今年咱们还留意“直播卖货”吗？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">a</span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">d</span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">v</span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">e</span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">r</span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">t</span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">i</span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">s</span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">e</span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">m</span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">e</span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">n</span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">t</span></span></span></span></span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">过去几年，<span style="color: black;">打扮</span>品行业几乎<span style="color: black;">处在</span>“无直播不卖货”的状态。直播卖货的火热，给许多品牌和企业带去了庞大的红利，一天之内完成以往<span style="color: black;">一月</span>的业绩司空见惯，直播卖货<span style="color: black;">亦</span><span style="color: black;">作为</span>了新品牌崛起的高速通道。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播卖货<span style="color: black;">始终</span>很火，<span style="color: black;">然则</span>火过头了，物极必反。从以往的经验来看，任何一个红利，都会有殆尽消亡的时候，直播卖货自然<span style="color: black;">亦</span>逃不开这个“自然法则”。时间进入<span style="color: black;">2024</span>年，直播卖货似乎<span style="color: black;">已然</span><span style="color: black;">起始</span><span style="color: black;">出现</span>转折。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在很早之前，李佳琦便反复“搞失踪”，<span style="color: black;">导致</span>了各行各业的猜疑。随着一个又一个头部主播的退场，直播卖货<span style="color: black;">亦</span><span style="color: black;">起始</span>进入冷静期。在美<span style="color: black;">ONE</span>，李佳琦<span style="color: black;">亦</span><span style="color: black;">再也不</span><span style="color: black;">作为</span>主角，去年，美<span style="color: black;">ONE</span>发布了招聘<span style="color: black;">宣传</span>，由李佳琦亲自出马，寻找“所有女生”的主播。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q1.itc.cn/q_70/images03/20240625/8186f80123fe4ec6b1932abaeb1873d0.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">显然，“所有女生”<span style="color: black;">已然</span><span style="color: black;">作为</span>一</span><span style="color: black;">档主播选秀类节目，</span><span style="color: black;">用以</span><span style="color: black;"><span style="color: black;">丰富美</span>ONE<span style="color: black;">的主播<span style="color: black;">贮存</span>库。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">直播行业的领头</span></span><span style="color: black;"><span style="color: black;">美</span>ONE<span style="color: black;"><span style="color: black;">机构</span></span></span><span style="color: black;">就</span><span style="color: black;"><span style="color: black;">已然</span>发出了</span><span style="color: black;">“</span><span style="color: black;">去李佳琦化</span><span style="color: black;">”</span><span style="color: black;">的信号，<span style="color: black;">再也不</span>押宝单个头部主播，<span style="color: black;">起始</span>培养多主播的直播团队。</span><span style="color: black;">“</span><span style="color: black;">所有女生</span><span style="color: black;">”</span><span style="color: black;">直播间开播，李佳琦的助播以及其他中小主播们<span style="color: black;">作为</span>了直播间的主角。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">美</span>ONE<span style="color: black;"><span style="color: black;">再也不</span>完全依靠于李佳琦，而李佳琦<span style="color: black;">亦</span><span style="color: black;">逐步</span>变成<span style="color: black;">机构</span>的一个符号。除了美</span>ONE<span style="color: black;">之外，诸如交个<span style="color: black;">伴侣</span>、东方甄选等</span>MCN<span style="color: black;">直播<span style="color: black;">公司</span><span style="color: black;">亦</span>在<span style="color: black;">逐步</span>转型，去中心化，培养<span style="color: black;">更加多</span>的中小主播。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q4.itc.cn/q_70/images03/20240625/28833df824cc4107aba239db669b9953.gif" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">广</span><span style="color: black;">告</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这些</span><span style="color: black;">MCN</span><span style="color: black;"><span style="color: black;">公司</span><span style="color: black;">认识</span>到，随着直播卖货的常态化，单纯依靠某位头部主播<span style="color: black;">已然</span><span style="color: black;">没法</span>支撑企业的<span style="color: black;">长时间</span>发展。毕竟一个人精力有限，时间有限，不可能永久性去服务于一家企业。再大的主播，即便是李佳琦，<span style="color: black;">亦</span>有落幕的时候。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此呢</span>，<span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">能够</span>预见<span style="color: black;">2024</span>年直播行业的<span style="color: black;">状况</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>，<span style="color: black;">将来</span>直播行业将会诞生越来越多新生主播，超头主播将<span style="color: black;">再也不</span>垄断市场，中小主播们将<span style="color: black;">作为</span>更加重要的直播力量。然而<span style="color: black;">咱们</span>都<span style="color: black;">晓得</span>，中小主播们无论<span style="color: black;">怎样</span>都不可能实现李佳琦的神话，<span style="color: black;">亦</span><span style="color: black;">便是</span>说，<span style="color: black;">将来</span>的直播行业难以再<span style="color: black;">显现</span>“<span style="color: black;">一晚上</span>暴富”的事情。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q4.itc.cn/q_70/images03/20240625/16b001547f054bd2b1ae6e791063787b.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由此，我们<span style="color: black;">亦</span><span style="color: black;">能够</span>推出第二个趋势，直播卖货将变得更加常态化，各个品牌都在直播，要么是从<span style="color: black;">MCN</span><span style="color: black;">公司</span>中邀约几个中小主播“代播”，要么<span style="color: black;">便是</span>品牌自播，企业自己出人力。无论<span style="color: black;">怎样</span>，直播卖货都<span style="color: black;">再也不</span>是难以高攀的<span style="color: black;">途径</span>，品牌开直播，就像在淘宝京东等电商平台开一间线上门店<span style="color: black;">同样</span>简单。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">这般</span>的趋势之下，直播卖货的红利势必大大减少，只是单纯地为品牌为企业多开辟了一条营销的<span style="color: black;">途径</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此呢</span>，<span style="color: black;">2024</span>年，<span style="color: black;">咱们</span><span style="color: black;">亦</span>不必为直播卖货花费太多的心血，只<span style="color: black;">必须</span>参与其中<span style="color: black;">就可</span>，更重要的是做好全<span style="color: black;">途径</span>多维度的营销布局。除了继续丰富发展线上<span style="color: black;">途径</span>之外，线下<span style="color: black;">途径</span><span style="color: black;">亦</span>不可丢弃。自疫情结束<span style="color: black;">败兴</span>，线下<span style="color: black;">途径</span>经济复苏，各大商圈“一片飘红”，<span style="color: black;">2024</span>年，实体店有着充足的崛起之势。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q4.itc.cn/q_70/images03/20240625/47612dc3ee4248cca82f1f0b03a8399e.gif" style="width: 50%; margin-bottom: 20px;"></p>
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