天天喊着的「双微营销」中的博客营销怎么样容易把握？（中）
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">爱学习的粉丝把我<span style="color: black;">所有</span>的<span style="color: black;">文案</span>看完都觉得<span style="color: black;">不外</span>瘾，坐等更新；急于求成的人看了2页就特么觉得自己跟看四大名著<span style="color: black;">同样</span>，忒漫长了！——</span><span style="color: black;">扎实成长，从耐心培养。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/NWKxA6fPTxImvmlXib0WVSKsZLZy41Ddgcib5ndmmD4J0U1iahUHK90MG7sKRib8cTSDulB1FuujTFiajcwSoQJkvTA/?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">上期内容：<a style="color: black;">天天喊着的「双微营销」中的<span style="color: black;">博客</span>营销<span style="color: black;">怎样</span><span style="color: black;">容易</span><span style="color: black;">把握</span>？（上）</a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">【阅读目录】</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">5、</span><span style="color: black;">运营<span style="color: black;">博客</span>的<span style="color: black;">必须</span>常识（中）</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">6、</span><span style="color: black;">博客</span>营销的<span style="color: black;">哪些</span>重要事（中）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">7、</span><span style="color: black;">博客</span><span style="color: black;">怎样</span>做好推广（上）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">为方便有需要的策友延伸学习，后台回复：</span><strong style="color: blue;"><span style="color: black;">博客</span>营销</strong><span style="color: black;">，可<span style="color: black;">得到</span></span><span style="color: black;">《</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">博客</span>运营工具及数据分析实战详解全套视频</span></span><span style="color: black;">》。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/NWKxA6fPTxInSAZQrd6hf4p91LanNKrdgc6AvNk0LUKeIaorG89aFaKgWEYgEbfzK0MEAZ8czPAonZiaEuxxlPg/?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">【下部阅读目录预览<strong style="color: blue;"><span style="color: black;">拟定</span></strong>】</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">8、</span>运营<span style="color: black;">博客</span>的<span style="color: black;">必须</span>常识（下）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">9、</span><span style="color: black;">博客</span>营销的<span style="color: black;">哪些</span>重要事（下）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">十、<span style="color: black;">博客</span><span style="color: black;">怎样</span>做好推广（下）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">十<span style="color: black;">1、</span><span style="color: black;">博客</span>营销实战经典案例解析</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">讨论<span style="color: black;">专题</span>：<span style="color: black;">怎样</span>双微联动做到推广效果1+1>2？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">听说，上一篇<span style="color: black;">不足</span>干，<span style="color: black;">不足</span>过瘾？好吧</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本文近8000字，预计阅读时间：20分钟</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/NWKxA6fPTxImvmlXib0WVSKsZLZy41DdgxqS2n6F7ibEPI5lnub6iamLt42JNibcVeOQvjKLPcuY1vQF708uthwDicw/?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">5、</span><span style="color: black;">运营<span style="color: black;">博客</span>的<span style="color: black;">必须</span>常识（中）</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、<span style="color: black;">怎样</span>运营<span style="color: black;">博客</span><span style="color: black;">能够</span>加权？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）所发<span style="color: black;">博客</span>含多图加权3%</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）所发<span style="color: black;">博客</span>含双#<span style="color: black;">专题</span>加权5%</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3）所发<span style="color: black;">博客</span>含站内长<span style="color: black;">博客</span>加权10%</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4）实名用户加权</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5）买粉丝头条等官方工具<span style="color: black;">运用</span>加权</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6）你关注人的<span style="color: black;">博客</span>，其评论转发越高，起权重越高，展示量越大</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7）设置好<span style="color: black;">博客</span>标签。好处：a.你的<span style="color: black;">全部</span><span style="color: black;">博客</span>权重更好。b.你发的<span style="color: black;">博客</span>信息流展示<span style="color: black;">揭发</span><span style="color: black;">更加多</span>。c.得到<span style="color: black;">更加多</span>的官方<span style="color: black;">举荐</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8）<span style="color: black;">博客</span>点赞的权重规则：a.热门评论来自用户的点赞，被赞的越多，评论越靠前。b.<span style="color: black;">区别</span>人的点赞<span style="color: black;">行径</span>，排序时并不是等权的。博主的赞<span style="color: black;">持有</span>最高权重，其次是博主关注人及粉丝的赞，之后是实名用户的赞。c.对会员的赞还给予了足够的加权。