论坛 › 外贸产品 › 海信集团2023年员工薪酬与人效

j8typz 发表于 2024-7-25 17:33:57

海信集团2023年员工薪酬与人效

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            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>最新财报，整理海信两家上市<span style="color: black;">机构</span>（海信家电、海信视像）员工薪酬与人均营收，并跟同行对比一下。</span></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">海信<span style="color: black;">重点</span></span><span style="color: black;">有</span><span style="color: black;">四家上市<span style="color: black;">机构</span>，海信</span><span style="color: black;">视像核心业务是</span><span style="color: black;">电视，海信家电</span><span style="color: black;">是空调和洗衣机，三电控股从</span><span style="color: black;">日本收购过来，<span style="color: black;">重点</span>生产汽车压缩机，乾照光电属于半导体和LED行业</span><span style="color: black;">，后两家<span style="color: black;">机构</span>规模都不大。</span></span></span></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">从总营收来看，海信集团是国内Top5的家电集团，其他四家是美的、海尔、TCL、格力。</span></span></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、最新营收</span></span></strong></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2023年，海信家电收入856亿，海信视像是536亿，两家<span style="color: black;">机构</span>的收入和利润，同比都有两位数的增长。</span></span></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">合并其他子<span style="color: black;">机构</span>和控股<span style="color: black;">机构</span>收入，2023年，海信集团整体收入突破2000亿。</span></span></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/942bd312cd3445dd9a9dd7771b3c983a~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722438836&amp;x-signature=87tvpU6ZKAtaqs06rh%2Ft83cnyvc%3D" style="width: 50%; margin-bottom: 20px;"></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-tjoges91tu/efdc87fa1071226a86fcb28ff7896928~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722438836&amp;x-signature=TnLHZCxbK%2FF3M70h0uaiDrGm6u8%3D" style="width: 50%; margin-bottom: 20px;"></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、员工<span style="color: black;">状况</span></span></span></strong></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">海信家电，2023年员工5.6万，比2022年<span style="color: black;">增多</span>6800多人。</span></span></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-tjoges91tu/61a57a3a0bf222017eeded9eb6362c7b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722438836&amp;x-signature=pHetLpZB02qpeHo0uUYWjoOzR00%3D" style="width: 50%; margin-bottom: 20px;"></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">海信视像，2023年员工1.8万，比2022年<span style="color: black;">增多</span>2000多人。</span></span></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-tjoges91tu/31238a0e29f652e1fd56d4ec4fe2346f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722438836&amp;x-signature=b%2Fo05YqCBgZhXslHW2pkxR5e1bU%3D" style="width: 50%; margin-bottom: 20px;"></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、员工人效</span></span></strong></span></span></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">跟同行比较一下人均营收和人均利润。</span></span></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">TCL科技和格力电器，还<span style="color: black;">无</span>发布2023年</span><span style="color: black;">财报，<span style="color: black;">因此呢</span>，</span><span style="color: black;"><span style="color: black;">无</span>加进表格。</span></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-tjoges91tu/bca1860003fa010997d94ec78efb6925~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722438836&amp;x-signature=w0rmgeAlfgh0Im%2FJL9QMZPctlvA%3D" style="width: 50%; margin-bottom: 20px;"></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">凑巧的是，海信电器人均营收在四家中最低，海信视像则是最高。</span></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">人均利润，<span style="color: black;">海信视像保持在行业中位数水平，</span>海信家电则几乎垫底。</span></span></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-tjoges91tu/0a886485d4115f6dc570ffb21b3ef483~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722438836&amp;x-signature=ZKoHZ9zRxCRpLpgAkrDRuscbmCs%3D" style="width: 50%; margin-bottom: 20px;"></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>单看毛利率，海信家电主营业务的毛利（22.1%），比海信视像主业的毛利要高（18.22%）。</span></span></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-tjoges91tu/3212e43bbca98c0b1c19ea33e6712b1d~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722438836&amp;x-signature=x20AopL%2F9FmMlFIXqItvABfyRwM%3D" style="width: 50%; margin-bottom: 20px;"></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-tjoges91tu/d161670ab44964f1c242bd563e98074e~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722438836&amp;x-signature=C5hCTZx59fnKNakVWsjW4iFSUlQ%3D" style="width: 50%; margin-bottom: 20px;"></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">为何</span>海信家电毛利高，最后利润反而垫底？</strong></span></span></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重点</span>有两项<span style="color: black;">花费</span>率偏高，一是<span style="color: black;">营销</span><span style="color: black;">花费</span>，二是人工成本。</span></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-tjoges91tu/1b493b9045e2d2ff32256bf1cebcdf01~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722438836&amp;x-signature=WfWAjTjYV%2BqdnJx%2BT0C%2Fi3THibU%3D" style="width: 50%; margin-bottom: 20px;"></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-tjoges91tu/b004045c730da0866be7ef941f04199f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722438836&amp;x-signature=xJa0VW8miWQV0GZUkjYQDkBGUYc%3D" style="width: 50%; margin-bottom: 20px;"></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">4、<span style="color: black;">开发</span><span style="color: black;">状况</span></span></span></strong></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">简单跟三家比较一下，行业<span style="color: black;">开发</span>占营收比都是3-4%，相差不大。