15块钱40个菜,物美价廉量大:全网打卡的工地盒饭,正在悄悄变味
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/e1e5104afcc04f7f93ac7edafb01ae9f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722517245&x-signature=4QT99EPV%2FzMGyPnx%2B1Nyk2lkBmc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">快餐届的“老<span style="color: black;">先辈</span>”,凭什么火遍全网?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">作者:朱末</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">源自</span>:快刀财经(ID:kuaidaocaijing)</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">网上<span style="color: black;">始终</span>有个传说:“中国最便宜又好吃的盒饭,不在酒店餐馆,而在工地食堂。”</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此言不虚。在短视频平台上,许多美食博主用镜头记录下了街边的流动盒饭,各式现炒热菜一字排开,大块大块的溜肉段、黄焖鸡、毛血旺、炸鱼块、凉拌菜等应有尽有,浓油赤酱,香味扑鼻,直叫人垂涎欲滴,物美价廉不说,竟然还贴心地送甜品、递饮料。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/6db5aa6f28e447d4b000d17271af46f1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722517245&x-signature=ard%2BjmEHcMq3kQIltU6%2FCyi%2Bu7E%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不仅屏幕前的网友看了极度眼馋,就连明星都为之疯狂打Call。此前,张大大就发布了打卡东北盒饭vlog,15块钱40道菜随便吃,直看得人眼花缭乱,用张大大的话说:“不管你是南方人还是北方人,吃饱它不是关键,能吃好了那才是牛气。”</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">无独有偶,就在<span style="color: black;">近期</span>,一则#大学生组团到工地吃盒饭#的<span style="color: black;">资讯</span>登上热搜。这事<span style="color: black;">出现</span>在四川宜宾,当地一高校学生组团来到<span style="color: black;">周边</span>工地,挤在临时支起的帐篷下埋头苦吃,盒饭13元一位,有近20种菜<span style="color: black;">能够</span>随便吃,当学校食堂阿姨们还在“抖三抖”<span style="color: black;">连续</span>帕金森<span style="color: black;">爆发</span>,工地食堂早已实现了盒饭自由。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a7b592d373ae4a808b5f6309d3d64e4e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722517245&x-signature=AKF4SHdNUBavCkUDLM2qAF5bfRk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">正是这条触达干饭人的视频,把“工地盒饭”送上了美食街鄙视链的顶端。受到关注本是好事,然而,随着工地盒饭的<span style="color: black;">持续</span>走红,事态渐渐<span style="color: black;">起始</span>变味。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">无数达人、学生、<span style="color: black;">媒介</span>蜂拥而至,<span style="color: black;">这儿</span>面真心想吃饭的人并不多,更<span style="color: black;">大都是</span>为了跟风。当工地盒饭<span style="color: black;">作为</span><span style="color: black;">公众</span>打卡项目后,<span style="color: black;">非常多</span><span style="color: black;">晌午</span>下了工地的农民工,<span style="color: black;">发掘</span>自己再<span style="color: black;">亦</span>买不上饭。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">最无语的是,有些网红为了博眼球,<span style="color: black;">起始</span>做起“盒饭生意”,用更低的定价来拍视频编段子,严重破坏了盒饭市场原有的生态秩序。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">本来</span>平易近人、用料良心的“盒饭”,在流量和猎奇的裹挟下,不可避免地变得面目全非。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">01</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">快餐届的“老<span style="color: black;">先辈</span>”,凭什么火遍全网?</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">柴米油盐,一日三餐见生活;煎炒烹炸,酸甜苦辣个中味。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">街头巷尾,白色的<span style="color: black;">泡泡</span>盒子装上一盒饭、一盒菜,再从层层叠叠的一次性筷子里抽出一支,找个角落坐下呼噜噜“风卷残云”,便是一代国人<span style="color: black;">针对</span>一顿饱饭的最初理解。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/976c68a5ee5440ba8c2479a8824a7bfa~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722517245&x-signature=tvSIe4NI5xhvPcwy6UiswgXE1U0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按理<span style="color: black;">来讲</span>,盒饭这个听起来俨然是快被淘汰的名词,在外卖、自嗨锅的冲击下理应隐退江湖,顺理成章地淡出人们的视线,却在短视频平台上意外活了过来,抖落出一片只属于此间天地的市侩画卷来。