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">9）最好在单位小时三<span style="color: black;">非常</span>钟之前发（整点过几分发最容易上榜）<span style="color: black;">由于</span>每单位小时三<span style="color: black;">非常</span>钟更新小时榜</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">10）<span style="color: black;">博客</span>橱窗加权</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">11）认证的加权</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">12）签约自<span style="color: black;">媒介</span>人有加权</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">13）<span style="color: black;">此刻</span>的达人尤其是微电商达人有加权</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">14）<span style="color: black;">保藏</span>，转发，评论，点赞增权</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">15）迎合平台新<span style="color: black;">制品</span>宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">16）用微任务还可以堂堂正正的做<span style="color: black;">宣传</span>发wx二维码</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、<span style="color: black;">博客</span>降权潜规则</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）<span style="color: black;">博客</span>上不要放外链，放外链就减少20%的<span style="color: black;">揭发</span>！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）同一时段榜单，第二条内容热度降权</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3）<span style="color: black;">类似</span>内容第二条降权50%</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4）<span style="color: black;">照片</span>长<span style="color: black;">博客</span>降权</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5）非原创段子类账号降权</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6）放二维码及<span style="color: black;">说到</span>wx<span style="color: black;">关联</span>推广</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7）重复发你关注人的<span style="color: black;">博客</span>信息，<span style="color: black;">便是</span>不要抄袭或粘贴别人的<span style="color: black;">博客</span>文案</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8）一个账号反复转发会降低热度</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">9）平台<span style="color: black;">敏锐</span>关键词降权</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">10）转发抽奖<span style="color: black;">不消</span>官方工具，自己做转发抽奖<span style="color: black;">或</span>第三方抽奖工具会被降权。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">下面是</span><strong style="color: blue;">垂直V影响力榜</strong><span style="color: black;">的榜单规则：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">①</span>上榜人员原则：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">范围：全站橙V用户（明星除外；明星排名请参考明星势力榜）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">②</span>榜单周期：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日榜：为以自然日为统计周期的榜单，当天18:00<span style="color: black;">颁布</span>前一天的榜单。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">周榜：为以自然周为统计周期的榜单，每周一18:00<span style="color: black;">颁布</span>前<span style="color: black;">1星期</span>的榜单。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">月榜：为以自然月为统计周期的榜单，每月1日18:00<span style="color: black;">颁布</span>前<span style="color: black;">一月</span>的榜单。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">③</span>计分规则：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">影响力<span style="color: black;">形成</span>：短<span style="color: black;">博客</span>/长<span style="color: black;">博客</span>/视频发布数，被转发，评论，赞的次数；被阅读，打赏，订阅，<span style="color: black;">揭发</span>的次数等；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以下以日榜数据为例进行说明，周榜为自然周数据累加，月榜为自然月数据累加：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）阅读数：<span style="color: black;">选择</span>用户<span style="color: black;">近期</span>7天所发<span style="color: black;">所有</span><span style="color: black;">博客</span>在当日阅读数增量的总和。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）被转发： <span style="color: black;">选择</span>用户<span style="color: black;">近期</span>7天所发<span style="color: black;">所有</span><span style="color: black;">博客</span>在当日<span style="color: black;">出现</span>的被转发数，同一个账号对同一个用户进行多次转发，一天只计一次。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3）被评论： <span style="color: black;">选择</span>用户<span style="color: black;">近期</span>7天所发<span style="color: black;">所有</span><span style="color: black;">博客</span>在当日<span style="color: black;">出现</span>的被评论数，同一个账号对同一个用户进行多次评论，一天只计一次。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4）被赞： <span style="color: black;">选择</span>用户<span style="color: black;">近期</span>7天所发<span style="color: black;">所有</span><span style="color: black;">博客</span>在当日<span style="color: black;">出现</span>的被赞数，同一个账号对同一个用户进行多次赞，一天只计一次。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5）被订阅：记录用户当天被订阅次数。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6）被打赏：<span style="color: black;">选择</span>用户<span style="color: black;">近期</span>7天所发<span style="color: black;">所有</span>长<span style="color: black;">博客</span>或视频在当日<span style="color: black;">出现</span>的被打赏的次数和金额。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7）被<span style="color: black;">揭发</span>：<span style="color: black;">选择</span>用户<span style="color: black;">近期</span>7天所发<span style="color: black;">所有</span>长<span style="color: black;">博客</span>在当日的<span style="color: black;">揭发</span>量。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8）篇均阅读数：<span style="color: black;">选择</span>用户<span style="color: black;">近期</span>7天内所发<span style="color: black;">所有</span><span style="color: black;">博客</span>在当日阅读数的平均值。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">④</span>计分方式：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">满分为100分，由活跃度，互动力，内容质量三部分完成，所占比例分别为：25%，35%，40%。活跃度<span style="color: black;">重点</span>评测指标为短<span style="color: black;">博客</span>/长<span style="color: black;">博客</span>/视频发布量；互动力<span style="color: black;">重点</span>评测指标为短<span style="color: black;">博客</span>/长<span style="color: black;">博客</span>/视频被转，被评论，被赞次数；内容质量<span style="color: black;">重点</span>评测指标为阅读数，打赏，<span style="color: black;">揭发</span>，篇均阅读等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">活跃度，互动力和内容质量按比例采用归一化算法进行计算，以100分为上限，<span style="color: black;">保存</span>两位小数，以四舍五入的原则计入。