</span></span></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-tjoges91tu/54129cd2af9eaf6bb40597de1f328e41~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722438836&amp;x-signature=Nswv%2FxNE9HNyWCtvw4%2FnQ6GeSO4%3D" style="width: 50%; margin-bottom: 20px;"></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5、薪酬<span style="color: black;">状况</span></span></strong></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">先看员工薪酬。</span></span></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">先扣除养老保险、失业保险、年金等<span style="color: black;">企业承担的人工成本</span>，再进一步扣除员工福利、社保、公积金等<span style="color: black;">花费</span>。</span></span></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">海信家电，</span>2023年，员工总薪酬支出是69.41亿，</span></span><span style="color: black;"><span style="color: black;">人均薪酬是12.34万</span></span><span style="color: black;"><span style="color: black;">。</span></span></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-tjoges91tu/60f5601f56a05939d9472bfe3d4caf84~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722438836&amp;x-signature=6lN9%2Fehvk1F2N510qRFctFP%2FzyQ%3D" style="width: 50%; margin-bottom: 20px;"></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">海信视像，扣完企业承担的成本后，2023年，员工总薪酬支出29.25亿，</span></span><span style="color: black;"><span style="color: black;">人均薪酬16.34万</span></span><span style="color: black;"><span style="color: black;">。</span></span></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-tjoges91tu/c95cf3f4151ca29b52a5356ce4a85fcf~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722438836&amp;x-signature=o%2B2QfP1e16e0O7QY2icJP2PP7TY%3D" style="width: 50%; margin-bottom: 20px;"></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">再看高管薪酬。</span></span></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2023年，海信家电核心高管薪酬，税前合计2535万，占员工总薪酬69.41亿的0.03%。</span></span></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">中位数薪酬110万，平均薪酬是211万。</span></span></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-tjoges91tu/a9aecdbcabae029842c8c4f6d60ff1ef~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722438836&amp;x-signature=f%2Br9WTwm1dFR%2FIP%2F0fgU8UMzelg%3D" style="width: 50%; margin-bottom: 20px;"></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2023年，海信视像核心高管薪酬，税前合计</span><span style="color: black;">818.21万</span><span style="color: black;">，占员工总薪酬29.25亿的0.02%。</span></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">中位数薪酬是57万，平均薪酬是91万。</span></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-tjoges91tu/10200c96c9ee8df86e2dd35e5be7ae13~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722438836&amp;x-signature=QOB%2F03WwuMIRd2M9VtWou2YtE44%3D" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">【2023年大厂薪酬与人效合集】</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">家电：</strong></span></span></strong><span style="color: black;"><span style="color: black;"><span style="color: black;">美的、海信</span></span><span style="color: black;">、</span><span style="color: black;"><span style="color: black;">海尔</span></span></span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">科技</strong>：</span></span></strong><span style="color: black;"><span style="color: black;"><span style="color: black;">华为</span></span><span style="color: black;">、</span><span style="color: black;"><span style="color: black;">中兴</span></span><span style="color: black;">、</span><span style="color: black;"><span style="color: black;">京东方</span> <span style="color: black;">宁德时代</span> <span style="color: black;">歌尔声学</span></span></span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">互联网：</span></strong><span style="color: black;"><span style="color: black;">腾讯、字节跳动</span>、</span></span><span style="color: black;"><span style="color: black;">小米</span></span><span style="color: black;">、<span style="color: black;">网易、百度</span>、<span style="color: black;">B站</span></span><span style="color: black;">、<span style="color: black;">爱奇艺</span>、<span style="color: black;">携程</span></span><span style="color: black;"><strong style="color: blue;">电商</strong>：</span><span style="color: black;"><span style="color: black;">阿里巴巴</span></span><span style="color: black;"><span style="color: black;">京东、拼多多</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">汽车：</span></strong><span style="color: black;"><span style="color: black;">比亚迪</span>、</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">上汽、北汽</span></span></span><span style="color: black;"><span style="color: black;">、</span></span><span style="color: black;">吉利</span><span style="color: black;">、</span><span style="color: black;">长城</span><span style="color: black;">、</span><span style="color: black;">理想</span><span style="color: black;">、</span><span style="color: black;">极氪</span><span style="color: black;">、</span><span style="color: black;">蔚来</span><span style="color: black;">、</span><span style="color: black;">零跑</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">快递：</span></strong><span style="color: black;"><span style="color: black;">京东物流、顺丰</span>、<span style="color: black;">极兔 菜鸟</span></span></span>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">——更<span style="color: black;">仔细</span>的<span style="color: black;">诠释</span>大厂员工薪酬与人效，欢迎关注4-5月线下 <span style="color: black;">分享活动</span> </span></p>
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