共享充电宝好似很挣钱：三个月回本，年成本利润率达到85% | 系列报告之二
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">点击上方“</span><span style="color: black;"><strong style="color: blue;">腾讯科技</strong></span><span style="color: black;">”，<span style="color: black;">选取</span>“置顶公众号”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键时刻，<span style="color: black;">第1</span>时间送达！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/ow6przZuPIF3I26MxEzKTY2dRwjfT0Zder0F74UZq4A4xgst4tvJAB0NBGG1f4ceoicT2E1WnoA0o2AXEzeokeA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/ClichxJ8WzXRl3ibibWrae1HR9WicXeqib8iasj7cEybqMeHm2nL8JPlIZPmia0tHG1rn5bzpdaZjNFTGJYK0XFASJKUw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文 / 腾讯创业 郑可君 杨雨林</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">微X</span>公众号 / <span style="color: black;">腾讯创业 ID：qqchuangye</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">第1</span>篇共享充电宝的系列<span style="color: black;">报告</span>推出后，<span style="color: black;">咱们</span>收到两种读者的声音：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、这些项目真的能盈利吗？不是圈钱的？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、我自己<span style="color: black;">每日</span>都背充电宝，谁会租那玩意儿？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">先来聊聊<span style="color: black;">第1</span>个问题：共享充电宝真的<span style="color: black;">挣钱</span>吗？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">讲真，在测算了共享充电的盈利模型后，<span style="color: black;">咱们</span>震惊了，这玩意儿还真能<span style="color: black;">挣钱</span>！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">况且</span>“<span style="color: black;"><strong style="color: blue;">三个月回本，年成本利润率<span style="color: black;">达到</span>85%</strong></span>”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这篇<span style="color: black;">文案</span><span style="color: black;">咱们</span>将<span style="color: black;">经过</span>创业者对外宣布的业务数据，圈内人士<span style="color: black;">供给</span>的参考数据，以及腾讯创业采访创业者得到的数据，为你进行分析。<span style="color: black;">亦</span>许并不严谨，<span style="color: black;">亦</span>许<span style="color: black;">思虑</span>简单了，<span style="color: black;">倘若</span>你有更好的答案和更真实的数据，欢迎和<span style="color: black;">咱们</span>交流探讨。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另外</span>，<span style="color: black;">咱们</span>还好奇一个问题：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">倘若</span>和共享单车相比，这两门生意哪个更<span style="color: black;">挣钱</span>？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">至于前面读者们提出的第二个“到底有<span style="color: black;">无</span>人租”的问题，<span style="color: black;">咱们</span>在第三篇<span style="color: black;">报告</span>中会进行实地调查报告，敬请期待！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>推出的四期系列<span style="color: black;">报告</span>将阐述以下四个问题：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">系列<span style="color: black;">报告</span>之一：行业梳理，一文看清共享充电行业</span></a><span style="color: black;"> <span style="color: black;">（点击可<span style="color: black;">转</span>阅读）</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">系列<span style="color: black;">报告</span>之二：盈利分析，共享充电宝原来真的这么<span style="color: black;">挣钱</span>？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">系列<span style="color: black;">报告</span>之三：实地调查，有多少人真的<span style="color: black;">运用</span>了共享充电？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">系列<span style="color: black;">报告</span>之四：资本迷局，共享充电<span style="color: black;">为么</span>如此受投资人欢迎？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">以下为【系列<span style="color: black;">报告</span>之二】，Enjoy：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为了简单明了的给<span style="color: black;">大众</span>呈现共享充电宝的盈利模型，本篇<span style="color: black;">文案</span>在计算成本时，<span style="color: black;"><strong style="color: blue;">只讨论共享充电宝的硬件成本、运营成本、不讨论<span style="color: black;">机构</span>的运营成本和推广成本。</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">实质</span>的<span style="color: black;">机构</span>运作中， 后台成本、运营成本以及市场<span style="color: black;">花费</span>，这些都是成本非常高的。