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">切记<span style="color: black;">博客</span><span style="color: black;">敏锐</span>词：</span></strong><span style="color: black;">代理、美白、微商、<span style="color: black;">微X</span>、买卖、<span style="color: black;">微X</span>二维码、推广、培训、瘦身减肥都属于<span style="color: black;">敏锐</span>词。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、<span style="color: black;">怎样</span>快速养实时号</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）更新长<span style="color: black;">博客</span><span style="color: black;">提高</span>weibo权重</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）更新短视频</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3）经常参与<span style="color: black;">专题</span>讨论，<span style="color: black;">提高</span>weibo活跃度</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4）<span style="color: black;">每日</span><span style="color: black;">保持</span>更新<span style="color: black;">博客</span>，减少<span style="color: black;">敏锐</span>词</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5）早中晚发<span style="color: black;">博客</span>，时间段一致</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6）<span style="color: black;">博客</span>会员认证很重要</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">6、</span><span style="color: black;">博客</span>营销的<span style="color: black;">哪些</span>重要事（中）</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、<span style="color: black;">博客</span>营销的运营策略：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">a.<span style="color: black;">创立</span><span style="color: black;">博客</span>矩阵</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1个账号做营销会使得势单力薄，<span style="color: black;">创立</span><span style="color: black;">博客</span>矩阵<span style="color: black;">能够</span><span style="color: black;">经过</span><span style="color: black;">创立</span>有联系账号群，凸显出核心账号，<span style="color: black;">同期</span><span style="color: black;">针对</span>外界<span style="color: black;">来讲</span>，<span style="color: black;">已然</span>初步形成一种专业的<span style="color: black;">博客</span>氛围；<span style="color: black;">创立</span>好矩阵后，你<span style="color: black;">能够</span>给这几个账号充些粉丝，设计下页面，毕竟是专业营销的东西，表面功夫要先做好</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">博客</span>矩阵<span style="color: black;">创立</span>后，你<span style="color: black;">能够</span>主动关注的人肯定比一个账号<span style="color: black;">能够</span>关注的人多，<span style="color: black;">此时</span>候，你要花些时间去把各个账号页面里面的数据做充实，重点是内容、评论和转发量，让人看起来就算不热热闹闹，<span style="color: black;">最少</span><span style="color: black;">亦</span>要呈现出有较强大互动。<span style="color: black;">而后</span>是多关注些潜在的人群，<span style="color: black;">增多</span>页面<span style="color: black;">揭发</span>量。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">创立</span>账号矩阵和链式传播系统</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>经常说的一句话<span style="color: black;">便是</span>，开个账号就叫<span style="color: black;">博客</span>营销是扯淡。<span style="color: black;">博客</span>营销是要<span style="color: black;">创立</span>一个让自己发出影响力的平台，并<span style="color: black;">创立</span>链式传播反应系统，这个系统就需要一个账号矩阵，<span style="color: black;">有些</span>成熟的<span style="color: black;">博客</span>运营企业都<span style="color: black;">创立</span>了完善的<span style="color: black;">博客</span>矩阵。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然，<span style="color: black;">创立</span>矩阵前，要清楚自己<span style="color: black;">博客</span>的定位和功能<span style="color: black;">归类</span>，是产生<span style="color: black;">营销</span>、品牌传播还是客户管理，还是公共关系，<span style="color: black;">无</span><span style="color: black;">知道</span>的功能定位，不仅<span style="color: black;">没法</span>形成有力的微距阵，连主<span style="color: black;">博客</span>的运营都会成问题，<span style="color: black;">由于</span><span style="color: black;">博客</span>的内容更新，活动策划、粉丝互动都要<span style="color: black;">按照</span><span style="color: black;">博客</span>本身定位来运作。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">外链</span><span style="color: black;">博客</span>事业部总结了三种<span style="color: black;">博客</span>格式：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第1</span>：蒲公英式<span style="color: black;">博客</span>矩阵</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">如下图，以阿迪达斯为例，适合于<span style="color: black;">持有</span>多个子品牌的集团；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/NWKxA6fPTxInSAZQrd6hf4p91LanNKrdvrrtZewn1uG6F98XRjrkoeTXEEMSibgCwJejWTPCzwPp80YibQls0S5A/?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">适合此模式的企业类型：</p>这类传播模式多见于<span style="color: black;">持有</span>众多子品牌或业务线的企业，子品牌或业务线的<span style="color: black;">目的</span>用户既有特性又有共性。例如：adidas系列集团账号。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>从3月22日由@阿迪达斯训练发布的一条<span style="color: black;">博客</span>出发<span style="color: black;">发掘</span>，在传播过程中， @阿迪达斯篮球等<span style="color: black;">制品</span>线账号到了关键节点的<span style="color: black;">功效</span><span style="color: black;">这般</span>的信息传播的典型路径和adidas集团账号的策略有很大的关系。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Adidas的集团<span style="color: black;">博客</span>策略</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">开设众多子品牌官方账号：Adidas在<span style="color: black;">外链</span><span style="color: black;">博客</span>中<span style="color: black;">持有</span>众多官方账号，特点为基本<span style="color: black;">根据</span>子品牌线进行划分。