l14107cb 发表于 2024-7-28 04:56:26

Google Ads受众群体运用资格和代码检测 ​| 每周问答


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google Ads优化师部落学员：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个细分受众群用户的数量是统计的多少天的？说是要1000个活跃用户<span style="color: black;">才可</span>投放<span style="color: black;">宣传</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">白熊：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google Ads账户里，<span style="color: black;">每一个</span>受众要<span style="color: black;">累积</span><span style="color: black;">最少</span>特定数量的用户<span style="color: black;">才可</span>在特定展示位置投放<span style="color: black;">宣传</span>：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>要投放到 Google 展示<span style="color: black;">宣传</span>网络，细分受众群在过去 30 天内必须有<span style="color: black;">最少</span> 100 名活跃<span style="color: black;">拜访</span>者或用户。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>要投放到 Google 搜索网络，细分受众群在过去 30 天内必须有<span style="color: black;">最少</span> 1000 名活跃<span style="color: black;">拜访</span>者或用户。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>要投放到 YouTube，细分受众群在过去 30 天内必须有<span style="color: black;">最少</span> 1000 名活跃<span style="color: black;">拜访</span>者或用户。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>要投放<span style="color: black;">发掘</span><span style="color: black;">宣传</span>，细分受众群在过去 30 天内必须有<span style="color: black;">最少</span> 1000 名活跃<span style="color: black;">拜访</span>者或用户。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">至于<span style="color: black;">每一个</span>受众群体里的有效期<span style="color: black;">能够</span><span style="color: black;">保留</span>多久，点击受众群体，看下成员资格状态。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/631ae18b4e1645d98fc23eaa03497252~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722690019&amp;x-signature=%2FLYuicjv3GbQv6%2Bj92bSW0tWixw%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在里面的会员资格里有<span style="color: black;">表示</span>时间，如下图：</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d43e51e22a3443c1b1c0d21e160d4cff~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722690019&amp;x-signature=OQCTbwii6Q4CFwwMh8MYcTAfPBY%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/99f9b5760b27491b8aeb9b7d16e5ba55~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722690019&amp;x-signature=NPrIWF1%2BSPlnKKt6DGNLHB7AJdg%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google Ads优化师部落学员：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">所有转化者<span style="color: black;">这儿</span>。<span style="color: black;">表示</span>61是什么意思，指的是有61个客户在我的网站进行了转化了吗？<span style="color: black;">然则</span>我<span style="color: black;">无</span>出单，我的谷歌ads转化设置<span style="color: black;">亦</span><span style="color: black;">仅有</span>purchase这一个设为了转化，那<span style="color: black;">为何</span>会有61个用户。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">白熊：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“所有转化者”<span style="color: black;">指的是</span>在网页执行了转化操作的用户。<span style="color: black;">倘若</span>数量和后台真实统计的转化次数对不上，那<span style="color: black;">便是</span>代码安装有问题。需要<span style="color: black;">检测</span>转化操作代码和再营销代码安装设置。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">安装代码的操作流程：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">新版Google Ads转化跟踪怎么做？</span><span style="color: black;"><span style="color: black;">mp.weixin.qq.com/s/itVfCY-6Er89N3YytdtvSQ</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">检测</span>代码的操作流程：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">已然</span>加了转化跟踪代码，系统还是提示Google代码有问题，怎么<span style="color: black;">处理</span>？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">​</p>mp.weixin.qq.com/s/KyCWKoiDePoM7pE4UWVAmg

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google Ads优化师部落学员：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">增多</span>了动态再营销代码，这个细分受众群会有什么变化吗？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">白熊：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">会<span style="color: black;">起始</span><span style="color: black;">累积</span>符合<span style="color: black;">要求</span>的用户到对应的受众群体中，规模<span style="color: black;">起始</span><span style="color: black;">增多</span>，<span style="color: black;">再也不</span>是0，见下图。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2a4b81096518477ba8b91d1a76ccc93e~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722690019&amp;x-signature=znXCq5Lw3AguaNNy2qVHEk7yWrA%3D" style="width: 50%; margin-bottom: 20px;"></div>




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