摆摊卖小吃，没人气，生意差？你学会这3招，生意肯定差不了
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<h1 style="color: black; text-align: left; margin-bottom: 10px;">作者简介：</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">菜师傅，知名美食平台“湖北武汉<span style="color: black;">特殊</span>小吃”创始人，<span style="color: black;">日前</span>全网粉丝超过500万，10年餐饮人，美食评论家，已累计<span style="color: black;">帮忙</span>5000人<span style="color: black;">经过</span>小吃创业成功。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">嗨，<span style="color: black;">大众</span>好，我是菜师傅，有许多打算做<span style="color: black;">或</span><span style="color: black;">已然</span>在做小吃生意的<span style="color: black;">伴侣</span><strong style="color: blue;">私信</strong>我，刚<span style="color: black;">起始</span>做小吃这行，没什么经验，<span style="color: black;">期盼</span>菜师傅能指点一下，让生意尽快好起来，<strong style="color: blue;">安排！</strong></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、越排队，越多人吃</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">都数</span>人都有从众心理，尤其是<span style="color: black;">有些</span>顾客对新商家不是很<span style="color: black;">熟练</span>的时候，她们越会<span style="color: black;">选取</span>排队较多的商家，来降低购买<span style="color: black;">危害</span>。顾客会觉得，这么多人<span style="color: black;">选取</span>，味道<span style="color: black;">必定</span>不会太差。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">实质</span>运用如下：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）<span style="color: black;">此刻</span>有些小吃商家会利用顾客的这一心理雇人排队（<span style="color: black;">亦</span>有的请熟人<span style="color: black;">或</span><span style="color: black;">伴侣</span>帮忙），前期制造人气<strong style="color: blue;">（当然这个不是<span style="color: black;">很久</span>之计，还是<span style="color: black;">必须</span>回归到<span style="color: black;">制品</span>的味道本身）</strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（2）在做促销活动，赠送<span style="color: black;">制品</span>的时候，故意稍微放慢速度，<span style="color: black;">然则</span><span style="color: black;">不可</span>让顾客等太久，<span style="color: black;">掌控</span>在顾客承受范围内，<span style="color: black;">否则</span>会适得其反。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1ed0c7810e534b46914c4afc8438e7de~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722470864&x-signature=DYTZ1IGCkUaGVEA5bZ20%2B4rrgvU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、“消除”顾客的<span style="color: black;">选取</span>综合症</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">心理学上的“<span style="color: black;">选取</span>矛盾”理论—当<span style="color: black;">咱们</span>有<span style="color: black;">更加多</span>的<span style="color: black;">选取</span>时，<span style="color: black;">咱们</span>反而越是感到焦虑。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当可供顾客<span style="color: black;">选取</span>的小吃超过<span style="color: black;">必定</span>数量后，顾客就会不知所措、感觉很纠结，当感到纠结时，<span style="color: black;">她们</span><span style="color: black;">一般</span>就会<span style="color: black;">选取</span>之前吃过的（<span style="color: black;">有害</span>于推广新品）。最要命的是，<span style="color: black;">制品</span>多了，顾客<span style="color: black;">亦</span><span style="color: black;">没法</span>选到商家做拿手的小吃，会减少回头客。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>，<span style="color: black;">咱们</span>应将店里卖的最好的几款小吃直接呈现出来（<span style="color: black;">一般</span>选3-5款），<span style="color: black;">例如</span>在小吃名后面+（热销<span style="color: black;">制品</span>），（网红<span style="color: black;">制品</span>）等，减少顾客的<span style="color: black;">选取</span>成本。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/1478e05f5ab14c13b2b1bc9792c7e04a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722470864&x-signature=4t1dTClhUs33%2BNxW3K1BQKLc10E%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、利用数字巧定价</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">定价9.99元和10元，看起来区别<span style="color: black;">仅有</span>一分钱，给人的感觉前者更亲民，会让顾客觉得<span style="color: black;">制品</span>的价格<span style="color: black;">仅有</span>1位数，这是非常经典定价策略，<span style="color: black;">因此</span><span style="color: black;">咱们</span>不难<span style="color: black;">发掘</span>，<span style="color: black;">非常多</span>的小吃价格是9元、19元、29元。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除了这个办法，<span style="color: black;">非常多</span>聪明的小吃商家，会推出1-2款低价小吃用来引流，<span style="color: black;">提高</span>商家的人气，<span style="color: black;">亦</span>能拉低你对价格的<span style="color: black;">敏锐</span>。<span style="color: black;">由于</span>这个低价<span style="color: black;">制品</span>，会让你放松对价格的心理防线，觉得商家售卖的<span style="color: black;">制品</span>整体价格不贵。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">菜师傅介绍的这三种比较实用的营销策略，<span style="color: black;">期盼</span>能给刚<span style="color: black;">起始</span>做小吃生意的小伙伴，<span style="color: black;">供给</span><span style="color: black;">有些</span><span style="color: black;">指点</span>和借鉴<span style="color: black;">道理</span>，当然，<span style="color: black;">大众</span><span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">经过</span>头条号的私信功能<span style="color: black;">或</span>评论的方式与我交流想法，<span style="color: black;">咱们</span><span style="color: black;">一起</span>进步。</p>
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