一天做了2万营销额,因为一句话,我的外卖店没熬过这个五一!
<img src="https://mmbiz.qpic.cn/mmbiz_gif/iaBzXFiaky1uTAibv0McXR2QlQ3BKc3LdEXABVW9VAcSIULFh5MjOw9ibGz2Wdj7pXxcGMkSHNnmTDlLAVGFzE4gHw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">原创:电商报(kandianshang)</span><span style="color: black;">作者:电商君</span><span style="color: black;"><span style="color: black;">举荐</span>:蛋解创业(manjiechuangye)</span><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/iaBzXFiaky1uTAibv0McXR2QlQ3BKc3LdEXGODGZN6Bx91biaicAvdb8WKOVxJLOX0lxlShPETZf7ePGnqjFibPl7Eng/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">一天做了2万营销额,</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">谁说做外卖店不<span style="color: black;">挣钱</span>?</span></strong></span><strong style="color: blue;"><span style="color: black;">人的境遇,真的是一念天堂,一念地狱!</span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1星期</span>前,我的外卖店单日营业额首次突破2万,那是<span style="color: black;">出现</span>在4月末的的事,当时的感觉,我<span style="color: black;">已然</span>达到人生巅峰了。</span></strong><span style="color: black;">我的这家外卖店,开在龙岗坂田,到<span style="color: black;">此刻</span>已开了半年了。这个店<span style="color: black;">近期</span><span style="color: black;">一月</span>的日单量大约接近1000单,<span style="color: black;">然则</span>还不到1000单的状态,一天下来,营销额差不多一万多块<span style="color: black;">上下</span>。</span><span style="color: black;">4月末的某一天,我记得那天深圳下雨了,虽然是小雨,<span style="color: black;">然则</span>感觉这是这几个月来下的<span style="color: black;">第1</span>场雨。我当时就感觉,今天有可能爆单,<span style="color: black;">原由</span><span style="color: black;">亦</span>很简单,像这种下雨的天气,<span style="color: black;">哪些</span>本来<span style="color: black;">始终</span>到店吃饭的人<span style="color: black;">亦</span>只能<span style="color: black;">选取</span>点外卖了。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/oKHAXs5kzVy0eUVVx1MfsrphyW9YFxc6KJSqeLLtzlZ6SrF8d3hN1L7fLTMnJXjspzZZtZJEbR4zr2jVjRbJbQ/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/oKHAXs5kzVy0eUVVx1MfsrphyW9YFxc6xbNWhkAoFcscQopmpmibu0N2mb4WpyiaoJpjGjQXYQh1QMFHO4YyJ84A/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">早上到店里后,我特意把员工都叫过来开了一个小会,<span style="color: black;">尤其</span>安排厨师助理再跑了一趟菜市场,<span style="color: black;">根据</span>昨天的购菜<span style="color: black;">名单</span>将当日的菜又加了一倍;一边让员工们即时进入战斗状态,准备迎接当天的大考。</span><span style="color: black;">于是这一天,从早上8点<span style="color: black;">起始</span>,全体员工就为当天<span style="color: black;">晌午</span>而提前投入了工作,摘菜的摘菜,煮饭的煮饭;从上午10半开始,两个大厨就<span style="color: black;">起始</span><span style="color: black;">一直</span>地在几个灶台前来回做着折返运动。</span><span style="color: black;">在一边的案台上,有人将一张张订单按时间<span style="color: black;">次序</span>铺在一张案台上,厨师炒好菜后,马上将每一道菜按订单进行<span style="color: black;">归类</span>,好准确无误地将订单交给骑手小哥。</span><span style="color: black;">事实上,我的判断并<span style="color: black;">无</span>错,从上午10点半<span style="color: black;">起始</span>,店里的打票机就<span style="color: black;">起始</span><span style="color: black;">一直</span>地往外吐订单,到了11:30<span style="color: black;">上下</span>,我粗略统计了一下,订单<span style="color: black;">已然</span>突破了1000单,这是什么概念?只用了半天不到的时间,<span style="color: black;">咱们</span>就超额完<span style="color: black;">成为了</span>之前单日最高订单量。