都以为大饭店最挣钱,其实最挣钱的是快餐店
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一个<span style="color: black;">伴侣</span>说他家的店不<span style="color: black;">挣钱</span>,发出他家的菜单,想<span style="color: black;">暗示</span>的是“我家的菜这么便宜,为啥<span style="color: black;">便是</span>不<span style="color: black;">挣钱</span>?难道要逼我涨价么?”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">看了他家的菜单,我大概明白了他家为啥不<span style="color: black;">挣钱</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/0753b97a4c084187bc80cae5ccdd437c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722517390&x-signature=OXgB0mQq8%2F5l97Pr6LLxvYZEUoc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">——1——</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span><span style="color: black;">第1</span>点,菜品太多,<span style="color: black;">引起</span>损耗太多、人工成本太高。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一个小饭店,<span style="color: black;">每日</span>才多少客人,不可能<span style="color: black;">每一个</span>菜品<span style="color: black;">每日</span>都有人吃,但既然菜单上写了,那就得为这么多的菜品准备<span style="color: black;">各样</span>食材。其结果,必然会有食材过期的问题。更何况,许多食材,放<span style="color: black;">那样</span>几天,就算不坏,那<span style="color: black;">亦</span>不<span style="color: black;">鲜嫩</span>了,做出的菜<span style="color: black;">欠好</span>吃,食客更少,更提不起价格。至于过期的食材,这个损耗看起来不高,但经不起细算,一旦细算,就<span style="color: black;">晓得</span>有多大的窟窿!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为何</span>菜品太多会<span style="color: black;">引起</span>人工成本<span style="color: black;">提升</span>?这<span style="color: black;">触及</span>到许多菜品的材料<span style="color: black;">必须</span>提前准备,尤其是不太容易熟的材料要提前半加工好。<span style="color: black;">倘若</span>等点餐之后再准备,食客哪里有那个耐心?<span style="color: black;">然则</span><span style="color: black;">因为</span>菜品太多,<span style="color: black;">每一个</span>菜品的准备量又<span style="color: black;">不可</span>太大,<span style="color: black;">引起</span>单位时间内操作的菜品数量太少。<span style="color: black;">例如</span>,煮十斤肉和三斤肉用的时间都差不多,平摊到每一份儿肉上的时间自然就相差巨大。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">许多连锁中式快餐店,<span style="color: black;">每日</span>就<span style="color: black;">那样</span>几样菜,全都是提前做好的,<span style="color: black;">晌午</span>食客最多的时候,直接排队领餐,<span style="color: black;">基本</span><span style="color: black;">不消</span>现做,当天的菜绝对不会留到<span style="color: black;">夜晚</span>。一则减少了损耗,二则压缩了人工(大锅饭肯定比一份一份炒来得快),<span style="color: black;">因此</span>十几块钱的快餐依然利润丰厚。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">——2——</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其次,顾客定位问题(老板心里问题)。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为何</span>菜品要搞<span style="color: black;">那样</span>多?<span style="color: black;">由于</span>想让顾客点菜啊,卖炒菜当然比卖盖饭<span style="color: black;">挣钱</span>啊。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这<span style="color: black;">便是</span>饭店的定位不清晰,总以为单价高了就能<span style="color: black;">挣钱</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实,餐饮行业,卖炒菜的大饭店的整体利润率远不如快餐店,翻一翻上市<span style="color: black;">机构</span>财报就<span style="color: black;">晓得</span>了。全聚德、俏江南<span style="color: black;">那样</span>大的规模,又能<span style="color: black;">怎么样</span>?别看大饭店一个菜卖五十、一百,<span style="color: black;">然则</span>翻牌率低啊,<span style="color: black;">晌午</span>一个桌子最多接待两拨顾客。快餐呢,快的<span style="color: black;">非常</span>钟一桌,慢的半小时咋的<span style="color: black;">亦</span>吃完了。那边排队点餐、取餐,这边收盘子擦桌子一点不慢。一天算下来,<span style="color: black;">每一个</span>平方米的营业额,快餐远比大饭店高好几倍。再加上装修、人工成本上的差别。至于海底捞,虽然它<span style="color: black;">亦</span>很大,<span style="color: black;">然则</span>它不卖炒菜,火锅这个东西能够很好的<span style="color: black;">掌控</span>成本以及标准化,单厨师这方面就能比全聚德省下好几个点的成本。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>,大饭店卖炒菜都很难赚到钱,更何况一个小饭店?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">到底是要主打炒菜还是主打快餐,这一点<span style="color: black;">必定</span>要<span style="color: black;">知道</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>是要主打炒菜,那就要环境舒适、座位宽敞、服务等级高、菜品单价高。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>是要主打快餐,那就要上菜够快、座位密集、<span style="color: black;">尽可能</span>让顾客自己动手。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">吃快餐的顾客,追求的<span style="color: black;">便是</span>个快,<span style="color: black;">倘若</span>上菜慢、等半天<span style="color: black;">无</span>座位,下次就不来了。至于其它的<span style="color: black;">例如</span>菜品<span style="color: black;">花招</span>多少、环境舒适度、服务水平、座位<span style="color: black;">体积</span>,这都无关紧要。