color: black;">制品</span>时，可能会随便取，<span style="color: black;">引起</span>商品核心词缺失，流量很少。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Temu <span style="color: black;">此刻</span>的个性化<span style="color: black;">举荐</span>很弱，大部分流量靠系统<span style="color: black;">举荐</span>的热销商品和搜关键词。发布商品界面如下图所示：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/IicxmaO3FDNmwkU9H5eYroGhcoToqkfiatepVTJ2AbMRoxhGeSYEclNl2crHfjHWIdK67Vic3gpWxUFHQ7bWAm7jw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/IicxmaO3FDNmwkU9H5eYroGhcoToqkfiat13OEsfgvssYRofoEicfJAIFA3vJ0RuImfhiazUqGRjFria0RZc5oGb8xw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">商品审核</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">发布成功后商品进入选品池，等待小二审核，急的话<span style="color: black;">能够</span>直接把 SKC 发给小二催审。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">寄样</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">商品审核<span style="color: black;">经过</span>后，需要把实物寄给小二看，有时候会改成后台直接上传实物视频与<span style="color: black;">照片</span>，这个<span style="color: black;">重点</span>看小二和类目<span style="color: black;">需求</span>，<span style="color: black;">倘若</span>小二太忙没时间看样品，<span style="color: black;">亦</span>可能会免寄样。如收到寄样<span style="color: black;">需求</span>，<span style="color: black;">能够</span>直接在后台样品管理里按<span style="color: black;">需求</span>操作。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">核价</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">小二<span style="color: black;">重点</span>会参考同款商品以及亚马逊的价格，看在商家的供货价的基础上加上运费，能否比亚马逊热销款的价格低，<span style="color: black;">倘若</span>小二觉得价格高了，会议价的，到时系统后台会收到议价<span style="color: black;">信息</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">照片</span>审核</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Temu <span style="color: black;">日前</span>是「最少 5 张最多 10 张主图 + 详情 + sku 图 + 可上传主图视频」的形式，主图和 sku 图<span style="color: black;">需求</span><span style="color: black;">尽可能</span>不要有牛皮癣。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">主图基本放的都是干净的场景图，把商品介绍<span style="color: black;">尽可能</span>放到详情里，<span style="color: black;">而后</span><span style="color: black;">照片</span>里<span style="color: black;">不可</span><span style="color: black;">显现</span>亚裔面孔。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">文字<span style="color: black;">需求</span>是英文的，计量单位<span style="color: black;">需求</span>必须有美制，可<span style="color: black;">同期</span>展示国际计量单位，如长度需用 inch feet yard mile，重量需用 pound oz，体积用 gallon，温度用 F 等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">申请备货</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span>首批备货<span style="color: black;">每一个</span> SPU 申请个 20-50 个就行了，等商品卖起来后，<span style="color: black;">倘若</span>动销好，后面申请备货的时候再多申请一点，<span style="color: black;">这般</span>比较稳妥，防止<span style="color: black;">由于</span>动销过差<span style="color: black;">引起</span>商品被平台下架。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下架后商品会被退回给商家，运费需要由商家自己承担，这是一个<span style="color: black;">危害</span>点，<span style="color: black;">必定</span>要<span style="color: black;">重视</span>！<span style="color: black;">日前</span>应该是<span style="color: black;">制品</span>连续 7 天无真实<span style="color: black;">营销</span>，会被清退。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">制品</span>包装<span style="color: black;">需求</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">刚<span style="color: black;">起始</span>的时候<span style="color: black;">需求</span>包装和说明书<span style="color: black;">不可</span>是纯中文，<span style="color: black;">必定</span>要有英文，后面可能是为了加快商家上品节奏，<span style="color: black;">调节</span><span style="color: black;">成为了</span>包装接受纯中文，非<span style="color: black;">繁杂</span>操作的<span style="color: black;">制品</span>说明书<span style="color: black;">亦</span>接受纯中文（需小二审核）。<span style="color: black;">因此</span>，<span style="color: black;">倘若</span>是<span style="color: black;">平常</span><span style="color: black;">运用</span>的家居百货<span style="color: black;">制品</span>，国内中文版的货<span style="color: black;">此刻</span><span style="color: black;">亦</span>都能直接上架。