每日专业介绍|创意为王!宣传学专业:学什么?就业前景怎么样?报考意见是?
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你很难遇见<span style="color: black;">这般</span>一个兼顾文学(<span style="color: black;">宣传</span>文案)、绘画(平面设计)、摄影、影视制作(影视<span style="color: black;">宣传</span>)、软件技能(PS、CorelDRAW、AI、Premiere……)、法律(<span style="color: black;">宣传</span>法)等技能于一体的专业。<span style="color: black;">同期</span>你还要接受每门专业课都要上台提案的命运。专治一切结巴和演讲恐惧症……总而言之,什么都要学。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/Sg0hOaCFoY36G2lUbhShPVFL85V29licQLiaGIYp6CiacIicUcia8SeNoE2WaDMvUrI21l5RWwZ7pCfxu4GiaibFgahYw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">没错,今天花生老师就带<span style="color: black;">大众</span><span style="color: black;">一块</span>去<span style="color: black;">瞧瞧</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">宣传</span>学专业</span></strong>是学什么的?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/Sg0hOaCFoY36G2lUbhShPVFL85V29licQMzYplgMEtkCl8NxFib3rexj0iczoOfGaicmGVqFzPrQFsCGhYvDdKAVdQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(</span><span style="color: black;">巴西功能饮料平面<span style="color: black;">宣传</span>ironage:<span style="color: black;">持续</span><span style="color: black;">加强</span></span><span style="color: black;">)</span></p>MON0<span style="color: black;">1</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">专业介绍</strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/Sg0hOaCFoY36G2lUbhShPVFL85V29licQD6jnxwhbMBJU0TEUWn26IeBnfdyq9FFTjEICjV8azQE27icIxiaCjkpw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">专业名<span style="color: black;">叫作</span>:<strong style="color: blue;"><span style="color: black;">宣传</span>学</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">专业代码:<strong style="color: blue;">050303</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">门类:<strong style="color: blue;">文学</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">学科:<strong style="color: blue;"><span style="color: black;">资讯</span>传播学类</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">学历层次:<strong style="color: blue;">本科</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>以其唯美的创意,强大的视觉冲击力<span style="color: black;">已然</span>越来越多的浸润到<span style="color: black;">咱们</span>的生活中,<span style="color: black;">作为</span>现代生活的一个部分,使世界更丰富多彩。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>学<span style="color: black;">经过</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">科研</span>市场经济、消费心理、美学</strong></span>,来助长人们的消费<span style="color: black;">认识</span>,产生社会心理共鸣。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/Sg0hOaCFoY36G2lUbhShPVFL85V29licQqqk6G9BIufpIUWAqN6qialLNXO2AugDicK12Idiax8wGwZ1HbKaukAuZw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(阿迪达斯2008奥运会<span style="color: black;">宣传</span>)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">诸如<strong style="color: blue;">电影海报、电视<span style="color: black;">宣传</span>、影视片头、<span style="color: black;">公司</span>包装、书刊杂志<span style="color: black;">宣传</span>、网络<span style="color: black;">宣传</span>,</strong>总的<span style="color: black;">来讲</span>更像是渗透到生活中间的艺术。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">它能教给你现代的传媒理念,告诉你最新的<span style="color: black;">宣传</span>技术,为你的想象力插上飞翔的翅膀,带给你<span style="color: black;">没</span>比的成就感。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然,它的报考<span style="color: black;">需求</span><span style="color: black;">亦</span>是比较严的:<span style="color: black;"><strong style="color: blue;"><span style="color: black;">需求</span>学生有较好的语文、英语<span style="color: black;">基本</span>,丰富的想象力、创造力,以及较广的知识面。</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/cBPtlibMvbI47vuSwC9VF14AWRUia6wMadBzQDddibEJjdyABp9bGSY0ewz0CAiaianZzRbiaCWkVBaLZHPUSAmzNdyg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>MON0<span style="color: black;">2</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">专业特点</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>学专业,<span style="color: black;">重点</span><span style="color: black;">安身</span>于<span style="color: black;">宣传</span>学内部的学科理论<span style="color: black;">科研</span>,<strong style="color: blue;">渗透传播学、市场学、心理学的<span style="color: black;">关联</span>内容,并辅之以写作、调查、摄影等<span style="color: black;">详细</span>实践,</strong><span style="color: black;">因此</span><span style="color: black;">宣传</span>学是一门<strong style="color: blue;"><span style="color: black;">应用性较强的专业。