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">事实上,在“工地盒饭”走红之前,最先出圈的是“东北盒饭”。</span></strong><span style="color: black;">严格说起来,东北盒饭渊源已久,酝酿自90年代末的“下岗潮”,<span style="color: black;">本来</span>供职于单位食堂的师傅们,纷纷出来做起了盒饭生意,<span style="color: black;">始终</span>演变进化<span style="color: black;">迄今</span>。<span style="color: black;">此刻</span>的哈尔滨还有盒饭一条街,一到饭口,整条街停满了出租车,食客往来<span style="color: black;">不停</span>,好不热闹。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">东北菜的生猛,在盒饭里<span style="color: black;">表现</span>的淋漓尽致。<span style="color: black;">无</span>精致的滤镜,数十个不锈钢盆整齐排开,锅包肉、地三鲜、猪肉炖粉条、尖椒干豆腐,荤素不限量……配上香甜的、无限供应的白米饭,这顿有滋有味的东北自助盒饭,只要十来块就能管饱。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/239e3d979d9d4afd8954f7bd901d764d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722517245&x-signature=bdaDY8LV7yCrrmHTZopfqD2y9Tg%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">▲生猛的“东北菜”</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">并且,东北人很实在,说大<span style="color: black;">便是</span>大。“大酱菜”、“大拉皮”、“大鸡腿”整的明明白白,那是奔着“不会<span style="color: black;">不足</span>吃,只会吃不完”来的,绝不会抠抠搜搜,而是一勺一勺把饭盒堆得冒尖。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5aca30a0e173478cbe6f470293a5cb44~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722517245&x-signature=mTTavpZRLdjMZ9JbmimRcdiPKDY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">要问饭菜好<span style="color: black;">欠好</span>吃?<span style="color: black;">瞧瞧</span>饭盒上深深浅浅的筷子印儿就<span style="color: black;">晓得</span>了,为了“扒拉”干净饭盒里的饭菜,食客们常用筷子挠得咔哧咔哧响。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此</span>,在各路短视频中,一个个满面红光的姑娘小伙儿,捧着一盒盒满满当当的饭菜,吃出了食欲的喷涌,吃出了狼吞虎咽的雄壮。惹得评论区里的网友们想要<span style="color: black;">就地</span>穿越,体验一把这碳水与脂肪的世纪大碰撞。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7283c25ea8a54de8bc46a1691a7fb177~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722517245&x-signature=uyap%2BWh3zAOr222NMBZArEIh7Xw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">“东北盒饭”风靡开来后,网友们<span style="color: black;">发掘</span>,在中国大<span style="color: black;">体积</span>小的城镇,<span style="color: black;">乃至</span>是一二线城市不起眼的城中村里,都不乏低价快餐的身影。</span></strong><span style="color: black;">只要10 块钱、15钱,所有菜随便打,不仅<span style="color: black;">选取</span>丰富,用料扎实,还充满“锅气”。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">赶上来叫卖的摊贩多,为了成功拿下客源,还送水送饮料。虽然<span style="color: black;">大都是</span>纸盒包装的临期批发软饮,但便宜不占白不占,换作便利店,起码还得卖个两块五。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在盒饭面前,什么望京新<span style="color: black;">媒介</span>人最爱的轻食贝果、西二旗大厂食堂的至尊麻辣烫,一时间都黯然失色,索然无味。更不要说保质期半年以上,全是科技与狠活的料理包外卖,<span style="color: black;">基本</span>不是同个级别的较量。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">能够</span>说,<span style="color: black;">做为</span>新晋“美食之光”,工地盒饭就像一个平行宇宙,便宜大碗、现做现卖、经济实惠是它最大的“杀手锏”,看起来不可能<span style="color: black;">同期</span>满足的“既要、还要、又要”,工地盒饭却能<span style="color: black;">所有</span>达标,<span style="color: black;">况且</span><span style="color: black;">每日</span>吃啥像开盲盒<span style="color: black;">同样</span>,充满惊喜。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">怎样</span>能叫人不深陷其中,欲罢<span style="color: black;">不可</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">02</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">便宜量大还管饱,盒饭生意“<span style="color: black;">挣钱</span>”吗?</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当然,在一片叫好声中,<span style="color: black;">亦</span>有网友质疑:卖<span style="color: black;">这般</span>货真价实的“盒饭”,到底赚不赚钱?