史上最全跨境电商选品教程(下)
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">零 写在前面</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">大众</span>好,我是小马丁,废话不多说,<span style="color: black;">咱们</span>接着上一篇<span style="color: black;">文案</span>往下聊。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>,选品的<span style="color: black;">途径</span>有了,思路有了,分析<span style="color: black;">亦</span>有了,初步的选品<span style="color: black;">亦</span>基本<span style="color: black;">能够</span>完<span style="color: black;">成为了</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">已然</span>进入了跨境电商的世界,利用起了<span style="color: black;">哪些</span>可能被你浪费掉的时间。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你赚取到了自己在电商世界的<span style="color: black;">第1</span>桶金,开心得像个<span style="color: black;">孩儿</span>,又重新变回到了那个斗志满满的年少的你。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">年少轻狂,幸福时光,小马丁不得不在<span style="color: black;">这儿</span>给你泼一盆冷水,毕竟这个初步的选品<span style="color: black;">办法</span>,只是带你走进电商的<span style="color: black;">前门</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你不思进取,浅尝辄止,小富即安,你<span style="color: black;">火速</span>就会触及到电商的<span style="color: black;">第1</span>个天花板。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">慢慢地你会失去乐趣,只是在日复一日地机械地做着<span style="color: black;">一样</span>的事情,<span style="color: black;">好似</span>又回到了那个曾经浑浑噩噩的你,继续虚度光阴。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不外</span><span style="color: black;">不碍事</span>,小马丁在<span style="color: black;">这儿</span>带你做一个进阶的分析,来带你冲破跨境电商的<span style="color: black;">第1</span>道天花板,<span style="color: black;">最少</span><span style="color: black;">能够</span>找到<span style="color: black;">发掘</span>和思考的乐趣。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">壹 进阶选品分享</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">运用</span>纯手动浏览筛选总归是个效率不太高的<span style="color: black;">办法</span>,并且这种<span style="color: black;">办法</span>会<span style="color: black;">更加多</span>地掺入<span style="color: black;">咱们</span>的主观判断。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>的选品思路和习惯和老外还是不太<span style="color: black;">同样</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>说上次疫情<span style="color: black;">大众</span>就想不通<span style="color: black;">为何</span>老外会去抢购卫生纸,老外<span style="color: black;">亦</span>想不通,国人<span style="color: black;">为何</span>抢购大米面粉。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>说这种主观判断会在很大程度上影响<span style="color: black;">咱们</span>选品的针对性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做跨境电商,<span style="color: black;">咱们</span>需要站在老外的<span style="color: black;">方向</span>去选品。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1、</span>选品工具及其特点介绍</span></p>
</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而我认为<span style="color: black;">运用</span>工具是人类进化史上最伟大的进步,跨境电商<span style="color: black;">一样</span>如此。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">并且只<span style="color: black;">运用</span>一种工具是<span style="color: black;">不足</span>的,<span style="color: black;">咱们</span>需要用多种工具协同组合<span style="color: black;">运用</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">接下来我先介绍一下<span style="color: black;">咱们</span>需要用的工具及其特点:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1. 谷歌趋势 Google Trends:</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>谷歌趋势工具分析品类的周期性特点,把握<span style="color: black;">制品</span><span style="color: black;">研发</span>先机。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2. Ahrefs</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>Ahrefs工具品类搜索热度和品类关键词,从而获取必要的<span style="color: black;">外边</span>行业信息。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3. 速卖通 Aliexpress </strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>速卖通<span style="color: black;">认识</span><span style="color: black;">那些</span><span style="color: black;">制品</span>卖的好,大概价格区间,方便快速锁定<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">4. Bigspy</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>Bigspy工具品类搜索<span style="color: black;">制品</span>在Facebook/Instagram/Twitter/Pinterest热度和同行<span style="color: black;">宣传</span>投放信息,从而获取必要的<span style="color: black;">外边</span>行业信息。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2、</span>选品工具的<span style="color: black;">仔细</span>教程</span></p>
</h1>
