江淮汽车，前景堪忧
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">若<span style="color: black;">无</span>跟蔚来这个大IP<span style="color: black;">绑缚</span>，估计江淮汽车不会受到如此大关注。<span style="color: black;">近期</span>江淮与蔚来“解绑”一事在网络平台热传，江淮发布公告<span style="color: black;">叫作</span>，将<span style="color: black;">经过</span>挂牌出售的方式，转让工厂、房屋建筑物，<span style="color: black;">包含</span>在建工程和土地<span style="color: black;">运用</span>权等乘用车<span style="color: black;">机构</span>的<span style="color: black;">关联</span>资产，挂牌价拟定为44.98亿元。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/9c10171acfb44c59a1945fb884cfd174~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722436591&x-signature=XhOVDIzRKhGJrik3qts3ntQglw0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>这次工厂转让事件，<span style="color: black;">非常多</span>人都把关注点放在了蔚来下一步规划，但<span style="color: black;">实质</span>上，江淮汽车<span style="color: black;">做为</span>老牌国有车企，<span style="color: black;">亦</span>是国内最早开启电动汽车产业化<span style="color: black;">开发</span>的车企之一，<span style="color: black;">将来</span>走向<span style="color: black;">一样</span>值得<span style="color: black;">科研</span>。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/motor-article-img/08250e6184be48e59250227c1bd01c2f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722436591&x-signature=uEhlA1Xa%2Bo94FuR1gBT0fDauE7o%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">为回笼资金，44.98亿卖厂</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">众所周知，2016年蔚来与江淮汽车签署战略合作框架协议，蔚来将由江淮汽车代工。而在双方合作<span style="color: black;">时期</span>，江淮的收获并不少，自2018年到2022年<span style="color: black;">按照</span>协议合作安排向江淮汽车合计支付<span style="color: black;">花费</span>金额分别为2.23亿元、4.41亿元、5.32亿元、7.15亿元、11.27亿元。<span style="color: black;">另外</span>，<span style="color: black;">经过</span>代工蔚来中高端车型，江淮汽车<span style="color: black;">累积</span>的中高端乘用车生产制造经验，还为后续江淮汽车切入新能源车赛道做准备。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这次转让工厂，江淮汽车<span style="color: black;">亦</span>将从蔚来身上<span style="color: black;">得到</span>一笔巨款。<span style="color: black;">据说</span>，这次<span style="color: black;">触及</span>的江淮汽车资产转让的两家工厂，<span style="color: black;">实质</span>上就是江淮汽车与蔚来合作的两座工厂——江淮蔚来先进制造基地和蔚来第二先进制造基地，即蔚来F1工厂和蔚来F2工厂。两个工厂均由蔚来汽车自建，但生产资质挂靠江淮汽车。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/motor-article-img/c2b0c2d5505a4f8783774368cec5b6df~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722436591&x-signature=46X51t%2FfiPe%2BrldksXi3mHQvXtY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而工厂接盘者或<span style="color: black;">最后</span>是蔚来汽车，其将<span style="color: black;">经过</span>购买工厂的方式，接手生产资质，从此以后实现独立制造，告别买蔚来抠江淮标的尴尬，这<span style="color: black;">针对</span>蔚来<span style="color: black;">提高</span>品牌形象显然有<span style="color: black;">必定</span>好处。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">江淮汽车方面，这次转让的生产工厂，资产账面净值约42.12亿元,，资产<span style="color: black;">评定</span>价值约44.98亿元，增值额约2.86亿元，增值率为6.79%，这笔资金<span style="color: black;">针对</span>江淮汽车<span style="color: black;">来讲</span>是一笔不菲的<span style="color: black;">花费</span>。要<span style="color: black;">晓得</span>，近些年江淮汽车的市场表现并<span style="color: black;">不睬</span>想，收益<span style="color: black;">亦</span>不算高。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">财报<span style="color: black;">表示</span>，2023年上半年江淮汽车营收收入同比增长25.9%至223.7亿元，<span style="color: black;">然则</span>净利润<span style="color: black;">仅有</span>1.6亿元。