月薪15K起，还招不到运营？这些独立站老板都慌了
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">照片</span><span style="color: black;">源自</span>：图虫创意</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">年初的时候看到过一篇<span style="color: black;">文案</span>，讲的是亚马逊封号潮后独立站行业的用人荒。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当时震惊到我的是<span style="color: black;">文案</span>中提及的两个<span style="color: black;">相关</span>数字的故事——<strong style="color: blue;">“5万”和“100万”。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“5万”是<span style="color: black;">文案</span>中一位广州卖家<span style="color: black;">说到</span>的，其<span style="color: black;">机构</span>的独立站<span style="color: black;">宣传</span>投手，月均工资能达到5万+，这其中还有不少<span style="color: black;">刚才</span>毕业一年的“新人”，完全碾压亚马逊运营。尽管如此高薪，但缺人、招人仍是其<span style="color: black;">机构</span>的<span style="color: black;">日前</span>的一大瓶颈。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“100万”则是另一位江西卖家的故事，据其透露，曾有人直接拿100万现金，到其<span style="color: black;">机构</span>楼下堵他的运营主管，并成功挖走“墙角”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这两则故事，可能有点夸张，<span style="color: black;">非常多</span>人<span style="color: black;">亦</span>在那篇<span style="color: black;">文案</span>下面留言：“给两万我来！”“我一万就行！”</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/3e5123a71231432186c68a5067cc4dbe~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722678510&x-signature=VuklVSk0BhAYNoY4YQjPT%2BYs%2BS0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但我觉得跨境这个行业，什么天方夜谭<span style="color: black;">亦</span>都正常。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">尤其是，独立站在近几年行业大热度下爆发的用人荒。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不外</span>在独立站行业内部<span style="color: black;">亦</span>是有分“烈度”等级的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>说，我之前的亲身体会——最初<span style="color: black;">科研</span>谷歌<span style="color: black;">宣传</span>时，<span style="color: black;">始终</span>想找个<span style="color: black;">可靠</span>的培训<span style="color: black;">公司</span>“带一带”，<span style="color: black;">乃至</span>是退而求其次，找个不错的网上课程，似乎都困难重重。谷哥<span style="color: black;">乃至</span>一度<span style="color: black;">可疑</span>：“这行难道都没人做吗？”后来<span style="color: black;">发掘</span>，可能相<span style="color: black;">针对</span>Facebook<span style="color: black;">来讲</span>，做谷歌的确实少一点，并且真的懂得大神都低调不露面。尤其是，这几天在和玩谷歌的几个行业大佬交流后，更加坐实了谷哥自己的想法。谷哥<span style="color: black;">亦</span>把<span style="color: black;">咱们</span>聊得内容分享给<span style="color: black;">大众</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>把<span style="color: black;">此刻</span>市面上比较火的几个平台做了一个横向对比，<span style="color: black;">例如</span>说Facebook、TikTok还有谷歌<span style="color: black;">宣传</span>。并总结了出了三个“最”字：最多、最热、最低调</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c7bbd45bedf34387a438cd25049f668e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722678510&x-signature=SBwLcqT3ZtMBuCvsOxsnyhIvuk4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">很<span style="color: black;">显著</span>，这其中<span style="color: black;">此刻</span><span style="color: black;">运用</span>最多的肯定是Facebook，一来是Facebook进入中国的比较早，二来的确<span style="color: black;">亦</span>有不少卖家在Facebook赚到钱了，<span style="color: black;">挣钱</span>这事一传十十传百，<span style="color: black;">全部</span>口碑效应就起来的。有一说一，Facebook的<span style="color: black;">宣传</span><span style="color: black;">亦</span>容易上手，可能今天培训一下午，你明天就能上岗了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最火的，毋庸置疑是TikTok了。<span style="color: black;">按照</span>谷哥比较主观的感受，它<span style="color: black;">亦</span>是卖家期望值最高的平台。<span style="color: black;">重点</span>还是<span style="color: black;">由于</span>国内抖音对市场教育的结果，无论你做不做跨境，玩不玩抖音，肯定多多少少都听过，谁谁在抖音发了财，关键是赶上那波红利是<span style="color: black;">少许</span>，<span style="color: black;">因此</span>大部分卖家就把期望押在了TikTok身上。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那谷歌<span style="color: black;">宣传</span>，<span style="color: black;">便是</span>最低调的那个。这个低调，我觉得应该给他冠一个前缀——跨境独立站<span style="color: black;">行业</span>。<span style="color: black;">为何</span>这么说呢？</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f63c7567ee99438aad4d93169a8a28b7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722678510&x-signature=5fj09cXPbY1oXhYo9%2FsKz899YYI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>流量网站的统计，<span style="color: black;">全世界</span>网站排名前十（按<span style="color: black;">拜访</span>流量排名）中，谷歌及谷歌旗下的YouTube流量占据前两个坑位，Facebook排名第三，前十位中<span style="color: black;">乃至</span><span style="color: black;">无</span>看到TikTok的身影。