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>自己的店面舍不得花钱装修,还非要搞炒菜,为了那一桌子点炒菜的客人耽搁了一大群吃快餐的顾客,结果菜价<span style="color: black;">亦</span>没高多少,这笔账算下来,怎么<span style="color: black;">亦</span>是赔钱的!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">拉面馆只供应拉面,还有<span style="color: black;">有些</span>提前做好的凉菜,天津<span style="color: black;">这般</span>的城市<span style="color: black;">亦</span>才十块钱一碗,但人家依然做的风生水起。为啥?销量高啊!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从经营的<span style="color: black;">方向</span>,快餐店,<span style="color: black;">不可</span>让店面太舒适,更<span style="color: black;">不可</span>让七八个人点一桌子菜喝酒聊天一耗一<span style="color: black;">晌午</span>,这与“快”的基调不相符。<span style="color: black;">思虑</span>到翻牌率,巴不得顾客吃完饭赶紧走人,给后边的客人腾<span style="color: black;">地区</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">——3——</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">再者,说是菜品多,其实指的是无效菜品太多,而有效菜品却<span style="color: black;">不足</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我见过一个经营很好的快餐店,餐品相当的简单。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">蛋炒饭(面/饼)肉炒饭(面/饼)三鲜炒饭(面/饼)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">西红柿</span>鸡蛋面 肉丝面 炸酱面</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">西红柿</span>鸡蛋盖饭 <span style="color: black;">马铃薯</span>丝盖饭 红烧茄子盖饭</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">青椒肉丝盖饭 木须肉盖饭 红烧肉盖饭</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">就这么些了,上菜快,吃得快,走得<span style="color: black;">亦</span>快!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">跟沙县小吃差不多,<span style="color: black;">夫妇</span>两个人足以。早上还有<span style="color: black;">馒头</span>、馄饨、粥。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">——4——</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">炒菜送米饭,意思是主打炒菜,菜基本上管饱,<span style="color: black;">倘若</span>菜少了,顾客会抱怨。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">盖饭,意思是菜少米饭多,<span style="color: black;">重点</span>靠米饭管饱,<span style="color: black;">因此</span>菜少,<span style="color: black;">亦</span>是顾客预期内的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>价格却差别不大,哪个<span style="color: black;">挣钱</span>哪个不<span style="color: black;">挣钱</span>,一目了然!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">——5——</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总结一下,做生意,有<span style="color: black;">非常多</span>门道。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">起步<span style="color: black;">周期</span>有起步<span style="color: black;">周期</span>的做法,成熟<span style="color: black;">周期</span>有成熟<span style="color: black;">周期</span>的做法;小规模有小规模的做法,大规模有大规模的做法;名牌有名牌的无奈,地摊货有地摊货的活法;...</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">挣钱</span>嘛,<span style="color: black;">规律</span>很简单:开源节流。增加收入、降低支出。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>,<strong style="color: blue;"><span style="color: black;">所说</span>“收入”,不是一笔买卖的收入,而是所有买卖的累计收入;<span style="color: black;">所说</span>支出,<span style="color: black;">亦</span>不是一笔买卖的材料成本,而是所有笔买卖加起来的材料、人工、房租、<span style="color: black;">乃至</span>时间等各项成本。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">正常的<span style="color: black;">规律</span>,房地产这个生意怎么可能亏损呢?单个房子看,售价肯定是超过它的地价加建筑成本的,<span style="color: black;">然则</span>,所有成本、<span style="color: black;">花费</span>加起来,那就不<span style="color: black;">必定</span><span style="color: black;">挣钱</span>了,尤其是其中一个“财务<span style="color: black;">花费</span>”(<span style="color: black;">包含</span>银行利息、债券利息等)。重资产的行业,资金周转率<span style="color: black;">倘若</span><span style="color: black;">不足</span>高,利润平摊下来还<span style="color: black;">不足</span>每年的利息,那还搞个寂寞啊!股东们直接把钱拿出来买理财<span style="color: black;">制品</span>多好。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">小生意<span style="color: black;">亦</span>是<span style="color: black;">同样</span>,看着<span style="color: black;">一起</span>钱的白菜炒完了卖十块钱,利润挺高,<span style="color: black;">然则</span>算上房租、人工,一天得卖多少份炒白菜<span style="color: black;">才可</span><span style="color: black;">保准</span>老板不赔钱?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>,<strong style="color: blue;">“手艺”跟“生意”是<span style="color: black;">区别</span>的。手艺嘛,只要炒的菜好吃就行了;生意,那就得仔仔细细算账了。</strong></p>
外贸B2B平台有哪些? 认真阅读了楼主的帖子,非常有益。
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