<span style="color: black;">然则</span>不太<span style="color: black;">意见</span>，毕竟后面平台正规化后，肯定还是会<span style="color: black;">需求</span>纯英文化的。<span style="color: black;">另一</span>像纺织品水洗唛、<span style="color: black;">制品</span>操作页面、<span style="color: black;">制品</span>操作提示音等影响消费者正常<span style="color: black;">运用</span>的位置的文字必须是英文的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">配货入仓</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">根据</span>自己申请的数量进行备货，<span style="color: black;">而后</span>在 Temu后台中创建发货单，发货时填写好收货<span style="color: black;">位置</span>和收货信息，<span style="color: black;">能够</span>在后台直接预约快递上门取件。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>听说，一箱的由中通取件，超过一箱的是顺丰取件，邮费由拼多多承担。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重视</span>事项：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1：<span style="color: black;">每一个</span>单品都需要贴商品标签（在商品条码里<span style="color: black;">能够</span>下载商品对应的商品标签）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2：以 sku 维度打包，<span style="color: black;">做为</span>一个包裹，贴商品打包标签（在发货单列表里<span style="color: black;">能够</span>下载每批货的打包标签）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3：商品打包标签，要和包裹内的商品一一对应，否则仓库<span style="color: black;">没法</span>收货</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4：多个贴好打包标签的 sku 包裹，<span style="color: black;">能够</span>让顺丰合箱发货，外箱只贴物流面单</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5：用袋子打包的商品，如袋子<span style="color: black;">体积</span>超过婴儿头部，需要有警示语，袋子本身<span style="color: black;">无</span>警示语的，<span style="color: black;">能够</span>用热敏标签纸打印以下标语：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">WARNING：This bag is not a toy.To avoid danger of suffocation,keep this bag away from child under three.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Dont use in cribs,carriages or playpens.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">大件商品袋子（大于 15 cm）必须<span style="color: black;">包括</span>警示语并<span style="color: black;">保存</span>两个透气孔</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6：<span style="color: black;">必定</span><span style="color: black;">不可</span>带干燥剂</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7：没寄样的商品，<span style="color: black;">倘若</span>有吊牌/标签，<span style="color: black;">必定</span>要纯英文/中英文对照</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8：<span style="color: black;">不可</span>带有任何导流性质的卡片<span style="color: black;">或</span>标签等，如网址、二维码、社交平台等，拼多多对引流管得非常严，千万不要触碰这一条</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/IicxmaO3FDNmwkU9H5eYroGhcoToqkfiatIGc4zRibBKdWk7XZ2TmoG7lPtdOdp6jRzJ0PHeVT2YuM5DZ0MicRmvrw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">上线<span style="color: black;">营销</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">货品被快递取走后，后台能看到走件信息和入仓记录。<span style="color: black;"><span style="color: black;">通常</span>入仓的<span style="color: black;">次日</span>，平台小二就会把<span style="color: black;">制品</span>上架到 Temu 北美站了。</span><span style="color: black;">想要看自己店铺和平台商品的，<span style="color: black;">能够</span>直接从店铺后台进入。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">手机上<span style="color: black;">日前</span>是<span style="color: black;">没法</span>正常下载 Temu 这个 app，就算下载了，<span style="color: black;">亦</span>打不开，需要科学上网才行。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">通常</span><span style="color: black;">制品</span>售出后，买家确认收货后的<span style="color: black;">次日</span>，货款会被打入账户，<span style="color: black;">日前</span>拼多多走的</span><span style="color: black;">是空运，<span style="color: black;">通常</span> 5-10 天就能配送到买家手里。