电子商务网站上制品页搜索引擎SEO优化的十大要领
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_gif/LUTnZMpoLibCSHibntfUMvhf2YiaboxqNkwkAjKOcAeiajU6xpEfvWz9Qp3KwtNuK0lE1zN8BSgGWzibjPv38EvJcuw/0?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【小福利】关注<span style="color: black;">微X</span>公众号，在<span style="color: black;">微X</span>公众号回复“<span style="color: black;">干货</span>”二字，可<span style="color: black;">得到</span>CCMO为您精心准备的多套互联网营销干货和行业报告。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">CCMO<span style="color: black;">新闻</span>团队 </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">译者：高文宁、审校：袁帅</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一步到位做好<span style="color: black;">制品</span>页SEO优化<span style="color: black;">已然</span>越来越<span style="color: black;">拥有</span>挑战性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你想在电子商务网站上<span style="color: black;">经过</span>富有创造力的东西愉悦消费者，<span style="color: black;">然则</span><span style="color: black;">同期</span>还得给Google<span style="color: black;">供给</span><span style="color: black;">海量</span>的<span style="color: black;">制品</span><span style="color: black;">关联</span>信息，<span style="color: black;">保证</span>所有重要的网页信息占据首页，协调好这两个关系真可谓难于上青天，尤其是<span style="color: black;">制品</span>多达上千种时，<span style="color: black;">更加是</span>难上加难。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>，在业内如此<span style="color: black;">繁杂</span>的竞争中，怎么做<span style="color: black;">才可</span>有效<span style="color: black;">加强</span><span style="color: black;">揭发</span>展现度呢？？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1.SEO<span style="color: black;">基本</span>的运用</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一般</span>，消费者先<span style="color: black;">经过</span><span style="color: black;">制品</span>标签和meta description<span style="color: black;">认识</span>你的<span style="color: black;">制品</span>，<span style="color: black;">因此</span>要让它们真正的发挥<span style="color: black;">功效</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在页面描述中，<span style="color: black;">包含</span>长尾关键词在内，<span style="color: black;">必定</span>要<span style="color: black;">保证</span>用内链支持<span style="color: black;">转</span>关键网页，并<span style="color: black;">经过</span>页眉彰显要点。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Image alt 属性标签<span style="color: black;">亦</span>仍旧很重要，尤其<span style="color: black;">近期</span>谷歌<span style="color: black;">颁布</span>了“<span style="color: black;">类似</span>属性”，它就<span style="color: black;">显出</span>更为重要了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2.超越关键词</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键词<span style="color: black;">科研</span>很重要，<span style="color: black;">然则</span>分离出来<span style="color: black;">功效</span>就降低了。在这方面，你还有更远的路要走。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">深挖流量入口统计的分段数据，你会找到网站上最佳的关键词分布方式。然而，别忘了将这些信息和你的消费者<span style="color: black;">科研</span>结合起来，让网站兼顾流量和用户体验。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如，点击数据流会告诉你消费者在浏览完你的<span style="color: black;">制品</span>页之后下一个<span style="color: black;">转</span>去的页面。全面<span style="color: black;">认识</span>消费者的<span style="color: black;">爱好</span>将会帮你更好的迎合<span style="color: black;">她们</span>，并据此丰富你的<span style="color: black;">制品</span>描述。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下面这个例子将会展示<span style="color: black;">按照</span>消费者<span style="color: black;">爱好</span>而设计的网站是<span style="color: black;">怎样</span>与众<span style="color: black;">区别</span>的。<span style="color: black;">这儿</span><span style="color: black;">咱们</span><span style="color: black;">能够</span>看到，下面这款<span style="color: black;">制品</span>表面上是<span style="color: black;">同样</span>的，都是美国运通金卡。相应的<span style="color: black;">按照</span>美国和日本市场对内容进行了精心设计。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/LUTnZMpoLibAsxhU4NHmplrzA2xXV8ZQIEWFkkvFsSl8UVyFB6Par562D8aYfIZnMcn24lPZoibVjTU2ArMelekA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这上面的任何内容都不是随心所欲而来的，而是美国运通<span style="color: black;">机构</span>经过重要测试得出的结果。<span style="color: black;">机构</span><span style="color: black;">按照</span>调查，<span style="color: black;">认识</span>到消费者做出一个决定所需要的信息量，并且<span style="color: black;">亦</span>找到了最恰当的内容格式。