关于Google基本知识介绍：谷歌宣传优化完整教程
<img src="https://p3-sign.toutiaoimg.com/pgc-image/RQKOcoLvxSnTk~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722690210&x-signature=ydOexSs5Cu80LaCUZzXRNQYameg%3D" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌<span style="color: black;">宣传</span>其实<span style="color: black;">非常多</span>人<span style="color: black;">爱好</span>它，<span style="color: black;">非常多</span>人又恨它。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>新手<span style="color: black;">来讲</span>，可能会感觉谷歌<span style="color: black;">宣传</span>是一个巨大的金矿，<span style="color: black;">然则</span>当你真正<span style="color: black;">起始</span>跑了之后，你会<span style="color: black;">发掘</span>问题太多了：1，没点击，有钱花不出去。2，钱花出去了，<span style="color: black;">然则</span><span style="color: black;">无</span>转化。3，有转化了，<span style="color: black;">然则</span>不盈利等等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">原由</span>可能有<span style="color: black;">非常多</span>，<span style="color: black;">不可</span>单单说投放技巧出问题了，<span style="color: black;">亦</span>可能是<span style="color: black;">制品</span>选品有问题等等，<span style="color: black;">然则</span>不管怎么说大部分人<span style="color: black;">针对</span>谷歌<span style="color: black;">宣传</span>的投放技巧<span style="color: black;">或</span>说<span style="color: black;">有些</span>基本知识都是几乎空白的，我<span style="color: black;">期盼</span>能够<span style="color: black;">经过</span>下面的几篇教程来让<span style="color: black;">大众</span>有一个比较全面的<span style="color: black;">认识</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">你的营销目的是什么？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索<span style="color: black;">宣传</span>的<span style="color: black;">目的</span>：<span style="color: black;">营销</span>，潜在客户，网站流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">营销</span>：<span style="color: black;">咱们</span>电商网站<span style="color: black;">通常</span>都是<span style="color: black;">选取</span>这个选项，目的是让客户在你的网站下单。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">潜在客户：<span style="color: black;">重点</span>让顾客提交邮箱<span style="color: black;">或</span>联系方式，有利于<span style="color: black;">咱们</span>后面做邮件营销。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站流量：吸引潜在客户<span style="color: black;">拜访</span>你的网站。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">展示<span style="color: black;">宣传</span>的<span style="color: black;">目的</span>：<span style="color: black;">营销</span>，潜在客户，网站流量，<span style="color: black;">制品</span>和品牌钟意度，品牌认知度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">营销</span>：基本上和搜索<span style="color: black;">宣传</span>的<span style="color: black;">营销</span>功能是<span style="color: black;">同样</span>的，<span style="color: black;">然则</span><span style="color: black;">能够</span>用于再营销。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">潜在客户：和搜索<span style="color: black;">宣传</span>潜在客户功能基本<span style="color: black;">同样</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站流量：吸引潜在客户<span style="color: black;">拜访</span>你的网站。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>和品牌钟意度：吸引潜在客户深入的<span style="color: black;">认识</span>你的品牌，<span style="color: black;">通常</span>大品牌商家适用。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">品牌认知度：<span style="color: black;">提高</span>用户对你的品牌认知度，<span style="color: black;">通常</span>主推品牌的商家适用。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">购物<span style="color: black;">宣传</span>的<span style="color: black;">目的</span>：<span style="color: black;">营销</span>，潜在客户，网站<span style="color: black;">营销</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">营销</span>：<span style="color: black;">日前</span><span style="color: black;">非常多</span>电商网站的首选推广方式，设置简单，转化率比较高。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">潜在客户：吸引潜在客户提交邮箱<span style="color: black;">或</span>注册信息。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站流量：吸引潜在客户的<span style="color: black;">拜访</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">视频<span style="color: black;">宣传</span>的<span style="color: black;">目的</span>：潜在客户，网站流量，<span style="color: black;">制品</span>和品牌钟意度，品牌认知度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">潜在客户：吸引潜在客户提交邮箱<span style="color: black;">或</span>注册信息。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站流量：吸引潜在客户的<span style="color: black;">拜访</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>和品牌钟意度：吸引潜在客户深入的<span style="color: black;">认识</span>你的品牌，<span style="color: black;">通常</span>大品牌商家适用。