今年咱们还留意“直播卖货”吗?
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">a</span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">d</span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">v</span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">e</span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">r</span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">t</span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">i</span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">s</span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">e</span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">m</span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">e</span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">n</span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">t</span></span></span></span></span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">过去几年,<span style="color: black;">打扮</span>品行业几乎<span style="color: black;">处在</span>“无直播不卖货”的状态。直播卖货的火热,给许多品牌和企业带去了庞大的红利,一天之内完成以往<span style="color: black;">一月</span>的业绩司空见惯,直播卖货<span style="color: black;">亦</span><span style="color: black;">作为</span>了新品牌崛起的高速通道。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播卖货<span style="color: black;">始终</span>很火,<span style="color: black;">然则</span>火过头了,物极必反。从以往的经验来看,任何一个红利,都会有殆尽消亡的时候,直播卖货自然<span style="color: black;">亦</span>逃不开这个“自然法则”。时间进入<span style="color: black;">2024</span>年,直播卖货似乎<span style="color: black;">已然</span><span style="color: black;">起始</span><span style="color: black;">出现</span>转折。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在很早之前,李佳琦便反复“搞失踪”,<span style="color: black;">导致</span>了各行各业的猜疑。随着一个又一个头部主播的退场,直播卖货<span style="color: black;">亦</span><span style="color: black;">起始</span>进入冷静期。在美<span style="color: black;">ONE</span>,李佳琦<span style="color: black;">亦</span><span style="color: black;">再也不</span><span style="color: black;">作为</span>主角,去年,美<span style="color: black;">ONE</span>发布了招聘<span style="color: black;">宣传</span>,由李佳琦亲自出马,寻找“所有女生”的主播。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q1.itc.cn/q_70/images03/20240625/8186f80123fe4ec6b1932abaeb1873d0.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">显然,“所有女生”<span style="color: black;">已然</span><span style="color: black;">作为</span>一</span><span style="color: black;">档主播选秀类节目,</span><span style="color: black;">用以</span><span style="color: black;"><span style="color: black;">丰富美</span>ONE<span style="color: black;">的主播<span style="color: black;">贮存</span>库。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">直播行业的领头</span></span><span style="color: black;"><span style="color: black;">美</span>ONE<span style="color: black;"><span style="color: black;">机构</span></span></span><span style="color: black;">就</span><span style="color: black;"><span style="color: black;">已然</span>发出了</span><span style="color: black;">“</span><span style="color: black;">去李佳琦化</span><span style="color: black;">”</span><span style="color: black;">的信号,<span style="color: black;">再也不</span>押宝单个头部主播,<span style="color: black;">起始</span>培养多主播的直播团队。</span><span style="color: black;">“</span><span style="color: black;">所有女生</span><span style="color: black;">”</span><span style="color: black;">直播间开播,李佳琦的助播以及其他中小主播们<span style="color: black;">作为</span>了直播间的主角。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">美</span>ONE<span style="color: black;"><span style="color: black;">再也不</span>完全依靠于李佳琦,而李佳琦<span style="color: black;">亦</span><span style="color: black;">逐步</span>变成<span style="color: black;">机构</span>的一个符号。除了美</span>ONE<span style="color: black;">之外,诸如交个<span style="color: black;">伴侣</span>、东方甄选等</span>MCN<span style="color: black;">直播<span style="color: black;">公司</span><span style="color: black;">亦</span>在<span style="color: black;">逐步</span>转型,去中心化,培养<span style="color: black;">更加多</span>的中小主播。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q4.itc.cn/q_70/images03/20240625/28833df824cc4107aba239db669b9953.gif" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">广</span><span style="color: black;">告</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这些</span><span style="color: black;">MCN</span><span style="color: black;"><span style="color: black;">公司</span><span style="color: black;">认识</span>到,随着直播卖货的常态化,单纯依靠某位头部主播<span style="color: black;">已然</span><span style="color: black;">没法</span>支撑企业的<span style="color: black;">长时间</span>发展。毕竟一个人精力有限,时间有限,不可能永久性去服务于一家企业。再大的主播,即便是李佳琦,<span style="color: black;">亦</span>有落幕的时候。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此呢</span>,<span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">能够</span>预见<span style="color: black;">2024</span>年直播行业的<span style="color: black;">状况</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>,<span style="color: black;">将来</span>直播行业将会诞生越来越多新生主播,超头主播将<span style="color: black;">再也不</span>垄断市场,中小主播们将<span style="color: black;">作为</span>更加重要的直播力量。然而<span style="color: black;">咱们</span>都<span style="color: black;">晓得</span>,中小主播们无论<span style="color: black;">怎样</span>都不可能实现李佳琦的神话,<span style="color: black;">亦</span><span style="color: black;">便是</span>说,<span style="color: black;">将来</span>的直播行业难以再<span style="color: black;">显现</span>“<span style="color: black;">一晚上</span>暴富”的事情。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q4.itc.cn/q_70/images03/20240625/16b001547f054bd2b1ae6e791063787b.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由此,我们<span style="color: black;">亦</span><span style="color: black;">能够</span>推出第二个趋势,直播卖货将变得更加常态化,各个品牌都在直播,要么是从<span style="color: black;">MCN</span><span style="color: black;">公司</span>中邀约几个中小主播“代播”,要么<span style="color: black;">便是</span>品牌自播,企业自己出人力。无论<span style="color: black;">怎样</span>,直播卖货都<span style="color: black;">再也不</span>是难以高攀的<span style="color: black;">途径</span>,品牌开直播,就像在淘宝京东等电商平台开一间线上门店<span style="color: black;">同样</span>简单。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">这般</span>的趋势之下,直播卖货的红利势必大大减少,只是单纯地为品牌为企业多开辟了一条营销的<span style="color: black;">途径</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此呢</span>,<span style="color: black;">2024</span>年,<span style="color: black;">咱们</span><span style="color: black;">亦</span>不必为直播卖货花费太多的心血,只<span style="color: black;">必须</span>参与其中<span style="color: black;">就可</span>,更重要的是做好全<span style="color: black;">途径</span>多维度的营销布局。除了继续丰富发展线上<span style="color: black;">途径</span>之外,线下<span style="color: black;">途径</span><span style="color: black;">亦</span>不可丢弃。自疫情结束<span style="color: black;">败兴</span>,线下<span style="color: black;">途径</span>经济复苏,各大商圈“一片飘红”,<span style="color: black;">2024</span>年,实体店有着充足的崛起之势。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q4.itc.cn/q_70/images03/20240625/47612dc3ee4248cca82f1f0b03a8399e.gif" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">◆</span><span style="color: black;">◆</span><span style="color: black;"><span style="color: black;">◆</span><span style="color: black;">◆</span><span style="color: black;">◆</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">▼点击</strong><strong style="color: blue;"><span style="color: black;">关键词</span></strong><strong style="color: blue;"><span style="color: black;">,<span style="color: black;">更加多</span></span></strong><strong style="color: blue;">精彩内容▼</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">品牌</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">麦吉丽<span style="color: black;">∣滋源∣阿道夫∣薇诺娜∣欧诗漫|珀莱雅|环亚|肌肤<span style="color: black;">将来</span>|即肽</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">行业</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">营销<span style="color: black;">∣新品类</span><span style="color: black;">∣直播∣私域流量∣彩妆∣护肤∣洗护|实体店∣政策</span><a style="color: black;"><span style="color: black;">返回<span style="color: black;">外链论坛:www.fok120.com</span>,查看<span style="color: black;">更加多</span></span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">责任编辑:网友投稿</span></p>
页:
[1]