<span style="color: black;">这般</span>的利润水平<span style="color: black;">针对</span>江淮汽车<span style="color: black;">这般</span>庞大且老牌的车企显然是<span style="color: black;">不足</span>多的。<span style="color: black;">这次</span><span style="color: black;">经过</span>资产转让可进一步优化江淮汽车的资产结构，将对<span style="color: black;">机构</span>财务<span style="color: black;">情况</span>和经营业绩产生积极影响。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/motor-article-img/b33d07cf9eee4e5aac75b4fe37eab505~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722436591&x-signature=KTLEhUlyKcYO0JkBgQxFvUZ8ohQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">时下江淮汽车的业务版图<span style="color: black;">亦</span>在<span style="color: black;">持续</span>扩张，今年上半年，江淮汽车完<span style="color: black;">成为了</span>乘用车新标焕新以及全新品牌战略发布，正式进入了无智能，不造车的全新时代，宣布成立首个新能源品牌江淮钇为，以取代思皓在集团内的生态位。<span style="color: black;">另外</span>，为丰富在新能源汽车市场的<span style="color: black;">制品</span>线，今年9月，江淮汽车上市首款插电混动SUV<span style="color: black;">制品</span>江淮QX PHEV，9月下旬，江淮钇为又新增上市了505km续航的钇为3冠军版。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">显然，<span style="color: black;">更加多</span>新车型的<span style="color: black;">开发</span>，<span style="color: black;">必须</span>大笔资金投入。半年报<span style="color: black;">表示</span>，2023年上半年，江淮汽车<span style="color: black;">开发</span><span style="color: black;">花费</span>达8.19亿元，同比增长23.40%。而转让部分资产，<span style="color: black;">能够</span>让江淮汽车回笼超40亿元资金，用于发展<span style="color: black;">自己</span>新能源业务。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/motor-article-img/cadd7a0d971345459b5805154b94e4a7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722436591&x-signature=ByiTcrT7SLZ0QWoRHCLcSTV1Ujw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/motor-article-img/2f145b24d9d94731b777c111d2d1bb26~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722436591&x-signature=LFZkkqgElhySEwPbElJQSjKP5mY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">野心不小，越挫越勇</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">实质</span>上，江淮汽车在新能源车<span style="color: black;">行业</span>的表现并<span style="color: black;">不睬</span>想，在乘用车<span style="color: black;">行业</span>，江淮汽车9月销量3.88万辆，其中，纯电动乘用车9月份<span style="color: black;">营销</span>2.31万辆。早前，江淮汽车<span style="color: black;">亦</span>推出钇为3来提振品牌销量成绩，只可惜钇为3的市场表现<span style="color: black;">亦</span>不达预期，7月份销量为2191辆，8月销量为2490辆，9月却跌至1227辆，在市场上占得比例并不高。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">买车君对钇为3有过体验，它在DI平台赋能下，整体<span style="color: black;">制品</span>力相当不错，颜值、空间、配置、续航等方面都达到同级别主流水平，只可惜钇为3所在的小型电动车市场还有比亚迪海豚、欧拉好猫等劲旅，竞争选手们在<span style="color: black;">制品</span>力和品牌力等方面都有着出色表现，市场资源<span style="color: black;">亦</span>是往它们<span style="color: black;">挨近</span>，钇为3想要从这些强大的对手中分一杯羹并<span style="color: black;">不易</span>。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/motor-article-img/85e53337436e4b5789360965b715d37a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722436591&x-signature=pA7WJo5jCrgIfeLkIUnnKiX6EFE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span>，江淮汽车又将目光瞄向插电混动车<span style="color: black;">行业</span>，在9月15日推出江淮QX PHEV，<span style="color: black;">然则</span>这款车在半个月时间里只售出746辆，成绩表现相当低迷。新车能否<span style="color: black;">作为</span>江淮汽车的爆款车型，还有待市场考验。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">虽然新能源车业务屡屡碰壁，<span style="color: black;">然则</span>江淮汽车在新能源车<span style="color: black;">行业</span>的野心并不小，<span style="color: black;">根据</span>规划，在<span style="color: black;">将来</span>几年时间里，江淮汽车基于MUSE架构<span style="color: black;">持续</span>推出由四大主力车型构建的<span style="color: black;">制品</span>矩阵，实现从家用到商务、从中型到大型、从电混到纯电的全面布局。