海外版拼多多“Temu”,会做为下一个TikTok吗?
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/hiafmibERHkP1Q1cs5BmDZNGFWVvW1CSuuVDCCclWO2gOgP9gqibLdmZj1pJdgRtxbGV9vhD6bdzMkDUan14DkdGQ/640?wx_fmt=jpeg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_png/TN05MmJLxMqMTrcicggdTRKW3Iod235KxvyRglNB6RS0salXVC4VZsT7syP2xm3O6VcwqHn2y3AGzODAAzgDibnQ/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">全文共2384字,<span style="color: black;">照片</span>9张,预计阅读时间8分钟。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">文案</span>首发于“有理儿有面”(youli-youmian),欢迎<span style="color: black;">大众</span>在<span style="color: black;">伴侣</span>圈和<span style="color: black;">微X</span>群转发。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">公众号及其他平台转载请在后台留言。</strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/US10Gcd0tQFGib3mCxJr4oMx1yp1ExzTEVCfibVear8YU1iaINh9dfwzSpc5YOkov9iaFibH1rGpbP9CW1LjukkYOkA/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">▼</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">找人“砍一刀”在美国火了!</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有<span style="color: black;">无</span>搞错?美国人民都疯了吗?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">大众</span>千万别误会,此一刀非彼一刀,今天要讲的这个“砍一刀”是<span style="color: black;">大众</span><span style="color: black;">非常</span><span style="color: black;">熟练</span>的一款“中国制造”APP—拼多多!</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">非常多</span>人心目中,美国GDP<span style="color: black;">长时间</span>占据世界榜首,加上<span style="color: black;">仅有</span>3亿多人口,<span style="color: black;">大众</span>生活<span style="color: black;">必定</span>过得很滋润吧?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而拼多多,那不是我等发展中国家平民<span style="color: black;">大众</span>用的?怎么还能上得了美利坚人民的“大雅之堂”?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这般</span>“低端”的“中国制造”APP在美国会有市场?不可能吧?然而,事实亮瞎了众人的眼。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/hiafmibERHkP2REIXT5It9xNibtWCw0G1mNsSFbvXiaBPm5Cr06s5MJbXpPOmBZ2fVuwiav6sPr0e05xd9B4C5RwSxQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">拼多多,它的海外版有一个新名字——Temu,取自“Team Up,Price Down”,<span style="color: black;">实质</span>上<span style="color: black;">便是</span>拼多多国内版标语“拼着买,更便宜”直接翻译过来的,与拼多多意思差不多,<span style="color: black;">便是</span>主打便宜、实惠、亲民路线。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/hiafmibERHkP2REIXT5It9xNibtWCw0G1mNQa566gEdPFYJJRZRJK7J4QSHTMicricm9UGW4CkKUeicibzibEgETibVZ38Q/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">今年3月份,上线七个月的拼多多跨境电商平台Temu,<span style="color: black;">作为</span>美国应用商店中下载量最大的应用。</span><span style="color: black;">“Temu”能够在美国杀开一条血路,和他机智的宣传营销策略密不可分。</span><span style="color: black;">2月份,Temu一掷千金,花费1400万美元,在美国职业橄榄球总决赛“超级碗”上投放了一条30秒的<span style="color: black;">宣传</span>。</span><span style="color: black;"><span style="color: black;">什么是“超级碗”?约相当于中国的一年一度的春晚。这个<span style="color: black;">宣传</span>时段什么含金量?约相当于<span style="color: black;">资讯</span>联播<span style="color: black;">起始</span>前的那一条。</span></span><span style="color: black;"><span style="color: black;">按照</span>调查<span style="color: black;">公司</span>Sensor Tower的数据,Temu 在“超级碗”比赛当天的下载量与前一天相比激增 45%,日活跃用户激增20%。</span><span style="color: black;"><span style="color: black;">按照</span>电视<span style="color: black;">宣传</span><span style="color: black;">机构</span>EDO Inc.的调查结果,Temu这条<span style="color: black;">宣传</span>和观众的互动程度,是<span style="color: black;">通常</span><span style="color: black;">宣传</span>的 10 倍<span style="color: black;">上下</span>。