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/NWKxA6fPTxInSAZQrd6hf4p91LanNKrd5vJyIwuH1nZSoSibsetKcnY5YJ7VRUIQ3H2TT5ZekicUyhHVz15unz2Q/?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▲adidas集团账号矩阵</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">子品牌账号间的协作关系：Adidas系企业的<span style="color: black;">博客</span>非常<span style="color: black;">注重</span>信息在子品牌账号间的传播，将信息有策略的进行扩散。Adidas集团账号之间的协作模式是比较清晰的。@adidas_neo_label 与@阿迪达斯跑步、@阿迪达斯篮球、@阿迪达斯足球之间互动的非常多，除去运营操作的<span style="color: black;">方向</span>以外，跑步、篮球、足球的几类<span style="color: black;">制品</span>的用户的<span style="color: black;">兴趣</span>的<span style="color: black;">需要</span>比较接近<span style="color: black;">亦</span>是一个<span style="color: black;">原由</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/NWKxA6fPTxInSAZQrd6hf4p91LanNKrdvJ3spRh0TKq1ycYwuB1jiaeA5LuVqMeV9wTgYibzbTWUwKu9bwIKjiboA/?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▲adidas集团账号协作模式</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">小结：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">信息在集团账号间呈蒲公英式传播的<span style="color: black;">优良</span>在于：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①利用转发，有效的利用整体<span style="color: black;">优良</span>扩大信息的覆盖面；</p>②信息<span style="color: black;">能够</span>多次到达用户，形成<span style="color: black;">连续</span>的影响，加强用户的印象。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">需要<span style="color: black;">重视</span>的是：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①各账号间定位的<span style="color: black;">知道</span>性和一致性，内容的独特性，避免<span style="color: black;">由于</span>账号内容的雷同而<span style="color: black;">导致</span>用户的反感；</p>②<span style="color: black;">按照</span><span style="color: black;">目的</span>受众<span style="color: black;">选取</span>转发的账号，<span style="color: black;">选取</span><span style="color: black;">能够</span>覆盖相应<span style="color: black;">目的</span>用户的账号，而不是<span style="color: black;">茫然</span>转发；
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③转发的内容需有<span style="color: black;">必定</span>的<span style="color: black;">广泛</span>性，过于垂直会影响传播范围；</p>④转发频率需要过于频繁，<span style="color: black;">以避免</span><span style="color: black;">导致</span>用户反感。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第二：放射式<span style="color: black;">博客</span>矩阵</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/NWKxA6fPTxInSAZQrd6hf4p91LanNKrdm2Yw1ibPFvGia46Phickvzia8XQkYefbrqSORiaNhgLFNowpibx2BPUmshjA/?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">如上图，以万达为例，由一个核心账号统领各分属账号，分属账号之间是平等的关系，信息由核心账号放射向分属账号，分属账号之间信息并不进行交互，这种适合<span style="color: black;">地区</span>分<span style="color: black;">机构</span>比较多并且为当地服务的业务模式。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">适合此模式的企业类型：此类模式多<span style="color: black;">显现</span>于<span style="color: black;">地区</span>和中央分隔<span style="color: black;">显著</span>的集团账号。例如：万达<span style="color: black;">关联</span>集团账号</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从@万达电影生活发布的一条信息进行分析，<span style="color: black;">能够</span>看出传播路径呈发散状，每条支线相对比较短，但头绪<span style="color: black;">非常多</span>。其中<span style="color: black;">非常多</span>的指向为各<span style="color: black;">地区</span>官方账号。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">万达的集团<span style="color: black;">博客</span>开设有一个<span style="color: black;">表率</span>总部的官方<span style="color: black;">博客</span>@万达电影生活，各个<span style="color: black;">地区</span>的万达分<span style="color: black;">机构</span><span style="color: black;">亦</span>积极开设官方账号，如： @武汉万达影城等</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/NWKxA6fPTxInSAZQrd6hf4p91LanNKrd1B0TrDm72lEqibwhQXEMiavhmV8Gw2D72qfl6He14pwYicklN39FfJyIg/?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">▲万达集团账号矩阵<span style="color: black;">（<span style="color: black;">未展示所有<span style="color: black;">地区</span>号</span>）</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">万达<span style="color: black;">关联</span>的集团<span style="color: black;">博客</span>的协作模式</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">万达万达集团的协作模式非常清晰：以品牌账号@万达电影生活 为核心，区域账号有组织的转发传播。仅3月份，区域账号<span style="color: black;">针对</span>@万达电影生活 的转发和评论量就高达1735；理论上直接覆盖9万二级粉丝。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▲万达<span style="color: black;">关联</span>集团账号协作模式</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">万达本地化账号策略分析</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为了验证万达集团账号的地区性，<span style="color: black;">选择</span>了<span style="color: black;">区别</span>粉丝规模的三个区域账号。从下图<span style="color: black;">能够</span>看出，这三个账号的本地化程度都比较高，对<span style="color: black;">目的</span>受众的覆盖<span style="color: black;">精细</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">小结：信息在集团账号间呈放射式传播的<span style="color: black;">优良</span>在于：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①信息由中央传播到<span style="color: black;">地区</span>的用户，扩大信息覆盖的范围</p>②信息传播线路较短，直接快速覆盖<span style="color: black;">地区</span>用户
