永辉超市开食堂？15元自助快餐做为“打工人的第二个家”！
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/RQHdkFpGxQ2sSuBoKqTlOTe9uCXnFaK1pnhTRZkVMXric26VhuaYK2ceJ6o8aQOSXJdYwJC3yqeCcDbXelXLI0A/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;"><strong style="color: blue;">永辉食堂，主打极致性价比。</strong></span></span><span style="color: black;">作者 | 王园</span><span style="color: black;">编辑 | TOP餐谋</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">超市巨头永辉<span style="color: black;">亦</span>进军餐饮业推出了“永辉食堂”，人均仅要15元<span style="color: black;">上下</span>，超过20多个菜品可供消费者<span style="color: black;">选取</span>，有消费者<span style="color: black;">评估</span>：</span><span style="color: black;"><strong style="color: blue;">性价</strong></span><span style="color: black;"><strong style="color: blue;">比超高，简直<span style="color: black;">便是</span>打工人的第二个家。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/RQHdkFpGxQ2sSuBoKqTlOTe9uCXnFaK1C4Jmu6WHTPDDF7g2b4H3NuuKibRU0iaQSlSuicQticmL8yJFBv0BVXZnSQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></strong></strong></strong></strong></strong></strong></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实<span style="color: black;">针对</span>打工人<span style="color: black;">来讲</span>，<span style="color: black;">处理</span>一日三餐<span style="color: black;">首要</span>要<span style="color: black;">思虑</span>的<span style="color: black;">便是</span>性价比，哪里好吃便宜又<span style="color: black;">方便</span>就选哪里。而开在福州、浙江等地的永辉食堂就完美满足了消费者的这些需求，</span><span style="color: black;"><strong style="color: blue;">以实惠为核心卖点的永辉食堂菜品丰富价格又不高，最重要的是这些菜品还都是现做现卖的，再加上<span style="color: black;">鲜嫩</span>这个要素，永辉食堂一开业就受到了<span style="color: black;">非常多</span>打工人的欢迎。那</strong></span><span style="color: black;">么<span style="color: black;">做为</span>超市巨头的永辉<span style="color: black;">为么</span>要杀入餐饮业呢？这永辉食堂又能否在内卷严重的快餐业中站稳脚跟呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/RQHdkFpGxQ2sSuBoKqTlOTe9uCXnFaK1ibNBdWJ2pPMBd3SzKRMrz5EF0Bbs1cK4uQSZ2EYrgIO5gFy9gZib8NLQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></strong></strong></strong></strong></strong></strong></span></p><span style="color: black;"><strong style="color: blue;">01.</strong></span><strong style="color: blue;">永辉食堂“秒杀”快餐店？</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">主打一个性价比的永辉食堂在互联网上收获好评一片，<span style="color: black;">乃至</span>有不少网友<span style="color: black;">暗示</span>永辉食堂“秒杀”一众快餐店，<span style="color: black;">此时</span><span style="color: black;">亦</span>有<span style="color: black;">非常多</span>人质疑<span style="color: black;">这般</span>的夸赞<span style="color: black;">是不是</span>有点夸张了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而真正去过永辉食堂的消费者却<span style="color: black;">暗示</span>真的丝毫<span style="color: black;">无</span>夸张，永辉食堂走的是一个自助模式，<span style="color: black;">况且</span>菜品<span style="color: black;">亦</span>很丰富，荤菜有红烧排骨、黑椒牛柳等，半荤菜则有香干肉丝、肉末茄子、笋干烧肉、酸辣<span style="color: black;">马铃薯</span>丝等，除此之外<span style="color: black;">亦</span>有<span style="color: black;">各样</span>样式的汤供人<span style="color: black;">选取</span>。</span><span style="color: black;"><strong style="color: blue;">至于价格的话<span style="color: black;">亦</span>很<span style="color: black;">恰当</span>，素菜1-3元/份，半荤菜只要6元/份，荤菜则在8-16元之间，这么算下来的话人均只要15元<span style="color: black;">上下</span>。