小白必看的直播操作办法以及带货技巧，纯干货，速保藏！
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">微X</span>公众号<span style="color: black;">举荐</span>机制经常更改，</span></strong><strong style="color: blue;"><span style="color: black;">为了</span></strong><strong style="color: blue;"><span style="color: black;">避免<span style="color: black;">第1</span>时间看不到干货</span></strong><strong style="color: blue;"><span style="color: black;">内容</span></strong><strong style="color: blue;"><span style="color: black;">。</span></strong><strong style="color: blue;"><span style="color: black;">记得</span></strong><strong style="color: blue;"><span style="color: black;">点下方名片</span></strong><strong style="color: blue;"><span style="color: black;">给我</span></strong><strong style="color: blue;"><span style="color: black;">“</span></strong><strong style="color: blue;"><span style="color: black;">星标</span></strong><strong style="color: blue;"><span style="color: black;">”</span></strong><strong style="color: blue;"><span style="color: black;">哦（入口在公众号主页右上角），<span style="color: black;">这般</span>才不会</span></strong><strong style="color: blue;"><span style="color: black;">错</span></strong><strong style="color: blue;"><span style="color: black;">过</span></strong><strong style="color: blue;"><span style="color: black;">最新的<span style="color: black;">挣钱</span>项目</span></strong><strong style="color: blue;"><span style="color: black;">哦~</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近期</span>，我<span style="color: black;">发掘</span>有<span style="color: black;">非常多</span>新手小白居然连短视频直播带货的<span style="color: black;">基本</span>操作都不会，<span style="color: black;">乃至</span>连<span style="color: black;">有些</span>最简单的功能都不<span style="color: black;">晓得</span>，今天我就给<span style="color: black;">大众</span><span style="color: black;">仔细</span>聊聊直播的所有操作<span style="color: black;">过程</span>和带货技巧。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/uKCiawYY0P1iaqtXbvw4prgZJYdxfUkoOzdUUaPBvUJsg6yb97oIUWictYJF5UfjUiabUw6Ioo8zYtIbcfYwXomOtg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">直播的4种<span style="color: black;">办法</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">各大短视频直播平台，<span style="color: black;">已然</span>从最初的"视频直播+游戏直播"衍变成<span style="color: black;">此刻</span>的<strong style="color: blue;">"视频直播+语音直播+录屏直播+电脑直播"</strong>。接下来，我先给<span style="color: black;">大众</span>一一介绍下这4种<span style="color: black;">平常</span>的直播方式。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>视频直播</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这类直播形式<span style="color: black;">亦</span>是<span style="color: black;">此刻</span><span style="color: black;">非常多</span>人都会用的形式，打开直播APP点击下方的“+”——打开直播——<span style="color: black;">选取</span>视频，点击“<span style="color: black;">起始</span>视频直播”就<span style="color: black;">能够</span>打开视频直播。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">表示</span>位置：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">必定</span>要打开</strong><strong style="color: blue;">地理位置</strong><strong style="color: blue;">定位，<span style="color: black;">由于</span><span style="color: black;">这般</span>会有同城</strong><strong style="color: blue;">的</strong><strong style="color: blue;">流量进入</strong><strong style="color: blue;">到</strong><strong style="color: blue;">直播间。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">选取</span><span style="color: black;">专题</span>：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">要<span style="color: black;">选取</span>符合你直播内容的<span style="color: black;">专题</span>，<span style="color: black;">专题</span>内容尽可能<span style="color: black;">选取</span>参与人数多的。<span style="color: black;">倘若</span>是新人刚开播，实在不<span style="color: black;">晓得</span><span style="color: black;">选取</span>什么<span style="color: black;">专题</span>，就<span style="color: black;">能够</span>编辑"新人开播"这个<span style="color: black;">专题</span>，以此来比较吸引<span style="color: black;">哪些</span>好奇宝宝进入你的直播间。