读杂志丨开一家零食铺挣钱吗？
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">杂志订阅点击</strong></span><span style="color: black;"><strong style="color: blue;">【阅读原文】</strong></span></strong></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/dLkbt8ZSZyHpXYYyhKV7QplYib5iaxxCJmdtDNeLribwRiayhguexVd9DSI1GSsnuGrH3lpUWVc3srPx0r4nNKbMNw/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/dLkbt8ZSZyHTycjfyRalfz11Pzh2ZjXSFURu1e6IDqjhEk39GTEOxNhxsfFwriaQqfsk8EuJotXrQo8a1uyO9lg/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">零食，<span style="color: black;">咱们</span>生活中必不可少的“调味剂”。<span style="color: black;">通常</span><span style="color: black;">状况</span>下，你会去<span style="color: black;">哪里</span>购买零食呢？是校园<span style="color: black;">周边</span>的小卖部，还是和父母<span style="color: black;">一块</span>逛超市的时候买买买，<span style="color: black;">或</span>爸爸妈妈在网上购买……</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>，你有<span style="color: black;">无</span><span style="color: black;">发掘</span><span style="color: black;">咱们</span>身边<span style="color: black;">忽然</span>就冒出来<span style="color: black;">非常多</span>家零食铺：零食很忙、良品铺子、好想你等品牌几乎是在同一条街上开店。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/dLkbt8ZSZyHTycjfyRalfz11Pzh2ZjXS1v1jicFoY1zDiawmb58PQC0oWYCG6TQmdfRhxlnqspYTmzLfBLz8gVLA/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“<span style="color: black;">咱们</span><span style="color: black;">无</span>中间商赚差价，真真切切地把最大利润让给消费者。”这是零食圈里说得最多的一句<span style="color: black;">宣传</span>语，<span style="color: black;">然则</span>不<span style="color: black;">挣钱</span>的生意真的有人做吗？<span style="color: black;">咱们</span><span style="color: black;">一块</span><span style="color: black;">瞧瞧</span>零食铺是<span style="color: black;">怎样</span><span style="color: black;">挣钱</span>的吧。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">小零食的<span style="color: black;">挣钱</span>之道</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">咱们</span>家<span style="color: black;">周边</span>800米的街道上，有4家<span style="color: black;">区别</span>品牌的零食店，密度直逼奶茶店。这些零食店大多装修时尚，窗明几净，面积在100平方米以上，还有知名艺人的代言海报悬挂在门边。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/dLkbt8ZSZyHTycjfyRalfz11Pzh2ZjXSibH7iahITNbwAOag62cHibwRanWwePzlDnf3TVM4c9x54HibJHRq8LdmNg/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">门口位置摆放着特价引流的<span style="color: black;">制品</span>，店内花花绿绿的小零食塞满了货架，有成品<span style="color: black;">亦</span>有散<span style="color: black;">叫作</span>，价格比超市里便宜不少。<span style="color: black;">例如</span>超市里卖3</span><span style="color: black;">元的罐装可乐，<span style="color: black;">这儿</span>只要2.4元。</span><span style="color: black;">你<span style="color: black;">发掘</span>了吗？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“零食集合店”的名字才刚听说没多久，人们的手拎袋里，就多了“赵一鸣”“零食很忙”等品牌购物袋的身影，聊起天来，<span style="color: black;">专题</span><span style="color: black;">亦</span>多了“附近又新开了一家零食店，正在做活动”的信息。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这些店铺凭借价格<span style="color: black;">优良</span>及靠近居民区的选址，深受<span style="color: black;">周边</span>居民<span style="color: black;">爱好</span>，<span style="color: black;">况且</span>我经常会看见<span style="color: black;">周边</span>的<span style="color: black;">青年</span>人买了一大袋零食，一问可能才花三四十元钱。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/dLkbt8ZSZyHTycjfyRalfz11Pzh2ZjXSN181iaXqLrfLB3D7lYLicT7ZQh0swHCKjDN7pDXCGcbKfhS74wOzM1rA/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>都<span style="color: black;">晓得</span>，在传统零售链条中，<span style="color: black;">制品</span>出厂后<span style="color: black;">通常</span>要经过区域经理、市场<span style="color: black;">营销</span>、代理商、经销商、零售商等多重环节，<span style="color: black;">才可</span><span style="color: black;">最后</span>被摆上超市的货架，面向消费者。