跨境电商海外仓:OTWB是什么意思?
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">编辑导语:OTWB可能相对较少人<span style="color: black;">熟练</span>,<span style="color: black;">那样</span>,<span style="color: black;">做为</span>一种物流软件系统搭建框架,跨境电商<span style="color: black;">行业</span>的OTWB与国内电商的OTWB有什么差别?本篇<span style="color: black;">文案</span>里,作者介绍、总结了跨境电商<span style="color: black;">行业</span>中的OTWB的定义与功能,<span style="color: black;">一块</span>来看一下。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/SdClurI9vVTerm~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722700623&x-signature=fbPLqVFtKYQKyNJomYxEWElv27Y%3D" style="width: 50%; margin-bottom: 20px;">
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">1、</span>初识OTWB</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我在WS做了三年多的海外仓<span style="color: black;">关联</span>系统,其中<span style="color: black;">重点</span>的业务系统<span style="color: black;">亦</span>是OMS、WMS、LMS(TMS)、FMS(BMS)这几个,但我还是前段时间才听说这个名词(OTWB)的缩写,一<span style="color: black;">起始</span>以为只是很小众的创新词,<span style="color: black;">然则</span>和<span style="color: black;">有些</span><span style="color: black;">伴侣</span>简单交流了一下<span style="color: black;">发掘</span>还是有挺多人听过这个缩写词的。<span style="color: black;">而后</span>我<span style="color: black;">亦</span>去网络上查阅了一下,<span style="color: black;">发掘</span><span style="color: black;">相关</span>的资料虽然有,<span style="color: black;">然则</span><span style="color: black;">亦</span>不是<span style="color: black;">非常多</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">于是我决定自己写点<span style="color: black;">关联</span>的科普知识,一方面是对自己已有知识的巩固,另一方面<span style="color: black;">亦</span><span style="color: black;">能够</span>方便后续的行业新人快速入门上手。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我分别用了百度、谷歌和必应去搜索关键词,<span style="color: black;">然则</span>拿到的信息比较少。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/SeQdVRS5kZ3cgu~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722700623&x-signature=91%2FivHmddxaKI0UQjBKmz%2FDpA%2Bw%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度</p><img src="https://p26-sign.toutiaoimg.com/pgc-image/SeQdVSK1HLAyyh~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722700623&x-signature=TUUFEfLEvEZvWpMBfzkrovGS33Y%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/SeQdVSjFFtp5BJ~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722700623&x-signature=aEQ6w4cenZvQGWjVJrS0wDgyB1U%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Bing</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从百度搜索出来的<span style="color: black;">第1</span>条内容<span style="color: black;">能够</span><span style="color: black;">晓得</span>,这个名词的<span style="color: black;">是由于</span>唯智<span style="color: black;">机构</span>最早在2010年的时候提出的,<span style="color: black;">而后</span>慢慢地在国内扩散,最后在跨境供应链<span style="color: black;">行业</span><span style="color: black;">亦</span><span style="color: black;">起始</span>沿用这一套框架。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">OTWB是唯智<span style="color: black;">机构</span>在2010年最早提出,而<span style="color: black;">此刻</span><span style="color: black;">已然</span>被业界公认的一种物流软件系统搭建框架。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">O<span style="color: black;">指的是</span>物流订单管理系统,即物流订单的全生命周期的管控,它如同物流系统中的大脑。T<span style="color: black;">指的是</span>运输管理系统,管控运输订单的<span style="color: black;">每一个</span>环节,<span style="color: black;">包含</span>前端取货、干线、零担、整车、中转发运、落地配等的管控。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">W是仓储管理系统,实<span style="color: black;">此刻</span>仓库四堵墙之内的精细化管理,涵盖了货物的收、发、盘、补、移以及内部管理的流程。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B<span style="color: black;">便是</span>物流财务<span style="color: black;">掌控</span>系统,是<span style="color: black;">针对</span>运输、仓储<span style="color: black;">各样</span><span style="color: black;">花费</span>进行计费,<span style="color: black;">经过</span><span style="color: black;">针对</span>前台各类订单数据的抽取,调用相应费率表以及计费引擎进行结费计算。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">——原文链接:</p>https://www.sohu.com/a/224369208_99914377