<h3 style="color: black; text-align: left; margin-bottom: 10px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1. 谷歌趋势 Google Trends</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ic2cHBC0CBqFZ49ewb7m3Wo7gia5pz1IZcQkvdNDYSickbuqyicYPHTU4iaRXHujD7UZ23iccSI1Yiam2ibLvhcUic4LhQA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个工具<span style="color: black;">针对</span>电商老人<span style="color: black;">来讲</span>,是再<span style="color: black;">熟练</span><span style="color: black;">不外</span>的东西了,这款免费的工具能够帮从<span style="color: black;">制品</span>的核心关键词入手,快速把握<span style="color: black;">全部</span>目的国市场的趋势和整体走向。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span><span style="color: black;">针对</span>新手,可能还很陌生。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下面举个例子简单地介绍一下这个工具<span style="color: black;">怎样</span><span style="color: black;">运用</span>:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span><span style="color: black;">咱们</span>想要<span style="color: black;">认识</span>滑雪手套的市场,<span style="color: black;">咱们</span><span style="color: black;">能够</span>把核心关键词ski glove放到搜索框进行搜索,随后<span style="color: black;">咱们</span><span style="color: black;">能够</span>得到滑雪手套整体的一个<span style="color: black;">需要</span>走势图,<span style="color: black;">能够</span>看到滑雪手套在一年里面的<span style="color: black;">需要</span>走势<span style="color: black;">状况</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>还<span style="color: black;">能够</span>把类似<span style="color: black;">制品</span><span style="color: black;">或</span>其他意向<span style="color: black;">制品</span>和滑雪手套进行比较,<span style="color: black;">例如</span><span style="color: black;">能够</span>把winter gloves和ski gloves这两种类似<span style="color: black;">制品</span>作一个比较,<span style="color: black;">这般</span>就<span style="color: black;">能够</span><span style="color: black;">晓得</span>谁的热度和<span style="color: black;">需要</span>更大,方便<span style="color: black;">咱们</span>在<span style="color: black;">选取</span><span style="color: black;">制品</span>遇到困难的时候来做出<span style="color: black;">最后</span>的决定。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ic2cHBC0CBqFZ49ewb7m3Wo7gia5pz1IZcCugAYYaW7sxuJlkZGSuNEal2Rsibf8pFBhibbrK613GGiaJfcsBOW8Brg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另外</span>,<span style="color: black;">咱们</span>还<span style="color: black;">能够</span>得到滑雪手套这个<span style="color: black;">制品</span>在美国<span style="color: black;">区别</span>州的一个<span style="color: black;">需要</span><span style="color: black;">状况</span>,以及与滑雪手套<span style="color: black;">关联</span>的搜索词和<span style="color: black;">关联</span><span style="color: black;">专题</span>,方便<span style="color: black;">咱们</span>去做进一步的深挖,找到这个<span style="color: black;">制品</span>下面<span style="color: black;">更加多</span>的长尾<span style="color: black;">制品</span>和<span style="color: black;">相关</span><span style="color: black;">制品</span>,以及更深层次的<span style="color: black;">认识</span><span style="color: black;">咱们</span><span style="color: black;">目的</span>消费者的对这个<span style="color: black;">制品</span>的<span style="color: black;">爱好</span><span style="color: black;">状况</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ic2cHBC0CBqFZ49ewb7m3Wo7gia5pz1IZcBLw0cdIzAEScnwCPIW7BuW7UqhHTQZptjHRYWpeIUByaYXeZuuMv7g/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>做小语种市场,<span style="color: black;">能够</span>输入小语种关键词,查看搜索量多的几个国家。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span><span style="color: black;">制品</span>很热门,<span style="color: black;">能够</span><span style="color: black;">思虑</span>细分市场,5个<span style="color: black;">制品</span>关键词<span style="color: black;">一块</span>对比。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span><span style="color: black;">制品</span>有季节性,<span style="color: black;">例如</span>gloves,需要<span style="color: black;">思虑</span>南北半球热销时间<span style="color: black;">区别</span>点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌趋势还<span style="color: black;">能够</span>对比几个品牌在<span style="color: black;">全世界</span>的搜素量,<span style="color: black;">或</span>在指定国家的搜索量,功能很强大。<span style="color: black;">不仅</span>是用在选品上,趁着<span style="color: black;">此刻</span>还免费,能多用就多用。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2.<span style="color: black;">经过</span>Ahrefs工具品类搜索热度和品类关键词</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ic2cHBC0CBqFZ49ewb7m3Wo7gia5pz1IZcb3YLlFMZK4nnc65Yia7MlzROE0fwJfOR62bCdBDlQiaONVh92UAY6ddg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