</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/94ab5f3c08954a33b8db4ea366389bc1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722517245&x-signature=Dn7Lpj8ONNqlIDK2bBTxh4hc0tU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">理论上,很赚。</span></strong><span style="color: black;">有个创业网站曾做过计算,一份10块钱<span style="color: black;">上下</span>的快餐,<span style="color: black;">每日</span>只要能卖出去150~200盒,纯利润就能达到大几百<span style="color: black;">乃至</span>上千,只要<span style="color: black;">保持</span>干,月入过万是完全有可能的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">卖工地盒饭的博主“@丹丹呀”,曾公开自己10元一份的盒饭能赚多少钱。以当天的菜为例:鸭腿+芹菜豆干+黑木耳炒<span style="color: black;">马铃薯</span>辣椒。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">鸭腿2.3元一个,买了60个花了138元,一系列用到的蔬菜花了70元,米饭馒头鸡蛋汤等大概60元,算上一次性筷子包装,煤气等差不多40元,花费共计308元。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/162b8c6e033b41e6befedf12ffebdff5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722517245&x-signature=43aJF5imFw7B5kvhQDEEg9fYkak%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">10元一份,米饭馒头不限量,当天卖了60份,收入600元,去除成本,日收入292元。乍看<span style="color: black;">特别有</span>搞头,但<span style="color: black;">这儿</span>面并不<span style="color: black;">包含</span>房租、水电、人工等成本,刨去这些,盈利会缩水不少。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">更何况,这些视频博主还有<span style="color: black;">另一</span>的收入<span style="color: black;">源自</span>,那<span style="color: black;">便是</span>靠视频<span style="color: black;">宣传</span>带货<span style="color: black;">挣钱</span>。另一名盒饭博主“@丽莎”,就在评论区回复过网友关于亏本的问题,流量带来的收入才是大头。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/252ec5c67876446fb81bed1140c8191e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722517245&x-signature=i461TWnESETl02vLZN0e2bzxsDY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">想象很美好,现实很残酷。盒饭的售卖形式<span style="color: black;">通常</span>分为两种,要么固定摊位,要么流动盒饭,固定摊位盒饭的价格<span style="color: black;">一般</span>在10到13块,以“自助形式”为主。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">流动盒饭<span style="color: black;">一般</span>沿街叫卖,更接近于“套餐”,<span style="color: black;">例如</span>有的饭盒里是回锅肉配地三鲜,有的饭盒里是红烧肉配尖椒豆腐,任顾客挑选,价格能够探到10块钱以下。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/cc84d1c585db497bb2277af18c88d60a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722517245&x-signature=UUARi0PykNM4SVg70ndp2F1U1ac%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">盒饭摊主们会在隧道的公路边、城市的天桥下、建设工地的宽敞处,<span style="color: black;">或</span>别的任何看起来可能的<span style="color: black;">地区</span>,<span style="color: black;">起始</span>售卖<span style="color: black;">她们</span>的<span style="color: black;">食品</span>,看起来就和所有食堂无异。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">想要做好盒饭生意,<span style="color: black;">常常</span><span style="color: black;">必须</span>“眼观六路耳听八方”。</span></strong><span style="color: black;">赶在工人饭点出摊是<span style="color: black;">必要</span><span style="color: black;">要求</span>,在工人面前混脸熟<span style="color: black;">亦</span><span style="color: black;">必须</span>深谙人情世故,爱吃大葱的随手来把葱,爱吃馒头的就捎带送榨菜,盒饭的菜品搭配<span style="color: black;">亦</span>要格外讲究,尤其是荤菜不弄糊弄。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">最重要的是,无论成本<span style="color: black;">怎样</span>上涨,工地上摆摊的售价<span style="color: black;">不可</span>高。</span></strong><span style="color: black;">这是全国工友与小商小贩<span style="color: black;">一起</span>达成的默契,是不随通胀上涨,不随城市变迁的不成文商法。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ba944a4f33fc439fa4dd30c3e511f851~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722517245&x-signature=jxq8BRldhhXNt4AvFCG8x7FsXE0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">但物价年年上涨,想要维持销量<span style="color: black;">保准</span>利润,<span style="color: black;">仅有</span>千方百计降成本。