<span style="color: black;">然则</span>，每家<span style="color: black;">机构</span>在这些方面的差异<span style="color: black;">极重</span>，在本文<span style="color: black;">咱们</span>不做讨论。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一样</span>，在第三部分共享单车和共享充电宝的对比中，<span style="color: black;">咱们</span><span style="color: black;">亦</span>不讨论这些<span style="color: black;">花费</span>。<span style="color: black;"><strong style="color: blue;">仅从<span style="color: black;">制品</span>本身成本以及<span style="color: black;">制品</span>运营<span style="color: black;">花费</span>进行讨论。</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>期中，我们<span style="color: black;">说到</span>共享充电一共有机柜式共享充电宝和桌面式充电两种模式。今天，<span style="color: black;">咱们</span>将<span style="color: black;">按照</span>两种<span style="color: black;">区别</span>的模式进行盈利分析：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><img src="http://mmbiz.qpic.cn/mmbiz_gif/ClichxJ8WzXRQ9TB8K1icxQJRg5GsDUWc8fmXjHqx79yjR9CTgictkN4iardUUIricNqBOgcdQMibQz2b3JyCNiaK7nzg/0?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></strong></strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">机柜式充电宝的盈利模式</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">机柜式充电宝的摆放场景<span style="color: black;">一般</span>为：机场、商场、<span style="color: black;">轻轨</span>站。<span style="color: black;"><strong style="color: blue;">盈利模式<span style="color: black;">重点</span>有三种：1、充电宝租金 2、柜机<span style="color: black;">宣传</span> 3、出售数据线。</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/ClichxJ8WzXQ5YmJ8OyL0bTwiaTYzoiatdwmN4WTVao3UAicDVYUVaB2dKqM0ia96SeVRiaichp3pLGTOvGujfvee5fXg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（机柜式充电宝）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为了更加清晰的<span style="color: black;">认识</span><span style="color: black;">全部</span>行业的<span style="color: black;">商场</span>模式，腾讯创业<span style="color: black;">经过</span>对比“自动贩卖机”的商场租金，<span style="color: black;">同期</span>采访了部分创业企业CEO，用已知数据做了一个简单的模型。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">利润 = 营业额 - <span style="color: black;">途径</span><span style="color: black;">花费</span> -人力<span style="color: black;">守护</span>及折旧</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">其中，营业额 = <span style="color: black;">运用</span>频次×小时×单价×个数×出租天数</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用来电科技对外披露的数据来计算，每台充电宝<span style="color: black;">每日</span>被<span style="color: black;">运用</span>的频次在0.7~0.8次之间，每次租借时长约为三小时。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>以一个机柜内装40个充电宝来计算：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">每一个</span>机柜的月营业额=0.7~0.8 *3（小时）*40（台）*30（天） = 2520元~2880元</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">一台机柜的<span style="color: black;">实质</span>利润=2520~2880 - 租金成本- 折旧<span style="color: black;">花费</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其中，部分商场收取租金，部分不收租金，<span style="color: black;">咱们</span>经过咨询，暂<span style="color: black;">根据</span>一线城市大型商超自动售货机（宽1.2米）场地租金价格来算，<span style="color: black;">一月</span><span style="color: black;">通常</span>为1000-2000元<span style="color: black;">上下</span>，但<span style="color: black;">亦</span>有人说，在热门地段场地紧俏的时候，租金<span style="color: black;">乃至</span>高达5000、6000元。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">计算<span style="color: black;">实质</span>利润时，<span style="color: black;">咱们</span><span style="color: black;">根据</span>“租金+折旧”，每月共1500元来计算。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">*折旧（损毁）费计算<span style="color: black;">办法</span>：一台充电宝成本为100元/36个月的<span style="color: black;">运用</span>周期*40（台）=111元</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">一台机柜的<span style="color: black;">实质</span>利润为=2520~2880 - 1500 = 1020~1380元/月</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而在硬件成本方面，<span style="color: black;"><strong style="color: blue;">充电宝+机柜成本在100元/个<span style="color: black;">上下</span>，<span style="color: black;">每一个</span>机柜40个充电宝，成本为4000元。