ikkhksvu 发表于 2024-7-28 07:43:29

个人怎么样做跨境电商？


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近期</span><span style="color: black;">全部</span>跨境电商行业的火热，带动了<span style="color: black;">非常多</span>的人想要进入这个行业，想要去玩儿好这个行业，总是觉得这个行业的钱貌似很好赚，<span style="color: black;">然则</span>事实的真相是<span style="color: black;">怎么样</span>的呢？到底<span style="color: black;">咱们</span>应该<span style="color: black;">怎么样</span><span style="color: black;">才可</span>玩儿好呢？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>我想<span style="color: black;">显示</span>下态度：这个行业的钱<span style="color: black;">无</span><span style="color: black;">大众</span>想象的<span style="color: black;">那样</span>好赚。<span style="color: black;">倘若</span>你是一个三无卖家，没资金、没供应链，<span style="color: black;">亦</span><span style="color: black;">无</span>行业经验，那你想要去把这个行业真正的玩儿好，难度是非常之高的。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不要相信<span style="color: black;">哪些</span>鼓吹这个行业很<span style="color: black;">挣钱</span>的人，任何的一个行业都是会存在<span style="color: black;">非常多</span>的坑和红线的，你永远赚不到自己认知范围之外的钱，即使侥幸<span style="color: black;">能够</span>赚到，<span style="color: black;">将来</span>这个世界还是有100种以上的<span style="color: black;">办法</span>去收割你！</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实在电商行业，<span style="color: black;">咱们</span>绕不开的<span style="color: black;">便是</span>四大要素：<span style="color: black;">制品</span>、运营、<span style="color: black;">途径</span>以及供应链！每一个要素都是有自己的<span style="color: black;">重视</span>点的，哪个要素<span style="color: black;">无</span><span style="color: black;">重视</span>到，最后的结果<span style="color: black;">一般</span>都不会很好。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">制品</span>端，电商行业<span style="color: black;">必定</span>是<span style="color: black;">制品</span>为王。<span style="color: black;">倘若</span>在<span style="color: black;">制品</span>端的<span style="color: black;">选取</span><span style="color: black;">显现</span>了偏差， 最后你运营做的再好都是<span style="color: black;">无</span>用的。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为何</span><span style="color: black;">非常多</span>的亚马逊新手卖家觉得选品非常难呢？归根到底是自己脑袋里<span style="color: black;">无</span><span style="color: black;">针对</span>选品清晰的<span style="color: black;">规律</span>思维模型。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">缺乏选品的<span style="color: black;">规律</span>思维模型，自己脑袋里<span style="color: black;">无</span>评判系统，<span style="color: black;">无</span>评判系统，自然搞不清楚什么<span style="color: black;">制品</span><span style="color: black;">能够</span>做？什么<span style="color: black;">制品</span><span style="color: black;">不可</span>碰？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">客单价<span style="color: black;">小于</span>10美金的<span style="color: black;">制品</span>，<span style="color: black;">大众</span>在<span style="color: black;">选取</span>的时候<span style="color: black;">必定</span>要<span style="color: black;">谨慎</span>再<span style="color: black;">谨慎</span>。客单价<span style="color: black;">小于</span>10美金，<span style="color: black;">寓意</span>着你的<span style="color: black;">制品</span>利润的绝对值是非常低的。利润绝对值很低，<span style="color: black;">寓意</span>着你的<span style="color: black;">制品</span><span style="color: black;">无</span>办法支撑站内CPC的高花费，<span style="color: black;">因此呢</span><span style="color: black;">亦</span>就注定了<span style="color: black;">这般</span>的<span style="color: black;">制品</span>很难<span style="color: black;">作为</span>爆款。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除此之外，低客单价的<span style="color: black;">制品</span>，一旦你运营时间长了之后，<span style="color: black;">由于</span>赚不到钱，就很容易失去<span style="color: black;">自信心</span>。从而让自己进入恶性循环。<span style="color: black;">乃至</span>一旦产生冗余，清货的时候都能麻烦，白送可能都没人要，<span style="color: black;">由于</span>太便宜了！</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span><span style="color: black;">有些</span>季节性<span style="color: black;">制品</span>，<span style="color: black;">例如</span>说：泳衣，游泳圈等等，这类季节性非常强的<span style="color: black;">制品</span>发FBA的时候<span style="color: black;">必定</span>要<span style="color: black;">谨慎</span>。这边并不是说季节性<span style="color: black;">制品</span>完全<span style="color: black;">不可</span>碰，<span style="color: black;">然则</span>季节性<span style="color: black;">制品</span>一旦产生滞销，后果是非常严重的。