软文推广标题10平常招数及经典案例汇总
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">都说看一个人漂不<span style="color: black;">美丽</span>，要看她的脸，而看一个人的脸，最重要的是看她的眼睛。一篇软文好看<span style="color: black;">欠好</span>看，<span style="color: black;">首要</span><span style="color: black;">咱们</span>看的<span style="color: black;">便是</span>标题，标题有<span style="color: black;">无</span>吸引力，能<span style="color: black;">不可</span>抓住读者的眼球至关重要，<span style="color: black;">尤其</span>是网络上的软文，<span style="color: black;">无</span>吸引力的标题就<span style="color: black;">无</span>点击率。<span style="color: black;">因此</span>从软文写作来看，软文标题怎么写是最重要的一个环节。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">笔者总结<span style="color: black;">自己</span>在给客户撰写软文时<span style="color: black;">运用</span>的<span style="color: black;">有些</span>技巧，加上网络上的<span style="color: black;">有些</span>其他软文老师的心得分享，总结出史上最全的软文标题<span style="color: black;">招数</span>，<span style="color: black;">咱们</span><span style="color: black;">期盼</span>无论你是<span style="color: black;">刚才</span>接触软文，还是<span style="color: black;">已然</span>在软文界混迹已久，都能从中有所收获!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/V5I8NRxhF7taMDcEiatzbeXQ4A8DgLR6ibmAWKcdLHNuOxwoBj4qA62EsRhYlhJCgKkIicTOAUL9ic8FMgkTlxZhiaw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">请点击此处输入<span style="color: black;">照片</span>描述</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、以“利”诱人</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">与其他类型<span style="color: black;">文案</span><span style="color: black;">区别</span>，软文<span style="color: black;">通常</span>都是商家发布宣传<span style="color: black;">制品</span>、品牌的<span style="color: black;">文案</span>，<span style="color: black;">因此</span><span style="color: black;">必定</span>要以“利”诱人，在标题中就直接指明你的利益点!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">经典软文标题：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆《小站长年收入10万不是梦——我的奋斗历程》(XX网站培训软文标题)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆《留下你的10块钱，<span style="color: black;">亦</span>留下你的痔疮》(医疗软文标题)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆《注册XX网站会员，即送100元现金券》(XX网上商城软文标题)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、以“情”动人</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">人都是有感情的动物，亲情、友情、爱情，在这个世界上<span style="color: black;">咱们</span>被“情”所<span style="color: black;">包裹</span>着!<span style="color: black;">因此</span>借助这个特性，在软文标题抓住一个“情”字，用“情”来感动读者，写此标题的时候作者<span style="color: black;">必定</span>要投入自己的感情!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">经典软文标题：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆《19年的等待，一份让她泪流满面的礼物》(XX礼品软文标题)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆《为了这个网站，我和女<span style="color: black;">伴侣</span>分手了》(XX网站软文标题)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆《老公，烟戒不了，洗洗肺吧”》(XX保健品软文标题)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、以“新”馋人</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">人们总是对<span style="color: black;">鲜嫩</span>的人，<span style="color: black;">鲜嫩</span>的事物感兴趣，这是人之常理，把握住这个特征，制造出<span style="color: black;">拥有</span><span style="color: black;">资讯</span>价值的软文，<span style="color: black;">常常</span>会<span style="color: black;">诱发</span>巨大的轰动，<span style="color: black;">尤其</span>是在网络传播的时候，<span style="color: black;">能够</span><span style="color: black;">得到</span><span style="color: black;">更加多</span>的转载，<span style="color: black;">这儿</span><span style="color: black;">资讯</span>标题常用的词语<span style="color: black;">包含</span>：惊现、首度、首次、领先、创新、<span style="color: black;">最终</span>、风生水起、暗流涌动!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">经典软文标题：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆《记者观察：网上项目外包风生水起》(本文作者为某威客网撰写的软文标题)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆《我市惊现“日光盘”》(本文作者为某楼盘撰写的软文标题)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆《苹果AIR创、新、薄(世上最薄的笔记本电脑)》(苹果软文标题)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆《<span style="color: black;">最终</span>，多功能车<span style="color: black;">起始</span>用安全诠释<span style="color: black;">豪气</span>》(途郎轿车软文标题)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、以“议”动人</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意见</span>性的标题是<span style="color: black;">咱们</span>经常看的标题，<span style="color: black;">尤其</span>是做促销活动时候，<span style="color: black;">这般</span>的带有鼓动性标题更为多见，<span style="color: black;">然则</span><span style="color: black;">意见</span>性的标题<span style="color: black;">想要</span>跳出常规，需要下一番苦工，笔者<span style="color: black;">意见</span><span style="color: black;">能够</span>从人们都有逆反的心理着手，不让他干什么，<span style="color: black;">这般</span>读者<span style="color: black;">常常</span>都会想着干什么。