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这是一个很鲜明的对比，<span style="color: black;">同期</span><span style="color: black;">亦</span>说明了消费者在国家、年龄和<span style="color: black;">运用</span>设备<span style="color: black;">其中</span>存在的巨大差异。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3.打开脑洞，认真思考</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">制品</span>从来就不是单独存在的。它和你的品牌、你的其他<span style="color: black;">制品</span>以及消费者对<span style="color: black;">供给</span>的服务的认可程度密切<span style="color: black;">关联</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">即使是<span style="color: black;">制品</span>的描述，所有信息之间始终<span style="color: black;">亦</span>都要保持基调的一致。<span style="color: black;">因此呢</span>，哪怕只写一件<span style="color: black;">制品</span>的描述，<span style="color: black;">亦</span>要好好想想它和网站上其他消费者的交流存在的<span style="color: black;">相关</span>性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这一点<span style="color: black;">针对</span>信息架构<span style="color: black;">来讲</span><span style="color: black;">亦</span>非常重要。网站的结构必须接受益于SEO的URL，从目录到子目录再到<span style="color: black;">制品</span>页都要有<span style="color: black;">规律</span>性的<span style="color: black;">相关</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">4.始终只写独一无二的<span style="color: black;">制品</span>描述</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>电子商务网址彼此<span style="color: black;">运用</span>相同的文本，<span style="color: black;">针对</span><span style="color: black;">区别</span>的<span style="color: black;">制品</span><span style="color: black;">亦</span>只是稍加修改。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这般</span>做的<span style="color: black;">原由</span>很<span style="color: black;">显著</span>，但却是应该避免的。<span style="color: black;">这般</span>并不会帮到你的浏览者，<span style="color: black;">针对</span>搜索排名<span style="color: black;">亦</span><span style="color: black;">无</span>益处。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">所说，还是给每一个<span style="color: black;">制品</span>都写一份独一无二的介绍吧。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">5.充分利用其他展现小元素</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Schema.org<span style="color: black;">供给</span>了丰富多样的展现小元素，使你有机会将你的描述在搜索结果中凸显出来。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">评论、价格和<span style="color: black;">制品</span>可用性仅仅只是三个能帮你独树一帜的<span style="color: black;">原因</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">让<span style="color: black;">咱们</span>做一个像 <span style="color: black;">同样</span>相当标准的调查，<span style="color: black;">咱们</span>会<span style="color: black;">发掘</span>吸引<span style="color: black;">重视</span>是多么的困难。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/LUTnZMpoLibAsxhU4NHmplrzA2xXV8ZQIDCS3tkPia9dcapZNIV5BlfnAerB0YZU6A9uhzO7ggSIfrJibHibBCbm7Q/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">增多</span>一点儿 Schema.org 的元素将会让这变得完全<span style="color: black;">区别</span>，点击率<span style="color: black;">加强</span>了。以此为契机，充分发挥<span style="color: black;">制品</span>描述和富有创造力的设置的<span style="color: black;">功效</span>来转化一个新的消费者吧。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">6.邀请你的客户参与交互</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">评论会帮你填补谷歌<span style="color: black;">鲜嫩</span>、独特内容的空白。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span>，和<span style="color: black;">无</span>评论的<span style="color: black;">制品</span>页比起来，有消费者评论的网页会多出58%的造访者。<span style="color: black;">因此</span>说这<span style="color: black;">一起</span>儿是丝毫<span style="color: black;">不消</span>耗费脑力的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">只需要<span style="color: black;">保证</span><span style="color: black;">她们</span>符合Schema.org的元素就好啦！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">7.测试（多做）</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">像Optimizely 和 Google’s Optimize这种工具都会<span style="color: black;">供给</span>一种直观的方式，测试<span style="color: black;">咱们</span><span style="color: black;">制品</span>网页的<span style="color: black;">区别</span>，即使是最细微的差别，<span style="color: black;">亦</span>没问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">改变按钮的颜色可能都会产生很大的影响，<span style="color: black;">仅有</span>多测试几组你才会真正体会到这一点。