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">同期</span><span style="color: black;">宣传</span>又是一种营销<span style="color: black;">行径</span>,目的是<span style="color: black;">帮忙</span><span style="color: black;">宣传</span>主<span style="color: black;">营销</span><span style="color: black;">制品</span>。故而<span style="color: black;">宣传</span>学又<span style="color: black;">科研</span>市场经济、小费心理、美学,以助长人们的消费<span style="color: black;">认识</span>,产生社会心理共鸣为目的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">诸如电影海报、电视<span style="color: black;">宣传</span>、影视<span style="color: black;">宣传</span>、影视片头、<span style="color: black;">公司</span>包装、书刊<span style="color: black;">宣传</span>、网络<span style="color: black;">宣传</span>等都是<span style="color: black;">宣传</span>学的成果,总的<span style="color: black;">来讲</span>更像是渗透到生活中间的艺术。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/Sg0hOaCFoY36G2lUbhShPVFL85V29licQDHKnZTvodqA60Jeh5w6wHc6gekibXNbKRGTM6wIwFVmh80OwMibeXvOg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(twoquarters 2014年作品奔驰汽车<span style="color: black;">宣传</span>)</span></p>MON03<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">生活中的<span style="color: black;">宣传</span>学</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">生活中的<span style="color: black;">宣传</span>学其实<span style="color: black;">没</span>处不在。你可能<span style="color: black;">重视</span>到在任何<span style="color: black;">地区</span>,电视上、视频平台上,<span style="color: black;">轻轨</span>上,手机上,<span style="color: black;">所有</span>都是<span style="color: black;">宣传</span>,<span style="color: black;">乃至</span>随便的一句话都是<span style="color: black;">没</span>形的<span style="color: black;">宣传</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>随便举几个列子看一看:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">#腾讯负责奥运直播,阿迪李宁是奥运赞助商</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">#冰露矿泉水属于可口可乐,宝洁联合利华是两大快消集团</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">#<span style="color: black;">博客</span>大V的发家史</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/Sg0hOaCFoY36G2lUbhShPVFL85V29licQkxYNdsgo0xQcZuaGbVGcJm0cyYsMZKUTLJP6yZo3vwKWXySpV7xsMQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(可口可乐慈善晚宴<span style="color: black;">宣传</span>)</span></p>MON04<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">关联</span>竞赛</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">偏设计类的<strong style="color: blue;">全国大学生<span style="color: black;">宣传</span>大赛、偏文案的学院奖,全国大学生市场调研大赛,全国大学生营销大赛,</strong>这些都<span style="color: black;">能够</span>参加,平时<span style="color: black;">亦</span><span style="color: black;">能够</span>多关注些设计类、<span style="color: black;">宣传</span>类网站,如<span style="color: black;"><strong style="color: blue;">站酷、TOPYS、<span style="color: black;">宣传</span>门等</strong></span>,经常会有<span style="color: black;">有些</span><span style="color: black;">宣传</span>学<span style="color: black;">能够</span>参加的比赛。</span></p>MON05<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">课程介绍</strong></span></p>0<span style="color: black;">1</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">基本</span>课程</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>学概论、中外<span style="color: black;">宣传</span>史、<span style="color: black;">宣传</span>文案写作、<span style="color: black;">宣传</span>策划与创意、<span style="color: black;">宣传</span>经营与管理、<span style="color: black;">宣传</span>摄影与摄像、<span style="color: black;">宣传</span>设计、<span style="color: black;">宣传</span>媒介、<span style="color: black;">宣传</span>美学、<span style="color: black;">宣传</span>心理学、<span style="color: black;">宣传</span>法规与职业道德。