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">经典软文标题：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆《千万不要为了当老板而去创业》(XX招商软文标题)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆《果珍<span style="color: black;">意见</span>：冬天要喝热果珍》(XX饮品软文标题)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">刚才</span><span style="color: black;">咱们</span>介绍了用“情感”、用“利益”、用“事情”，以及用”恐吓“、”疑问“、”解密“等<span style="color: black;">办法</span>来撰写软文标题吸引读者的眼球，这个基本上算是”主动出击“，有<span style="color: black;">无</span>不需要费太多脑力，就能创造出好的软文标题呢，当然有，下面教您<span style="color: black;">怎样</span>利用，<span style="color: black;">或</span>说借助<span style="color: black;">有些</span><span style="color: black;">名人</span>、事情、热点来撰写出诱人的软文标题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、以“问”呼人</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">软文标题<span style="color: black;">怎样</span>让读者感觉更亲近，最简单的<span style="color: black;">办法</span>莫过于打招呼，就如中国人见面就会问的一句话，“吃了吗”!显然，以对话，发问的形式，<span style="color: black;">或</span>直呼其名的方式<span style="color: black;">常常</span>更能吸引读者的目光，<span style="color: black;">乃至</span>可能<span style="color: black;">有些</span>不是你发问的人群会<span style="color: black;">由于</span>奇怪，相反会关注到这篇软文。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">经典软文标题：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆《XX，XX<span style="color: black;">她们</span>都来了，你呢?》(本文作者为某活动撰写的软文标题)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆《<span style="color: black;">爱好</span>上海，飞的坐飞机过来?》(<span style="color: black;">外链</span>上海站软文标题)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆《1982年出生的人来聊聊》(XX<span style="color: black;">制品</span>的软文标题)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆《还有谁想要雅思、托福、CJRE学习资料?》(XX培训<span style="color: black;">公司</span>的软文标题)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6、以“密”迷人</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">和悬疑<span style="color: black;">同样</span>，<span style="color: black;">大众</span>最<span style="color: black;">爱好</span>听到<span style="color: black;">各样</span>真相，人类的求知本能<span style="color: black;">亦</span>让<span style="color: black;">大众</span>更<span style="color: black;">爱好</span>探索未知的<span style="color: black;">奥密</span>。于是揭秘的标题<span style="color: black;">常常</span>更能<span style="color: black;">诱发</span>关注，<span style="color: black;">倘若</span><span style="color: black;">大众</span>留意中央电视台春节联欢晚会，会<span style="color: black;">发掘</span>每年的魔术只要一结束，网上就会兴起揭秘潮，而<span style="color: black;">关联</span>的帖子<span style="color: black;">亦</span>被炒得火热。这类标题常用的关键词：<span style="color: black;">奥密</span>、秘诀、真相、<span style="color: black;">背面</span>、绝招等</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">经典软文标题：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆《半个个月瘦身10斤，<span style="color: black;">奥密</span>首次公开》(本文作者为XX减肥<span style="color: black;">制品</span>撰写的软文标题)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆《净之美热销的<span style="color: black;">背面</span>》(XX<span style="color: black;">打扮</span>品软文标题)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆《让<span style="color: black;">营销</span>业绩<span style="color: black;">提高</span>三倍的九种<span style="color: black;">办法</span>》(XX培训的软文标题)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆《小心被宰!低价做网站的惊天<span style="color: black;">奥密</span>》(XX虚拟运营商的软文标题)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7、以“险”吓人</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">恐吓式标题最早见于保健品软文中，<span style="color: black;">经过</span>恐吓的手法吸引读者对软文的关注，<span style="color: black;">尤其</span>是有某种<span style="color: black;">疾患</span>的<span style="color: black;">病人</span>，看到<span style="color: black;">关联</span>软文后更能<span style="color: black;">诱发</span>共鸣!