</h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌趋势分析完了之后,<span style="color: black;">咱们</span>再用Ahrefs分析<span style="color: black;">制品</span>在美国和全球市场的搜索量,判断这个<span style="color: black;">制品</span>适不适合做SEO。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">注:SEO,search engine optimization,汉译为搜索引擎优化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">是一种利用搜索引擎的规则<span style="color: black;">加强</span>网站在<span style="color: black;">相关</span>搜索引擎内的自然排名的方式。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">目的是为网站<span style="color: black;">供给</span>生态式的自我营销<span style="color: black;">处理</span><span style="color: black;">方法</span>,让其在行业内占据领先地位,<span style="color: black;">得到</span>品牌收益。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>谷歌趋势只能看搜索趋势,看不到<span style="color: black;">详细</span>的搜索量,<span style="color: black;">因此</span>需要和Ahrefs结合<span style="color: black;">运用</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>搜索量<span style="color: black;">关联</span>的衍生词都<span style="color: black;">能够</span>用Ahrefs找出来,<span style="color: black;">按照</span><span style="color: black;">她们</span>搜索量和点击量来判断这个<span style="color: black;">制品</span>和行业适不适合<span style="color: black;">咱们</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ic2cHBC0CBqFZ49ewb7m3Wo7gia5pz1IZchxicRibSD3IZaTQrn0KdjElHb5fTO7v9vkgiaTiaIhcHtmJMZicNHoSM57A/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Ahrefs还<span style="color: black;">能够</span>查看同行在谷歌投放的<span style="color: black;">宣传</span>词和<span style="color: black;">宣传</span>语,方便<span style="color: black;">咱们</span><span style="color: black;">认识</span>同行<span style="color: black;">宣传</span>投放<span style="color: black;">状况</span>,针对性布局和优化自己的<span style="color: black;">宣传</span>语和关键词,<span style="color: black;">加强</span><span style="color: black;">宣传</span>优化效果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">经过</span>Ahrefs看<span style="color: black;">制品</span>在谷歌趋势上面的搜索量趋势,<span style="color: black;">能够</span>大概<span style="color: black;">认识</span>这个<span style="color: black;">制品</span>的过去和<span style="color: black;">将来</span>发展趋势,<span style="color: black;">同期</span>获取必要的<span style="color: black;">外边</span>行业信息。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ic2cHBC0CBqFZ49ewb7m3Wo7gia5pz1IZcgjIvn9jbyBsyV2KdOiaaVvDgJY5clT6XE1KUu57DmtPPpThxx0q2mSQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">需要说明的是,这是一款需要付费<span style="color: black;">运用</span>的工具,并且价格并不低,官方标价99美金包月。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">虽然这是一款付费<span style="color: black;">运用</span>的工具,<span style="color: black;">然则</span>其功能之强大,集站内诊断、关键字<span style="color: black;">科研</span>、热门内容<span style="color: black;">科研</span>、外链分析、关键词排名<span style="color: black;">跟踪</span>、是SEO的必要工具。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你实在嫌贵,小马丁在<span style="color: black;">这儿</span>再<span style="color: black;">举荐</span><span style="color: black;">有些</span>便宜<span style="color: black;">有些</span><span style="color: black;">乃至</span>免费的关键词工具,<span style="color: black;">怎样</span>取舍,<span style="color: black;">大众</span><span style="color: black;">能够</span>自己衡量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">ubersuggest:</span><span style="color: black;">www.neilpatel.com/ubersuggest</span> <span style="color: black;">最大的优点<span style="color: black;">便是</span>免费;</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">google keywords planner:最大优点是是所有其他关键词工具的源头/数据库,数据最<span style="color: black;">精细</span>,其他免费/付费关键词工具的关键词大部分关键词从<span style="color: black;">这儿</span>调出来的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">keywords everywhere:最大优点是<span style="color: black;">能够</span>在浏览器搜索框<span style="color: black;">表示</span>你搜索的关键词在<span style="color: black;">全世界</span>的月搜索量和CPC<span style="color: black;">宣传</span><span style="color: black;">花费</span>,你<span style="color: black;">能够</span>针对这个判断关键词值不值得做谷歌<span style="color: black;">宣传</span>。</span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3. 