</span></p>0<span style="color: black;">2</span><span style="color: black;"><strong style="color: blue;">专业课程</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">市场、<span style="color: black;">宣传</span>公关、互联网和品牌。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/Sg0hOaCFoY36G2lUbhShPVFL85V29licQYU5TvhJzD1hN8yGIGIMBib1XMzkBHPia0N8uCerTWkkic43d6r4nj2c3w/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(爱华仕箱包创意插画<span style="color: black;">宣传</span>)</span></p>0<span style="color: black;">3</span><span style="color: black;"><strong style="color: blue;">细分方向</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重点</span>有平面设计、平面设计师、文案策划、美工、<span style="color: black;">营销</span><span style="color: black;">表率</span>、<span style="color: black;">营销</span>经理、淘宝美工、文案、市场专员、客户经理、招聘专员、策划经理等。</span></p>MON06<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">就业前景</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>学专业在<strong style="color: blue;">1119</strong>个专业中就业率排名</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第<span style="color: black;"><strong style="color: blue;">10</strong></span>名</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>学专业在<strong style="color: blue;">79</strong>个文学类中就业率排名</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第<strong style="color: blue;"><span style="color: black;">2</span></strong>名</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">专业需求量最多的地区是<strong style="color: blue;">“上海”</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">占<strong style="color: blue;"><span style="color: black;">19</span></strong>%</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>人一<span style="color: black;">说到</span><span style="color: black;">宣传</span>生,就简单粗暴的为其贴上“<strong style="color: blue;">搞推销</strong>”的标签。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">诚然,<span style="color: black;">宣传</span>专业会开设市场营销的课程,市场营销专业<span style="color: black;">亦</span>会涉猎<span style="color: black;">宣传</span>专业<span style="color: black;">关联</span>的课程。但二者并非完全<span style="color: black;">道理</span>上的等同。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">咱们</span>说一下三个与<span style="color: black;">宣传</span>学专业联系<span style="color: black;">很强</span>的</span></strong><span style="color: black;"><strong style="color: blue;">就业方向:</strong></span></p>01<span style="color: black;"><strong style="color: blue;"><span style="color: black;">宣传</span>策划</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重点</span>负责项目的信息收集、策略的分析、<span style="color: black;">方法</span>的拟定、提案制作、<span style="color: black;">机构</span>客户的<span style="color: black;">宣传</span>策划、宣传物料文案、活动<span style="color: black;">方法</span>等的撰写等。</span></p>0<span style="color: black;">2</span><span style="color: black;"><strong style="color: blue;">2、市场策划或企划</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">偏于市场营销,<span style="color: black;">重点</span>谋取职位的方向是<span style="color: black;">公司</span>甲方,或营销代理<span style="color: black;">机构</span>。<span style="color: black;">重点</span>技能<span style="color: black;">需求</span>4P、4C等理论及执行。</span></p>0<span style="color: black;">3</span><span style="color: black;"><strong style="color: blue;">3、平面设计师</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重点</span>方向当然是平面设计了,这方向起步较低,得有创意<span style="color: black;">才可</span>胜任一个<span style="color: black;">薪水</span>高的职位。 </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/Sg0hOaCFoY36G2lUbhShPVFL85V29licQfAMU93mQkzhf0Cu5xPdia1SvQcOMib9J3QZ2EtbGOkGond1jWP4V5nAg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(</span><span style="color: black;">chanel的<span style="color: black;">宣传</span></span><span style="color: black;">)</span></p>MON0<span style="color: black;">7</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">就业<span style="color: black;">状况</span></strong></span></p>0<span style="color: black;">1</span><span style="color: black;"><strong style="color: blue;">1、择业范围广</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因为</span><span style="color: black;">宣传</span>专业在本科<span style="color: black;">时期</span>涉猎的知识广泛,且<span style="color: black;">宣传</span>学本身又有<span style="color: black;">许多</span>细分的方向,<span style="color: black;">因此</span>,毕业生们有相对<span style="color: black;">更加多</span>的择业空间。