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">需要<span style="color: black;">重视</span>的是：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①各账号间定位有地域差异化，从内容的<span style="color: black;">选取</span>、覆盖的用户上应有所区分；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②转发的内容须在全国范围内有<span style="color: black;">广泛</span><span style="color: black;">功效</span>，例如全国性的促销活动等；</p>③<span style="color: black;">地区</span>账号可开展本地服务，吸引<span style="color: black;">更加多</span>本地的用户，与全国类的账号内容和功能上形成互补。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第三：双子星式<span style="color: black;">博客</span>矩阵</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">如上图，以易观为例，老板一个账号<span style="color: black;">特别有</span>影响力，<span style="color: black;">机构</span>官方一个账号<span style="color: black;">亦</span>有影响力，形成互动。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">做<span style="color: black;">博客</span>运营，除<span style="color: black;">博客</span>矩阵，还应<span style="color: black;">创立</span>小号群</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这些都是比较初级的模式，企业真正要<span style="color: black;">创立</span>的体系，除了官方账号，子账号，还需要一个小号，<span style="color: black;">所说</span>的小号，<span style="color: black;">便是</span>建一个跟自己企业<span style="color: black;">关联</span>的匿名账号，<span style="color: black;">例如</span>调味品企业<span style="color: black;">能够</span><span style="color: black;">创立</span>一个账号：@巧媳妇，<span style="color: black;">或</span>厨房达人，<span style="color: black;">或</span>私房菜等等，跟粉丝分享做饭美味的<span style="color: black;">办法</span>，总之，小号<span style="color: black;">便是</span>脱离于企业的<span style="color: black;">制品</span>，<span style="color: black;">然则</span>又是自己企业的理念升华，你要<span style="color: black;">提升</span>到一个高度<span style="color: black;">才可</span>让消费者举得你很中立，从而润物无声的影响消费者。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">博客</span>营销三<span style="color: black;">前门</span>派之一的扬州派掌门酒红冰蓝，<span style="color: black;">此刻</span><span style="color: black;">研发</span>了一百多个行业的小号，他要让自己的运营团队<span style="color: black;">认识</span>每一个行业的特征，<span style="color: black;">才可</span>为这个行业的企业做服务。其实<span style="color: black;">博客</span>是一个破碎的世界，<span style="color: black;">然则</span>之<span style="color: black;">因此</span>能够发挥影响力，是<span style="color: black;">由于</span>有<span style="color: black;">有些</span>内在的东西将碎片重新组合，而这种重新组合<span style="color: black;">便是</span>对人群的重新划分，<span style="color: black;">况且</span>是<span style="color: black;">精细</span>划分——因兴趣而组合。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>，<span style="color: black;">博客</span>营销的职责之一便是重新划分人群并对<span style="color: black;">她们</span>施加影响力。这便是小号的职责所在。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">创立</span>链式传播系统</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后，内部系统<span style="color: black;">创立</span>完毕后，再<span style="color: black;">经过</span><span style="color: black;">外边</span>合作——<span style="color: black;">或</span>交换<span style="color: black;">或</span>付费给<span style="color: black;">博客</span>营销服务<span style="color: black;">机构</span>——<span style="color: black;">增多</span>粉丝，到这一步之后<span style="color: black;">便是</span>要摸索<span style="color: black;">有效</span>链式传播系统了，谁的转发能带来大流量？什么样的<span style="color: black;">专题</span>适合在什么样的账号转发？<span style="color: black;">博客</span>营销专家杜子建曾说，<span style="color: black;">博客</span>像极了核<span style="color: black;">理学</span>的链式反应，一个中子被撞击会继续裂变成2-3个。<span style="color: black;">然则</span>传播并非布朗运动，总归是<span style="color: black;">能够</span>摸索<span style="color: black;">有些</span>规律的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">适合此模式的企业类型： 这类情况<span style="color: black;">重点</span>出<span style="color: black;">此刻</span>企业高管<span style="color: black;">拥有</span>较强社会影响力或行业影响力的<span style="color: black;">行业</span>，例如：@易观为此类账号的<span style="color: black;">表率</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">典型路径</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">选择</span>@易观 转发量<span style="color: black;">很强</span>的一条<span style="color: black;">博客</span>，<span style="color: black;">发掘</span>易观高管<span style="color: black;">博客</span>对传播起到了<span style="color: black;">明显</span>的促进<span style="color: black;">功效</span>。并且高管<span style="color: black;">博客</span>的受众和官博的受众存在<span style="color: black;">必定</span>的区隔。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">易观的集团<span style="color: black;">博客</span>策略：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">易观是<span style="color: black;">根据</span>业务线<span style="color: black;">起始</span>企业<span style="color: black;">博客</span>，<span style="color: black;">同期</span><span style="color: black;">非常多</span>易观的高管、专家等都在<span style="color: black;">博客</span>中开设了个人账号。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▲易观集团<span style="color: black;">博客</span>矩阵</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">易观集团<span style="color: black;">博客</span>的协作模式</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">易观虽然有品牌账号，但各账号均比较垂直，有<span style="color: black;">必定</span>的专业性门槛，<span style="color: black;">因此呢</span>账号间<span style="color: black;">针对</span>转发内容的<span style="color: black;">选取</span>，有更为严谨的考量。而当集团需要进行大规模的活动推广时，又<span style="color: black;">能够</span><span style="color: black;">快速</span>聚合。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这种形式能够比较好的协调<span style="color: black;">科研</span><span style="color: black;">行业</span>的多样性，以及<span style="color: black;">每一个</span><span style="color: black;">行业</span>内的专业性。但<span style="color: black;">因为</span>各账号间业务垂直度比较高，关注的粉丝<span style="color: black;">针对</span>其他垂直信息不感兴趣，<span style="color: black;">针对</span>信息的传播和扩散<span style="color: black;">导致</span><span style="color: black;">必定</span>影响。