<span style="color: black;">将来</span>五年，江淮汽车<span style="color: black;">亦</span>将引进超5000人次的智能<span style="color: black;">行业</span><span style="color: black;">开发</span>精英，累计<span style="color: black;">开发</span>投入将达到120亿元，平均一年投入20亿元<span style="color: black;">上下</span>，以打造<span style="color: black;">拥有</span>竞争力的智能网联新能源车。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">无疑，<span style="color: black;">更加多</span>资源投入，相信江淮汽车的新能源技术将会得到进一步突破，<span style="color: black;">将来</span>市场竞争力<span style="color: black;">亦</span>会得到进一步加强。<span style="color: black;">然则</span>，无论是电混市场，还是纯电动细分<span style="color: black;">行业</span>，都是<span style="color: black;">能手</span>如林，吉利、长城、长安、奇瑞等头部自主品牌都布局了重磅车型，<span style="color: black;">同期</span>合资车企<span style="color: black;">亦</span>在<span style="color: black;">持续</span>发力，这<span style="color: black;">针对</span>品牌影响力较弱的江淮汽车而言是不小的挑战。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/motor-article-img/16dcb1b2b1924c78a0f6402d3f9370da~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722436591&x-signature=x4wDchnmENK5RTx6ZLP7BBychR0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>江淮汽车<span style="color: black;">来讲</span>，想要绝地反弹，提振品牌销量，势必要<span style="color: black;">提高</span><span style="color: black;">自己</span>实力，既要<span style="color: black;">连续</span>丰富<span style="color: black;">制品</span>线阵营，加强技术<span style="color: black;">开发</span>，打造<span style="color: black;">优秀</span><span style="color: black;">制品</span>，<span style="color: black;">亦</span>要集中资源打造爆款车型，<span style="color: black;">提高</span>品牌影响力，<span style="color: black;">同期</span>还<span style="color: black;">必须</span>对服务<span style="color: black;">途径</span>进行革新，除去传统<span style="color: black;">营销</span><span style="color: black;">途径</span>，深度探索线上新平台玩法，拓展<span style="color: black;">营销</span><span style="color: black;">途径</span>和用户触点，<span style="color: black;">亦</span>有助于<span style="color: black;">加强</span><span style="color: black;">制品</span><span style="color: black;">揭发</span>度与<span style="color: black;">营销</span>转化率。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/motor-article-img/5b2501ad317e418a8d5af5be9f46b1fd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722436591&x-signature=NhF%2FkBRw3QWsY3eRjeHZMyl%2BTho%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">开发</span>新技术、新车型，以及布局<span style="color: black;">途径</span>方面，江淮汽车总是慢人一步，加上营销上的短板，<span style="color: black;">引起</span>江淮汽车<span style="color: black;">没法</span>走进大<span style="color: black;">都数</span>消费者的视野中。<span style="color: black;">那样</span>江淮汽车转让资产后，<span style="color: black;">能够</span>得到44.98亿元来开拓新业务，从而<span style="color: black;">加强</span><span style="color: black;">自己</span>竞争力，有利于江淮汽车在自主新能源乘用车方面的发展。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不外</span>江淮汽车这次转让资产，<span style="color: black;">亦</span>预示着江淮与蔚来即将分道扬镳，<span style="color: black;">伴同</span>着蔚来的实力<span style="color: black;">持续</span><span style="color: black;">加强</span>，<span style="color: black;">此刻</span><span style="color: black;">已然</span>有能力“自力更生”。而江淮汽车为蔚来代工的几年时间应该<span style="color: black;">亦</span>学会了不少制造高端车的技术，这有助于品牌向上发展，只是江淮汽车失去蔚来这一方的经济收入，加之<span style="color: black;">自己</span>造血能力不强，这种<span style="color: black;">状况</span>下，江淮汽车在新能源车<span style="color: black;">行业</span>的野心能否顺利达成，仍是未知数。</span></p>
谷歌外链发布 http://www.fok120.com/ 你的留言真是温暖如春，让我感受到了无尽的支持与鼓励。
页:
[1]