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">其他功能预览：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在直播时，像道具、美颜，这两个功能<span style="color: black;">大众</span>要<span style="color: black;">按照</span><span style="color: black;">自己</span><span style="color: black;">状况</span>来<span style="color: black;">运用</span>。<span style="color: black;">倘若</span>你想做娱乐主播，害怕真人出镜，你<span style="color: black;">能够</span>借助虚拟头像道具和别人打PK。至于美颜，除非你走的是丑化路线，<span style="color: black;">通常</span>都<span style="color: black;">意见</span><span style="color: black;">大众</span>适当开个滤镜，但美颜要合适，<span style="color: black;">不可</span>开的太过分，有的人开个滤镜就像鬼似的，一看就很不自然。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">橱窗：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你账号的有效粉丝，能满足开播平台的<span style="color: black;">需求</span>，就<span style="color: black;">能够</span>申请橱窗带货权限，<span style="color: black;">详细</span>的橱窗开通<span style="color: black;">办法</span>我就不在<span style="color: black;">这儿</span>细说，<span style="color: black;">倘若</span>你是我曾经的陪跑营学员，<span style="color: black;">能够</span>听听各大平台开通橱窗的课程。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一旦你<span style="color: black;">持有</span>了橱窗权限，就<span style="color: black;">能够</span>上架讲解橱窗的商品，直接在你的直播间进行售卖。要提醒<span style="color: black;">大众</span>的是，直播间所售卖商品要和你本场展示的商品<span style="color: black;">关联</span>，否则很容易被官方限流，严重的还会临时封禁直播间。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然，直播间内还有<span style="color: black;">非常多</span>互动的功能<span style="color: black;">能够</span>用，<span style="color: black;">例如</span>像K歌、贴纸、手势魔法、PK连麦、游戏……</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/uKCiawYY0P1gqZhAs6ksA0aoAQDEIjILTPD5UIrF5cPiaP3yNAU5rtcibCibKfgZ5oY7xLrmbp9icicTLMtaVz4wlbVA/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">无论你在任何一个短视频</strong><strong style="color: blue;">视频直播</strong><strong style="color: blue;">平台，</strong><strong style="color: blue;">最关键的是进人和留人，进人<span style="color: black;">重点</span>靠你</strong><strong style="color: blue;">提前发</strong><strong style="color: blue;">的</strong><strong style="color: blue;">引流</strong><strong style="color: blue;">视频</strong><strong style="color: blue;"><span style="color: black;">或</span></strong><strong style="color: blue;">你直播间的</strong><strong style="color: blue;">综合</strong><strong style="color: blue;">互动数据。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">例如</span>：你<span style="color: black;">能够</span>在开播前15分钟发布一个预热视频，引导<span style="color: black;">大众</span>进入直播间和你互动。</span><span style="color: black;"><span style="color: black;">经过</span>话术引导，</span><span style="color: black;">让进</span><span style="color: black;">来</span><span style="color: black;">的粉丝给你</span><span style="color: black;">直播间</span><span style="color: black;">双击</span><span style="color: black;">屏幕</span><span style="color: black;">点赞以及带带节奏</span><span style="color: black;">，</span><span style="color: black;">让<span style="color: black;">大众</span></span><span style="color: black;"><span style="color: black;">协同</span>你</span><span style="color: black;">扣</span><span style="color: black;">数字</span><span style="color: black;">666</span><span style="color: black;">等</span><span style="color: black;">。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">至于留人，这个得靠你的人格魅力以及你能给<span style="color: black;">大众</span><span style="color: black;">供给</span>的<span style="color: black;">心情</span>价值，<span style="color: black;">倘若</span><span style="color: black;">大众</span>真的认同你，哪怕你是一个刚开播的新人，<span style="color: black;">亦</span>会有不少人愿意在你直播间多待会。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">例如</span>：你<span style="color: black;">能够</span>在直播间发红包和福袋，让<span style="color: black;">大众</span>在你直播间多停留会。<span style="color: black;">亦</span><span style="color: black;">能够</span>每隔一段时间就来一波宠粉福利，<span style="color: black;">增多</span>直播间互动氛围，<span style="color: black;">亦</span>能<span style="color: black;">增多</span>直播间<span style="color: black;">举荐</span>概率。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>语音直播</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">像这类语音直播间，<span style="color: black;">通常</span><span style="color: black;">重点</span>用于聊天室或是<span style="color: black;">夜晚</span>的情感电台直播。