有摊主将<span style="color: black;">本来</span>3毛/个的塑料打包盒,换成9分钱/个的<span style="color: black;">泡泡</span>盒;还有摊主<span style="color: black;">每日</span>和妻子去市场打听行情,比较菜价,宁愿花两三个小时的路程,去屠宰场<span style="color: black;">周边</span>找批发商拿肉,只因那边的肉价比市场上便宜。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此</span>,想凭借盒饭生意走上人生巅峰,是件概率极小的事情。有不少人试图转行入局,打起出摊卖盒饭的算盘,多半一出手就折了腰,<span style="color: black;">而后</span>出<span style="color: black;">此刻</span>各大失败帖的现场。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/648c31c734c14da086e9e9acd590ed8e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722517245&x-signature=0eSybz52Oulr2jWhz9eBm%2F31CAs%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">▲失败者各有各的“不幸”</p>
</div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有掌勺的大哥,拖着装了一保温箱的饭菜,冒着大雨去工地售卖,到了<span style="color: black;">地区</span>才得知,今天工地停工,一大半人不在;<span style="color: black;">亦</span>有做饭的大姐,到了12点还没卖出去的饭,就基本永远都卖不出去了。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">真实的盒饭江湖,远不是成本与毛利的加减法,<span style="color: black;">亦</span>有一套“丛林法则”。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">03</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">“全民打卡”热<span style="color: black;">背面</span>,农民工吃不上饭了</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当盒饭<span style="color: black;">经过</span>互联网的加持,渐渐被吹捧到了前所未有的高度,尽管在现实生活中,它依旧平凡粗粝、不足为奇。慕名打卡的网友越来越多,<span style="color: black;">媒介</span>的“聚光灯”<span style="color: black;">亦</span>随之而来。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当盒饭<span style="color: black;">作为</span>“稀有单品”后,各路探店博主、网红、学生、<span style="color: black;">周边</span>居民闻风而动,社交<span style="color: black;">媒介</span>上随即<span style="color: black;">显现</span>了各式各样的“工地餐攻略”,<span style="color: black;">本来</span>供餐的摊位,<span style="color: black;">成为了</span>新的打卡地,等到真正想吃饭的工人,饥肠辘辘地赶到<span style="color: black;">熟练</span>的老<span style="color: black;">地区</span>时,<span style="color: black;">发掘</span>竟然买不到饭了。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b06c65199cd04c268555e8888df30cfd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722517245&x-signature=snWwAmGMkLTAxMa1FIV9R8TGMbA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">可能<span style="color: black;">非常多</span>人不清楚,这顿饭<span style="color: black;">针对</span>工人们<span style="color: black;">来讲</span>有多重要。“食不饱,力不足”,<span style="color: black;">她们</span>大<span style="color: black;">大都是</span>卖力气挣钱,工作强度大,消耗又快,扎实的碳水油脂,是支撑<span style="color: black;">她们</span>完成重体力劳动的必需品。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当而关于盒饭的<span style="color: black;">专题</span>发酵开来后,吐槽声<span style="color: black;">亦</span>渐渐多了起来。许多工地食堂都是露天的,工人们拿了饭就走,或是在道边随便一坐,稍微有“服务精神”的,会<span style="color: black;">供给</span>几个小板凳和小餐桌。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有些则直接就地取材,把没人要的破烂沙发拉过来当座椅,将废弃的共享单车当成临时的饭桌,就餐环境的简陋,掩盖了“性价比”的<span style="color: black;">优良</span>。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/879358e3261d4b8990617b1b74bb85b3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722517245&x-signature=b65JMrFJ6mQw8mLlUuIiQKrHXKw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有<span style="color: black;">媒介</span>质疑卫生安全问题,依据是这些流动摊位并<span style="color: black;">无</span>营业执照和卫生许可证。在特写镜头下,摊主手中拿着的盒饭,是先在餐盒上套上保鲜袋,再往保鲜袋上盛放<span style="color: black;">食品</span>,并不符合“常识”。