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">毕业生有的<span style="color: black;">选取</span>直接进入<strong style="color: blue;"><span style="color: black;">宣传</span><span style="color: black;">机构</span>,从事策划、文案、AE、品牌推广等工作</strong>;<strong style="color: blue;">有的进入其他文化创意类<span style="color: black;">机构</span>,从事策划、宣传、<span style="color: black;">媒介</span>等工作</strong>;<strong style="color: blue;">有的跨行业转型从事其他工作。</strong></span></p>02<span style="color: black;"><strong style="color: blue;">2、<span style="color: black;">提升</span>空间大</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在中国,<span style="color: black;">宣传</span>学还是一门比较<strong style="color: blue;">“<span style="color: black;">青年</span>”</strong>的学科,<span style="color: black;">因此</span><span style="color: black;">拥有</span>留学背景的毕业生更有<span style="color: black;">优良</span>。想要有更高起点的<span style="color: black;">朋友</span><span style="color: black;">能够</span><span style="color: black;">选取</span>在国外学习<span style="color: black;">有些</span>先进的理论和实践,以便<span style="color: black;">得到</span>更好的就业机会。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/Sg0hOaCFoY36G2lUbhShPVFL85V29licQvPpsicsiclrbOmKqy8v0zYgByAiaJeejhut5Pn3CfSkHcCdBKYU7KlVbQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(砖石世家户外<span style="color: black;">宣传</span>)</span></p>MON08<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">学长学姐<span style="color: black;">意见</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>学<span style="color: black;">日前</span>是<span style="color: black;">资讯</span>传播学下属的二级学科,<span style="color: black;">因此</span>是文理兼收,不是艺术生。其实我想说的是:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其一:<span style="color: black;">宣传</span>学是重实践的专业。这几天,面试了好多转专业来学<span style="color: black;">宣传</span>的其他专业学生,有中文,有信息工程,<span style="color: black;">乃至</span>还有公共关系专业,工商管理专业的,<span style="color: black;">宣传</span>学的<span style="color: black;">优良</span>就在于它重实践,宽口径。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">就像有个学生直接和我说,我学不会信息工程专业,看了看学校的其他专业,我觉得我这智商,<span style="color: black;">亦</span>只能学<span style="color: black;">宣传</span>了。<span style="color: black;">宣传</span>学会教你<span style="color: black;">怎样</span>ppt,<span style="color: black;">怎样</span>说话,<span style="color: black;">怎样</span>提案,<span style="color: black;">怎样</span>团队合作,<span style="color: black;">怎样</span><span style="color: black;">部署</span>展会活动等等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其二,你<span style="color: black;">必须</span>会过生活。<span style="color: black;">宣传</span>的厚<span style="color: black;">基本</span>,不仅<span style="color: black;">表现</span>在学科知识的交叉和综合上,<span style="color: black;">将来</span>的数字营销传播<span style="color: black;">更加是</span>如此。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不仅是消费者,<span style="color: black;">更加是</span>生活者,不仅<span style="color: black;">公众</span>传播,还有人际和群体,<span style="color: black;">宣传</span>更注重你对生活的态度,生活本身<span style="color: black;">便是</span>一门学问,<span style="color: black;">每一个</span>人都是一本书。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其三,你<span style="color: black;">必须</span>有一门绝技。和<span style="color: black;">非常多</span>学科专业<span style="color: black;">同样</span>,<span style="color: black;">宣传</span>学什么都学,但你毕业<span style="color: black;">不可</span>什么都干。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>,你<span style="color: black;">必须</span>找到一个点,像锥子扎破口袋<span style="color: black;">同样</span>的点,策划、创意、美术、客户等等职位,<span style="color: black;">必须</span><span style="color: black;">区别</span>的职业素养,不管你学的专业有多杂,你要始终明白一点,工作的<span style="color: black;">规律</span>,<span style="color: black;">必定</span>是<span style="color: black;">做为</span>流水线一个环节的你,<span style="color: black;">怎样</span>比别人<span style="color: black;">有效</span>。</span></p>
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