后期，这种恐吓手法<span style="color: black;">亦</span><span style="color: black;">起始</span>转变，转为<span style="color: black;">描述</span>某一事实，而这个<span style="color: black;">供给</span>的事实，能让别人<span style="color: black;">认识</span>到他从前的认识是错误的，<span style="color: black;">或</span>产生一种<span style="color: black;">危险</span>感。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">经典软文标题：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆《高血脂，瘫痪的前兆!》(XX保健品的软文标题)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆《天啊，骨质增生害死人!》(XX保健品的软文标题)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆《30岁的人60岁的心脏》(XX保健品的软文标题)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆《<span style="color: black;">一辈子</span>有三分之二的时间，是在床上度过的，<span style="color: black;">为何</span>不选个好床垫呢?》(XX床垫的软文标题)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆《<span style="color: black;">倘若</span>你不在乎钙和维他命，请继续喝这种豆浆》(XX食品的软文标题)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8、以“悬”引人</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">电视剧《<span style="color: black;">隐藏</span>》播出当年，收视<span style="color: black;">火热</span>，<span style="color: black;">为何</span>这部剧会吸众人关注，很大程度是<span style="color: black;">由于</span>一个接一个扣人心弦的剧情，<span style="color: black;">由于</span>你总猜不出下面一集剧情会走向何方?写软文<span style="color: black;">亦</span>是如此，从标题上，就埋下伏笔，使读者<span style="color: black;">因为</span>惊讶、猜想而读正文。此类标题应具趣味性、启发性和制造悬念的特点，并能<span style="color: black;">诱发</span>正文作答。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">经典软文标题：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆《是什么让他的爱车走向了不归路?》(本文作者为某防锈<span style="color: black;">制品</span>撰写的软文标题)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆《十年里<span style="color: black;">出现</span>了什么》(XX红酒的软文标题)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆《高端乳酸猪肉是忽悠吗》(XX食品的软文标题)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆《我是<span style="color: black;">怎样</span>从失败中奋起，<span style="color: black;">从而</span>走向成功的?》(XX培训的软文标题)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">9、以“趣”绕人</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一个好的软文标题，读者阅读后<span style="color: black;">常常</span>会过目不忘，这个就得益于软文创作者所<span style="color: black;">运用</span>的语言。生动、幽默、诙谐的语言，<span style="color: black;">能够</span>将标题变得活泼俏皮，恰当的运营修辞手法，谐音的效果，<span style="color: black;">能够</span>令读者读后回味无穷，<span style="color: black;">乃至</span>乐意进行口碑传播。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">经典软文标题：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆《赶快下‘斑’，不许‘痘’留》(XX祛痘<span style="color: black;">打扮</span>品软文标题)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆《有“锂”讲的清》(XX手机电池软文标题)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆《不要脸的时代<span style="color: black;">已然</span>过去》(XX润肤水软文标题)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆《打得火热的男女<span style="color: black;">亦</span>不会出汗，<span style="color: black;">由于</span>有XX冷气机》(XX冷气机软文标题)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">十、</span>以“事”感人</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从小的时候，<span style="color: black;">咱们</span>就听爸爸妈妈们讲故事，<span style="color: black;">成长</span>一点，认识了汉语拼音和简单的<span style="color: black;">有些</span>字，<span style="color: black;">咱们</span><span style="color: black;">起始</span>阅读故事，成年了，<span style="color: black;">咱们</span><span style="color: black;">爱好</span>看《知音》之类的故事性杂志!可见从小到大“故事”<span style="color: black;">始终</span><span style="color: black;">陪同</span><span style="color: black;">咱们</span>身边，而故事型标题标题<span style="color: black;">亦</span><span style="color: black;">更易</span>感动人，吸引人阅读。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">经典软文标题：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆《<span style="color: black;">哪些</span>年，我走过的弯路》(本文作者为某招商手册撰写的软文标题)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆《一个襄樊汉子和他的世纪华峰装饰品牌梦想》(XX装饰<span style="color: black;">机构</span>软文标题)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆《我和采茶美女的邂逅》(XX茶叶软文标题)</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">戳下面的</span><strong style="color: blue;"><span style="color: black;">原文阅读，从两个经典软文营销成功案例，看软文对企业<span style="color: black;">营销</span>带来的巨大价值！</span></strong></p>
你说得对，我们一起加油，未来可期。 外贸论坛是我们的，责任是我们的，荣誉是我们的，成就是我们的，辉煌是我们的。 感谢楼主的分享！我学到了很多。
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