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/RQHdkFpGxQ2sSuBoKqTlOTe9uCXnFaK1PmpSC29pVH6N5T3e3gUbaNRQx1bE2ofxl7bNYSU0CfonzhP7ibrIzBA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></strong></strong></strong></strong></strong></strong></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而浙江、福州<span style="color: black;">平常</span>的快餐品牌<span style="color: black;">例如</span>老乡鸡、大米先生价格<span style="color: black;">针对</span>普通打工人<span style="color: black;">来讲</span>还是偏贵的，人均30元<span style="color: black;">上下</span>的老乡鸡吃起来多少还是有些肉疼。</span><span style="color: black;"><strong style="color: blue;">但在永辉食堂麻婆豆腐和炒豆芽搞活动只要1块钱，<span style="color: black;">这般</span>极致的性价比<span style="color: black;">针对</span>打工人<span style="color: black;">来讲</span>真的很友好。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/RQHdkFpGxQ2sSuBoKqTlOTe9uCXnFaK15ib3RDEZFA5eW8ZQxqtQPC9PrubgHXMLetCCYUJGicr7aOvLEBcrUBoA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></strong></strong></strong></strong></strong></strong></strong></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">尽管浙江店的菜品并不是按份来收费，但自选<span style="color: black;">叫作</span>菜<span style="color: black;">日前</span>的价格为1.98元/两，人均价格为15元<span style="color: black;">上下</span>，与福州店相差不大。<span style="color: black;">因此呢</span><span style="color: black;">能够</span>看得出来，不管是<span style="color: black;">根据</span>菜品重量收费还是按份来售卖，性价比都是很高的，<span style="color: black;">因此</span>在性价比上真的是“秒杀”了不少快餐店。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/RQHdkFpGxQ2sSuBoKqTlOTe9uCXnFaK1YopAsB8OiamZfPGCLE1oOgdDovm0bcuydGydicOR5RY3Osw3PDv07Fvw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></strong></strong></strong></strong></strong></strong></p><strong style="color: blue;">02.</strong><strong style="color: blue;"><span style="color: black;">“餐饮+零售”</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实永辉超市并不是<span style="color: black;">第1</span>次进军餐饮市场了，</span><span style="color: black;"><strong style="color: blue;">早在2017年的时候永辉超市就打造了集无人超市、极速立食区和智购系统于一身的超级物种</strong></span><span style="color: black;">。在超级物种中，消费者<span style="color: black;">能够</span>现场购买帝王蟹、波士顿龙虾等高端食材，<span style="color: black;">而后</span>店内员工现场进行加工。除此之外还售卖现烤的面包、蛋糕等，<span style="color: black;">同期</span>还有<span style="color: black;">非常多</span>餐饮门店在里面，整体经营形式灵活新潮，曾经一度扩张门店规模到一百多家，但<span style="color: black;">最后</span>还是<span style="color: black;">因为</span>疫情的<span style="color: black;">原由</span>消失在了消费者的视线中。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/RQHdkFpGxQ2sSuBoKqTlOTe9uCXnFaK1xsZrEIfavJ525ZWaH01MQfvWGShIMsVPLEOl1kTJT3yU9EAlCNr1Pg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></strong></strong></strong></strong></strong></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">超级物种的<span style="color: black;">结果</span>虽然不太美好，但这<span style="color: black;">亦</span>让永辉超市收获了<span style="color: black;">非常多</span>经验，永辉超市将目光移到了更加有烟火气的快餐行业中。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">首要</span>“餐饮+零售”其实是<span style="color: black;">特别有</span>力的组合牌，超市庞大的客流量<span style="color: black;">能够</span>为永辉食堂进行引流</strong></span><span style="color: black;">，<span style="color: black;">非常多</span>消费者在购物结束后<span style="color: black;">能够</span><span style="color: black;">选取</span>顺便去吃个饭，这个“顺便”就能为永辉食堂带来不少的客流量。这一点胖东来超市就<span style="color: black;">已然</span>做得很好，消费者<span style="color: black;">便是</span>购物结束后会去东来胖麻辣烫吃饭，如今的胖东来麻辣烫几乎<span style="color: black;">成为了</span>消费者的就餐首选。