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">品牌认知度：<span style="color: black;">提高</span>用户对你的品牌认知度，<span style="color: black;">通常</span>主推品牌的商家适用。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">地理位置：直接选定你要跑的国家<span style="color: black;">或</span>地区就可以了</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">地理位置，<span style="color: black;">这儿</span>要<span style="color: black;">重视</span>下，<span style="color: black;">非常多</span>人反应，我明明选定的是美国，<span style="color: black;">然则</span><span style="color: black;">为何</span><span style="color: black;">非常多</span>印度，巴基斯坦的国家流量进来，其实你只要设置一下就<span style="color: black;">能够</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在定位里面，<span style="color: black;">由于</span>默认的选项都是“<span style="color: black;">位置于</span>您指定的地理位置<span style="color: black;">或</span>对其表现出兴趣的用户”，问题就在于“对其表现出兴趣的用户”，<span style="color: black;">仅有</span>有其他国家的用户对你的<span style="color: black;">制品</span>感兴趣，<span style="color: black;">那样</span>谷歌<span style="color: black;">亦</span>会把你的<span style="color: black;">宣传</span>展示给<span style="color: black;">她们</span>，<span style="color: black;">因此</span>请勾选“搜索你指定的地理位置的用户”就<span style="color: black;">能够</span>了。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RbqSfmmHrAZItW~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722690210&x-signature=cy80FDzUWFrNiKvbpH8QGSXkyO0%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">出价策略和预算：有自动出价，手动出价。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">自动出价：你<span style="color: black;">没法</span>对单次点击进行出价，<span style="color: black;">然则</span><span style="color: black;">能够</span>在<span style="color: black;">每日</span>的总预算进行<span style="color: black;">掌控</span>，谷歌会<span style="color: black;">按照</span>数据来自动优化你的出价。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">自动出价类型<span style="color: black;">包括</span>：尽可能争取<span style="color: black;">更加多</span>的点击次数，<span style="color: black;">目的</span>展示次数份额，<span style="color: black;">目的</span>每次转化<span style="color: black;">花费</span>，<span style="color: black;">目的</span><span style="color: black;">宣传</span>支出<span style="color: black;">报答</span>率，尽可能<span style="color: black;">加强</span>转化次数。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1，尽可能争取<span style="color: black;">更加多</span>的点击次数：它<span style="color: black;">重点</span>用于<span style="color: black;">加强</span>网站的<span style="color: black;">拜访</span>量，<span style="color: black;">能够</span>设置每次点击<span style="color: black;">花费</span>的上限，谷歌系统会<span style="color: black;">按照</span>你<span style="color: black;">每日</span>的预算来尽可能的争取<span style="color: black;">更加多</span>的点击。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2，<span style="color: black;">目的</span>展示次数份额：<span style="color: black;">加强</span>展示次数，它适用于搜索<span style="color: black;">宣传</span>，<span style="color: black;">能够</span>让你的<span style="color: black;">宣传</span>占据首页<span style="color: black;">宣传</span>位置，<span style="color: black;">然则</span><span style="color: black;">常常</span>需要比较多的预算。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3，<span style="color: black;">目的</span>每次转化<span style="color: black;">花费</span>：应用于搜索<span style="color: black;">或</span>展示<span style="color: black;">宣传</span>，电商网站<span style="color: black;">能够</span>为每次顾客下单设置一个转化<span style="color: black;">花费</span>，<span style="color: black;">然则</span><span style="color: black;">常常</span><span style="color: black;">花费</span>设置的低了<span style="color: black;">无</span>流量进来，<span style="color: black;">意见</span><span style="color: black;">目的</span>每次转化<span style="color: black;">花费</span>留空，让谷歌自动优化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4，<span style="color: black;">目的</span><span style="color: black;">宣传</span>支出<span style="color: black;">报答</span>率：说白了<span style="color: black;">便是</span>自己<span style="color: black;">掌控</span>好投入和产出的<span style="color: black;">报答</span>率。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5，尽可能<span style="color: black;">加强</span>转化次数：在预算范围内获取<span style="color: black;">更加多</span>的转化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">手动出价：这个很好理解了，<span style="color: black;">便是</span>自己手动确定最高单次cpc出价。