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">链条上的每一个环节都<span style="color: black;">必须</span><span style="color: black;">挣钱</span>，<span style="color: black;">制品</span>的<span style="color: black;">最后</span>价格相较于出厂时<span style="color: black;">最少</span>涨了一倍。<span style="color: black;">然则</span>，这类零食集合店却打着“<span style="color: black;">无</span>中间商赚差价”“薄利多销”的口号疯狂开店。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">看到遍地开花的门店，人们会觉得这<span style="color: black;">好似</span><span style="color: black;">亦</span>是一门稳赚不赔的买卖，但<span style="color: black;">非常多</span>零食店店主的反馈却是“真做了才<span style="color: black;">晓得</span>越是简单的<span style="color: black;">商场</span>模式，壁垒就越低，<span style="color: black;">亦</span>就<span style="color: black;">寓意</span>着越难<span style="color: black;">挣钱</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/dLkbt8ZSZyHTycjfyRalfz11Pzh2ZjXShAFN3ibfvYa2fEVKZQXO3iajb2On7jzJNWwdqJTRhDDu4ZS1pVLibAMmw/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最<span style="color: black;">重点</span>的<span style="color: black;">原由</span>是，想要开一家零食店，必</span><span style="color: black;">须加盟才有出路。</span><span style="color: black;">零食集合店的核心经营思路是“薄利多销”，这<span style="color: black;">亦</span><span style="color: black;">寓意</span>着要经营一家零食店铺<span style="color: black;">必须</span>货品种类多、拿货价低，并且能感知到“爆品”<span style="color: black;">即时</span>进货上新。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而单打独斗的零食小店体量不大，出货量和订货量有限，<span style="color: black;">没法</span>与多品牌达成合作，只能去价格更高的批发商手里拿货，还<span style="color: black;">不可</span><span style="color: black;">保准</span>能随时补上货，市场竞争力自然不足。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/dLkbt8ZSZyHTycjfyRalfz11Pzh2ZjXS2DBMmMbqD7KwE9twudYLWZov9UnibK9oeB66ictkl6QNXyQHw1Lmnicvg/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>，加盟<span style="color: black;">成为了</span>最好的出路。加盟商能<span style="color: black;">供给</span>更全面、更低价的货源，<span style="color: black;">况且</span><span style="color: black;">经过</span><span style="color: black;">宣传</span>、自<span style="color: black;">媒介</span>等宣传，消费者相信它们，<span style="color: black;">不消</span>到处去解释货物<span style="color: black;">是不是</span>为正品。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然而，零食集合店品牌加盟费依据品牌的名气和<span style="color: black;">供给</span>服务的种类而<span style="color: black;">区别</span>，<span style="color: black;">通常</span>在5万元<span style="color: black;">上下</span>。虽然看上去不高，但后续有许多其他的<span style="color: black;">花费</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不少加盟品牌对加盟店的首次拿货量有规定，<span style="color: black;">例如</span>“赵一鸣”就规定首次进货价格<span style="color: black;">最少</span>为18万元。除此之外，开店还<span style="color: black;">必须</span>准备<span style="color: black;">保准</span>金、管理费、设备、店铺的租金转让<span style="color: black;">花费</span>以及人工<span style="color: black;">花费</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/dLkbt8ZSZyHTycjfyRalfz11Pzh2ZjXSQlPkj6vVGeQl9yDtq3I0L4Pq1yViag0UZWPn35XBnROLBMQrDx7fEQw/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">粗略算下来，要在县城开一家品牌零食店的<span style="color: black;">花费</span>约在60万元。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">根据</span>每月2.4万元的利润计算，回本大约要25个月，大约2年时间。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">可<span style="color: black;">实质</span>上，两年回本只是理想<span style="color: black;">状况</span>：用加盟零食店店主的话<span style="color: black;">来讲</span>，从加盟<span style="color: black;">起始</span>，这家店运营的主动权就不在店主手上了，就要<span style="color: black;">根据</span>加盟合同所规定的进行运营了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">疯狂开店的<span style="color: black;">危害</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除此之外，<span style="color: black;">因此</span>不少店主为了能拿到“爆款”商品会接受配货等“潜规则”，即<span style="color: black;">必要</span>搭配部分滞销商品<span style="color: black;">绑缚</span>进货，库存压力层层加大。