拼多多跨境平台Temu上线！看不到老外“砍一刀”了？
<span style="color: black;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">▶</strong></span><span style="color: black;"><strong style="color: blue;">视频号关注AMZ123跨境导航</strong></span></span><span style="color: black;">AMZ123获悉，</span><span style="color: black;">9月1日</span><span style="color: black;">，<span style="color: black;">始终</span>备受关注的拼多多跨境电商平台正式在美国上线，该平台命名为</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Temu</span></strong></span><span style="color: black;">，在APP商城还带有“<strong style="color: blue;">Team Up，Price Down</strong>”的后缀，意为：<strong style="color: blue;">组团购买，价格更低</strong>。这点与国内拼多多的意思相近。</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/SWj2Puibj7upCuOiayI3pYMU3Loh903wfhib2oNG5E8UU7HHUMbc9adNK610yqYuw8EU6pMsTT3Cly7qtBmk8dRZQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;">▲</span><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>于IOS APP商城</span></span></p><span style="color: black;">虽然打着<span style="color: black;">这般</span>的标语，但<span style="color: black;">日前</span>在Temu的网站或APP上并</span><span style="color: black;"><span style="color: black;">无</span>看到<span style="color: black;">相关</span>拼单或类似“砍一刀”的营销字眼</span><span style="color: black;">。<span style="color: black;">另外</span>，Temu整体的UI风格跟国内拼多多相差甚远，看起来<span style="color: black;">非常</span>简洁明了，商品<span style="color: black;">照片</span>的质量<span style="color: black;">亦</span>更高。</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/SWj2Puibj7upCuOiayI3pYMU3Loh903wfhlGg5aTacY1mzYiadoia9ianEoJ6wzRG0yymwSzQD65xuiaD9UJ2fCXoyvw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">▲</span><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>于Temu官网</span><span style="color: black;"><span style="color: black;">能够</span>推测，</span><strong style="color: blue;"><span style="color: black;">拼多多在跨境平台上并不打算参考国内的经验</span></strong><span style="color: black;">，而是更符合美国当地市场的审美与习惯。在Temu的Logo上，除了平台名<span style="color: black;">叫作</span>，还有裙子、玩具马、高跟鞋和箱包的图标，这些品类<span style="color: black;">亦</span>正好符合<span style="color: black;">此刻</span>Temu的主打<span style="color: black;">制品</span>。</span>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">主打女装和首饰，平台化的Shein?</strong></span></h2><span style="color: black;">AMZ123观察<span style="color: black;">发掘</span>，<span style="color: black;">日前</span>Temu上的商品<span style="color: black;">归类</span><span style="color: black;">包含</span></span><span style="color: black;">首饰配饰、家居园艺、女装、童装、宠物用品、美妆、鞋包、户外运动、电子<span style="color: black;">制品</span></span><span style="color: black;">等等全品类，与此前宣传的一致。但商品</span><span style="color: black;"><span style="color: black;">重点</span>集中在首饰、女装、鞋包等类别</span><span style="color: black;">，其他诸如男装、电子<span style="color: black;">制品</span>等<span style="color: black;">日前</span>上架的商品还不多。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/SWj2Puibj7upCuOiayI3pYMU3Loh903wfha9c5jRic4icZdREITUs3tGO0qF4NggJ147sGbvEzpIVg8no3G5ap7ibEg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;">▲</span><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>于Temu官网</span></span></p><span style="color: black;">综合来看，Temu的商品价格并不高，例如夏季女装价格多在</span><span style="color: black;">20美元以下</span><span style="color: black;">，许多饰品的价格<span style="color: black;">乃至</span></span><span style="color: black;">不超过1美元</span><span style="color: black;">，加上新用户享有</span><span style="color: black;">全场8折</span><span style="color: black;">的首单优惠，Temu在美国同类电商平台中仍保持<span style="color: black;">必定</span>的价格竞争力。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/SWj2Puibj7upCuOiayI3pYMU3Loh903wfhM981r3KWibw5dfmCjEncibXACrIj4lZHibNlibnCGMITaOwn8voW7PQLXQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;">▲</span><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>于Temu官网</span></span></p><span style="color: black;">超高的性价比、主打女性服装与首饰，<span style="color: black;">这般</span>的模式不禁让人们联想到另一家时尚大卖<strong style="color: blue;">Shein</strong>，有网友<span style="color: black;">乃至</span><span style="color: black;">暗示</span>：“打开网站<span style="color: black;">第1</span>感觉就像Shein换了个壳子......”</span><img src="https://mmbiz.qpic.cn/mmbiz_png/SWj2Puibj7upCuOiayI3pYMU3Loh903wfh8sk1rH1LA8x2OSWQGkicGIK0FxTIGYrzjjUriaAM1moWaDvpTl25W5aA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"> <span style="color: black;">▲</span><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>于知无不言</span></span><span style="color: black;"><span style="color: black;">做为</span>快时尚品牌的<span style="color: black;">表率</span>，Shein在过去 8 年以每年超过100% 的速度增长，APP单日下载量一度超过亚马逊。