<img src="https://p3-sign.toutiaoimg.com/pgc-image/SeQdVTO6OTcDUC~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722700623&x-signature=c%2FWlhiOcgjG1fV5mAcEWb8MdklA%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">照片</span>源自网络</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">既然<span style="color: black;">晓得</span>了这个词是从唯智来的,<span style="color: black;">那样</span>我<span style="color: black;">亦</span>顺带去<span style="color: black;">她们</span>官网看了一下<span style="color: black;">有些</span>介绍,确认一下<span style="color: black;">她们</span>定义的OTWB和我之前做过的OTWB<span style="color: black;">是不是</span>是一个东西。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/SeQdW1SIIVu2H7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722700623&x-signature=IN0LoVcgGPn3BkSNU4hgwNBsttY%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">唯智官网</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">经过简单的调研,<span style="color: black;">发掘</span><span style="color: black;">她们</span>做的内容还是以「物流」为主,和<span style="color: black;">咱们</span>之前做的海外仓储这<span style="color: black;">一起</span>侧重点有点不太<span style="color: black;">同样</span>,<span style="color: black;">因此</span>我<span style="color: black;">亦</span>有点理解为啥要叫做「OTWB」而不是「OWTB」了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不外</span>虽然业务侧重点不太<span style="color: black;">同样</span>,<span style="color: black;">然则</span>毕竟都是供应链后端部分的<span style="color: black;">行业</span>,还是<span style="color: black;">非常多</span>信息是<span style="color: black;">能够</span>互相学习的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>下面我就来跟<span style="color: black;">大众</span>聊聊跨境电商<span style="color: black;">行业</span>的OTWB分别是怎么样的,与国内的OTWB有<span style="color: black;">那些</span>不<span style="color: black;">同样</span>的点。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">2、</span>跨境<span style="color: black;">行业</span>的OTWB</h1><img src="https://p3-sign.toutiaoimg.com/pgc-image/SeQdW2FIY4d4YZ~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722700623&x-signature=UuQu7%2B4RmA%2F14noPMMqDQL2fiqU%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">OTWBP</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">OMS</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">OMS叫做订单管理系统(Order Management System),在<span style="color: black;">区别</span><span style="color: black;">机构</span>,<span style="color: black;">区别</span><span style="color: black;">行业</span>有<span style="color: black;">区别</span>的定义。<span style="color: black;">重点</span><span style="color: black;">原由</span><span style="color: black;">便是</span><span style="color: black;">由于</span><span style="color: black;">大众</span>对「订单」这个词的定义是有区别的,例如说点外卖<span style="color: black;">亦</span>叫做订单,滴滴打车<span style="color: black;">亦</span>叫订单,寄快递<span style="color: black;">亦</span>叫订单,<span style="color: black;">而后</span>在淘宝、天猫、京东电商平台购物<span style="color: black;">亦</span>叫订单……</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">海外仓<span style="color: black;">行业</span>中的订单管理系统,<span style="color: black;">这儿</span>的订单<span style="color: black;">指的是</span>来自电商平台的订单,无论是直接从API推进来的,还是从ERP接进来,<span style="color: black;">也</span><span style="color: black;">或</span>是手动创建/导入进来的,本质上这些订单都是来自于Amazon、eBay、Wish、Shopify等电商平台,<span style="color: black;">因此</span><span style="color: black;">非常多</span>订单数据结构和操作方式等都是<span style="color: black;">类似</span>的。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/SeQdW3HF7a13TI~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722700623&x-signature=KS0f7lXePs1Zhc2uD9BTG5UQBC8%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">OMS介绍</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">1. TMS</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">TMS叫做运输管理系统(Transportation Management System),<span style="color: black;">通常</span>在国内物流<span style="color: black;">行业</span>用的比较多。