速卖通 Aliexpress</strong></span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ic2cHBC0CBqF4n04OnbICrCaYiceOpicVw6x2GxEEUJzCRs93L0h2qNcKRWwtzicNCTa1I7rnpsf7g93lJsVW2POAQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>Ahrefs看出关键词的SEO竞争难度后,<span style="color: black;">咱们</span>再<span style="color: black;">经过</span>速卖通一件代发后台(dropshipping), 查看当前热销<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ic2cHBC0CBqFZ49ewb7m3Wo7gia5pz1IZcYibGkaKMQodRkfw4ElzEqibicm6fYR1kbK7zD5icvdONQRynty0UkYDia2Q/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span><span style="color: black;">制品</span>价格、<span style="color: black;">制品</span>订单、<span style="color: black;">制品</span>发货时间、<span style="color: black;">宣传</span><span style="color: black;">制品</span>做筛选,<span style="color: black;">最后</span>快速锁定<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">速卖通是<span style="color: black;">非常多</span>国外独立站和亚马逊卖家采购的平台,它上面打<span style="color: black;">宣传</span>说明这个<span style="color: black;">制品</span>卖的<span style="color: black;">亦</span>很不错。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">速卖通<span style="color: black;">非常多</span><span style="color: black;">制品</span>是白底<span style="color: black;">照片</span>,<span style="color: black;">便是</span>为了方便做爆品的,方便做一件代发的。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">4.Bigspy</strong></span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从速卖通找到合适<span style="color: black;">制品</span>后,<span style="color: black;">咱们</span>再<span style="color: black;">经过</span>Bigspy这个工具,查看主流社交<span style="color: black;">媒介</span>上面打<span style="color: black;">宣传</span><span style="color: black;">制品</span>,找出<span style="color: black;">宣传</span>点赞互动高的<span style="color: black;">制品</span>,多对比几个,<span style="color: black;">瞧瞧</span>能<span style="color: black;">不可</span>找到合适的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ic2cHBC0CBqFZ49ewb7m3Wo7gia5pz1IZcCcT3Tj1WRvw81XGhwaIRufRibfOg8GfGwsto8wTyp9Q9HCNyxaKf8Ow/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span>自己性质查看更适合在哪个社媒平台做<span style="color: black;">宣传</span>,找出同行做的最好的几个<span style="color: black;">宣传</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">参考借鉴<span style="color: black;">她们</span><span style="color: black;">宣传</span>语和<span style="color: black;">宣传</span>活动策划,下次搞社媒活动借鉴<span style="color: black;">她们</span>的<span style="color: black;">宣传</span>语和文案。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">贰 市场调研和客户分析</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做完了了上一步的选品,接下来<span style="color: black;">咱们</span>进入<span style="color: black;">制品</span>调研<span style="color: black;">周期</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">小马丁认为,<span style="color: black;">制品</span>的调研是分为两个维度的,一个是从市场的维度,一个是从客户的维度。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>市场调研</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">市场调研<span style="color: black;">重点</span>分析自己找的<span style="color: black;">制品</span>在市场上有<span style="color: black;">那些</span>竞争对手卖,<span style="color: black;">她们</span>怎么卖,<span style="color: black;">她们</span>用了<span style="color: black;">那些</span><span style="color: black;">办法</span>卖得好。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">怎么样</span>向<span style="color: black;">她们</span>学习,<span style="color: black;">咱们</span><span style="color: black;">亦</span>能向<span style="color: black;">她们</span><span style="color: black;">同样</span>卖的好。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然前提是要找一个和自己<span style="color: black;">机构</span>相匹配的竞争对手。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不要一上来就对标行业老大,要<span style="color: black;">否则</span>你的调研结果大概率都是:打<span style="color: black;">不外</span>,快跑!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后</span>学习了个从入门到放弃。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1.市场调研<span style="color: black;">重点</span><span style="color: black;">处理</span>以下这4个问题:</strong></span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①<span style="color: black;">经过</span><span style="color: black;">认识</span>同行畅销<span style="color: black;">制品</span>和价格,方便<span style="color: black;">咱们</span>进行新的<span style="color: black;">制品</span><span style="color: black;">研发</span>和价格制定,<span style="color: black;">针对</span>新站点<span style="color: black;">特别有</span>参考意思。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②<span style="color: black;">经过</span><span style="color: black;">认识</span>同行网站流量<span style="color: black;">重点</span><span style="color: black;">源自</span><span style="color: black;">途径</span>,<span style="color: black;">咱们</span>分析这个行业<span style="color: black;">重点</span>引流<span style="color: black;">途径</span>,针对性引流,减少引流试错成本。