个人跨境电商怎么做？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>跨境电商从业者应该都思考过<span style="color: black;">这般</span>一个问题：个人跨境电商怎么做？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个问题在知乎有3万多关注者，<span style="color: black;">更加是</span>被浏览了71万+。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/6a9d1bc7193f4d4d84e3318783a477b0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722700928&x-signature=eVLEqXle0vNCNBRuq8JAlMA%2Fu4c%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那一个人<span style="color: black;">能够</span>从事跨境电商吗？当然是<span style="color: black;">能够</span>的。网络时代一大便利<span style="color: black;">便是</span>你再<span style="color: black;">亦</span><span style="color: black;">不消</span>线下开店，只要一台电脑，就<span style="color: black;">能够</span>买遍<span style="color: black;">全世界</span>，卖遍<span style="color: black;">全世界</span>。开店不难，难的是怎么运营。下面<span style="color: black;">咱们</span>就从开店<span style="color: black;">起始</span>一步步和<span style="color: black;">大众</span>探讨一下个人怎么做跨境电商。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1、</span>开店</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、开店前要准备的资料</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">能够</span>正常<span style="color: black;">运用</span>的邮箱、<span style="color: black;">机构</span>名<span style="color: black;">叫作</span>、<span style="color: black;">位置</span>、联系信息、双币卡（<span style="color: black;">必定</span>要支持美元）、注册主体的<span style="color: black;">机构</span>资质、国内银行账户。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、开店流程</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">点击亚马逊官网，注册站点→<span style="color: black;">按照</span>页面<span style="color: black;">需求</span>填写姓名、邮箱等信息，创新用户→选<span style="color: black;">位置</span>，业务类型，并填写名<span style="color: black;">叫作</span>和企业名<span style="color: black;">叫作</span>→填写<span style="color: black;">机构</span>信息→填写个人信息→<span style="color: black;">选取</span>“商城“后填写 “接收付款的账户信息”→填写账单信息→填写店铺信息，含名<span style="color: black;">叫作</span>及确认商品信息→进入身份验证环节→注册已完成，可立即进入后台进行管理。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">需要<span style="color: black;">重视</span>的是，开店的时候<span style="color: black;">运用</span>的电脑、邮箱、IP信息、<span style="color: black;">机构</span>信息、银行卡信息<span style="color: black;">必定</span>要是全新的，<span style="color: black;">不可</span>注册或登录过其他亚马逊店铺，否则就会产生<span style="color: black;">相关</span>，<span style="color: black;">导致</span>封号。<span style="color: black;">倘若</span><span style="color: black;">不可</span><span style="color: black;">保准</span>网络IP纯净，<span style="color: black;">能够</span><span style="color: black;">运用</span><strong style="color: blue;">【境外通浏览器】，</strong>境外通的固定IP功能以及指纹浏览功能<span style="color: black;">能够</span>大大<span style="color: black;">加强</span>账户的安全性，避免产生账号<span style="color: black;">相关</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2、</span>选品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">店铺开起来了，就要面临选品，以亚马逊美国站为例：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">美国站是所有亚马逊卖家都极为看重的一个站点，它的<span style="color: black;">优良</span>在于：美国是最大的<span style="color: black;">全世界</span>零售市场，亚马逊在美国占有一半的市场份额，美国<span style="color: black;">持有</span>三亿多人口，亚马逊会员数量却<span style="color: black;">已然</span>超过一亿，几乎每家都会<span style="color: black;">运用</span>亚马逊这个平台购物。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">美国站选品思维</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、市场调研</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在选品之前，<span style="color: black;">必定</span>要提前做好市场调研，<span style="color: black;">亦</span><span style="color: black;">便是</span>想要从事站点的季节气候、节日<span style="color: black;">制品</span>供应、客户的消费<span style="color: black;">需要</span>等，还有<span style="color: black;">区别</span>年龄段，<span style="color: black;">区别</span>阶层消费者的消费习惯以及购买能力。从这几个点<span style="color: black;">仔细</span>分析找到相对合适的大致<span style="color: black;">制品</span>类目方向。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、类目数据分析</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当找到大致<span style="color: black;">制品</span>类目方向后，就需要继续类目数据分析，<span style="color: black;">能够</span><span style="color: black;">运用</span>第三方辅助工具【NewAsin】进行分析。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/0fcc14f1b96948e8a6ad5cd83fc1eda1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722700928&x-signature=L5gdhZxleE1SG544IdxgHtjzcP8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>【NewAsin】的市场分析功能，<span style="color: black;">能够</span><span style="color: black;">制品</span>BSR中的品牌、卖家、销量、<span style="color: black;">营销</span>额等关键数据进行监控分析。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2d1b68d9aad343a7976da14f173ccf37~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722700928&x-signature=przyIgA1LOzvUzpIVjScg8y8Sy4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>【NewAsin】的市场分析，<span style="color: black;">能够</span>初步对市场准入难度、关键词、价格、评分等有初步的判断。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、判断<span style="color: black;">制品</span><span style="color: black;">是不是</span>为季节性<span style="color: black;">制品</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一般</span><span style="color: black;">来讲</span>，季节性<span style="color: black;">制品</span>在一年的某一段时间内销量很高，<span style="color: black;">然则</span>之后的大部分时间都卖不出去，这类<span style="color: black;">制品</span>是<span style="color: black;">有害</span>于店铺的<span style="color: black;">长时间</span>发展的。除了季节性<span style="color: black;">制品</span>外，侵权<span style="color: black;">制品</span>、垄断<span style="color: black;">制品</span>都不要<span style="color: black;">选取</span>。判断<span style="color: black;">是不是</span>为季节性<span style="color: black;">制品</span>，<span style="color: black;">能够</span><span style="color: black;">经过</span>【NewAsin】的<span style="color: black;">制品</span><span style="color: black;">营销</span>趋势图查看：</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/bf0e0fc7736b40a985ac13be9b0afa5f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722700928&x-signature=42H%2F0kE%2FhglnM0C10i0uMkr6kqA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">若<span style="color: black;">制品</span><span style="color: black;">仅在</span>每年固<span style="color: black;">按时</span>间销量飙升，其他时间趋近于零，则大概率为季节性<span style="color: black;">制品</span>，入场的时候就需要<span style="color: black;">小心</span>对待。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、站内站外信息辅助</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亚马逊站内<span style="color: black;">咱们</span><span style="color: black;">能够</span>借助Best Seller、New Release、Movers & Shakers、Most Wished For、Gift Ideas来分析，<span style="color: black;">通常</span><span style="color: black;">来讲</span>New Release、Movers & Shakers这两个板块的数据比较有参考性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">站外<span style="color: black;">能够</span>借助搜索社交引擎：国外浏览器的搜索趋势<span style="color: black;">能够</span>反映消费者的偏好。<span style="color: black;">因此</span><span style="color: black;">咱们</span><span style="color: black;">必定</span>要充分利用好谷歌工具，<span style="color: black;">例如</span>说Google Trends、Google Keywords、Google Shopping等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除此之外还<span style="color: black;">能够</span>利用社交媒体：<span style="color: black;">例如</span>You Tube、Facebook、Instagram和Pinterest，后两个尤其适合做服装和美妆推广。国内用户<span style="color: black;">能够</span>借助【境外通浏览器】，利用腾讯云的境外虚拟机技术，可直接<span style="color: black;">拜访</span>100+海外社交<span style="color: black;">宣传</span>推广平台，后期店铺站外引流推广<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">运用</span>。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/570187f7b0e1468fa9d1d60a559b12c4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722700928&x-signature=yfCiUvrKRcex2nT5J%2FAjGFwWnAQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
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