微X发布最严外链公告,抖音快手等21款APP恐遭“封杀”
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亦</span>许为了扶起自家的“阿斗”微视,腾讯杀气外露。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5月18日,<span style="color: black;">腾讯官方发布一则名为《关于进一步升级外链管理规则的公告》。公告内容,<span style="color: black;">知道</span>提出“<span style="color: black;">外边</span>链接不得在未取得信息网络传播视听节目许可等法定证照的<span style="color: black;">状况</span>下,以任何形式传播含有视听节目的内容”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/wCnh4wYwcuTbh4Pn4Pc94yXCwicsHCiag09EzDu2G1QX4Q3ibV3eTWicdk2kxFOHpuD2ltED9DBmea70J5iaiccIK1cw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">随后,一份遭到腾讯“封杀”的短视频APP名单在网络流传。<span style="color: black;">暗示</span>据不完全统计,<span style="color: black;">最少</span>有21款视频会受影响,<span style="color: black;">包含</span>快手、<span style="color: black;">博客</span>(视频)、抖音、梨视频、秒拍、映客、花椒、美拍、西瓜、火山、百度好看、360快视频、秒拍波波视频、小咖秀、人人视频、nice、球球视频、糖豆短视频、英火短视频、好兔视频、想看视频等。<span style="color: black;"><span style="color: black;">微X</span>及这些App的复合用户将达到数亿、乃至数十亿规模。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/wCnh4wYwcuTbh4Pn4Pc94yXCwicsHCiag00SNiaUvSnpxn6uBfvLTs5DeJ4dx8fY9hOibibgIBgpuRv7Wh37K4HYcBw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2007年,国家广电总局下发《互联网视听节目服务管理规定》,规定“从事互联网视听节目服务,应当<span style="color: black;">按照</span>本规定取得广播电影电视主管<span style="color: black;">分部</span><span style="color: black;">颁布</span>的《信息网络传播视听节目许可证》”。近四年国家广电总局更新了3次《互联网视听节目服务持证<span style="color: black;">公司</span>名单》,每年名单数量都呈现减少趋势,<span style="color: black;">不外</span>,腾讯<span style="color: black;">所有</span>在名单之内。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">据<span style="color: black;">认识</span>,<span style="color: black;"><strong style="color: blue;">当下“视听许可证”基本<span style="color: black;">处在</span>停批状态,<span style="color: black;">日前</span>绝大<span style="color: black;">都数</span>视频类<span style="color: black;">制品</span>都不持有该证,但<span style="color: black;">关联</span>监管<span style="color: black;">分部</span>对这些不持证平台尚未有<span style="color: black;">知道</span>限制令<span style="color: black;">。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">短视频这两年迎来的春天,用户规模增长<span style="color: black;">快速</span>。尤其是2017年,完全是爆发性增长。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/wCnh4wYwcuTbh4Pn4Pc94yXCwicsHCiag0CEv2oQ4rEeo8MSKTc0NOmibSlQeaqtVw4qxHsiaXffdwmQh8DibMOfveQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span>易帆数据<span style="color: black;">表示</span>,短视频<span style="color: black;">第1</span>梯队分别是快手、抖音、西瓜视频、和火山小视频。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/wCnh4wYwcuTbh4Pn4Pc94yXCwicsHCiag0sZbTCFnGEaMY83aFhoewY03U6GbU5XJlUyEduJSsHNE9D1bOWU7ddg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">让<span style="color: black;">微X</span>产生<span style="color: black;">危险</span>感的,不仅是自家未分得一杯羹,而是短视频社交的月活量,大有追赶者之势。数据<span style="color: black;">表示</span>,今年2月快手MAU<span style="color: black;">已然</span>名列<span style="color: black;">微X</span>、QQ、<span style="color: black;">博客</span>之后。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/wCnh4wYwcuTbh4Pn4Pc94yXCwicsHCiag0OjZLTMFP4h1SFYnYRTlm9mtPHKxzVo0608jquRMDJXhIDQ52RsykLA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">微X</span>决定重启微视。就在发布“封杀”公告前一天,腾讯总裁刘炽平还在Q1财报分析师会议上特意<span style="color: black;">说到</span><span style="color: black;">机构</span>将大力投资近期重新上线的微视频平台微视,并<span style="color: black;">叫作</span>微视的使命<span style="color: black;">便是</span>向腾讯的社交App和浏览器App推送微视频。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">腾讯重启“微视”的决心很强,<span style="color: black;">亦</span>就不难理解,<span style="color: black;">为何</span><span style="color: black;">微X</span>要走在监管<span style="color: black;">分部</span>的前面,提前封杀短视频。尤其是短视频的黑马——“抖音”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">前几天抖音的出品方、今日头条的张一鸣还在<span style="color: black;">伴侣</span>圈跟Pnoy马化腾就<span style="color: black;">抖音遭到封杀的事情</span>互撕(回顾:<a style="color: black;">当大佬们互撕成<span style="color: black;">平常</span>,<span style="color: black;">无</span>公关赚取中间商差价!</a><span style="color: black;">),<span style="color: black;">近期</span>,抖音还做了一个国际国际博物馆日的活动,做了一个H5,被<span style="color: black;">微X</span>以诱导分享为理由,两度封杀。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/wCnh4wYwcuTbh4Pn4Pc94yXCwicsHCiag0icdy7DGRa7eD32kBID9ZypNywjjkpUW2iaeWd904ibE0icOVgbtKTYVdYQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">记得张一鸣就封杀的事情,问Pony,Pony<span style="color: black;">暗示</span>,<span style="color: black;">无</span>针对你们,<span style="color: black;">咱们</span>一视同仁。从这次名单来看,<span style="color: black;">微X</span><span style="color: black;">这里</span>次封杀的名单里,的确做到了一视同仁。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/wCnh4wYwcuTWh4xf4eA85h1r8wtzdQLsg6NrBq1CrTJxYX5uFN3ZpxiamgSlFGA8sAic43DzP7DB6x8CCxQ6NyBQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/wCnh4wYwcuTWh4xf4eA85h1r8wtzdQLs9dYFXfyqAbGCjqEF3k8J6wc6JnuqZkcsq0DeUb5jjscCBCvbGSPibyQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不外</span>,5月21日凌晨3时,<span style="color: black;">微X</span>发布《关于升级外链管理规则的<span style="color: black;">弥补</span>公告》,<span style="color: black;">叫作</span>决定删除<span style="color: black;">以上</span>公告第二条,即<span style="color: black;">针对</span>视听节目内容外链的规定。<span style="color: black;">微X</span><span style="color: black;">叫作</span>,平台会进一步与<span style="color: black;">研发</span>者<span style="color: black;">科研</span><span style="color: black;">方法</span>,<span style="color: black;">一起</span>做好视频内容的质量和合规性管理。</p>
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