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③<span style="color: black;">经过</span><span style="color: black;">认识</span>同行关键词布局,方便<span style="color: black;">咱们</span>布局<span style="color: black;">咱们</span>的关键词,让<span style="color: black;">咱们</span>关键词布局更加全面,后期排名更有<span style="color: black;">优良</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">④<span style="color: black;">经过</span><span style="color: black;">认识</span>同行网站打开速度和落地页设计,方便<span style="color: black;">咱们</span>做好网站速度和落地页优化,<span style="color: black;">加强</span>客户下单转化率,<span style="color: black;">尤其</span>是<span style="color: black;">宣传</span>转化率。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2.市场调研需要用到的工具</strong></span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">①Whois.net / Archive.org</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">打开这个工具的页面,输入竞品网站的域名,<span style="color: black;">咱们</span><span style="color: black;">能够</span>轻易得到竞品网站域名注册时间、网站创建时间、网站最后一次装修时间、网站装修次数、网站<span style="color: black;">制品</span>路线等信息。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">认识</span>同行网站建站时间和<span style="color: black;">制品</span><span style="color: black;">研发</span>路线,判断同行<span style="color: black;">是不是</span><span style="color: black;">始终</span>从事这个行业,从事这个行业多久,看同行<span style="color: black;">是不是</span>值得<span style="color: black;">咱们</span>学习和借鉴。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">②Shopify Inspector</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">打开这个工具的页面,<span style="color: black;">一样</span>输入竞品网站域名,<span style="color: black;">咱们</span><span style="color: black;">能够</span>得到竞品网站网站应用主题、网站应用插件、网站最新<span style="color: black;">制品</span>、网站最畅销<span style="color: black;">制品</span>、网站<span style="color: black;">制品</span>数量、网站<span style="color: black;">制品</span>价格等信息。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>Shopify Inspector这个插件分析同行畅销<span style="color: black;">制品</span>和价格,方便<span style="color: black;">咱们</span>进行新的<span style="color: black;">制品</span><span style="color: black;">研发</span>和价格制定,<span style="color: black;">针对</span>新站点<span style="color: black;">特别有</span>参考价值。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">③Semrush</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">打开这个工具,继续<span style="color: black;">一样</span>的操作,<span style="color: black;">咱们</span><span style="color: black;">能够</span>得到网站<span style="color: black;">近期</span>平均流量(平均日流量、月流量)、网站客户所在国家、网站<span style="color: black;">重点</span>竞争对手、网站品牌关键词带来流量、网站投放<span style="color: black;">宣传</span>等信息。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>Semrush这个工具分析同行网站流量和访客<span style="color: black;">重点</span><span style="color: black;">源自</span>,招到同行的同行(即是<span style="color: black;">咱们</span>竞争对手,<span style="color: black;">亦</span>是<span style="color: black;">咱们</span>潜在客户)。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">④Google Speed Insight</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span><span style="color: black;">认识</span>同行网站打开速度和落地页设计,方便<span style="color: black;">咱们</span>做好网站速度和落地页优化,<span style="color: black;">加强</span>客户下单转化率,<span style="color: black;">尤其</span>是<span style="color: black;">宣传</span>转化率。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>客户分析</span></strong></span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">认识</span>完市场<span style="color: black;">状况</span>,就要<span style="color: black;">起始</span>分析客户了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">至于<span style="color: black;">为何</span>要分析客户?简单地说,<span style="color: black;">认识</span>客户和竞争对手的<span style="color: black;">状况</span>,有利于你避免在<span style="color: black;">研发</span>客户和做市场调研时踩坑,节约时间,在分析中找到机会空间,减少<span style="color: black;">非常多</span>不必要的正面竞争。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">既然要做客户分析调查,自然<span style="color: black;">亦</span>离不开工具了,下面<span style="color: black;">咱们</span>介绍<span style="color: black;">有些</span>客户分析的<span style="color: black;">重点</span>工具。