在跨境电商<span style="color: black;">行业</span><span style="color: black;">亦</span>有这个词,应该是某位大佬从国内物流的管理的经验中借鉴过来的,但其实我觉得叫TMS不太准确。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>一说到TMS<span style="color: black;">大众</span><span style="color: black;">广泛</span>认知里就会觉得TMS应该是有车辆五维状态管理、车辆调度、GPS、配载路径算法等,<span style="color: black;">然则</span>跨境<span style="color: black;">行业</span>的TMS其实<span style="color: black;">更加多</span>的是<span style="color: black;">有些</span>物流服务商的管理,物流<span style="color: black;">途径</span>的对接,轨迹的抓取与分析,<span style="color: black;">途径</span>派送时效统计分析,小包专线,空海派<span style="color: black;">途径</span>管理等之类,和国内的TMS其实完全不搭边。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>我之前做的项目就把TMS改名叫做了LMS(Logistics Management System),感觉这个定义会更加准确一点,<span style="color: black;">亦</span>有意于区<span style="color: black;">掰开</span>国内的TMS,避免理解上有歧义。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/SeQdW4QBnjKGF6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722700623&x-signature=yG%2F9xCe9I6ZhLCcPs7JKEZx0Hew%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">TMS介绍</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">2. WMS</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">WMS叫做仓库管理系统(Warehouse Management System),WMS是比较标准的一套系统,只要<span style="color: black;">大众</span>叫做仓库管理系统,<span style="color: black;">那样</span>里面<span style="color: black;">触及</span>到的<span style="color: black;">有些</span>功能模块和<span style="color: black;">实质</span>操作流程都大同小异,不管是国内的电商仓库,还是海外仓。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">WMS的行业经验是最容易复用的,<span style="color: black;">况且</span>通用型最强的,<span style="color: black;">因此</span>这<span style="color: black;">一起</span>反而是比较清晰简单的,一<span style="color: black;">说到</span>WMS<span style="color: black;">大众</span>的潜<span style="color: black;">认识</span>理解基本不会相差太大。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/SeQdW52IBZVP0T~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722700623&x-signature=v9g5g6MGPSb24RqZNv9jlzggGO0%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">WMS介绍</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">3. BMS</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">BMS叫做<span style="color: black;">花费</span>结算管理系统(Billing Management System),有些<span style="color: black;">机构</span><span style="color: black;">亦</span>会叫做FMS,意思<span style="color: black;">指的是</span>财务管理系统(Financial Management System)。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">BMS和TMS<span style="color: black;">同样</span><span style="color: black;">特别有</span><span style="color: black;">拥有</span>行业<span style="color: black;">特殊</span>,<span style="color: black;">亦</span>比较容易有歧义。<span style="color: black;">非常多</span><span style="color: black;">机构</span>对BMS的定义是基于物流行业繁冗的计费模式,针对物流仓储各环节的计费<span style="color: black;">繁杂</span>性与重复性,制定多种计费模型的仓储计费系统。可<span style="color: black;">按照</span>客户<span style="color: black;">需要</span>配置<span style="color: black;">区别</span>计费标准,从而清楚计算并记录仓储各环节<span style="color: black;">花费</span>,<span style="color: black;">处理</span>人工计费误差、超时、繁琐易出错等问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在海外仓系统中,BMS<span style="color: black;">重点</span><span style="color: black;">亦</span>是用于<span style="color: black;">花费</span>的结算管理,这<span style="color: black;">一起</span>的<span style="color: black;">花费</span><span style="color: black;">重点</span>分两大方向:应收和应付。应收<span style="color: black;">便是</span>对客户的计费,应付<span style="color: black;">便是</span>对供应商(物流承运商和仓库供应商)的计费。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而<span style="color: black;">重点</span>收费的模块<span style="color: black;">通常</span>是仓租费,运费还有仓储操作费(拆板、上架、拣货、打包等)这三大块,其中还有<span style="color: black;">有些</span>琐碎的内容<span style="color: black;">通常</span>都会放在杂费中。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/SeQdWdl7UDh5lU~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722700623&x-signature=I8ghJeLBjlOYoNE1JGIZtVZgq8A%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">BMS介绍</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">4. PDP</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后再介绍一个我自己定义的系统,叫作PDP(Public Data Platform)。