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google在<span style="color: black;">全世界</span>市场并不低调，<span style="color: black;">乃至</span>在中国的知名度<span style="color: black;">亦</span>不比其他两个低，<span style="color: black;">为何</span>在跨境卖家群体里存在感有些低呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我觉的这跟谷歌<span style="color: black;">宣传</span>的本身的<span style="color: black;">有些</span>特性<span style="color: black;">相关</span>，<span style="color: black;">首要</span>谷歌<span style="color: black;">宣传</span>更<span style="color: black;">繁杂</span>，分成购物<span style="color: black;">宣传</span>、展示<span style="color: black;">宣传</span>等几大版块，本身学习门槛比较高。其次，谷歌<span style="color: black;">宣传</span><span style="color: black;">生效</span><span style="color: black;">无</span>Facebook<span style="color: black;">宣传</span><span style="color: black;">那样</span>快，不可能说今天培训，明天上岗出单。谷歌<span style="color: black;">宣传</span>需要更长周期的<span style="color: black;">累积</span>，好处是更稳，更像是<span style="color: black;">长时间</span>主义。但<span style="color: black;">坏处</span>端是，跨境行业<span style="color: black;">便是</span>很吃“短平快”这一套的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不外</span>我觉得跨境“短平快”的时代正在消亡，<span style="color: black;">长时间</span>主义下，谷歌可能<span style="color: black;">将来</span>会后来居上。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">言归正传，<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">由于</span><span style="color: black;">以上</span><span style="color: black;">说到</span>的这些平台的特性，造<span style="color: black;">成为了</span>独立站市场用工的差异，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有<span style="color: black;">累积</span>、有热度、有<span style="color: black;">需要</span>，<span style="color: black;">因此</span>市面上Facebook的培训<span style="color: black;">亦</span>好，课程<span style="color: black;">亦</span>好似乎遍地开花。TikTok的<span style="color: black;">各样</span>培训似乎<span style="color: black;">亦</span>在<span style="color: black;">一晚上</span>间冒出来一大批。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">至于谷歌<span style="color: black;">宣传</span>，<span style="color: black;">哪些</span>大神们越低调闷声发财，<span style="color: black;">专题</span>点热点越少，市场上<span style="color: black;">关联</span>的服务培训就越少，形成一个循环。招谷歌的<span style="color: black;">宣传</span>优化师、投手更难招了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">群里的大佬们<span style="color: black;">亦</span><span style="color: black;">说到</span>了，随随便便一个有过谷歌<span style="color: black;">宣传</span>实操经验的都要8000+起，要<span style="color: black;">晓得</span>这是在北方地区。深圳月薪15K<span style="color: black;">便是</span>最少的了。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c16cfb2839b6448586ace2cf0d0781a1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722678510&x-signature=k1XAdvC1WufZmhVBlCpWHSEVF0E%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/fea62e11946340d6b3f6db85b9779d93~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722678510&x-signature=V3ybMGzkrJhNDT60yJs8gDL%2F2l8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>查到的数据，<span style="color: black;">此刻</span>谷歌投放平均工资<span style="color: black;">能够</span>拿到11.8K，其中10K-15K的工资的占比最多，达39.3%。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a4328910821d4422a92a3556d066d544~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722678510&x-signature=wVwBdEvsF7iwK97I7e3T5hTmRfQ%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">截图<span style="color: black;">源自</span>：职友集</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从总体趋势上来看，历年的工资变化<span style="color: black;">亦</span>在逐年<span style="color: black;">提升</span>，尤其是2020年到2021年有一个<span style="color: black;">显著</span>的抬头趋势，这<span style="color: black;">亦</span>验证了市场情报的可信性。<span style="color: black;">不外</span>即便是<span style="color: black;">这般</span>的高薪，<span style="color: black;">此刻</span>市场上还是“人才难求”。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p9-sign.toutiaoimg.com/pgc-image/31a54574a8ae4887ba7ce5fad47be7d7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722678510&x-signature=iWysct6yG9H85FetUVCwUPDog%2Fc%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">截图<span style="color: black;">源自</span>：职友集</p>
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<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/be7c301db8ed451aaeb54e7d96605807~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722678510&x-signature=YEbyauKYcR%2FDpMxn7vQbfXAdsb0%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">截图<span style="color: black;">源自</span>：职友集</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>说，如今这行业，缺人是真，高薪<span style="color: black;">亦</span>是真……</span></p>
软文发布平台 http://www.fok120.com/ 回顾过去一年，是艰难的一年；展望未来，是辉煌的一年。
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