</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在人员<span style="color: black;">守护</span>成本上，据来电科技运营人员透露，<span style="color: black;"><strong style="color: blue;">一个<span style="color: black;">守护</span>人员可<span style="color: black;">守护</span>50个网点，200台设备，4000个充电宝的话，单个充电宝的<span style="color: black;">守护</span>成本在1.5元/月。</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">回本周期=硬件成本+<span style="color: black;">守护</span>成本 / 利润 = 4000 + 1.5*40 / 1023~1380 = 约为3~4个月</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另外</span>，<span style="color: black;">咱们</span>将充电宝的损毁率折算到三年<span style="color: black;">运用</span>周期中，算出了年<span style="color: black;">营销</span>成本利润率：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">年<span style="color: black;">营销</span>成本利润率</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">= 年利润 / 年成本 *100% </span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">= 月利润*12 / 年硬件成本 + 年<span style="color: black;">守护</span>成本 + 年租金</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">= 63%~85%</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">以上得出，仅<span style="color: black;">经过</span>租金收入，</span></strong></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">机柜式充电宝模式4个月便可回本，年成本利润率最高<span style="color: black;">达到</span>85%，</span><span style="color: black;"><span style="color: black;">同期</span>，部分商家还<span style="color: black;">能够</span><span style="color: black;">经过</span>出售数据线和机柜<span style="color: black;">宣传</span><span style="color: black;">得到</span>利润。</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">腾讯创业在<span style="color: black;">经过</span>调查大型商超的<span style="color: black;">宣传</span>机位租金<span style="color: black;">发掘</span>，<span style="color: black;">日前</span>在一线城市的大型商超，<span style="color: black;"><strong style="color: blue;">单个<span style="color: black;">宣传</span>机的<span style="color: black;">宣传</span>费超过1000~2000元/月</strong></span>，<span style="color: black;">同期</span>部分商家还会出售数据线，盈利模式多样，且利润可观。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">据某投资<span style="color: black;">公司</span>的投资人透露，<span style="color: black;">她们</span>在投资前曾经做过测算，<span style="color: black;"><strong style="color: blue;">预计<span style="color: black;">将来</span><span style="color: black;">每一个</span>充电宝的回本周期在1~3个月。</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>，能够得出这些利润的前提，<span style="color: black;">重点</span>是基于0.7~0.8的租赁频次，而这个数据均是<span style="color: black;">经过</span>共享充电的创业者们在公开场合所披露的数据。<span style="color: black;">咱们</span>暂时<span style="color: black;">没法</span>验证其真实性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/ClichxJ8WzXSdHLj9I3Rx0FM0PlO1EXg5XWSl2H5VcdgibR0icVWzZf8mWnPsugcMuNPicR9vic2SYSfuciaofiauibScg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><img src="http://mmbiz.qpic.cn/mmbiz_gif/ClichxJ8WzXRQ9TB8K1icxQJRg5GsDUWc8fmXjHqx79yjR9CTgictkN4iardUUIricNqBOgcdQMibQz2b3JyCNiaK7nzg/0?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></strong></strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">桌面充电的盈利模式</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">桌面模式的盈利相对简单，<span style="color: black;">重点</span>以租金为主。据Hi电方面透露，<span style="color: black;"><strong style="color: blue;">Hi电设备的<span style="color: black;">运用</span>频次在3~5次/日，每次以1元/小时计算，一台设备<span style="color: black;">一月</span>的营业额在90~150元之间。</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/ClichxJ8WzXQ5YmJ8OyL0bTwiaTYzoiatdwEudDdHvicqWhd1VNslwssb0fnz22jAQ3nrC74B3IiaksLjGJtmycmwgQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（桌面式充电）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在租金方面，某桌面式充电模式的项目运营人员对腾讯创业说，<span style="color: black;">她们</span><span style="color: black;">日前</span>合作的商家，都能<span style="color: black;">供给</span>免费的桌面租赁合作。