谷歌宣传高阶打法与优化，凝结行业精华/带你抓住流量红利/最大化ROI(23节)
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌<span style="color: black;">宣传</span>高阶打法体系课，<span style="color: black;">处理</span>Google<span style="color: black;">宣传</span>投放的痛点问题</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌<span style="color: black;">宣传</span>高阶打法与优化，凝结行业精华的谷歌<span style="color: black;">宣传</span>体系课程，带你抓住流量红利，最大化ROI</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">课程大纲04</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">COURSE</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Part 1 <span style="color: black;">宣传</span>策略优化总览</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌账户<span style="color: black;">区别</span>周期监控策略和<span style="color: black;">目的</span>设定</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1)投放优化策略的三个维度:<span style="color: black;">宣传</span>架构、<span style="color: black;">宣传</span>指标、<span style="color: black;">平常</span>优化</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2)<span style="color: black;">区别</span><span style="color: black;">周期</span>的营销漏斗对应的<span style="color: black;">目的</span>指标</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3)谷歌账户<span style="color: black;">区别</span>周期(初期/发展期/成熟期)监控策略和<span style="color: black;">目的</span>设定</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4)<span style="color: black;">区别</span>时期账户<span style="color: black;">宣传</span>类型的占比</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5)<span style="color: black;">区别</span><span style="color: black;">周期</span>的<span style="color: black;">宣传</span>出价策略的优化</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6)谷歌账户<span style="color: black;">区别</span>周期出价策略概览</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7)案例分析:服装<span style="color: black;">制品</span>从测款到<span style="color: black;">提高</span>转化成效的<span style="color: black;">宣传</span>组合策略<span style="color: black;">意见</span>(案例</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎样</span>分析<span style="color: black;">宣传</span>的健康度，<span style="color: black;">区别</span><span style="color: black;">宣传</span>类型的数据表现，制定整体的优化方向</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1)<span style="color: black;">宣传</span>健康度分析的三大方向</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2)<span style="color: black;">怎样</span>看待账户优化得分</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3)转化与受众设置<span style="color: black;">名单</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4)受众群体的细分<span style="color: black;">办法</span>与投放策略</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5)<span style="color: black;">怎样</span><span style="color: black;">选取</span>合适的智能出价策略，奠定增长<span style="color: black;">基本</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6)预算受限对<span style="color: black;">宣传</span><span style="color: black;">导致</span>的影响</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7)<span style="color: black;">怎样</span>分析<span style="color: black;">宣传</span>的健康度</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎样</span>搭配<span style="color: black;">宣传</span>做节日优化</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1)流量趋势分析</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2)购物季客户搜索<span style="color: black;">行径</span>与商家<span style="color: black;">安排</span><span style="color: black;">机会</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3)搜索<span style="color: black;">宣传</span>投放重点(搜索框架/搜索词/文案)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-服装<span style="color: black;">制品</span>案例(案例</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4)搜索<span style="color: black;">宣传</span>投放重点(搜索框架/搜索词/文案)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">– 家居<span style="color: black;">制品</span>案例(案例</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5)Shopping和Display<span style="color: black;">宣传</span>投放重点</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6)视频<span style="color: black;">宣传</span>投放重点</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎样</span>结合<span style="color: black;">宣传</span>数据，优化网站布局<span style="color: black;">4、</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1)网站页面优化的3个重要方面</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2)网站整体架构图</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3)网站主页布局最佳实践</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4)网站品类页布局最佳实践</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5)<span style="color: black;">制品</span>页面布局最佳实践</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6)结算页面布局最佳实践</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7)DTC独立站<span style="color: black;">必须</span>要点</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">五、GA4布局及数据<span style="color: black;">诠释</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1)GA4账户结构</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3)GA4自定义报告</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2)GA4受众人群和转化配置</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Part 2 搜索<span style="color: black;">宣传</span>高阶打法</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6、</span>搜索<span style="color: black;">宣传</span><span style="color: black;">宣传</span>架构</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1)搜索<span style="color: black;">宣传</span>框架体系</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2)按国家设定<span style="color: black;">宣传</span>框架</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3)搜索<span style="color: black;">宣传</span>竟价原理与排名决定<span style="color: black;">原因</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4)关键字优化的四个方面</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎样</span>平衡关键字<span style="color: black;">精细</span>度和流量</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1)关键字的<span style="color: black;">精细</span>度判断</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2)<span style="color: black;">怎样</span><span style="color: black;">恰当</span>的为关键字分组</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3)<span style="color: black;">怎样</span><span style="color: black;">查询</span>新的关键字</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4)<span style="color: black;">经过</span><span style="color: black;">外边</span>工具<span style="color: black;">发掘</span>搜索趋势</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5)搜索<span style="color: black;">宣传</span>关键字整理举例:电竞椅案例</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8、</span>搜索<span style="color: black;">宣传</span>关键字质量得分低<span style="color: black;">怎样</span>优化?