</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">但<span style="color: black;">所说</span>时势造英雄,<span style="color: black;">无</span>哪家<span style="color: black;">机构</span>的成功,是能仅仅依靠一条<span style="color: black;">宣传</span>实现的。<span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span></span></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span></strong><img src="https://mmbiz.qpic.cn/mmbiz_png/hiafmibERHkP2REIXT5It9xNibtWCw0G1mNibXOERg3n7RlvYiavoOq5r3gX1ejpqNtEM2NmHbqyLEqym19veziaCPow/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">Temu的爆火,还是要放在美国特殊的社会背景中去<span style="color: black;">思虑</span>。</span></span></strong><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;">在Temu上,鞋、袜、帽子等配饰类价格集中在0.49-3美元之间,<span style="color: black;">都数</span>女装商品价格集中在3-20美元之间,</span><span style="color: black;">大部分日用家居类商品都在10美元以下。<span style="color: black;">例如</span>,Temu热卖的无线耳机只要不到10美元,但在亚马逊网站上的价格<span style="color: black;">一般</span>都在20美元以上。</span><span style="color: black;">正如Temu在<span style="color: black;">宣传</span>中<span style="color: black;">循环播放的“I feel so rich”(我感觉自己好有钱)、“I am shopping like a billionaire” (我像亿万富翁<span style="color: black;">同样</span>潇洒购物)等歌词</span>,Temu确实让<span style="color: black;">非常多</span>美国用户感受到“亿万富翁般的购物体验”。</span><span style="color: black;"><span style="color: black;">而这种体验,不搞“零元购”的守法良民们已许久<span style="color: black;">无</span>体验到了。<span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span></span></span><img src="https://mmbiz.qpic.cn/mmbiz_png/hiafmibERHkP2REIXT5It9xNibtWCw0G1mNG3uP7bVKSbF0ibUEILiaQSsribyYCJYY52mksdssDEFHia6edc68tXEJibw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">从去年7月起,美国迎来50年来最大通胀,CPI直逼10%大关。</span><span style="color: black;">肉、禽、蛋、鱼等价格上涨14%,柑橘类竟然比肉类涨价还要猛,达20%。</span><span style="color: black;">城市公交</span><span style="color: black;">全</span><span style="color: black;">线</span><span style="color: black;">上</span><span style="color: black;">涨,汽油价格</span><span style="color: black;">上</span><span style="color: black;">涨48%。美国多地<span style="color: black;">出现</span>抢购风波,肉蛋奶<span style="color: black;">乃至</span>卫生纸、<span style="color: black;">自动</span>车,美国人能买什么就买什么。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/hiafmibERHkP2REIXT5It9xNibtWCw0G1mNzZAgz4HwkiaVUbRFxbq0iaO6fib3PJ0jHcsnJLSwN0uTBC6vSQbsnw87Q/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">大通胀<span style="color: black;">连续</span><span style="color: black;">迄今</span>,<span style="color: black;">日前</span>美国通胀幅度仍然是疫情前3倍。</span><span style="color: black;"><span style="color: black;">按照</span>3月</span><span style="color: black;">最新<span style="color: black;">颁布</span>的一项盖</span><span style="color: black;">洛普民意调查结果<span style="color: black;">表示</span>,<span style="color: black;">最少</span>60%的美国受访者<span style="color: black;">暗示</span>,<span style="color: black;">她们</span>对美国的通胀和经济<span style="color: black;">状况</span>非常担忧。</span><span style="color: black;">4月4日,美国市场<span style="color: black;">科研</span><span style="color: black;">机构</span>Circana发布报告<span style="color: black;">叫作</span>,年收入在5万美元以下的美国家庭受高通胀的影响最大。报告说:“零售商们正关注可<span style="color: black;">安排</span>收入更高的消费者,将<span style="color: black;">制品</span>和服务标记为‘高端’,并贴上更高的价格标签。”</span><span style="color: black;"><span style="color: black;">在<span style="color: black;">这般</span>的背景下,昂贵的亚马逊已<span style="color: black;">不可</span>满足美国居民的需要。<span style="color: black;">“天将降大任于斯人<span style="color: black;">亦</span>”,</span></span>能<span style="color: black;">供给</span>0.3美元的发夹、1.98美元手机壳、2.49美元项链,还能<span style="color: black;">容易</span>包邮、退货的Temu<span style="color: black;">显现</span>得恰到好处。