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1. whois </strong></span></p><span style="color: black;"><strong style="color: blue;">www.whois.chinaz.com</strong></span>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">whois 可分析域名的历史变迁<span style="color: black;">状况</span>,域名注册人的<span style="color: black;">tel</span>、<span style="color: black;">位置</span>、邮箱等,<span style="color: black;">能够</span>看到对方域名年限,判断对方<span style="color: black;">机构</span>成立时间等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">能够</span>用whois<span style="color: black;">查找</span>客户网站联系人的名字,再<span style="color: black;">经过</span>这个名字<span style="color: black;">查找</span>其名下注册的域名,<span style="color: black;">倘若</span>查看出客户手底下有多个域名,查看这些域名有<span style="color: black;">无</span>上线网站,这些网站是做<span style="color: black;">那些</span>内容的,<span style="color: black;">倘若</span>这些网站是做同一个<span style="color: black;">制品</span>的,说明<span style="color: black;">咱们</span>只是客户的一个备胎。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2. Archive</strong></span></p><span style="color: black;"><strong style="color: blue;"> https://archive.org/web/</strong></span>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Archive.org可分析域名的首页快照历史变迁<span style="color: black;">状况</span>,判断对方<span style="color: black;">机构</span>网站最早上线时间,更新频率,判断客户何时从事某个行业,<span style="color: black;">是不是</span><span style="color: black;">始终</span>从事某个行业,<span style="color: black;">半途</span><span style="color: black;">是不是</span>换了行业等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个工具和whois<span style="color: black;">协同</span>起来威力很强大,<span style="color: black;">由于</span>whois可以看出域名注册人的信息。虽然<span style="color: black;">此刻</span>蛮多域名注册人信息做个隐私<span style="color: black;">守护</span>看不到,<span style="color: black;">不外</span><span style="color: black;">咱们</span>还是<span style="color: black;">能够</span>看出域名注册时间和到期时间的,判断网站的新旧和成立年限。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3. Similarweb </strong></span></p><span style="color: black;"><strong style="color: blue;">https://www.similarweb.com/</strong></span>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">similarweb 可分析域名的整体流量<span style="color: black;">状况</span>,分析对方的<span style="color: black;">重点</span>市场,流量<span style="color: black;">重点</span>渠道,用了<span style="color: black;">那些</span>关键词。<span style="color: black;">咱们</span><span style="color: black;">能够</span>重点查看竞争对手的总体流量、流量市场、流量<span style="color: black;">途径</span>等,顺藤摸瓜,<span style="color: black;">经过</span>一个网站找到多个类似网站,要么是竞争对手网站要么是竞争对手客户网站,<span style="color: black;">经过</span>Ahrefs工具分析对方的外链,找到对方的客户网址进行分析,进一步挖掘<span style="color: black;">更加多</span>的信息。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">4. Ahrefs </strong></span></p><span style="color: black;"><strong style="color: blue;">www.ahrefs.com </strong></span>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这是一个功能极其强大的工具,凭借外链在营销界出名,<span style="color: black;">此刻</span>工具拓展了内链、最热详情页、谷歌<span style="color: black;">宣传</span>语等功能。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">5. Bigspy </strong></span></p><span style="color: black;"><strong style="color: blue;">www.bigspy.com</strong></span>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">免费的在线<span style="color: black;">查找</span>Facebook、Twitter、Pinterest、Instagram等社媒<span style="color: black;">宣传</span>工具,查看对手投放了什么<span style="color: black;">宣传</span>、什么着陆页、用了什么文案,<span style="color: black;">咱们</span><span style="color: black;">能够</span>参考借鉴。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">6.谷歌地图和谷歌街景 </strong></span></p><span style="color: black;"><strong style="color: blue;"> https://www.google.com/maps</strong></span>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>结合谷歌地图和谷歌街景,<span style="color: black;">咱们</span><span style="color: black;">能够</span>查看客户<span style="color: black;">机构</span><span style="color: black;">周边</span><span style="color: black;">状况</span>,工厂、<span style="color: black;">机构</span>的面积、所在位置、所在位置历史变迁<span style="color: black;">状况</span>等。这个工具最强大的一点功能在于<span style="color: black;">能够</span>看到同一个<span style="color: black;">地区</span><span style="color: black;">区别</span>历史历史事情的变化,<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">按照</span>这个信息来判断客户<span style="color: black;">机构</span>的发展<span style="color: black;">状况</span>。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">7. secretary of state business entity search</strong></span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Secretary of state是美国的州务卿网站,类似于国内的省长网站。