l14107cb 发表于 2024-7-26 09:02:32

地摊经济火了,地摊应该怎么样摆,科研生用20天的地摊经历告诉你


    <h1 style="color: black; text-align: left; margin-bottom: 10px;">假如<span style="color: black;">咱们</span>真要去摆地摊,<span style="color: black;">咱们</span>应该<span style="color: black;">怎样</span>摆才效果最好呢。<span style="color: black;">做为</span>一名<span style="color: black;">科研</span>生毕业的三农创业者,有幸在2014年我有过20天<span style="color: black;">上下</span>摆地摊卖猪肉的经历,<span style="color: black;">做为</span>一名“地摊老兵”,有几点<span style="color: black;">敬告</span>分享给想摆地摊的同行!</h1>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/61915a6e6a524e8ca24c7f92c14f1de2~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722530531&amp;x-signature=RxcFNlQjVxh%2Fq0O28cSvwnutbgg%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">一是要选地段。地摊经济和开门面是<span style="color: black;">同样</span>的道理,<span style="color: black;">倘若</span>位置没选好,<span style="color: black;">无</span>人气,<span style="color: black;">无</span>购买群体,卖什么都难。我当初卖猪肉<span style="color: black;">便是</span>去<span style="color: black;">咱们</span>镇人气最旺的一条小巷(地摊街),<span style="color: black;">因此</span>取得不错的结果,1天<span style="color: black;">能够</span>卖2-3头猪。</h1>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">二是要选<span style="color: black;">制品</span>。<span style="color: black;">制品</span>有<span style="color: black;">特殊</span>、有差异化、有品质和价格<span style="color: black;">优良</span>才有竞争力。<span style="color: black;">倘若</span>选品没选好,后期再<span style="color: black;">奋斗</span>估计<span style="color: black;">亦</span>难<span style="color: black;">挣钱</span>。<span style="color: black;">由于</span>摆地摊不是你一个人,<span style="color: black;">一样</span>面临无数的竞争对手。面对竞争对手<span style="color: black;">怎样</span>取胜,<span style="color: black;">制品</span>竞争力是<span style="color: black;">基本</span>。当初我卖猪肉和其它摊贩最大的差异<span style="color: black;">便是</span><span style="color: black;">她们</span>大部分是注水猪肉,我就<span style="color: black;">保持</span>不打水,烹饪后的<span style="color: black;">口味</span>会<span style="color: black;">尤其</span>香,好猪肉自然深受客户<span style="color: black;">爱好</span>。</h1>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">三是<span style="color: black;">处理</span>信任问题。无论摆地摊、开门面、开网店、直播等<span style="color: black;">营销</span>方式,<span style="color: black;">咱们</span>要让客户买单,核心<span style="color: black;">便是</span>要<span style="color: black;">处理</span>信任问题。<span style="color: black;">因此</span><span style="color: black;">咱们</span>摆地摊必须证明给潜在客户,<span style="color: black;">咱们</span>的<span style="color: black;">制品</span>货真价实,安全健康,物美价廉。<span style="color: black;">例如</span>我当初摆猪肉摊的时候,我就亮出我的<span style="color: black;">科研</span>生身份,把毕业证和<span style="color: black;">关联</span>荣誉证书复制后高高的挂起来。把猪肉检验检疫证明高高的挂起来(其它摊位其实<span style="color: black;">亦</span>有,<span style="color: black;">然则</span><span style="color: black;">她们</span>都不展示出来)。<span style="color: black;">而后</span>和客户介绍猪肉的时候始终不忘<span style="color: black;">显示</span><span style="color: black;">咱们</span>大学生的身份。所有的目的<span style="color: black;">仅有</span>一个<span style="color: black;">处理</span>客户的信任问题,让<span style="color: black;">她们</span><span style="color: black;">晓得</span>吃<span style="color: black;">咱们</span>大学生卖的猪肉安全<span style="color: black;">安心</span>。</h1>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c6c24f8c963c4c6a8ea328cb83289ff8~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722530531&amp;x-signature=bvnneC6%2Bt%2Bs7QdYpaW3Xev%2FUU%2B8%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">四是会造势。就像门面开张<span style="color: black;">同样</span>,必须<span style="color: black;">经过</span>适当的营销方式吸引人气。当初我卖猪肉就采取了一个营销绝招“买一送一”——在猪肉摊上挂一个大大的牌子写上“买一送一”,<span style="color: black;">同期</span>卖力的吆喝。买一份猪肉,无论多少,都送一份青菜。青菜去批发大约<span style="color: black;">便是</span>1元<span style="color: black;">上下</span>1斤,一斤<span style="color: black;">能够</span>分成好几份,<span style="color: black;">因此</span>随便送,天天送,只要猪肉卖得好,利润都非常可观。结果<span style="color: black;">便是</span>买猪肉的队伍排得长长的,<span style="color: black;">全部</span>镇一下就<span style="color: black;">晓得</span>有个大学生猪肉摊,买猪肉送青菜。</h1>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">五是要卖刚性<span style="color: black;">需要</span>的东西。<span style="color: black;">此刻</span>经济不景气,<span style="color: black;">大众</span>都会节约开支,<span style="color: black;">仅有</span><span style="color: black;">食品</span>、衣服等生活必需品才是比较好卖的<span style="color: black;">制品</span>,<span style="color: black;">因此</span><span style="color: black;">必定</span>要定位<span style="color: black;">精细</span>。</h1>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f6c60071186c4dc48a89562dc2ad99aa~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722530531&amp;x-signature=%2BHheMpzjycvK9oA%2BsojrEmR8txM%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">六是要用“互联网+地摊经济”。虽然<span style="color: black;">此刻</span>是地摊经济,<span style="color: black;">然则</span>不创新,走传统路线做好地摊经济<span style="color: black;">亦</span>难。<span style="color: black;">必定</span>要创新,要结合现代化的模式。<span style="color: black;">例如</span><span style="color: black;">能够</span><span style="color: black;">经过</span>线下地摊引流客户进去自己的<span style="color: black;">微X</span>群,摆地摊只是引流的一种方式,今后<span style="color: black;">能够</span><span style="color: black;">连续</span>的<span style="color: black;">经过</span>线上活动进行<span style="color: black;">营销</span>。<span style="color: black;">例如</span>说还<span style="color: black;">能够</span><span style="color: black;">经过</span>直播的方式,<span style="color: black;">经过</span>“直播+地摊经济”的模式做全国乃至全世界的客户。</h1>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">总而言之,做什么事情都需要创新,地摊经济<span style="color: black;">亦</span><span style="color: black;">同样</span>,创新就会成功,<span style="color: black;">保守</span>就只能失败。</h1>




nykek5i 发表于 2024-9-28 23:32:28

期待楼主的下一次分享!”

qzmjef 发表于 2024-9-30 09:07:20

我完全同意你的观点,说得太对了。
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