鉴于市场上<span style="color: black;">无</span>可参考的租金数据，<span style="color: black;">咱们</span>暂时<span style="color: black;">根据</span>机柜式的单个充电宝月租赁成本，约30元/月进行计算。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">同期</span>，<span style="color: black;">咱们</span>把人力<span style="color: black;">守护</span>及折旧成本计算为10元/台。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">按照</span>：利润 = 营业额 - <span style="color: black;">途径</span><span style="color: black;">花费</span> -人力<span style="color: black;">守护</span>及折旧</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">利润=90~150-30-10=50~110（元）</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以每一台设备80~100元的成本计算（桌面式成本较低），除去人力成本与折旧，2个月便可回本。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但从腾讯创业<span style="color: black;">认识</span>到的内部<span style="color: black;">信息</span>来看，<span style="color: black;"><strong style="color: blue;">不管是机柜式，还是桌面式，在进入商场时租金成本<span style="color: black;">一般</span>偏低，<span style="color: black;">乃至</span>许多商场和商家是免费进入，而<span style="color: black;">实质</span>的<span style="color: black;">运用</span>频率跟铺设的数量成比例关系。</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/ClichxJ8WzXRl3ibibWrae1HR9WicXeqib8iasCx9FQ6KrqMGq99nictjnMn2RogXicNtk1zyMnC14QiahpicEdBnH94b1icw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><img src="http://mmbiz.qpic.cn/mmbiz_gif/ClichxJ8WzXRQ9TB8K1icxQJRg5GsDUWc8fmXjHqx79yjR9CTgictkN4iardUUIricNqBOgcdQMibQz2b3JyCNiaK7nzg/0?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></strong></strong></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">共享充电与共享单车三年盈利对比</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">腾讯创业分别从：<span style="color: black;"><strong style="color: blue;">运营成本，<span style="color: black;">运用</span>年限，设备损毁率，回本周期，投与入产出</strong></span>，等五个方面与共享单车做了对比，从现金流的<span style="color: black;">方向</span><span style="color: black;">来讲</span>，共享充电无愧是一个“钱途光明”的生意。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">线下运营<span style="color: black;">守护</span>成本</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>圈内人士<span style="color: black;">供给</span>数据<span style="color: black;">表示</span>，共享单车的<span style="color: black;">守护</span><span style="color: black;">日前</span>是以区域划分，<span style="color: black;"><strong style="color: blue;">单车数量与<span style="color: black;">守护</span>人员的配比大概在1000：1</strong></span>，以一个<span style="color: black;">守护</span>人员6000元工资计算，一台单车的正常<span style="color: black;">守护</span><span style="color: black;">花费</span>在<span style="color: black;"><strong style="color: blue;">6元/月</strong></span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而共享充电的人员<span style="color: black;">守护</span>成本则相对较低，从上文中来电科技运营人员给到的数据来看，<span style="color: black;"><strong style="color: blue;">共享充电宝的<span style="color: black;">守护</span>人员配比大概在4000:1</strong></span>，单个充电宝的<span style="color: black;">守护</span>成本在<span style="color: black;"><strong style="color: blue;">1.5元/月</strong></span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">运用</span>年限对比</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从共享单车披露的数据来看，理论上共享单车的<span style="color: black;">运用</span>寿命在3年<span style="color: black;">上下</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而共享充电宝的<span style="color: black;">运用</span>寿命，是以充电次数来计算，<span style="color: black;">同期</span>充电宝的循环<span style="color: black;">运用</span>次数在800次以上，以平均<span style="color: black;">每日</span>0.7~0.8次计算，寿命在三年<span style="color: black;">上下</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">损毁率对比</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从腾讯科技曾经<span style="color: black;">报告</span>过的<span style="color: black;">文案</span>数据<span style="color: black;">表示</span>，<span style="color: black;"><strong style="color: blue;">摩拜单车的损毁率在10%，ofo的损毁率在20%-30% ，单车损毁后的调度<span style="color: black;">花费</span>每次便超过3元。