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">小结：信息在集团账号间呈双子星式传播的<span style="color: black;">优良</span>在于</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①<span style="color: black;">处理</span>了各垂直业务之间<span style="color: black;">没法</span>进行<span style="color: black;">协同</span>的尴尬；</p>②企业高管的影响力在<span style="color: black;">必定</span>程度上比企业官方<span style="color: black;">博客</span>的更大、更可信。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">需要<span style="color: black;">重视</span>的是：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①企业高管需在行业中有较强影响力和关注度，方可借力；</p>②企业高管在转发内容时需有<span style="color: black;">必定</span><span style="color: black;">选取</span>，并加入<span style="color: black;">自己</span>的观点和态度，而非单纯的转发。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">从企业内部管理的维度分析：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">营销专家Jeremiah Owyang在《企业社会化<span style="color: black;">媒介</span>战略的5种形式》（Keynote: Social Business Forecast: 2011 The Year of Integration）<span style="color: black;">文案</span>中将企业社会化战略总结出5中模式：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①集权式，自上而下命令和分配任务；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">②分布式，无统一组织，<span style="color: black;">处在</span>自增长状态；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">③放射式，有一个<span style="color: black;">分部</span>统一制定规则并协调，<span style="color: black;">关联</span>职能<span style="color: black;">分部</span>各自<span style="color: black;">奋斗</span>；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">④蒲公英式，一个<span style="color: black;">分部</span>协调多个品牌<span style="color: black;">或</span>子<span style="color: black;">机构</span>；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑤蜂巢式，<span style="color: black;">每一个</span>员工都得到授权，人人有责。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">能够</span>看做是集团类官方<span style="color: black;">博客</span>信息传播的另一个维度分析，企业<span style="color: black;">仅有</span>从确定<span style="color: black;">自己</span>的账号开设模式的<span style="color: black;">同期</span>，<span style="color: black;">协同</span>企业内部的管理模式，将这些平台<span style="color: black;">统一</span>起来，互动起来，<span style="color: black;">才可</span>得到相应的效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、病毒传播创意策划</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">博客</span><span style="color: black;">做为</span>社会化自<span style="color: black;">媒介</span>，和传统<span style="color: black;">媒介</span>一个重要的区别就在于<span style="color: black;">能够</span>借助社会化<span style="color: black;">媒介</span>能量传播覆盖<span style="color: black;">更加多</span>人，因而做好<span style="color: black;">博客</span>创意策划是非常重要的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">博客</span>热门转发中，以下几类内容会使互动效果事半功倍：<strong style="color: blue;">情感类、<span style="color: black;">鲜嫩</span>类、实用类、娱乐类、消遣类、通用<span style="color: black;">专题</span>类。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不管你将<span style="color: black;">博客</span>定位为品牌传播还是<span style="color: black;">制品</span><span style="color: black;">营销</span>，<span style="color: black;">博客</span>内容策划都是<span style="color: black;">首要</span>要找到<span style="color: black;">目的</span>客群想要听的话，你就要做到<span style="color: black;">博客</span>内容对胃口、有营养、够创意。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）<span style="color: black;">认识</span><span style="color: black;">目的</span>人群。你的粉丝是什么人，<span style="color: black;">爱好</span>吃辣还是甜，<span style="color: black;">爱好</span>什么画风的博文内容等等。<span style="color: black;">同期</span>，以用户为中心，针对<span style="color: black;">目的</span>人群策划内容，锁定人群的职业，性别，年龄，结合<span style="color: black;">她们</span>的兴趣<span style="color: black;">兴趣</span>，制定<span style="color: black;">她们</span><span style="color: black;">爱好</span>的内容，投其所好。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）内容有价值。<span style="color: black;">便是</span>要让你的<span style="color: black;">博客</span>内容对他产生兴趣和共鸣，女性，你<span style="color: black;">能够</span>告诉她<span style="color: black;">怎样</span>美容减肥、<span style="color: black;">打扮</span>购物、亲子育儿等；男性，你<span style="color: black;">能够</span>告诉他升职加薪、时政<span style="color: black;">资讯</span>，总之，<span style="color: black;">尽可能</span>让他感到有价值就对了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3）内容有创意。<span style="color: black;">便是</span>让他有<span style="color: black;">鲜嫩</span>感，再好的东西看多了都会腻，图文结合换成视频+文字，把活动做的趣味些，<span style="color: black;">提高</span>粉丝们的<span style="color: black;">鲜嫩</span>感。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、<span style="color: black;">博客</span>活动</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span><span style="color: black;">博客</span>活动可分为<span style="color: black;">外链</span>平台活动和企业自建活动两种。<span style="color: black;">外链</span>平台活动上活动形式多样化，<span style="color: black;">例如</span>：大转盘、砸金蛋、晒照片等；活动的数据分析<span style="color: black;">亦</span>很详尽，有转发、邀请、<span style="color: black;">保藏</span>、每日参与人数等<span style="color: black;">仔细</span>数据；抽奖更加公平公正，管理更加规范方便，粉丝增长<span style="color: black;">快速</span>。ps：只是<span style="color: black;">此刻</span>越来越多的抽奖控混入其中，影响了粉丝质量和活动效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">企业<span style="color: black;">博客</span>自建活动<span style="color: black;">重点</span>是<span style="color: black;">各样</span>形式转发抽奖。抽奖、数据统计比较繁琐，<span style="color: black;">况且</span>对主题活动<span style="color: black;">需求</span>较高。<span style="color: black;">通常</span>先基于内部粉丝相互传递发起，<span style="color: black;">仅有</span>先有效调动内部粉丝的积极性，<span style="color: black;">才可</span><span style="color: black;">增多</span><span style="color: black;">博客</span>的活跃度。