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/dLkbt8ZSZyHTycjfyRalfz11Pzh2ZjXSNlKycaKSCVtSVjCn1BJeqia3KNnwquth0RmDRZ0fvia50lhnaKAVMHIg/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不少老板为了减少库存，会开好几家加盟店，这家卖不掉的货拿到另一家去卖，<span style="color: black;">这般</span>货就能流动起来。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然而，<span style="color: black;">这般</span>的坏处是开店的成本进一步增大，对现金流的<span style="color: black;">需求</span>极高，许多<span style="color: black;">无</span>经验的新手，只守着单店，不管账面收入多高，最后结果都可能是几个月后被积压的库存拖死。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/dLkbt8ZSZyHTycjfyRalfz11Pzh2ZjXSLn2OUibMGaAibzSI5zMMMaCSxkNVWQvDJyMK6GKAwgNzpYGCopjtIHjg/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">再者，零食集合店的商品质量把控<span style="color: black;">亦</span>是个大问题。不少集合店为了<span style="color: black;">增多</span><span style="color: black;">制品</span>类目和降低进货成本，会<span style="color: black;">选取</span>进<span style="color: black;">有些</span>不太出名的散装<span style="color: black;">制品</span>，这些<span style="color: black;">制品</span>价格低，有些<span style="color: black;">自己</span>包装存在缺陷，<span style="color: black;">很难</span><span style="color: black;">保留</span>，还有<span style="color: black;">有些</span>出自小厂，本身质量就不稳定。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>只要店家<span style="color: black;">选取</span>加盟后，小店主<span style="color: black;">不可</span>在<span style="color: black;">外边</span><span style="color: black;">途径</span>拿货，只能接受总部的报价和在<span style="color: black;">制品</span>库里<span style="color: black;">选取</span>，<span style="color: black;">此时</span>候<span style="color: black;">她们</span><span style="color: black;">便是</span>砧板上的鱼肉，没太多<span style="color: black;">选取</span>权。生意<span style="color: black;">欠好</span>，货砸在手里;生意好了，进的货就<span style="color: black;">更加多</span>了，出问题的概率<span style="color: black;">亦</span>随之增大。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/dLkbt8ZSZyHTycjfyRalfz11Pzh2ZjXScSEBw6lHpOgNkgrUXHUV51gj86XCiaZtDQBXyWsUtcM7iasUJJqZbQow/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你<span style="color: black;">发掘</span>了吗？零食店品牌和房地产<span style="color: black;">同样</span>，<span style="color: black;">亦</span>是一个高周转的行业，即零食卖得越快，回笼资金越快，规模能越大，而规模越大越能快速将零食售出或谈下知名品牌的合作机会，为加盟打造<span style="color: black;">基本</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此呢</span>，加盟扩张的速度，很大程度上决定了零食店品牌能否在激烈的市场竞争中存活下去。<span style="color: black;">因此</span>，<span style="color: black;">咱们</span>在街上看到了如此多的零食门店。<span style="color: black;">然则</span>真的都赚钱吗?可能<span style="color: black;">便是</span>冷暖自知了。</span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/7QRTvkK2qC4ia5UrsIrkGrdzLz4x5Nbv7F8m1CQmrcTyM2C93TQoITGibV8TL7dJYbPS0I7SWC4mjCXAzUTJegqQ/640?wx_fmt=gif&wxfrom=5&wx_lazy=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;">本文摘自《商界少年》杂志</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/dLkbt8ZSZyHTycjfyRalfz11Pzh2ZjXShN5cTltMQtYuicT0YJs7kGsHMBNkAJvlN9eOJWOqkACIgWhBJ7mjcEg/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/dLkbt8ZSZyFLALhcN536mSCQIK5XgaC4AFLgDYC7JOJVhFzP7AoTAVgcOtar07uoY98Dw8WNMgM1m3QurGfSNg/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/dLkbt8ZSZyERjbDCZ7rrOYqzH1WGWYuYC7csJKaZcLsRVa7Q3SjDIrK9zfGE52YSsN8fSsEXrfjYLDa7ZqJpcA/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 你的努力一定会被看见，相信自己，加油。 楼主继续加油啊！外链论坛加油！ 顶楼主，说得太好了！ 真情实感，其含义为认真了、走心了的意思，是如今的饭圈常用语。 “板凳”（第三个回帖的人） “NB”（牛×的缩写，表示叹为观止） 论坛的成果是显著的，但我们不能因为成绩而沾沾自喜。
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