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用付费搜索<span style="color: black;">宣传</span>给这些网页吸引浏览量，<span style="color: black;">倘若</span>需要的话，利用所得的数据进行下一次测试。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">8.综合<span style="color: black;">思虑</span>UX和SEO</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用户体验（UX）和SEO密不可分，关系密切。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下面这个例子，很好的展示了SEO和UX<span style="color: black;">原因</span>之间的制约与平衡关系：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/LUTnZMpoLibAsxhU4NHmplrzA2xXV8ZQIHNyeDkicbS3L9w5oafpbEsHdzlVloMicjmIJXncessuSV7WayTl6mrwQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">制品</span>的细节信息很清晰，<span style="color: black;">同期</span><span style="color: black;">亦</span>有<span style="color: black;">制品</span><span style="color: black;">评估</span>，<span style="color: black;">无</span>损坏副本的质量<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">同期</span>展示高清的<span style="color: black;">照片</span>和<span style="color: black;">目的</span>关键词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">9. <span style="color: black;">思虑</span>优化手机端</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">制品</span>网页必须进行优化，适应手机浏览。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">只拿一个<span style="color: black;">关联</span>数据来看，57%的购物者不会<span style="color: black;">举荐</span>一个设计糟糕的手机网址。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">页面加载速度至关重要，40%的购物者<span style="color: black;">暗示</span>，<span style="color: black;">倘若</span>一个页面三秒之内加载失败，<span style="color: black;">她们</span>就会离开这个网页。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌的AMP（手机加速网页）工程在电子商务中将会越来越流行，<span style="color: black;">因此</span>对你的<span style="color: black;">机构</span><span style="color: black;">来讲</span>，未雨绸缪是非常关键的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">10. <span style="color: black;">供给</span>细节</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">消费者乐于<span style="color: black;">晓得</span>自己花钱买的都是些啥。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">语音搜索为<span style="color: black;">制品</span>信息出<span style="color: black;">此刻</span>搜索结果中<span style="color: black;">供给</span>了一个新的机会。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你<span style="color: black;">供给</span>的<span style="color: black;">制品</span>的<span style="color: black;">关联</span>信息越多，越能<span style="color: black;">回复</span><span style="color: black;">有些</span>常规的询问，程序运算便将<span style="color: black;">运用</span>你的内容的几率就将变得越高。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【译者简介】</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">高文宁，毕业于曲阜师范大学，英语专业，现为英语教师。热情浇灌祖国花朵的园丁，<span style="color: black;">奋斗</span>向上打不死的小强，心向往，脚到达，CCMO志愿者一小枚。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【审校简介】</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">袁帅，网络营销，搜索引擎营销运营出身，CEAC国家信息化计算机教育认证：网络营销师，SEM搜索引擎营销师，SEO工程师，专注互联网数据分析运营，现为会点网事业合伙人，运营负责人，贸促会—今日会展会员联盟VIP个人会员，周五咖啡<span style="color: black;">媒介</span>人俱乐部发起合伙人，互联网数据官iCDO原创作者，互联网营销官CMO原创作者。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【关于互联网营销官CMO】</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">互联网营销官CMO是一个公益性组织，致力于打造国内领先的互联网营销<span style="color: black;">行业</span>人才交流讨论的平台，定<span style="color: black;">位置于</span>助力互联网营销<span style="color: black;">行业</span>的人才互帮互助，共同成长为首席互联网营销官（Chief Marketing Officer）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为<span style="color: black;">将来</span>的互联网营销官CMO们<span style="color: black;">供给</span>互联网营销行业最新最前沿的营销干货和行业<span style="color: black;">新闻</span>、涵盖互联网营销<span style="color: black;">行业</span>的SEO、SEM、PPC、网盟营销、EDM营销、红人营销、大数据营销、场景营销、O2O营销、事件营销、病毒营销、口碑营销等众多互联网营销<span style="color: black;">办法</span>和手段。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">互联网营销官CMO<span style="color: black;">日前</span>正在发展壮大，欢迎对互联网感兴趣的小伙伴们加入这个温暖有爱的<span style="color: black;">大众</span>庭，欲<span style="color: black;">认识</span>报名请戳：</span><a style="color: black;">互联网营销官CMO招聘志愿者</a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">iOS 用户专享赞赏二维码：</span></p>
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