<span style="color: black;">然则</span><span style="color: black;">倘若</span>没有足够的粉丝数量，传播效果<span style="color: black;">通常</span>不会太大，除非奖品很给力<span style="color: black;">或</span>有大V<span style="color: black;">举荐</span>转发。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">7、</span><span style="color: black;">博客</span><span style="color: black;">怎样</span>做好推广（上）</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">博客</span><span style="color: black;">怎样</span>增粉？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、<span style="color: black;">怎样</span>快速<span style="color: black;">得到</span><span style="color: black;">第1</span>批粉丝</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">a、亲朋好友互粉</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">开通一个新<span style="color: black;">博客</span>账号后，<span style="color: black;">经过</span>与身边的亲戚、<span style="color: black;">伴侣</span>、<span style="color: black;">朋友</span>进行<span style="color: black;">博客</span>互粉，相互加关注，<span style="color: black;">增多</span><span style="color: black;">博客</span>互动，是<span style="color: black;">博客</span>运营前期一种最<span style="color: black;">平常</span>的增粉方式了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">b、圈内人<span style="color: black;">举荐</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了向身边的亲朋好友<span style="color: black;">举荐</span>之外，还<span style="color: black;">能够</span><span style="color: black;">经过</span>圈内人的<span style="color: black;">举荐</span>来增粉。<span style="color: black;">例如</span>你认识的一位粉丝量比你多的博主<span style="color: black;">伴侣</span>，<span style="color: black;">能够</span>由他以<span style="color: black;">举荐</span>的口吻推送一条介绍<span style="color: black;">博客</span>，以信任背书的形式为你直接<span style="color: black;">精细</span>导入<span style="color: black;">第1</span>批原始粉丝。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然，快速获取粉丝的前提还是要<span style="color: black;">连续</span>输出有价值的内容，这些内容才决定着<span style="color: black;">第1</span>批粉丝<span style="color: black;">是不是</span>会<span style="color: black;">长时间</span>关注你。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、<span style="color: black;">怎样</span><span style="color: black;">经过</span>关注同类人群增粉</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">博客</span>上，<span style="color: black;">爱好</span>同一<span style="color: black;">行业</span>，有着同<span style="color: black;">爱好</span>的人群<span style="color: black;">常常</span>会相互关注。<span style="color: black;">例如</span>一个<span style="color: black;">博客</span>用户<span style="color: black;">爱好</span>篮球，关注了<span style="color: black;">非常多</span>足球类的<span style="color: black;">博客</span>账号并<span style="color: black;">爱好</span>与之互动，<span style="color: black;">同期</span><span style="color: black;">亦</span>会<span style="color: black;">经过</span><span style="color: black;">博客</span>发布篮球类的内容。此时，被关注的人很可能会反过来关注。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、<span style="color: black;">怎样</span><span style="color: black;">经过</span>已有平台导流粉丝</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">博客</span>上有着<span style="color: black;">非常多</span>大V，刚<span style="color: black;">创立</span>不久，就聚集了<span style="color: black;">海量</span>粉丝，这些基本上都是<span style="color: black;">经过</span>之前运营过的其他社交平台进行推广引流带来的粉丝，如<span style="color: black;">微X</span>、豆瓣、博客、贴吧等。以公众号为例，可<span style="color: black;">经过</span><span style="color: black;">微X</span>推文中<span style="color: black;">移植</span><span style="color: black;">博客</span>的账户信息、自定义菜单、自动回复等方式引流。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、<span style="color: black;">怎样</span><span style="color: black;">经过</span><span style="color: black;">外边</span>导流增粉</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）视频直播</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不少平台的网络主播<span style="color: black;">经过</span>直播给自己的<span style="color: black;">博客</span>进行增粉，主播可在自己简介中输入自己的<span style="color: black;">博客</span>号进行引导关注，还可<span style="color: black;">经过</span>在直播中<span style="color: black;">经过</span>活动的形式引导粉丝关注。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）问答平台</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span>早已有不少博主借助问答自然而然地<span style="color: black;">移植</span><span style="color: black;">博客</span>账号进行带粉，可用平台有：分答、知乎、百度<span style="color: black;">晓得</span>等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3）<span style="color: black;">媒介</span>网站</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此<span style="color: black;">途径</span><span style="color: black;">重点</span>是<span style="color: black;">经过</span>撰稿发布的形式在<span style="color: black;">各样</span><span style="color: black;">媒介</span>上发布<span style="color: black;">文案</span>，在内容里<span style="color: black;">移植</span>、在账户简介里注明等方式带粉。<span style="color: black;">例如</span>：果壳网、虎嗅网等科技类<span style="color: black;">媒介</span>网站。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4）视频平台</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">伴同</span>着社交平台<span style="color: black;">一块</span>火起来的还有视频类平台，越来越多的团队<span style="color: black;">起始</span>制作精品视频，<span style="color: black;">经过</span>社交<span style="color: black;">媒介</span>传播，带动粉丝的增长。