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/hiafmibERHkP2REIXT5It9xNibtWCw0G1mNKsGf4ibeZRrAmq76EqHSTOqpl4nV9Nm9dTeCp7q8Cxuw3sR9JkcrbTw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">好归好,<span style="color: black;">然则</span>Temu可能前景堪忧。</span></strong><span style="color: black;"><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span></span><span style="color: black;">Temu是<span style="color: black;">怎样</span>做到低价的</span><span style="color: black;">?最<span style="color: black;">重点</span>的是,</span><span style="color: black;">中国供应商能<span style="color: black;">经过</span>平台直接向美国消费者<span style="color: black;">营销</span><span style="color: black;">制品</span>,<span style="color: black;">制品</span>直接从中国发货,<span style="color: black;">不消</span>在美国建仓库网络。</span><span style="color: black;"><span style="color: black;"><span style="color: black;">因此</span>,Temu走的是“中国生产者-在美国的中国平台-美国消费者”的路子。</span></span><span style="color: black;">本来美国的<span style="color: black;">机构</span>,凭自己<span style="color: black;">把握</span>的<span style="color: black;">营销</span><span style="color: black;">途径</span>,从中国低价进口<span style="color: black;">制品</span>,高价卖给美<span style="color: black;">百姓</span>众,利润都留在自己手里。</span><span style="color: black;"><span style="color: black;">例如</span>Nike运动鞋,一百美金的<span style="color: black;">营销</span>额中,中国生产厂商只赚5美元,剩下的都是品牌和<span style="color: black;">途径</span>的。</span><span style="color: black;"><span style="color: black;"><span style="color: black;">此刻</span>呢?<span style="color: black;">Temu<span style="color: black;">实质</span>上绕过了美国<span style="color: black;">机构</span>对<span style="color: black;">营销</span><span style="color: black;">途径</span>的垄断,直接把中国的<span style="color: black;">低价</span><span style="color: black;">制品</span>卖给美国消费者。</span></span></span><span style="color: black;"><span style="color: black;">从生产者到消费者一共三个环节,两个在中国手里,美国人拿什么<span style="color: black;">挣钱</span>?直接向消费者要吗?</span></span><img src="https://mmbiz.qpic.cn/mmbiz_png/hiafmibERHkP2REIXT5It9xNibtWCw0G1mNiblwq81V8tibueAjA3zmyn9nibuqUP5OjgLRnianAxrbCs3kWHSeB4ngYQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">这<span style="color: black;">彻底断了大批美国<span style="color: black;">机构</span>的生路,会有<span style="color: black;">海量</span><span style="color: black;">途径</span><span style="color: black;">机构</span>、生产厂家受到冲击。<span style="color: black;">例如</span></span><span style="color: black;">3月20日,美国电商亚马逊已宣布,<span style="color: black;">机构</span>将再次裁员9000人。</span><span style="color: black;"><span style="color: black;">做为</span>资本的国度,美国能容忍这种<span style="color: black;">状况</span><span style="color: black;">始终</span>维系下去吗?似乎很难。但干掉一个这种企业很难吗?<span style="color: black;">瞧瞧</span>TikTok,似乎不<span style="color: black;">那样</span>难。<span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span></span><img src="https://mmbiz.qpic.cn/mmbiz_png/hiafmibERHkP2REIXT5It9xNibtWCw0G1mNLCKywKq2SF7bCoVxlr1icoNTv1nSW8K8TQxQyyFr3OBuFbruZ8qVkyw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">4月<span style="color: black;">败兴</span>,CNN和福克斯<span style="color: black;">资讯</span>等美国<span style="color: black;">媒介</span>先后发布《这款中国购物软件是不是在<span style="color: black;">监测</span>你?》等<span style="color: black;">文案</span>,<span style="color: black;">叫作</span>:<strong style="color: blue;">“该应用程序<span style="color: black;">能够</span>窃取<span style="color: black;">海量</span>数据”。