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ce7189895f2f449fb2a6811656bd1489~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722517245&x-signature=wfLc8c8QpjiGrWl2cDhgPyplraQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有<span style="color: black;">报告</span>就会有<span style="color: black;">揭发</span>,工地摊位<span style="color: black;">亦</span><span style="color: black;">导致</span>了城管的<span style="color: black;">重视</span>,突击<span style="color: black;">检测</span>越来越高频。去年11月,在浙江杭州,有个做工地餐的男子被城管执法后,<span style="color: black;">就地</span>下跪,<span style="color: black;">哀告</span>“不要罚我,我家里有<span style="color: black;">孩儿</span>。”</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e1ed0fd5627e41ef88e0e03fc270d3fd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722517245&x-signature=7HWhtOsxjxzCIyQTUdeBFaWgTUw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">今年3月,柳州市柳东新区有一群工人,则在工地食堂直接和前来执法的城管吵了起来,怒<span style="color: black;">叫作</span>:“<span style="color: black;">这儿</span>是吃饭的<span style="color: black;">地区</span>,你不吃饭就起开。”</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">紧接着,又有专家跳出来指出,说“盒饭”太不健康,重油重盐,<span style="color: black;">长时间</span>食用血脂血压都给拉高了,跑厕所的次数<span style="color: black;">亦</span><span style="color: black;">增加</span>了。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">然则</span>,“何不食肉糜”,并不是所有人的三餐,都能像美食vlog里所呈现的那样<span style="color: black;">平衡</span>和精致。海平面下吃着十元工地盒饭的老<span style="color: black;">大众</span>,才是中国真正的底色,卖盒饭和买盒饭的人,都是普普通通的大<span style="color: black;">都数</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">何况,</span><strong style="color: blue;"><span style="color: black;">盒饭的存在本<span style="color: black;">便是</span>为<span style="color: black;">认识</span>决特定群体的餐饮问题,<span style="color: black;">拥有</span><span style="color: black;">必定</span>的狭义。</span></strong><span style="color: black;">来来<span style="color: black;">常常</span>为其买单的主力,是<span style="color: black;">周边</span>施工的工人、保洁、外卖员或过路的卡车司机,有时还<span style="color: black;">包含</span>收入不高但经济压力不小的上班族。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e9889b16a78442e0b070039dcca35652~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722517245&x-signature=tPqxwzCgVX%2Fd%2Bav2tQPJafm1d0c%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">针对</span><span style="color: black;">她们</span><span style="color: black;">来讲</span>,会不会腻、健不健康并<span style="color: black;">无</span><span style="color: black;">那样</span>重要,一顿能吃得满足、吃得实惠的工地餐,带来的温暖是真实的。填饱的不仅是空空的肚子,还有对抗生活的力量,以及一个暂时<span style="color: black;">能够</span>放松<span style="color: black;">稍许</span>的空间,这<span style="color: black;">便是</span>硬道理。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">生活从来<span style="color: black;">很难</span>,“盒饭打卡”<span style="color: black;">亦</span>不是什么现代<span style="color: black;">行径</span>艺术,别让本分良心的盒饭,最后落得被捧杀的<span style="color: black;">结果</span>。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">(本文<span style="color: black;">照片</span>来自网络)</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">参考资料:</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1.X博士《10块钱的工地餐,喂饱了多少人?》</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2.厨房人类《物美价廉还量大?工地盒饭刷新了我的认知》</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3.Vista看天下《10块钱30个菜的“工地盒饭”,全网<span style="color: black;">青年</span>人馋哭了》</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4.极物《正在消失的中国盒饭》</span></span></p>
你字句如珍珠,我珍藏这份情。 论坛的成功是建立在我们诚恳、务实、高效、创新和团结合作基础上,我们要把这种精神传递下去。 真情实感,其含义为认真了、走心了的意思,是如今的饭圈常用语。
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