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5、<span style="color: black;">怎样</span><span style="color: black;">经过</span>活动增粉</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span><span style="color: black;">博客</span>活动增粉的方式屡见不鲜，但<span style="color: black;">怎样</span><span style="color: black;">加强</span>活动的参与度给<span style="color: black;">博客</span>账号带来<span style="color: black;">更加多</span>的粉丝就<span style="color: black;">不易</span>了。<span style="color: black;">针对</span>用户，<span style="color: black;">她们</span><span style="color: black;">常常</span>愿意参与低门槛、有趣、有奖品的<span style="color: black;">博客</span>活动。比较受欢迎的活动类型有：转发抽奖、发起<span style="color: black;">专题</span>讨论活动、发起动手制作的活动等等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6、<span style="color: black;">怎样</span><span style="color: black;">经过</span>线下活动增粉</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">线下活动是一种非常好的增粉方式，如线下分享会、线下活动、<span style="color: black;">机构</span>内训、高校培训等。在这些活动中<span style="color: black;">倘若</span>认真准备，给参加活动的成员留下深刻的印象，<span style="color: black;">那样</span>一场交流或演讲结束后，会<span style="color: black;">发掘</span>可能多了<span style="color: black;">非常多</span>主动关注你的粉丝；<span style="color: black;">况且</span>这些粉丝的互动度会很高，还会给你带来<span style="color: black;">更加多</span>粉丝。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这种形式的增粉就属于实力增粉，粉丝与大V线下有见面、有交流，这使得线下增粉比线上获取的粉丝更加真实，更加有黏性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">线下活动增粉，需要<span style="color: black;">重视</span>以下六点：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）活动的邀请函和现场海报都要留下自己<span style="color: black;">博客</span>的信息；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）精心准备高质量的分享，有诚意、有内涵；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3）在开场自我介绍中，介绍自己的<span style="color: black;">博客</span>，<span style="color: black;">倘若</span>演讲精彩，<span style="color: black;">半途</span>就会受到有人拍照发<span style="color: black;">博客</span>等关注；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4）交流过程中预设和<span style="color: black;">博客</span>互动的方式，<span style="color: black;">例如</span>介绍<span style="color: black;">有些</span>和<span style="color: black;">博客</span><span style="color: black;">相关</span>的案例，或是<span style="color: black;">经过</span>微盘分享资料等；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5）在活动结束的时候，邀请听众就未尽事项在<span style="color: black;">博客</span>交流和互动；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6）活动分享的资料里要留下自己的<span style="color: black;">博客</span>联系方式。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">7、<strong style="color: blue;"><span style="color: black;"><span style="color: black;">博客</span>增粉的几个小技巧</span></strong></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）<span style="color: black;">博客</span>账号申请<span style="color: black;">作为</span>VIP增粉：可得到<span style="color: black;">外链</span><span style="color: black;">博客</span>的<span style="color: black;">举荐</span>，<span style="color: black;">乃至</span>会出<span style="color: black;">此刻</span>新用户注册<span style="color: black;">博客</span>时<span style="color: black;">举荐</span>的默认关注用户中，<span style="color: black;">这般</span>会得到<span style="color: black;">有些</span>稳定的粉丝；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）个人社交账户标注增粉：在个人博客、论坛、空间签名、个人名片、出版物简介、演讲PPT介绍页等醒目位置留下<span style="color: black;">博客</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3）互推增粉：找定位相同、粉丝量级接近、粉丝群体<span style="color: black;">类似</span>的账号进行互相<span style="color: black;">举荐</span>，达到相互引流的目的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4）名人转发增粉：这点就看2点了，<span style="color: black;">第1</span>是你的内容<span style="color: black;">是不是</span>能吸引和打动名人，第二<span style="color: black;">便是</span>关系，<span style="color: black;">倘若</span>认识<span style="color: black;">她们</span>的<span style="color: black;">伴侣</span><span style="color: black;">或</span><span style="color: black;">自己</span>，那做到了<span style="color: black;">第1</span>点时，就自然容易被名人转发了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5）一键关注设置增粉：在你的博客或专业社区网站上设置“一键关注”<span style="color: black;">举荐</span>，<span style="color: black;">经过</span><span style="color: black;">博客</span>转发，会<span style="color: black;">增多</span>不少粉丝。切记<span style="color: black;">举荐</span>的质量和<span style="color: black;">精细</span>度决定了关注的效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6）借势增粉：通俗点说，<span style="color: black;">便是</span>蹭热点，<span style="color: black;">博客</span>上<span style="color: black;">每日</span>都有<span style="color: black;">各样</span>各样的<span style="color: black;">资讯</span>热点，<span style="color: black;">博客</span>用户可借助人们关注的热点，<span style="color: black;">发布</span>与热点结合的<span style="color: black;">照片</span>，文案，<span style="color: black;">文案</span>，视频等，<span style="color: black;">同期</span>结合热门<span style="color: black;">专题</span>引出自己的想法，就会被网友从热搜中看到。<span style="color: black;">倘若</span>你的内容足够有创意，从而产生<span style="color: black;">海量</span>的转发<span style="color: black;">亦</span>会给你带来<span style="color: black;">海量</span>的粉丝。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">最后，值得一提的是，真正快速增粉的途经不是在<span style="color: black;">博客</span>，而是你在专业<span style="color: black;">行业</span>的<span style="color: black;">奋斗</span>，这才是王道！与其专门<span style="color: black;">科研</span>增粉，不如<span style="color: black;">科研</span><span style="color: black;">怎样</span><span style="color: black;">提高</span>自己在专业<span style="color: black;">行业</span>的影响力，再借助这种影响力自然辐射到<span style="color: black;">博客</span>上。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
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