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个网站<span style="color: black;">能够</span>查看美国50州的<span style="color: black;">机构</span>注册<span style="color: black;">状况</span>,什么时候注册的,<span style="color: black;">是不是</span>注销<span style="color: black;">机构</span>了,什么时候提交了财报等,<span style="color: black;">每一个</span><span style="color: black;">机构</span>的都不<span style="color: black;">同样</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能够</span>分析美国<span style="color: black;">机构</span>在工商局的注册<span style="color: black;">状况</span>是LLC有限责任<span style="color: black;">机构</span>还是group集团<span style="color: black;">机构</span>等,看<span style="color: black;">她们</span>的经营状态<span style="color: black;">是不是</span>active, <span style="color: black;">倘若</span>客户的<span style="color: black;">机构</span><span style="color: black;">已然</span>unactive注销了,那他还和你接触很可能居心不良;从<span style="color: black;">她们</span>的每年财报<span style="color: black;">能够</span>看出经营<span style="color: black;">情况</span><span style="color: black;">是不是</span>良好,经营好的<span style="color: black;">机构</span>才会<span style="color: black;">始终</span>给政府缴税。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"> 8.海关数据</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span><span style="color: black;">咱们</span>分别以关键词和<span style="color: black;">机构</span>名搜索,关键词搜索搜出来的结果比较广泛,<span style="color: black;">机构</span>名搜索搜出来比较<span style="color: black;">精细</span>,二者结合效果更佳,先用关键词过一遍,再用<span style="color: black;">机构</span>名筛选。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">海关数据<span style="color: black;">能够</span>看出客户的供应商、采购频率、采购数量;客户是采购单一<span style="color: black;">制品</span>还是多品类<span style="color: black;">制品</span>,客户有<span style="color: black;">那些</span>供应商,客户的供应商(<span style="color: black;">咱们</span>的同行)又有<span style="color: black;">那些</span>客户,这些客户<span style="color: black;">咱们</span><span style="color: black;">是不是</span><span style="color: black;">能够</span>去<span style="color: black;">研发</span>跟进。海关数据<span style="color: black;">通常</span>查不出<span style="color: black;">无</span>进口权的<span style="color: black;">机构</span>的数据,走空运和快递<span style="color: black;">亦</span>查不出来,只针对走海运的客户<span style="color: black;">查找</span>结果比较<span style="color: black;">精细</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上这些工具是彼此<span style="color: black;">协同</span>和联系的,联合起来威力无穷,<span style="color: black;">大众</span><span style="color: black;">能够</span>慢慢学着去用,你会<span style="color: black;">发掘</span>越用越上瘾,<span style="color: black;">乃至</span>能自己<span style="color: black;">研发</span>出属于自己的一套打法,收获属于自己的成功。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总结</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">两篇<span style="color: black;">文案</span>下来,从初期选品,到进阶选品,再到市场调研和客户分析,看似<span style="color: black;">非常多</span>的内容,<span style="color: black;">然则</span>其实<span style="color: black;">便是</span>这么几个主题,内容真正丰富的,是里面<span style="color: black;">海量</span>的等着<span style="color: black;">咱们</span>去挖掘功能的工具以及<span style="color: black;">背面</span>的思维的沉淀。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">文中<span style="color: black;">非常多</span>内容,限于篇幅的<span style="color: black;">原由</span>,小马丁<span style="color: black;">没法</span>深挖,只是点到为止,起到一个抛砖引玉的<span style="color: black;">功效</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">小马丁总结,选品是一个从具象到抽象再到细分的过程,跨境电商的选品,是<span style="color: black;">同期</span>需要放大和发散的思维和细腻的心思的,需要靠自己的挖掘去培养出属于自己的思维模式和打法,你<span style="color: black;">才可</span>收获属于自己的沉淀。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后,<span style="color: black;">期盼</span>小马丁分享的拙见能有效地<span style="color: black;">帮忙</span>到<span style="color: black;">大众</span>,能让<span style="color: black;">大众</span>都找回那个<span style="color: black;">愉快</span>的自己。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>有什么不懂的,欢迎加入<span style="color: black;">咱们</span>的知识星球,小马丁<span style="color: black;">能够</span>有问必答。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你有什么<span style="color: black;">期盼</span>分享的,<span style="color: black;">那样</span>更欢迎加入<span style="color: black;">咱们</span>的知识星球,让<span style="color: black;">咱们</span><span style="color: black;">一块</span>互帮互助,互相<span style="color: black;">愉快</span>!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
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