之前调研竞品的时候有看到类似的系统,<span style="color: black;">然则</span>不是叫做这个名字,为了便于团队统一认知,<span style="color: black;">因此</span>我给它定了一个名字叫PDP。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">公共数据平台<span style="color: black;">能够</span>算是数据中台,<span style="color: black;">亦</span><span style="color: black;">能够</span>算是公共数据池。<span style="color: black;">因为</span>「OTWB」的存在,多个系统间其实有很强的业务<span style="color: black;">相关</span>性,必然就会有<span style="color: black;">非常多</span>数据是冗余的,例如说货品资料、货主资料、仓库资料、<span style="color: black;">途径</span>资料,还有<span style="color: black;">有些</span><span style="color: black;">基本</span>信息(国家/地区、省州、城市、<span style="color: black;">位置</span>、币种、汇率等),这些信息在OMS中,在BMS中有,在WMS中<span style="color: black;">亦</span>可能有,有些数据需要在多个系统<span style="color: black;">保存</span>多份副本,<span style="color: black;">不方便</span>于后期的<span style="color: black;">守护</span>和管理……</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">于是就抽象出<span style="color: black;">有些</span>公共的数据对象,将其放在PDP中,<span style="color: black;">供给</span>给多个系统<span style="color: black;">运用</span>。例如货主资料只要在PDP中创建一次,<span style="color: black;">而后</span>OMS、WMS、BMS则会自动同步拉取,避免在多个系统<span style="color: black;">守护</span>相同的数据。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/SeQdWeTGGs1k7P~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722700623&x-signature=LnP95g3VKMPD7Ub7JFwXU%2FUKw%2Bg%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">PDP介绍</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">3、</span>总结</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">无论是OTWB还是OTWBP,只要抓准了这几个系统的核心定义和功能,<span style="color: black;">那样</span>做出来的<span style="color: black;">制品</span>应该就不会偏差太多。<span style="color: black;">不外</span>我还是衷心地<span style="color: black;">期盼</span>这几个词能更火<span style="color: black;">有些</span>,让<span style="color: black;">更加多</span>的从业人士能形成统一共识,一方面<span style="color: black;">能够</span>避免踩坑,另一方面<span style="color: black;">亦</span>能推动这个行业的标准化和覆盖面。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从我团队<span style="color: black;">日前</span>的招聘<span style="color: black;">状况</span>来看,做过这四个系统其中任意一个2年以上的<span style="color: black;">制品</span>都很少,<span style="color: black;">倘若</span>做过2个以上<span style="color: black;">或</span>能全面串通这四个系统的,则<span style="color: black;">更加是</span>凤毛麟角。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">期盼</span>此篇<span style="color: black;">文案</span>能对<span style="color: black;">大众</span>有所<span style="color: black;">帮忙</span>,<span style="color: black;">亦</span>能让<span style="color: black;">大众</span>认识到原来还有这么<span style="color: black;">有些</span>个系统是<span style="color: black;">能够</span>让自己横向拓展的。供应链<span style="color: black;">行业</span>博大精深,时做时新,时学时新。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">共勉之,祝安好。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">关联</span>阅读</strong></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">#专栏作家#</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我叫维他命(Vitamin),<span style="color: black;">微X</span>公众号:PM维他命。前PHPer,做过在线教育类<span style="color: black;">制品</span>,<span style="color: black;">亦</span>做过3年半的跨境仓储物流方向的<span style="color: black;">制品</span>,<span style="color: black;">日前</span>是一位外贸SaaS<span style="color: black;">行业</span>的供应链<span style="color: black;">制品</span>经理。<span style="color: black;">重点</span>专注于WMS/OMS/TMS/BMS/ERP等<span style="color: black;">行业</span>,分享供应链<span style="color: black;">关联</span>的<span style="color: black;">制品</span>知识。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本文原创发布于人人都是<span style="color: black;">制品</span>经理,未经作者许可,禁止转载</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">题图来自 Unsplash,基于CC0协议</p>
哈哈、笑死我了、太搞笑了吧等。 请问、你好、求解、谁知道等。 这篇文章真的让我受益匪浅,外链发布感谢分享! 你的见解真是独到,让我受益匪浅。
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