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/oKHAXs5kzVy0eUVVx1MfsrphyW9YFxc6KJSqeLLtzlZ6SrF8d3hN1L7fLTMnJXjspzZZtZJEbR4zr2jVjRbJbQ/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/oKHAXs5kzVy0eUVVx1MfsrphyW9YFxc6jWWZdptOQC8U43SBkiaP2KNYzQCicsDxs06P29xOQFpcWTJTkZGNZj0w/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">况且</span>,那天的订单量达到1000单的峰值后,下单频率虽然有所下降,<span style="color: black;">然则</span>并<span style="color: black;">无</span>停下来的意思,仍然不间断的有订单过来。</span><span style="color: black;">那一天,<span style="color: black;">大众</span>忙了一天,<strong style="color: blue;">到<span style="color: black;">夜晚</span>一看平台数据,全天总单量1500单,全天营销额2.3万!</strong></span><span style="color: black;">这是我开外卖店这半年来,有史<span style="color: black;">败兴</span>一天中最多订单,<span style="color: black;">亦</span>是最多营销额的一天!</span><span style="color: black;"><span style="color: black;">夜晚</span>,我开了一瓶红酒,和员工们<span style="color: black;">一块</span>聚了个餐,以庆祝这充满历史<span style="color: black;">道理</span>的一天。员工们都说,幸亏老板早有准备,<span style="color: black;">否则</span>,这一天还真的应付不下来。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/iaBzXFiaky1uTAibv0McXR2QlQ3BKc3LdEX18onLibAl6kezcHzuYs2csGWQp5gZPLq3AJHkJeoxRgEWLMibia9pGu8g/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">为何</span>爆单了?</span></strong></span><span style="color: black;"><span style="color: black;">此刻</span>回想起来,这一天我的外卖店<span style="color: black;">为何</span>会<span style="color: black;">忽然</span>爆单呢?</span><span style="color: black;"><span style="color: black;">首要</span>,前面说了,那一天有些特殊,下雨天,<span style="color: black;">这般</span>的极端天气<span style="color: black;">针对</span><span style="color: black;">咱们</span><span style="color: black;">这般</span>的外卖店是真正的天赐良机,<span style="color: black;">尤其</span>是在深圳<span style="color: black;">这般</span>的一线城市,稍微下一点点雨全城的车基本都走不开。<span style="color: black;">此时</span>候,<span style="color: black;">仅有</span>短快灵的外卖单车配送最适合<span style="color: black;">大众</span>吃饭配送的需求。</span><span style="color: black;">其次,那天还是周五。这<span style="color: black;">亦</span>是创造冲量纪录的好时间。<span style="color: black;">由于</span>是周末前的一个工作日,这天<span style="color: black;">夜晚</span>肯定有不少的聚会和约会,<span style="color: black;">非常多</span>平时带饭吃的人<span style="color: black;">通常</span>都会<span style="color: black;">晌午</span>点外卖凑合着对付完,<span style="color: black;">而后</span><span style="color: black;">夜晚</span>空着肚子赴约。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/oKHAXs5kzVy0eUVVx1MfsrphyW9YFxc6KJSqeLLtzlZ6SrF8d3hN1L7fLTMnJXjspzZZtZJEbR4zr2jVjRbJbQ/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/oKHAXs5kzVy0eUVVx1MfsrphyW9YFxc6GZYj1yJfABhgRhec5yodG3sJmV69iaMCybhzO2S71UqDpXvic5gfkCiag/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">当然,以上其实只是爆单的可能<span style="color: black;">原因</span>,但不是必然<span style="color: black;">原因</span>。</span><strong style="color: blue;"><span style="color: black;">爆单的前提,还是你这个外卖店的差异化竞争力。</span></strong><span style="color: black;">我后来分析了一下,我的这家外卖店有什么竞争力呢?</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">首要</span>,菜品相对丰富。</span></strong><span style="color: black;">我的这家外卖店开在坂田跨境电商园<span style="color: black;">周边</span>,电商园里几幢高楼都是<span style="color: black;">商场</span>楼,外卖需求量是很大的。<span style="color: black;">况且</span>周边还有星河商圈、服装基地、垂钓中心等,<span style="color: black;">思虑</span>到用户都比较高端,口味<span style="color: black;">亦</span>不一,我的外卖店常备了20道<span style="color: black;">上下</span>经典的<span style="color: black;">特殊</span>菜,都是南北皆宜的那种,一下子就打出了声量,<span style="color: black;">非常多</span>用户吃了一次之后<span style="color: black;">连续</span>下单,复购率还是很高的。