真的假的？谷歌推广砸钱就有效果？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>国内品牌出海会<span style="color: black;">首要</span>瞄准谷歌<span style="color: black;">宣传</span>投放，和其他<span style="color: black;">宣传</span>投放平台相比，谷歌<span style="color: black;">宣传</span>触及的<span style="color: black;">目的</span>受众更加<span style="color: black;">精细</span>，<span style="color: black;">同期</span><span style="color: black;">宣传</span>投放可<span style="color: black;">按照</span>客户<span style="color: black;">需要</span>个性化定制。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>！ 绝大<span style="color: black;">都数</span>出海品牌的统一感受是： 谷歌付费推广效果<span style="color: black;">欠好</span>！ 难道真的是<span style="color: black;">无</span>效果吗？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>，付费排名是不是只管“烧钱”就行了❓❗</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然不是，虽然付费推广在<span style="color: black;">必定</span>程度上让我们的内容<span style="color: black;">得到</span><span style="color: black;">更加多</span><span style="color: black;">揭发</span>，<span style="color: black;">然则</span>SEA优化（<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">咱们</span>常说的搜索引擎<span style="color: black;">宣传</span>优化）<span style="color: black;">需求</span><span style="color: black;">咱们</span><span style="color: black;">按照</span>受众<span style="color: black;">行径</span>、关键词<span style="color: black;">科研</span>、<span style="color: black;">宣传</span>质量和<span style="color: black;">目的</span>设置等多方面<span style="color: black;">原因</span>，进行周密的规划和<span style="color: black;">连续</span>的优化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">定时</span>的数据分析是SEA优化的重要<span style="color: black;">过程</span>，<span style="color: black;">经过</span>分析<span style="color: black;">宣传</span>的点击率、转化率、投资<span style="color: black;">报答</span>率等数据，<span style="color: black;">能够</span><span style="color: black;">调节</span><span style="color: black;">宣传</span>投放策略，优化投放预算，<span style="color: black;">保证</span>每一分广告投入都发挥最大效益。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span>，非常重要的一点是 ：出海投放对账户操作人员的<span style="color: black;">需求</span>非常高，必须要做到</span></p><span style="color: black;">完美<span style="color: black;">把握</span><span style="color: black;">目的</span>投放市场的语言</span><span style="color: black;">深度理解<span style="color: black;">目的</span>市场的文化和用户消费习惯</span><span style="color: black;"><span style="color: black;">认识</span><span style="color: black;">目的</span>投放市场的传统节日等</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你只是简单的对<span style="color: black;">宣传</span>进行翻译，<span style="color: black;">乃至</span>是<span style="color: black;">设备</span>翻译，那就只能浪费钱了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">便是</span>说，<span style="color: black;">倘若</span>内容质量<span style="color: black;">欠好</span>，又<span style="color: black;">无</span><span style="color: black;">恰当</span>的<span style="color: black;">宣传</span>优化，<span style="color: black;">那样</span>自然就没效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">为何</span><span style="color: black;">咱们</span>要投放谷歌<span style="color: black;">宣传</span>？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1️⃣<span style="color: black;">宣传</span>定位：谷歌<span style="color: black;">供给</span>个性化的定位方式，让<span style="color: black;">宣传</span>定位更加<span style="color: black;">精细</span>，如关键字；<span style="color: black;">宣传</span>位置、受众年龄、地理位置、语言；<span style="color: black;">宣传</span>展示日期、时间段、频率；<span style="color: black;">宣传</span>展示的设备。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2️⃣<span style="color: black;">掌控</span><span style="color: black;">花费</span>：针对<span style="color: black;">区别</span>的<span style="color: black;">宣传</span>预算，谷歌不设<span style="color: black;">花费</span>的最低限制，客户<span style="color: black;">能够</span><span style="color: black;">自动</span><span style="color: black;">选取</span><span style="color: black;">宣传</span>的花费，仅在有人点击<span style="color: black;">宣传</span>时才需要付费。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3️⃣<span style="color: black;">评定</span>成效：<span style="color: black;">按照</span>谷歌后台数据进行分析，<span style="color: black;">例如</span><span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">晓得</span><span style="color: black;">那些</span><span style="color: black;">宣传</span><span style="color: black;">得到</span>点击，<span style="color: black;">那些</span><span style="color: black;">宣传</span><span style="color: black;">无</span>被点击，继而进行<span style="color: black;">宣传</span>投放的优化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你觉得谷歌推广有效吗？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">海外数字营销干货<span style="color: black;">连续</span>更新中...</span></p>
你的话深深触动了我，仿佛说出了我心里的声音。 认真阅读了楼主的帖子，非常有益。 期待你更多的精彩评论，一起交流学习。
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