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/IicxmaO3FDNmwkU9H5eYroGhcoToqkfiatiajicWKDyibtlRmwMcS7ZsGmQPX9oLer1nmubic3W9kXYaKol0YeTNrzzA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">关联</span><span style="color: black;">重视</span>事项</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关于售后</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">非商品质量问题<span style="color: black;">引起</span>的售后损失，<span style="color: black;">所有</span>由平台承担。<span style="color: black;">那样</span>相应的，<span style="color: black;">倘若</span>是质量问题<span style="color: black;">引起</span>的损失，<span style="color: black;">便是</span>都由商家承担。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>，<span style="color: black;">必定</span>要抓好品控，否则后面可能会<span style="color: black;">显现</span>较多的售后，<span style="color: black;">引起</span><span style="color: black;">很强</span>的损失，最新规则如下：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）</span>商品<span style="color: black;">显现</span>以下问题：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">包括</span>但不限于脱线/跳线、尺码不符、材质不符、较严重色差/颜色不符、无吊牌、严重异味、外表有划痕、商品有脏污/异物/破损、实物与描述（指对所售商品本身（基本属性、价格、产地、生产者、用途、性能、规格、等级、<span style="color: black;">重点</span><span style="color: black;">成份</span>、生产日期及保质期、有效期限、检验合格证明（如有）、<span style="color: black;">运用</span><span style="color: black;">办法</span>说明书（如有）、数量、瑕疵等）、品牌、外包装、交易附带物等信息所做的明示或暗示的描述）不符、其他商品缺陷/质量问题等，将视为质量问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）</span>商品因质量问题进入售后流程的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Temu 有权<span style="color: black;">按照</span>卖家商品信息、消费者提交的售后<span style="color: black;">关联</span>信息等以普通人的知识水平标准独立判断商品<span style="color: black;">是不是</span>存在质量问题，<span style="color: black;">是不是</span>支持消费者发起的售后流程。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3）</span>经 Temu 判定商品存在质量问题的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Temu 将视情节严重程度向消费者进行全额退款<span style="color: black;">或</span>退货退款、赔付处理。Temu 有权<span style="color: black;">需求</span>卖家支付该等存在质量问题商品总价（按【卖家向平台申报的商品价格*违规订单中存在质量问题的商品数量】计算）的五倍<span style="color: black;">做为</span>向消费者和/或 Temu 平台支付的赔付金（<span style="color: black;">包含</span>但不限于赔偿给 Temu 平台和/或消费者<span style="color: black;">导致</span>的损失），且 Temu 有权自卖家店铺资金（<span style="color: black;">包含</span>但不限于货款、<span style="color: black;">保准</span>金，下同）中直接扣除。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关于供货价</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>平台是<span style="color: black;">能够</span>随时<span style="color: black;">调节</span>供货价的，<span style="color: black;">倘若</span>商家<span style="color: black;">区别</span>意平台的议价，可能会被清退。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">随着某个<span style="color: black;">制品</span>的类目的商家越来越多，会<span style="color: black;">引起</span>该<span style="color: black;">关联</span><span style="color: black;">制品</span>的供货价<span style="color: black;">亦</span>越来越低。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">毕竟你不报低了，总会有人往低报，<span style="color: black;">这般</span><span style="color: black;">制品</span>的利润会越来越少，尤其是标品类的，太好比价了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span><span style="color: black;">咱们</span>的重心是放在非标类的商品上，<span style="color: black;">日前</span>来看，非标类的议价会比较少，首次供货价审核过了后就都基本没议价过。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关于商品被退回</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">入仓前<span style="color: black;">必定</span>要确认好商品条码和商品打包标签<span style="color: black;">是不是</span>贴正确，以及包装<span style="color: black;">是不是</span>完整。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>不清楚<span style="color: black;">或</span>不确定，<span style="color: black;">能够</span>直接问小二，尤其是前几次发货，最好是跟小二确认好再发货。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">否则商品被仓库拒收，<span style="color: black;">引起</span>的退货运费都<span style="color: black;">是由于</span>商家自己承担。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其次是<span style="color: black;">制品</span>动销，<span style="color: black;">日前</span>应该是<span style="color: black;">制品</span>连续 7 天无真实<span style="color: black;">营销</span>，会被清退，<span style="color: black;">或</span>商品被抽查到不符合平台规则，<span style="color: black;">亦</span>会被清退。