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/oKHAXs5kzVy0eUVVx1MfsrphyW9YFxc6KJSqeLLtzlZ6SrF8d3hN1L7fLTMnJXjspzZZtZJEbR4zr2jVjRbJbQ/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/oKHAXs5kzVy0eUVVx1MfsrphyW9YFxc6ImnUBYWbHtkFraTOMSCibAHCzZtRz5IF9gGangISjHIURGh0gUOjg0g/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">其次,<span style="color: black;">针对</span>外卖而言,味道是压倒一切<span style="color: black;">商场</span>营销的<span style="color: black;">奥密</span>。</span></strong><span style="color: black;">我有<span style="color: black;">非常多</span><span style="color: black;">伴侣</span><span style="color: black;">亦</span>是做外卖的,<span style="color: black;">然则</span>,<span style="color: black;">她们</span>平时偏向于平台的流量推广,对菜品菜式的琢磨就相对<span style="color: black;">不消</span>心了,<span style="color: black;">此刻</span>,<span style="color: black;">她们</span>基本上都是靠着低价的料理包征服市场,<span style="color: black;">然则</span>以我的经验,这种东西别人吃了一次,绝对不会再吃第二次。</span><span style="color: black;">而我的店里的菜都是请师傅现炒现卖的,两个大厨,一个厨师助理,忙的时候,厨师助理<span style="color: black;">亦</span>上灶台,绝对<span style="color: black;">保准</span>菜品的<span style="color: black;">鲜嫩</span>。<span style="color: black;">因此</span>,虽然<span style="color: black;">咱们</span>店的平均单价做到25元以上,<span style="color: black;">然则</span><span style="color: black;">由于</span>味道很好吃,<span style="color: black;">选取</span><span style="color: black;">咱们</span>店的人还是<span style="color: black;">非常多</span>的。</span><strong style="color: blue;"><span style="color: black;">第三,<span style="color: black;">有些</span>不起眼的小细节可能决定了生意的长短。</span></strong><span style="color: black;"><span style="color: black;">由于</span>看了<span style="color: black;">有些</span>中外<span style="color: black;">商场</span>巨子成功的书,我<span style="color: black;">亦</span>规定自己,一天的生意结业后,<span style="color: black;">必定</span>要看完线上订单后面的评论。于是我<span style="color: black;">发掘</span>,<span style="color: black;">非常多</span>用户对<span style="color: black;">咱们</span>店的<span style="color: black;">有些</span>小细节是非常认可的。</span><span style="color: black;"><span style="color: black;">例如</span>说,有些人在外面吃套餐时习惯了配<span style="color: black;">有些</span>青菜和荷包蛋,<span style="color: black;">然则</span>有些外卖店<span style="color: black;">无</span>这类服务。<span style="color: black;">咱们</span>店说就<span style="color: black;">尤其</span>推出了小份青菜、荷包蛋、泡萝卜等,2元一份,没想到这个配菜服务非常受欢迎,就拿那个荷包蛋<span style="color: black;">来讲</span>,有时一天两箱鸡蛋都<span style="color: black;">不足</span>用,要<span style="color: black;">晓得</span>,一箱鸡蛋<span style="color: black;">便是</span>700多枚啊!</span><span style="color: black;">还有,有一次我看到用户的评语,说<span style="color: black;">咱们</span>店的米饭有点硬。于是,以后<span style="color: black;">咱们</span>店的米饭就用那种软中带硬的泰米,虽然单价比之前高了<span style="color: black;">有些</span>,<span style="color: black;">然则</span>却很受用户欢迎,有人特意留言:米饭好吃,多加一碗!</span><strong style="color: blue;"><span style="color: black;">总之,做外卖,店子选址很重要,这是大环境;店里的商品和服务<span style="color: black;">亦</span>很重要,这是小环境,<span style="color: black;">体积</span>环境都具备了,爆单<span style="color: black;">便是</span>水到渠成的事了。</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/iaBzXFiaky1uTAibv0McXR2QlQ3BKc3LdEXIjD5Ps9VcLgrPyvS43AWcRBvjJFLrsPws9VvwYwNp1CduBZYHrI4Pg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">由于</span>一句话,</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">我的外卖店没熬过这个五一!