</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而在共享充电<span style="color: black;">行业</span>，据来电科技<span style="color: black;">关联</span>人士透露，虽然其共享充电宝的<span style="color: black;">运用</span>寿命<span style="color: black;">仅有</span>800次，但在<span style="color: black;">半途</span>损毁后，<span style="color: black;"><strong style="color: blue;">充电宝厂家会<span style="color: black;">供给</span>保修服务。<span style="color: black;">针对</span>共享充电的商家<span style="color: black;">来讲</span>成本维修成本为0。</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">回本周期对比</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">据腾讯创业调查<span style="color: black;">发掘</span>，共享单车一年<span style="color: black;">大概</span>270天有效骑行日；以每日2元收入，一辆共享单车一年可<span style="color: black;">得到</span>的总收入在500元上下，<span style="color: black;">日前</span>ofo的成本在400元，以ofo为例共享单车的回本周期在1年<span style="color: black;">上下</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而共享充电宝的回本周期，<span style="color: black;">广泛</span>在1个月~4个月。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">投入与产出对比</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以最便宜的共享单车500元为例，平均每月维修一次，其他时间正常<span style="color: black;">守护</span>，<span style="color: black;"><strong style="color: blue;">三</strong><strong style="color: blue;">年的投入成本为=400+12*3*（6+3）=718元，营业额约为1500元。</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而单个机柜式充电宝<span style="color: black;"><strong style="color: blue;">3年的投入成本为=100+36*1.5 =154元，3年租金约为1350元，合计1504元</strong></span>，在不计算<span style="color: black;">宣传</span>的<span style="color: black;">状况</span>下，单个机柜式充电宝营业额约为<span style="color: black;"><strong style="color: blue;">2300~2600</strong></span><strong style="color: blue;">。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/ClichxJ8WzXSdHLj9I3Rx0FM0PlO1EXg5OnnEG7e4r6IT08QbrqpubM4yMwCbXHIx8F3VwVBeN5MbG7a13bnBicw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>腾讯创业的梳理后，你<span style="color: black;">是不是</span><span style="color: black;">已然</span><span style="color: black;">发掘</span>这是一个非常<span style="color: black;">挣钱</span>的行业呢？不管是人员<span style="color: black;">守护</span><span style="color: black;">花费</span>，还是前期设备投入成本，都远远<span style="color: black;">小于</span>共享单车。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">那样</span>，共享充电真的有这么<span style="color: black;">挣钱</span>吗？</span></strong></span><span style="color: black;">机柜式充电宝<span style="color: black;">每日</span>0.7~0.8的<span style="color: black;">运用</span>频率，桌面式 3~5次的<span style="color: black;">运用</span>频率，真的有如此高吗？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">真实<span style="color: black;">状况</span>到底<span style="color: black;">怎样</span>，腾讯创业在上周走访了各大商圈的共享充电宝现场，<span style="color: black;">倘若</span>想<span style="color: black;">认识</span>真实<span style="color: black;">运用</span><span style="color: black;">状况</span>，请关注<span style="color: black;">咱们</span>接下来的共享充电实地体验。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">同期</span>，腾讯创业和来电科技CEO袁炳松聊了聊，袁炳松对腾讯创业<span style="color: black;">暗示</span>，<span style="color: black;">实质</span>上，<span style="color: black;">倘若</span>加上<span style="color: black;">机构</span>的运营成本，共享充电宝的年化收益<span style="color: black;">亦</span>就在30%<span style="color: black;">上下</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">另外</span>， 随着战争的深入，免费充电<span style="color: black;">将来</span><span style="color: black;">亦</span>将会<span style="color: black;">作为</span>可能。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>，钱要从哪里赚？这是<span style="color: black;">大众</span>都在思考的问题。在系列<span style="color: black;">报告</span>的第四期，<span style="color: black;">咱们</span>和几位创业者坐下来聊了聊关于<span style="color: black;"><strong style="color: blue;">共享充电融资<span style="color: black;">背面</span>的故事</strong></span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
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