积压的冗余库存，加上巨额的仓储<span style="color: black;">花费</span>，会直接压得你喘<span style="color: black;">不外</span>气。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有些</span>类目垄断非常严重的<span style="color: black;">制品</span>线，<span style="color: black;">咱们</span>在做<span style="color: black;">选取</span>的时候<span style="color: black;">必定</span>要<span style="color: black;">谨慎</span>，<span style="color: black;">乃至</span><span style="color: black;">针对</span><span style="color: black;">有些</span>巨头尚未介入，<span style="color: black;">然则</span>有可能会覆盖到的类目，<span style="color: black;">咱们</span>自己去做的时候都要小心。<span style="color: black;">针对</span>类似的<span style="color: black;">制品</span>线，基本上市场份额都集中在头部的那几个卖家手中了，<span style="color: black;">乃至</span><span style="color: black;">包含</span>亚马逊自营，<span style="color: black;">针对</span>剩余的一点点的市场份额，众多的卖家去争夺，压根就<span style="color: black;">无</span>任何的<span style="color: black;">实质</span><span style="color: black;">道理</span>。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/fd2c12fb27ff4f7b84175b4b24c46636~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722700899&amp;x-signature=8ZQWWyzlN86EnP9Uv%2BHOPC%2FD9sM%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除此之外，<span style="color: black;">咱们</span>在做<span style="color: black;">制品</span>市场调研的时候，经常能够<span style="color: black;">发掘</span><span style="color: black;">有些</span><span style="color: black;">制品</span>虽然销量很大，市场很ok，<span style="color: black;">然则</span><span style="color: black;">广泛</span>存在<span style="color: black;">有些</span><span style="color: black;">没法</span><span style="color: black;">处理</span>的痛点。<span style="color: black;">例如</span><span style="color: black;">咱们</span>自己的运营团队之前在做<span style="color: black;">制品</span><span style="color: black;">研发</span>的时候，就<span style="color: black;">研发</span>过一款<span style="color: black;">制品</span>：假睫毛，这款<span style="color: black;">制品</span>的市场体量非常之大。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span><span style="color: black;">广泛</span>存在的问题<span style="color: black;">便是</span>用户<span style="color: black;">运用</span>的时候，戴和卸都非常的麻烦，并且市面上<span style="color: black;">无</span><span style="color: black;">制品</span>能够<span style="color: black;">处理</span>用户的痛点。整体调研下来的市场评分都是在4 以下。这款<span style="color: black;">制品</span><span style="color: black;">咱们</span>当时运营团队刚<span style="color: black;">起始</span>推的时候，一天的出单量能做到接近200单，后面<span style="color: black;">无</span>想到的是连续的差评和退货。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后<span style="color: black;">不仅</span>链接权重下滑得非常<span style="color: black;">显著</span>，<span style="color: black;">乃至</span>给<span style="color: black;">全部</span>店铺都带来了<span style="color: black;">非常多</span>的负面反馈。后续<span style="color: black;">关联</span>的<span style="color: black;">制品</span>线，<span style="color: black;">咱们</span>都砍掉了！血淋淋的花钱买教训啊！</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">回到运营端上：</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实跨境电商行业的运营<span style="color: black;">无</span>想象<span style="color: black;">其中</span>的<span style="color: black;">那样</span><span style="color: black;">繁杂</span>，最关键的在做之前<span style="color: black;">咱们</span>要能够搞清楚平台的<span style="color: black;">有些</span><span style="color: black;">基本</span>的规则以及玩儿法。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搞清楚平台<span style="color: black;">准许</span>你做<span style="color: black;">那些</span>事情，不<span style="color: black;">准许</span>你做<span style="color: black;">那些</span>事情？<span style="color: black;">这般</span>即使你赚不到<span style="color: black;">非常多</span>的钱，<span style="color: black;">亦</span>不至于亏的血本无归。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实<span style="color: black;">非常多</span>的运营细节点都是<span style="color: black;">需求</span><span style="color: black;">咱们</span>提前做好准备的，<span style="color: black;">大众</span>都<span style="color: black;">晓得</span>新品期黄金30天每一天都非常非常的关键。<span style="color: black;">为何</span>你不懂得在新品正式上架之前，就做好所有的运营准备工作呢？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一旦listing正式<span style="color: black;">起始</span>上架之后，其实你要做的事情<span style="color: black;">亦</span>很简单，<span style="color: black;">便是</span><span style="color: black;">根据</span>提前做好的运营计划和运营<span style="color: black;">方法</span>，一步步的去执行就<span style="color: black;">能够</span>了啊！