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">品类多、上新快、款式新、价格低</span></strong></span><span style="color: black;">，这些特点让Shein<span style="color: black;">曾经被</span>国内卖家戏<span style="color: black;">叫作</span>作“</span><strong style="color: blue;"><span style="color: black;">服装界拼多多”</span></strong><span style="color: black;">。</span><span style="color: black;">最初Shein靠着极致的供应链管理把控住了成本，并<span style="color: black;">逐步</span>在中低端市场形<span style="color: black;">成为了</span>品牌影响力。<span style="color: black;">因此呢</span>，拼多多想要在海外市场站住脚跟，单单靠价格并不行，</span><span style="color: black;">品牌才是当下跨境电商的核心竞争力</span><span style="color: black;">，<span style="color: black;">据说</span>，拼多多<span style="color: black;">已然</span><span style="color: black;">起始</span>重点招募<span style="color: black;">拥有</span>独立设计以及生产能力的商家。</span><span style="color: black;">虽然Temu才<span style="color: black;">刚才</span>上线一天，但<span style="color: black;">做为</span>在国内极具人气的电商平台，许多业内人士对其<span style="color: black;">连续</span>关注，网络上<span style="color: black;">已然</span>有不少卖家或消费者<span style="color: black;">发布</span>了看法。</span>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">Temu上线<span style="color: black;">第1</span>天，卖家和买家怎么看</strong></span></h2><span style="color: black;">国内拼多多的“</span><span style="color: black;">砍一刀分现金”、“助力领红包</span><span style="color: black;">”等浮夸活动受到不少消费者诟病。许多国人抱着看热闹的<span style="color: black;">心理</span>在关注Temu平台，期待着国外消费者在遇到<span style="color: black;">一样</span>的<span style="color: black;">状况</span>时会有什么样的反映。但这次拼多多恐怕让吃瓜群众们失望了，论坛有网友<span style="color: black;">暗示</span>：“<strong style="color: blue;">我本来最感兴趣的<span style="color: black;">便是</span>”拼一刀“出海模式，<span style="color: black;">日前</span>看来太过中规中矩了</strong>。”</span><img src="https://mmbiz.qpic.cn/mmbiz_png/SWj2Puibj7upCuOiayI3pYMU3Loh903wfhyM2xXvMSaYjwzAtZpqsYLeWDWWYfD4WfEBKmW5RiaZVhN8r0prx8VibQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"> <span style="color: black;">▲</span><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>于知无不言</span></span><span style="color: black;">一位卖家在试用了Temu平台后总结道：首页界面</span><span style="color: black;">过于简洁</span><span style="color: black;">，仅有<span style="color: black;">照片</span>和描述，缺少a+等<span style="color: black;">仔细</span>信息；<span style="color: black;">制品</span><span style="color: black;">亦</span>很少，基本上都是小体积商品。<strong style="color: blue;">总体来看还是在试水<span style="color: black;">周期</span>。</strong></span><img src="https://mmbiz.qpic.cn/mmbiz_png/SWj2Puibj7upCuOiayI3pYMU3Loh903wfhG01CR9PO0bJMbh1UzDMEN37nfONvqr6xwD0w0diagQ0SAhPBic4cBsRQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"> <span style="color: black;">▲</span><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>于知无不言</span></span><span style="color: black;"><span style="color: black;">有些</span>抢先入驻的商家<span style="color: black;">亦</span><span style="color: black;">发布</span>了自己的看法：平台招的大部分是直营工厂，感觉像是看到Shein的案例后匆忙推出的测试平台，<strong style="color: blue;">准备<span style="color: black;">不足</span>充分</strong>。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/SWj2Puibj7upCuOiayI3pYMU3Loh903wfhia35vxkFEKEGPbqxOcQWJCRIBY1EbHiciaMGFBb2RaRian6QYYh1icfnQVg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"> <span style="color: black;">▲</span><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>于知无不言</span></span><span style="color: black;">结合卖家与买家的看法，<span style="color: black;">日前</span>Temu平台似乎并不完善，无论在功能或是<span style="color: black;">制品</span>上都存在不足。但<span style="color: black;">亦</span>确实如此，据拼多多官方<span style="color: black;">信息</span>，</span><strong style="color: blue;"><span style="color: black;">9月1日到9月15日均<span style="color: black;">处在</span>平台测试期</span></strong><span style="color: black;">，测试结束后Temu才将全量开放售卖，届时将会有<span style="color: black;">更加多</span>的<span style="color: black;">制品</span>上架，<span style="color: black;">亦</span>不排除官方推出新的<span style="color: black;">营销</span>模式和玩法的可能。</span><span style="color: black;">总体而言，Temu平台仍<span style="color: black;">处在</span><span style="color: black;">初期</span>扶持<span style="color: black;">周期</span>，<span style="color: black;">日前</span>的运营、仓储、物流、汇率结算<span style="color: black;">危害</span>都由官方在承担，入驻流程<span style="color: black;">亦</span><span style="color: black;">非常</span>便利，<span style="color: black;">针对</span>精力有余且想要扩展销路的卖家们而言是项不错的<span style="color: black;">选取</span>。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">对此，AMZ123创建了群聊【拼多多跨境入驻群】</span></strong></p>
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“沙发”（SF，第一个回帖的人） 楼主继续加油啊！外链论坛加油！
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