谷歌新推4个新功能，意见卖家关注年末假日购物潮
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">照片</span><span style="color: black;">源自</span>：图虫创意</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌在一年一度举行的“Think Retail”活动中向卖家分享前沿商机，<span style="color: black;">帮忙</span><span style="color: black;">她们</span>更为<span style="color: black;">精细</span>得接触到<span style="color: black;">目的</span>消费群。此次大会分享的重点是谷歌<span style="color: black;">宣传</span>，<span style="color: black;">同期</span><span style="color: black;">亦</span>提醒卖家可<span style="color: black;">经过</span>谷歌卖家中心同步线上店铺的<span style="color: black;">制品</span>库存，并<span style="color: black;">供给</span><span style="color: black;">制品</span>优化的<span style="color: black;">意见</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌<span style="color: black;">暗示</span>，有超过50万的企业正在<span style="color: black;">运用</span>谷歌卖家中心，在谷歌网页端和APP应用上免费上架<span style="color: black;">她们</span>的<span style="color: black;">制品</span>。谷歌还向卖家科普，<span style="color: black;">怎样</span>给折扣<span style="color: black;">制品</span>添加价格注释来刺激消费。谷歌<span style="color: black;">意见</span>，<span style="color: black;">倘若</span>卖家有<span style="color: black;">尤其</span>的促销活动，<span style="color: black;">例如</span>感恩节的85折优惠券，可在谷歌卖家中心创建一个促销活动，<span style="color: black;">这般</span>潜在的受众就<span style="color: black;">能够</span>在谷歌浏览到优惠细节。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">卖家还<span style="color: black;">能够</span>在卖家中心查看到促销活动的<span style="color: black;">实质</span>转化<span style="color: black;">状况</span>和效果。“在卖家中心，你可以为任何带有优惠<span style="color: black;">关联</span>徽章的<span style="color: black;">制品</span><span style="color: black;">测绘</span>关键性能指标，如<span style="color: black;">揭发</span>和点击率。有了这些信息，你就会<span style="color: black;">晓得</span>表现最好的促销活动，以及<span style="color: black;">那些</span>类别的销量表现最好。”谷歌发言人<span style="color: black;">暗示</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌发言人向EcommerceBytes披露了几项<span style="color: black;">重点</span>的新功能：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">·商店销量和<span style="color: black;">拜访</span>量设置——<span style="color: black;">宣传</span>商<span style="color: black;">此刻</span><span style="color: black;">能够</span>在活动设置店铺<span style="color: black;">拜访</span>量或销量的默认值；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">·特定<span style="color: black;">制品</span>的洞察——<span style="color: black;">宣传</span>商<span style="color: black;">此刻</span><span style="color: black;">能够</span><span style="color: black;">经过</span>谷歌<span style="color: black;">宣传</span>中的<span style="color: black;">制品</span>标签，在账户上查看特定<span style="color: black;">制品</span>的洞察报告来优化库存，以及管控<span style="color: black;">制品</span>在节假日<span style="color: black;">时期</span>的<span style="color: black;">揭发</span>；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">·后台批量管理——<span style="color: black;">宣传</span>商<span style="color: black;">能够</span>将促销活动添加到listing中，这使得卖家能够更方便得批量上传、管理交易；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">· 发货和退货注释——卖家能够在<span style="color: black;">宣传</span>上直接列出预期交货日期动态（“XX/YY”之前交货）以及<span style="color: black;">是不是</span><span style="color: black;">供给</span>免费退货服务。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">说到撬动消费者为节假日花钱，谷歌<span style="color: black;">暗示</span>“赶早不赶巧”。5月份谷歌发布的一项调查，<span style="color: black;">叫作</span><span style="color: black;">全世界</span>范围内已有相当多的消费者<span style="color: black;">已然</span><span style="color: black;">起始</span>为节假日选购礼品（占受访人数的17%），而超过三分之一（占受访人数的36%）<span style="color: black;">暗示</span>，<span style="color: black;">她们</span><span style="color: black;">已然</span>有了购买节假日礼品的想法。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">到6月，26%的美国消费者<span style="color: black;">已然</span><span style="color: black;">起始</span>为2022年末的节假日置办货品。谷歌<span style="color: black;">商场</span><span style="color: black;">制品</span>体验管理总监Stephanie Shum在Think Retail的主题演讲中<span style="color: black;">说到</span>，<span style="color: black;">有些</span>人提前购物，为的是<span style="color: black;">保证</span>能赶在商品缺货之前买到心仪的<span style="color: black;">制品</span>，还有部分认为通胀大环境下商品可能涨价，而<span style="color: black;">选取</span>提前购物。</span></p>
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