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">保证</span><span style="color: black;">宣传</span>得到展示</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>新手跑<span style="color: black;">宣传</span>的时候总是<span style="color: black;">无</span>流量，<span style="color: black;">无</span>展示，怎么办？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如你是卖服装的店铺，<span style="color: black;">那样</span>一个良好的<span style="color: black;">宣传</span>结构是<span style="color: black;">这般</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">女装：创建一个<span style="color: black;">宣传</span>系列，创建一个<span style="color: black;">或</span><span style="color: black;">更加多</span>的<span style="color: black;">宣传</span>组：裙子<span style="color: black;">宣传</span>组，女外套<span style="color: black;">宣传</span>组等等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每一个</span><span style="color: black;">宣传</span>组<span style="color: black;">最少</span>创建三个<span style="color: black;">宣传</span>，谷歌<span style="color: black;">知道</span><span style="color: black;">需求</span><span style="color: black;">每一个</span><span style="color: black;">宣传</span>组<span style="color: black;">最少</span>创建3个<span style="color: black;">宣传</span>，<span style="color: black;">这般</span>系统就<span style="color: black;">能够</span>最好的去自动优化，<span style="color: black;">保证</span><span style="color: black;">宣传</span><span style="color: black;">得到</span>展示。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">男装：创建一个<span style="color: black;">宣传</span>系列，同上。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">童装：创建一个<span style="color: black;">宣传</span>系列，同上。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">怎样</span>制作<span style="color: black;">宣传</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一个成功的<span style="color: black;">宣传</span>文案，<span style="color: black;">必定</span>要站在用户的<span style="color: black;">方向</span>来思考下，用户到底需要什么。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">后面我会专门写下文案这块。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同期</span><span style="color: black;">亦</span>要<span style="color: black;">重视</span>几点：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1，<span style="color: black;">宣传</span>标题里面必须含<span style="color: black;">相关</span>键词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2，<span style="color: black;">宣传</span>文案要和着陆页匹配。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3，<span style="color: black;">由于</span><span style="color: black;">此刻</span>移动端客户比较多，<span style="color: black;">因此</span><span style="color: black;">能够</span><span style="color: black;">思虑</span>专门制作移动端的着陆页，<span style="color: black;">而后</span>跑移动<span style="color: black;">宣传</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">添加预算</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">预算这块，填写5美元和50美元是有比较区别的，<span style="color: black;">倘若</span>填写完5美元，可能系统会给与很少的展示机会，<span style="color: black;">意见</span><span style="color: black;">大众</span>预算都<span style="color: black;">能够</span>填高点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">添加附加信息</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>的附加信息有助于<span style="color: black;">提高</span><span style="color: black;">宣传</span>的点击率，<span style="color: black;">况且</span>它是可<span style="color: black;">以避免</span>费添加的，<span style="color: black;">同期</span><span style="color: black;">亦</span>让顾客更加信任你。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span>的话下面三种附加信息要添加上去：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1，附加链接：<span style="color: black;">能够</span>添加<span style="color: black;">有些</span>顾客最想<span style="color: black;">认识</span>的页面，例如付款方式，运输方式等等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2，宣传信息：写<span style="color: black;">有些</span>吸引人的信息，例如，包邮，打折促销，新客户折扣等等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3，结构化摘要：它会以标题的形式出<span style="color: black;">此刻</span><span style="color: black;">宣传</span>文字下方，能够让用户更加容易看到。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">等<span style="color: black;">宣传</span>跑起来之后，出了数据，<span style="color: black;">咱们</span><span style="color: black;">能够</span>来优化下，后面会写<span style="color: black;">怎样</span>去让你的<span style="color: black;">宣传</span><span style="color: black;">连续</span>吸引用户，敬请期待！（<span style="color: black;">源自</span>：我的推广生涯）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上内容属作者个人观点，不<span style="color: black;">表率</span>雨果网立场！本文经原作者授权转载，转载需经原作者授权同意。</p>
谢谢、感谢、感恩、辛苦了、有你真好等。
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