</strong></span><strong style="color: blue;"><span style="color: black;">“据<span style="color: black;">叫作</span>它<span style="color: black;">能够</span>绕过用户的手机安全来监控其他应用程序上的活动、<span style="color: black;">检测</span><span style="color: black;">通告</span>、阅读私人<span style="color: black;">信息</span>和更改设置”。</span></strong><strong style="color: blue;"><span style="color: black;">“据一位网络专家<span style="color: black;">叫作</span>,<span style="color: black;">Temu</span>还能够在未经用户同意的<span style="color: black;">状况</span>下<span style="color: black;">拜访</span>用户的位置、联系人、日历和相册,<span style="color: black;">她们</span>还能够<span style="color: black;">拜访</span>用户的社交网络账户和聊天记录”。</span></strong><strong style="color: blue;"><span style="color: black;">“<span style="color: black;">无</span>证据<span style="color: black;">显示</span><span style="color: black;">Temu</span><span style="color: black;">已然</span>将数据交给中国政府,然而立法者担心可能会被迫与中国进行广泛的安全合作”</span></strong><span style="color: black;">。</span><span style="color: black;">听听,<span style="color: black;">各样</span>“<span style="color: black;">据述</span>”“据<span style="color: black;">叫作</span>”,<span style="color: black;">满脸</span>理、客、中,但又饱含着掩饰不住的恶意。所有这些论据都是推测,全是“莫须有”,真想替Temu喊一句“天日昭昭”!<span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span></span><span style="color: black;">在文末,这些<span style="color: black;">媒介</span>还图穷匕首见,直接单独、大字写了一段<strong style="color: blue;">“基于中文的应用程序存在安全和隐私<span style="color: black;">危害</span>”</strong>。</span><span style="color: black;"><span style="color: black;">她们</span>口口声声讲着不<span style="color: black;">卑视</span>、要平等,但在对待中国以及和中国<span style="color: black;">相关</span>的一切事物上,<span style="color: black;">她们</span>却采取最粗暴、最赤裸的民族主义标准。<span style="color: black;">她们</span>想在所有威胁到美国霸权的企业身上都狠狠砍上一刀。<span style="color: black;"></span><span style="color: black;"></span></span><img src="https://mmbiz.qpic.cn/mmbiz_png/hiafmibERHkP2REIXT5It9xNibtWCw0G1mNibbyzdgh9MWNJibcnpqXMtXicfj3AUe9RhNcXwSaDNjn5XwoaL6Uh1ftQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">瞧瞧</span>美国地区应用程序的下载榜单,TikTok、CapCut(抖音旗下视频剪辑软件)、Temu、Shein(中国衣服配饰<span style="color: black;">营销</span>软件)等一批位列前十的应用都有中国血统。<span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span></span><span style="color: black;">这是时代的潮流,<span style="color: black;">亦</span>是中国企业互联网思维和创新性、创造力的<span style="color: black;">表现</span>。在美国的严防死守下,中国企业还能创造如此辉煌的成就,<span style="color: black;">做为</span>一个中国人,<span style="color: black;">咱们</span>由衷地感到骄傲。</span><span style="color: black;">但<span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">非常</span>确定,美国<span style="color: black;">必定</span>不会放任这些企业成长下去。<span style="color: black;"></span><span style="color: black;"></span></span><span style="color: black;">今天,法新社刊发<span style="color: black;">报告</span>《在TikTok带来的恐惧中,中国购物应用程序Temu令美国惊叹》,以局外人的身份做出预测:<strong style="color: blue;">“但随着中国应用程序的崛起,Temu可能<span style="color: black;">亦</span>不得<span style="color: black;">不该</span>对审查”。</strong><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span></span><span style="color: black;">明天会<span style="color: black;">怎样</span>?<span style="color: black;">怎样</span>支持<span style="color: black;">咱们</span>的企业应对美西方掀起的风急浪高乃至惊涛骇浪?这值得<span style="color: black;">咱们</span>思索。</span><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">照片</span>源自网络</span></strong></span></strong>
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在遇到你之前,我对人世间是否有真正的圣人是怀疑的。 一看到楼主的气势,我就觉得楼主同在社区里灌水。
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