</span></strong></span><span style="color: black;">那天,一天的营销额史无前例地超过2万后,<span style="color: black;">做为</span>老板的我很开心,就在某短视频平台上晒出了后台的数据。</span><span style="color: black;">我在晒数据时说了一句话:<strong style="color: blue;"><span style="color: black;">针对</span><span style="color: black;">咱们</span><span style="color: black;">这般</span>一家开业才半年,投入不到20万的小店<span style="color: black;">来讲</span>,<span style="color: black;">这般</span>的成绩无疑是让人兴奋的,并且晒出了大厨们在灶台前穿梭忙碌的画面。</strong></span><strong style="color: blue;"><span style="color: black;">没想到,正是<span style="color: black;">这般</span>一句话,让我<span style="color: black;">最后</span><span style="color: black;">无</span>熬过这个五一!</span></strong><span style="color: black;">就在两天前,有人上门找我了,说<span style="color: black;">按照</span>网友反映,你们这个店可能存在着卫生隐患。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/oKHAXs5kzVy0eUVVx1MfsrphyW9YFxc6KJSqeLLtzlZ6SrF8d3hN1L7fLTMnJXjspzZZtZJEbR4zr2jVjRbJbQ/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/oKHAXs5kzVy0eUVVx1MfsrphyW9YFxc6AKQzxG4rAL94ZbJxS6G4MMMZ51jywyBk3Zia9veymN7mtJeoRMU0tGw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">她们</span>给我的<span style="color: black;">意见</span>是:休业,等卫生隐患解除了再说。</span><strong style="color: blue;"><span style="color: black;">我说我是按<span style="color: black;">相关</span><span style="color: black;">需求</span>办齐了卫生证明啊,应该不存在这方面的问题。<span style="color: black;">然则</span>,<span style="color: black;">她们</span>说要核实。</span></strong><span style="color: black;">至于什么时候能核实完,我就不<span style="color: black;">晓得</span>了,<span style="color: black;">她们</span><span style="color: black;">无</span>给我一个<span style="color: black;">知道</span>的回复。</span><span style="color: black;"><span style="color: black;">此刻</span>,当别人都<span style="color: black;">自信心</span>满满地准备趁着五一黄金消费期大赚一把时,我的这家外卖店只能暂时停业了。<span style="color: black;">非常多</span>老用户都发消息给我,问我是怎么回事,我能告诉他有人说<span style="color: black;">咱们</span>店有卫生隐患吗?</span><span style="color: black;">后来,一个<span style="color: black;">认识</span><span style="color: black;">状况</span>的用户告诉我,<strong style="color: blue;">老板,你<span style="color: black;">刚才</span>入行,不懂这个行业还有一个名词:新店<span style="color: black;">守护</span>期。你的店才做半年,你说投入不到20万,多刺激<span style="color: black;">哪些</span>做了几年都没赚到钱的人啊!同行之间是赤裸裸的仇恨,这次,你的店<span style="color: black;">显现</span>的问题是卫生隐患,下次,可能<span style="color: black;">便是</span>消防隐患,<span style="color: black;">乃至</span>是帮员工买社保不合规范……</strong></span><span style="color: black;">唉,看来我还是太嫩了<span style="color: black;">有些</span>,居然不<span style="color: black;">晓得</span>这个世界还有新店<span style="color: black;">守护</span>期这个东西,怪不得<span style="color: black;">那样</span>多人都是在低调<span style="color: black;">挣钱</span>啊!</span><span style="color: black;"><span style="color: black;">然则</span>,眼前的痛它不叫痛,就当这是我入行来交的学费吧!虽然这个意外之变可能让之前的部分用户暂时流失了,<span style="color: black;">然则</span>我相信,做好自己,就<span style="color: black;">必定</span>会取得一个好的结果的。</span><span style="color: black;"><strong style="color: blue;">-END-</strong></span>
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“BS”(鄙视的缩写) 你的话语如春风拂面,温暖了我的心房,真的很感谢。 顶楼主,说得太好了!
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