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">清退的话<span style="color: black;">能够</span><span style="color: black;">选取</span>自提/到付把货拿回来，<span style="color: black;">然则</span><span style="color: black;">关联</span>运费都<span style="color: black;">是由于</span>商家自己承担，<span style="color: black;">因此</span>入仓不<span style="color: black;">意见</span>入太多，除非是大爆款。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">26.Q：</span><span style="color: black;">怎样</span>打造出爆品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从上线到<span style="color: black;">此刻</span> ，Temu 入驻的商家已多达几万个，SKU 数量<span style="color: black;">亦</span>高达几十万个。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而 Temu 又是供货的模式，这<span style="color: black;">寓意</span>着平台上<span style="color: black;">已然</span>上了的款式，还想要高价给平台供货，是绝对不可能的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">她们</span>会给商家预留 10% <span style="color: black;">上下</span>的利润空间，对商家中报价超过 1688 同款比较多的，直接视为<span style="color: black;">无</span>诚意，会减少跟这类商家的合作，就算选中，<span style="color: black;">亦</span>会把供货价压到跟 1688 价格差不多<span style="color: black;">乃至</span>更低。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span><span style="color: black;">倘若</span>本身<span style="color: black;">无</span>外贸<span style="color: black;">制品</span>，想要依靠去 1688 低价进货<span style="color: black;">而后</span>高价给 Temu 供货这种模式，会比较难。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但并不<span style="color: black;">寓意</span>着<span style="color: black;">不可</span>做，毕竟 1688 的价格都还<span style="color: black;">能够</span>谈，<span style="color: black;">况且</span><span style="color: black;">倘若</span>是稀缺商品，小二对价格把控得不会很严，很可能报一个相对 1688 较高的价格<span style="color: black;">亦</span>能被选上。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另外</span>，还有<span style="color: black;">有些</span><span style="color: black;">能够</span>定制的类目，<span style="color: black;">乃至</span>是材质不<span style="color: black;">同样</span>的商品，小二都不太好比较价格。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">综上，想要在 Temu 上<span style="color: black;">挣钱</span>，选品将会<span style="color: black;">作为</span>重中之重，品的好坏直接决定了它会不会<span style="color: black;">作为</span>爆品。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">那是<span style="color: black;">怎样</span>打出一个爆品的呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>，基于现有供应链体系，把所有有海外资质的厂家都筛选一遍，<span style="color: black;">而后</span>在有资质的厂家中，把所有有现成英文版包材的商品再筛选出来，在这些商品中优先<span style="color: black;">选取</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①</span> 工厂有现成直接能用的英文<span style="color: black;">照片</span>的商品，<span style="color: black;">保准</span><span style="color: black;">制品</span>转化率以及最快的上品速度</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">② </span>对起订量<span style="color: black;">需求</span>比较少，<span style="color: black;">每一个</span>款式<span style="color: black;">第1</span>批只要拿货 50/100 个的，减少后续库存<span style="color: black;">危害</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">③ </span>客单中上，且<span style="color: black;">制品</span>价格相较于亚马逊的热卖价格带还有很大空间，<span style="color: black;">寓意</span>着<span style="color: black;">制品</span>售价会有<span style="color: black;">优良</span>且利润会相对较高；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">④ </span>Temu 上<span style="color: black;">关联</span><span style="color: black;">制品</span>比较少，亚马逊上销量又不错的商品，<span style="color: black;">寓意</span>着平台稀缺，供货价<span style="color: black;">需求</span>会没<span style="color: black;">那样</span>严，<span style="color: black;">况且</span>又有市场，前期只要选上<span style="color: black;">能够</span>躺着<span style="color: black;">挣钱</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑤ </span>在北美有热度的品类，这个需要自己去搜索查资料。</p>
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我完全赞同你的观点，思考很有深度。 感谢你的精彩评论，带给我新的思考角度。 网站建设seio论坛http://www.fok120.com/ 你说得对，我们一起加油，未来可期。
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