<span style="color: black;">便是</span>这么简单的事情，有什么<span style="color: black;">繁杂</span>的呢？而<span style="color: black;">针对</span>大<span style="color: black;">都数</span>的新手卖家<span style="color: black;">来讲</span>，不愿意把时间花在前面是最大的问题。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我见过<span style="color: black;">有些</span>新手卖家到货之后，什么都没准备，listing<span style="color: black;">亦</span><span style="color: black;">无</span>写好，review<span style="color: black;">亦</span><span style="color: black;">无</span>做好，QA<span style="color: black;">亦</span><span style="color: black;">无</span>提前准备，<span style="color: black;">照片</span><span style="color: black;">亦</span>没拍，总之是什么都<span style="color: black;">无</span>。<span style="color: black;">而后</span>光做这些<span style="color: black;">基本</span>的准备工作都花去了十五天<span style="color: black;">上下</span>的时间，还剩下一半你怎么看？review和QA一个都<span style="color: black;">无</span>，神仙<span style="color: black;">亦</span>推不起来啊！</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在亚马逊链接正式上架之前，所有的运营准备工作必须要<span style="color: black;">所有</span>都做好，一旦正式上架的<span style="color: black;">第1</span>天就要全力投入运营。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在亚马逊卖家收款取款方面给予了<span style="color: black;">咱们</span>很大的<span style="color: black;">帮忙</span>和支持。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/14ba4c11ff49436dae64580309c0c915~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722700899&amp;x-signature=cigs7106Ij2OMcf%2FSqBT48cYLRw%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">回到<span style="color: black;">途径</span>的<span style="color: black;">选取</span>上：</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span><span style="color: black;">全部</span>市面上的跨境电商<span style="color: black;">途径</span>有非常多，亚马逊、ebay、wish、速卖通等等，我<span style="color: black;">意见</span><span style="color: black;">针对</span>新手卖家<span style="color: black;">来讲</span>，不要指望<span style="color: black;">每一个</span>平台都能做好，<span style="color: black;">亦</span>不<span style="color: black;">想要</span>着<span style="color: black;">每一个</span>平台都能做，这个是不现实的！</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实<span style="color: black;">咱们</span>要做的<span style="color: black;">便是</span><span style="color: black;">选取</span>一个比较好的平台去做深耕就<span style="color: black;">能够</span>了！把一个平台真正的去做好，其实完全就<span style="color: black;">已然</span>足够了。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">至于平台的<span style="color: black;">选取</span>上，<span style="color: black;">意见</span><span style="color: black;">大众</span>还是优先<span style="color: black;">选取</span>跨境电商行业的龙头老大-亚马逊，亚马逊是一个高客单价、高利润的平台，更利于<span style="color: black;">咱们</span>实现品牌出海。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/45809a10985b4891901896c2db88a351~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722700899&amp;x-signature=LAiLcNPdrApsS6WtM5%2Bx1odrPqk%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">最后说到供应链：</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>现有的亚马逊行业的创业者<span style="color: black;">来讲</span>，要学会<span style="color: black;">累积</span>自己的供应链资源，<span style="color: black;">做为</span><span style="color: black;">制品</span><span style="color: black;">研发</span><span style="color: black;">必定</span>要多去跑跑工厂。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当自己的供应链资源足够的强大的时候，再结合市场给<span style="color: black;">咱们</span>的反馈，<span style="color: black;">咱们</span>就有可能能在<span style="color: black;">制品</span>端做出<span style="color: black;">有些</span>差异化<span style="color: black;">或</span>是微创新。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后要记住：<span style="color: black;">针对</span>中小型的亚马逊卖家<span style="color: black;">来讲</span>，私模化才是<span style="color: black;">将来</span>，私模化才是<span style="color: black;">咱们</span><span style="color: black;">独一</span>的出路！</p>




情迷布拉格 发表于 2024-8-28 11:57:48

你的见解真是独到，让我受益匪浅。

nykek5i 发表于 2024-10-21 05:28:14

我完全赞同你的观点，思考很有深度。

qzmjef 发表于 2024-11-7 01:31:59

我们有着相似的经历，你的感受我深有体会。

7wu1wm0 发表于 2024-11-10 07:37:34

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