2023下半年,想发财还得看私域
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>能够直观地感受到,私域在过去几年尤其是上一年<span style="color: black;">得到</span>了<span style="color: black;">极重</span>增长,私域对各平台、各品牌的贡献<span style="color: black;">已然</span>不容<span style="color: black;">忽略</span>:</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">拿私域在<span style="color: black;">微X</span>社交关系链中的<span style="color: black;">功效</span><span style="color: black;">来讲</span>,</span><span style="color: black;">2022年视频号直播带货<span style="color: black;">营销</span>额同比增长了800%,私域在其中贡献占比30%;小程序整体交易规模同比增长了40%,<span style="color: black;">每日</span>有5亿用户活跃在各个私域中。</span><span style="color: black;"><span style="color: black;">能够</span>说,私域与微信这个社交平台相辅相成。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">除此之外,私域撬动<span style="color: black;">公司</span>以及品牌的增长案例比比皆是。从0到1,8000万会员创造百亿级市场的百果园,凭借搭建私域流量的搭建,达成上市<span style="color: black;">目的</span>。几年前深陷“财务造假”丑闻的瑞幸,如今破万店,实现营收,其中私域社群运营的功能不可谓不大。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ff9daf54b0ce47f1ab7c13d5c2d049c5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722413186&x-signature=Lra%2FZEBaZju9Nmr9tPVExz8qfj0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而从各大品牌的私域运营体系中,<span style="color: black;">咱们</span><span style="color: black;">亦</span>能看到技术发展在其中的<span style="color: black;">表现</span>,数字化的经营手段正在悄悄改变私域生态体系,私域的搭建<span style="color: black;">亦</span>在依靠智能技术更加完善,个性化服务、精细化运营<span style="color: black;">没</span>论是在<span style="color: black;">此刻</span>还是将来,始终是<span style="color: black;">公司</span>运营的主旋律。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">那样</span>私域运营在接下来<span style="color: black;">到底</span>有什么样的趋势,<span style="color: black;">咱们</span><span style="color: black;">经过</span>各大品牌案例,总结了以下几点:</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">趋势一:</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">私域经营正在走向全域经营</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">事实上,从去年<span style="color: black;">起始</span>,“全域”一词的热度直线<span style="color: black;">提升</span>,几乎比肩“私域”。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">什么是全域经营?</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">全域经营,即<span style="color: black;">公司</span>在线下和线上、公域和私域、平台和平台之间做<span style="color: black;">平衡</span>的资源分配和运营。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4b89e72829e5450a81ab76543bce1455~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722413186&x-signature=JjdXse29lSVTbgggWofxwo3PJfc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">私域与全域紧密相连,全域是趋势,私域是重点。从另一个<span style="color: black;">方向</span><span style="color: black;">来讲</span>,“全域”其实<span style="color: black;">表率</span>着一种变化和趋势。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在精细化运营<span style="color: black;">作为</span><span style="color: black;">公司</span>经营主旋律的今天,想要一步步指引用户完成从“普通消费者”到“品牌粉丝”的蜕变,<span style="color: black;">必须</span>做私域,但<span style="color: black;">不可</span>仅仅只做私域,想要私域能够<span style="color: black;">连续</span>、健康的循环运转,必然要有全局<span style="color: black;">认识</span>,将私域与全域紧密衔接。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">趋势二:</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">私域经营倒逼<span style="color: black;">公司</span>的数字化转型升级</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">私域的深入发展推动着<span style="color: black;">公司</span>组织的升级,私域数字化迫在眉睫。</span><span style="color: black;">随着流量获取成本<span style="color: black;">加强</span>,私域化模式<span style="color: black;">作为</span><span style="color: black;">公司</span>获取流量的破局<span style="color: black;">重要</span>。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2b85b8b703734009acb181fb4fe871c5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722413186&x-signature=4q3ZAaffn5n%2B0ALnGc4Ahw09wbc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">私域流量系统化、模型化有助于<span style="color: black;">公司</span>打造以客户为中心的数字化运营转型。逐步全面的、<span style="color: black;">连续</span>的完善客户个性化管理、社群打造管理以及私域营销的布局,释放<span style="color: black;">公司</span>运营<span style="color: black;">潜能</span>,<span style="color: black;">提高</span>私域运营效率。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">趋势三:</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">AI新技术或将引爆私域经营新革命</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">如今,AI正在融入到私域运营的方方面面,越来越多的品牌<span style="color: black;">起始</span>将AI技术融入到<span style="color: black;">公司</span>经营管理中。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">随着ChatGPT横空出世,让<span style="color: black;">咱们</span>看到在私域运营中,AI在<span style="color: black;">提高</span>用户体验、<span style="color: black;">精细</span>的个性化营销,以及内容创造(AICG)上的巨大<span style="color: black;">潜能</span>和<span style="color: black;">没</span>限可能。</span><span style="color: black;">宣传海报的绘制、短视频脚本的撰写、AI私域客服的运用,AI<span style="color: black;">没</span>人直播的推广......AI的运用场景越来越广泛,填补了商家运营能力、运营人手不足方面的空缺,AI的应用<span style="color: black;">亦</span>将<span style="color: black;">作为</span>将来私域运营中的常态。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b4d34079a6f8482fb6288b7ce039008f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722413186&x-signature=ofaQTvgvp6AWdgQiJwzkOlaWXWs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">怎样</span>写一个更好的营销推广文案?<span style="color: black;">怎样</span>设置店铺会员和积分策略?怎么样的组合<span style="color: black;">营销</span>更<span style="color: black;">恰当</span>?<span style="color: black;">怎样</span>生成更智能的经营分析?构建一个完整的私域运营环境,有AI的<span style="color: black;">帮助</span>,将会完成得更好。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">翼数数智门店AI智能运营系统,能<span style="color: black;">按照</span>用户习惯形成用户群体画像,为商家<span style="color: black;">供给</span>成熟的落<span style="color: black;">地区</span>案,全程数据监控,智能执行计划。基于ChatGPT官方接口<span style="color: black;">研发</span>的AI智能小助手,其强大的文案撰写能力以及创意生成能力,<span style="color: black;">能够</span>满足商家多场景应用需求,是商家的不二之选。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">随着数字化基建深入以及私域业务上AI技术的普及,<span style="color: black;">非常多</span><span style="color: black;">公司</span>在会员数字能力上取得了长足的发展,<span style="color: black;">公司</span>的私域经营<span style="color: black;">亦</span>将<span style="color: black;">显现</span><span style="color: black;">更加多</span>可能。顺应时代发展,<span style="color: black;">提高</span><span style="color: black;">公司</span><span style="color: black;">自己</span>的经营能力才是在时代洪流中屹立不倒的秘诀。</span></span></p>
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