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1)<span style="color: black;">怎样</span>快速定位质量得分低的关键字</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2)影响关键字质量得分的3个维度和优化方向</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3)搜索<span style="color: black;">宣传</span>关键字质量得分优化<span style="color: black;">处理</span><span style="color: black;">方法</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4)关键字的优化思路与6个<span style="color: black;">过程</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">9、</span>搜索<span style="color: black;">宣传</span>文案和附加信息</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1)自适应搜索<span style="color: black;">宣传</span>文案的<span style="color: black;">功效</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2)<span style="color: black;">怎样</span>让<span style="color: black;">宣传</span>文案更有吸引力、<span style="color: black;">知道</span><span style="color: black;">详细</span>、<span style="color: black;">关联</span>性强</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3)3种<span style="color: black;">必须</span>的附加信息类型</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4)巧用素材报告优化素材</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5)智能出价的<span style="color: black;">功效</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6)预算和出价策略</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7)搜索<span style="color: black;">宣传</span>智能+广泛的正确打法</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8)广泛匹配的<span style="color: black;">平常</span>问题</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">十、搜索<span style="color: black;">宣传</span>的优化案例分享</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1)以品牌塑造为核心效果的账户结构和匹配方式策略</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2)多品类账户<span style="color: black;">怎样</span>规划<span style="color: black;">宣传</span>系列</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3)<span style="color: black;">有效</span>搜索账户结构示例</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4)搜索<span style="color: black;">宣传</span><span style="color: black;">周期</span>性<span style="color: black;">平常</span><span style="color: black;">守护</span>优化工作</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5)搜索<span style="color: black;">宣传</span>的关键指标</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索字词报告分析实操</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1)实战讲解<span style="color: black;">怎样</span>分析搜索字词报告案例</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Part 3 展示<span style="color: black;">宣传</span>高阶打法</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">十<span style="color: black;">2、</span>展示<span style="color: black;">宣传</span>优化概览</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1)展示<span style="color: black;">宣传</span>优化三大痛点</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3)自适应展示<span style="color: black;">宣传</span><span style="color: black;">诠释</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4)展示<span style="color: black;">宣传</span>最佳做法</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2)展示<span style="color: black;">宣传</span>架构</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5)展示<span style="color: black;">宣传</span><span style="color: black;">照片</span>设置Tips</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6)<span style="color: black;">怎样</span><span style="color: black;">选取</span>展示<span style="color: black;">宣传</span>尺寸</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">十<span style="color: black;">3、</span><span style="color: black;">怎样</span><span style="color: black;">选取</span>受众群体?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1)展示<span style="color: black;">宣传</span>受众群体的三个层级</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2)跟人走的定位方式</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3)跟内容走的定位方式</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4)展示<span style="color: black;">宣传</span>素材和受众的<span style="color: black;">选取</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">十<span style="color: black;">4、</span>受众群体的设置</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1)<span style="color: black;">经过</span>用户<span style="color: black;">行径</span>划分受众群体</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2)潜在客户受众群体</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">.Demographic</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">·兴趣标签</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3)留存受众群体</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">。网站访问者</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">加购物车受众</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">*In-market</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">·自定义意向受众</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">·购物人群</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">。<span style="color: black;">目的</span>客户列表</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">十<span style="color: black;">5、</span><span style="color: black;">怎样</span>优化再营销<span style="color: black;">宣传</span>，更<span style="color: black;">容易</span>提<span style="color: black;">有效</span>果达5倍+</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1)<span style="color: black;">怎样</span>做再营销-用户旅程的决策流程</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2)3种再营销<span style="color: black;">宣传</span>类型</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3)受众群体&<span style="color: black;">宣传</span>素材Tips</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4)再营销列表策略vs<span style="color: black;">宣传</span>策略</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5)再营销-唤醒/拉回客户的技巧</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6)再营销-带动客户复购技巧</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7)复购再营销<span style="color: black;">宣传</span>系列时间轴</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8)<span style="color: black;">怎样</span>排除不<span style="color: black;">精细</span>的展示位置</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">9)<span style="color: black;">精细</span>的展示位置定投</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">十<span style="color: black;">6、</span>展示<span style="color: black;">宣传</span>优化策略及案例</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1)谷歌账户出价策略概览</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2)展示<span style="color: black;">宣传</span>投放策略及关键<span style="color: black;">过程</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3)素材优化<span style="color: black;">意见</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4)展示<span style="color: black;">宣传</span>的关键数据指标与归因模型</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5)展示<span style="color: black;">宣传</span>每日/每周/每月优化工作</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Part 4 购物<span style="color: black;">宣传</span>的高阶打法</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">十<span style="color: black;">7、</span><span style="color: black;">怎样</span>优化<span style="color: black;">制品</span>Feed</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1)GMC账号开通与绑定<span style="color: black;">重视</span>事项</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2)想要<span style="color: black;">经过</span>GMC审核，DTC独立站的<span style="color: black;">必须</span>要素</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3)Feed的必须属性vs可选属性</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4)Feed上传的<span style="color: black;">重视</span>事项</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5)Feed违规<span style="color: black;">平常</span>问题及处理</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6)优化Title和描述最佳做法，<span style="color: black;">加强</span><span style="color: black;">更加多</span><span style="color: black;">宣传</span><span style="color: black;">揭发</span>机会</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7)商品类型优化的最佳做法</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8)购物<span style="color: black;">宣传</span>账户结构优化三步走</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">9)购物<span style="color: black;">宣传</span>优化架构的初阶版、中阶版、高阶版</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">10)<span style="color: black;">有效</span>账户结构示例:多品类(案例</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">11)购物<span style="color: black;">宣传</span>优化的关键数据指标</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">12)购物<span style="color: black;">宣传</span>优化之再营销<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">13)购物<span style="color: black;">宣传</span>优化之附加信息</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">14)2种购物<span style="color: black;">宣传</span>成功示例(案例</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">十<span style="color: black;">8、</span>效果最大化<span style="color: black;">怎样</span>制作优化素材组</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1)Pmax最佳做法</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2)Pmax<span style="color: black;">平常</span>优化重点</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3)Pmax素材资源效果评级</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4)素材资源组最佳实践<span style="color: black;">意见</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5)受众素材最佳<span style="color: black;">意见</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6)Pmax附加信息</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7)Pmax最佳实践路径</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8)账户诊断与分析，<span style="color: black;">加强</span>ROI</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">9)Pmax效果<span style="color: black;">评定</span>的最佳实践<span style="color: black;">意见</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">10)<span style="color: black;">宣传</span>架构<span style="color: black;">关联</span><span style="color: black;">平常</span>问题</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">11)Pmax<span style="color: black;">宣传</span>优化策略</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">12)Pmax数据分析案例拆解案例</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Part 5 视频<span style="color: black;">宣传</span>的高阶打法</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">十<span style="color: black;">9、</span>Youtube<span style="color: black;">宣传</span>的要素、频道与素材</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1)Youtube<span style="color: black;">宣传</span>的3大要素</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2)YouTube频道创建<span style="color: black;">重视</span>事项</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3)YouTube频道视频上传</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4)YouTube频道优化</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5)YouTube视频内容优化的4个维度</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6)YouTube频道与Google Ads<span style="color: black;">相关</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">二十、Youtube<span style="color: black;">宣传</span>格式</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Youtube<span style="color: black;">宣传</span>投放策略</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1)<span style="color: black;">区别</span>视频内容匹配<span style="color: black;">区别</span><span style="color: black;">宣传</span>格式</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2)<span style="color: black;">怎样</span>规划视频内容矩阵</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3)营销漏斗<span style="color: black;">区别</span><span style="color: black;">周期</span>的受众类型</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4)营销漏斗<span style="color: black;">区别</span><span style="color: black;">周期</span>适合的视频<span style="color: black;">宣传</span>格式</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5)Youtube<span style="color: black;">宣传</span>推广思路(feed、打法、受众、指标)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">·视频覆盖面<span style="color: black;">宣传</span>系列</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">。行动号召视频<span style="color: black;">宣传</span>系列</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">·视频再营销<span style="color: black;">宣传</span>系列</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6)出价及预算分配</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7)人群定向策略</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8)Video Action & Discovery视频<span style="color: black;">宣传</span>最佳实践</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">9)附加信息最佳实践</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">十<span style="color: black;">2、</span>Youtube<span style="color: black;">宣传</span>效果衡量</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1)从两个<span style="color: black;">目的</span>出发衡量展示+视频<span style="color: black;">宣传</span>的效果</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2)从三个维度<span style="color: black;">评定</span>展示+视频<span style="color: black;">宣传</span>的效果</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3)<span style="color: black;">怎样</span><span style="color: black;">运用</span>合适的KPI衡量<span style="color: black;">宣传</span>成效</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4)转化归因分析</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5)<span style="color: black;">怎样</span>构建Youtube<span style="color: black;">宣传</span>的整体衡量体系</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6)视频<span style="color: black;">宣传</span>的健康<span style="color: black;">评定</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7)差异化视觉电商策略</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8)有哪些垂直品类适合视频<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">十<span style="color: black;">3、</span>服装类目案例借鉴</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1)测款+扩量整体思路</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2)上新初步测款的<span style="color: black;">宣传</span>策略</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3)取得测款结果后的增量策略</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4)<span style="color: black;">宣传</span>受众人群的<span style="color: black;">选取</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5)效果最大化<span style="color: black;">宣传</span>投放指南<a style="color: black;"><span style="color: black;">返回<span style="color: black;">外链论坛：www.fok120.com</span>，查看<span style="color: black;">更加多</span></span></a></p>
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