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/RQHdkFpGxQ2sSuBoKqTlOTe9uCXnFaK1ibKricDrttTotGBmK09TJPkm9vogyM7hVoR0UkBwB9od5CZCSQT9uQGg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></strong></strong></strong></strong></strong></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">况且</span>永辉超市有<span style="color: black;">鲜嫩</span>食材的供应、中央工厂以及门店加工空间，这些都是永辉食堂发展的后备力量</strong></span><span style="color: black;">，永辉食堂售卖菜品<span style="color: black;">针对</span>超市<span style="color: black;">自己</span><span style="color: black;">来讲</span><span style="color: black;">亦</span>能够加速所属<span style="color: black;">制品</span>的周转率，二者<span style="color: black;">能够</span>做到相辅相成。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/RQHdkFpGxQ2sSuBoKqTlOTe9uCXnFaK1R8E8GibBa2mForic7tER5WPTeIL6hXs6usomtqS5fFX1zJ0rF5mBYdpA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></strong></strong></strong></strong></strong></strong></strong></span></p><span style="color: black;"><strong style="color: blue;">03.</strong></span><span style="color: black;"><span style="color: black;"><strong style="color: blue;">快餐之路依旧难走</strong></span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">尽管永辉食堂<span style="color: black;">已然</span>在互联网平台上<span style="color: black;">逐步</span><span style="color: black;">作为</span>了“打工人的宝藏食堂”，但不可否认的是，即使有永辉超市<span style="color: black;">做为</span>背书，永辉食堂的路依旧难走。</span><span style="color: black;"><strong style="color: blue;">快餐行业本就内卷严重，如今大<span style="color: black;">都数</span>快餐品牌都面临着竞争激励、利润少等问题</strong></span><span style="color: black;">，尤其是主打性价比的永辉食堂在利润方面的问题尤其严重，就<span style="color: black;">例如</span>说永辉食堂的<span style="color: black;">马铃薯</span>丝三块一份，人均下来15元<span style="color: black;">上下</span>，排除人工和房租等成本，利润微乎其微。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><img src="https://mmbiz.qpic.cn/mmbiz_png/XKhnD5CsdhHtuLTdwmoF02VBtxIaXVwDzBctTBk45RIpdCoIu74vibD0vqAEeP3RPicyWn032O0ZUeBRkVATG4Yg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></strong></strong></strong></strong></strong></strong></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">况且</span><span style="color: black;">日前</span>永辉食堂的名声还<span style="color: black;">无</span>做大，<span style="color: black;">亦</span>不像老乡鸡、老娘舅等快餐品牌<span style="color: black;">持有</span>一众<span style="color: black;">已然</span>培养出消费习惯的用户，</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">日前</span>的消费群体大多都<span style="color: black;">是由于</span>永辉超市分流而来，很少会有消费者会为了永辉食堂而专程吃一下的。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/RQHdkFpGxQ2sSuBoKqTlOTe9uCXnFaK1zLLIicncFY7xvoJ0OdUHbxtILuHdce4H9NAGIadsDBx7gwQYw3aXV2g/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></strong></strong></strong></strong></strong></strong></strong></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但不管怎么说，永辉超市开立永辉食堂的战略实践，是对零售行业<span style="color: black;">将来</span>趋势的敏锐把握，<span style="color: black;">亦</span>是对企业<span style="color: black;">自己</span><span style="color: black;">商场</span>模式的深度探索与创新。这一跨界之举不仅深化了永辉的品牌内涵，<span style="color: black;">亦</span>为<span style="color: black;">全部</span>零售行业<span style="color: black;">供给</span>了关于<span style="color: black;">怎样</span>顺应市场变化、<span style="color: black;">连续</span><span style="color: black;">提高</span>顾客满意度的新思考与借鉴。</span></p><span style="color: black;">参考</span><span style="color: black;">资料：</span><span style="color: black;">1、</span><span style="color: black;">《</span><span style="color: black;">超市巨头开“食堂”，卖自选现炒快餐，人均1</span><span style="color: black;">5元！》，职业餐饮网</span><span style="color: black;">2、《永辉超市开社区食堂》，零售<span style="color: black;">商场</span>财经</span><span style="color: black;">· 文内部分<span style="color: black;">照片</span><span style="color: black;">源自</span>于网络，版权归原作者所有</span>
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