打开APP之后，点击“语音直播”，设置好封面、写一个吸引人的标题、<span style="color: black;">选取</span>热门<span style="color: black;">专题</span>、打开位置信息，<span style="color: black;">就可</span>成功开启语音直播。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">主播开启语音直播后，直播间不仅有评论、送礼等功能，还<span style="color: black;">能够</span>接听其他观众的连麦。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/uKCiawYY0P1g3deKtAQFYI8sR6iaSHqrIuUcQqkq4OCk8KBZjslPmugjmoU2uzPicsB3WaOjtZNtFBDQCSp1Gx29g/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>直播间申请连麦的人数<span style="color: black;">太多</span>，主播<span style="color: black;">能够</span>点击创建聊天室，语音直播间<span style="color: black;">能够</span>进行<span style="color: black;">专题</span><span style="color: black;">选取</span><span style="color: black;">或</span>自定义<span style="color: black;">专题</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">通常</span>语音直播间有</span><span style="color: black;">：说相声、放音乐、</span><span style="color: black;">情感热线、睡前故事</span><span style="color: black;">、有声小说和声优扮演等。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">与其他3种直播方式相比，语音直播功能虽然相对较少，<span style="color: black;">然则</span>更适合刚做直播，不想真人出镜的新手操作。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">虽然说</span>语音直播功能<span style="color: black;">无</span>视频直播功能多，但对新人<span style="color: black;">来讲</span>门槛更低，能更快入局，<span style="color: black;">况且</span><span style="color: black;">亦</span>能找到符合自己的垂直粉丝群体。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span>录屏直播</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">录屏直播<span style="color: black;">通常</span><span style="color: black;">仅有</span>做弹幕游戏<span style="color: black;">或</span>游戏推广类直播间会用到。在开播之前点击手游开播，再点击游戏，里面有官方自带的授权游戏。<span style="color: black;">例如</span>王者荣耀，和平精英等多款游戏<span style="color: black;">能够</span><span style="color: black;">选取</span>，<span style="color: black;">选取</span><span style="color: black;">必须</span>添加的游戏，就<span style="color: black;">能够</span>直接开播。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/uKCiawYY0P1gqZhAs6ksA0aoAQDEIjILTX8yNvgegQcc1uyHl4RMC2UmaYtegVWxnrkaia2N4y5S2S8QXibYrLFCA/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">上面讲的这3种直播方式，均是支持手机直播的展示形式，<span style="color: black;">日前</span>新手用手机直播，并不<span style="color: black;">必须</span>购置太多的设备，<span style="color: black;">一般</span>是一部手机+一副耳机就<span style="color: black;">能够</span>开启直播，非常适合新手前期操作，<span style="color: black;">然则</span>手机直播的展现形式还是<span style="color: black;">无</span>电脑直播<span style="color: black;">那样</span>丰富。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">4、</span>电脑直播</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">电脑直播虽<span style="color: black;">无</span>手机来得方便，<span style="color: black;">然则</span>收音和画质要比手机稳定和<span style="color: black;">优秀</span>，<span style="color: black;">况且</span><span style="color: black;">续航时间长，<span style="color: black;">能够</span><span style="color: black;">长期</span>直播的同时</span>还<span style="color: black;">能够</span>展示和切换PPT/视频/游戏等界面。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不论从直播稳定性、功能操作、直播可展示内容，电脑直播都要优于手机直播。<span style="color: black;">倘若</span><span style="color: black;">大众</span>后面要走职业化主播道路，还是<span style="color: black;">意见</span><span style="color: black;">想要</span>办法学会借助<span style="color: black;">运用</span>电脑直播。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">之前有不少直播平台，都要依赖于传统的OBS Studio直播软件来推流操作，但<span style="color: black;">全部</span>流程<span style="color: black;">针对</span>新手<span style="color: black;">来讲</span>过于<span style="color: black;">繁杂</span>，<span style="color: black;">因此</span><span style="color: black;">日前</span><span style="color: black;">非常多</span>短视频直播平台都推出了专门的OBS：直播伴侣，实现了一键开播，无需其他操作！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/uKCiawYY0P1gqZhAs6ksA0aoAQDEIjILTiadWg3tYjlibgEbOkGrB0j8EdlKo2M0zAAGRrbsRDAU6TAMGzc5gcm0g/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">电脑直播操作<span style="color: black;">办法</span>：<span style="color: black;">倘若</span>你想在抖音平台开播，就<span style="color: black;">必须</span>提前下载安装好抖音直播伴侣（仅Windows系统）后，点击【<span style="color: black;">起始</span>直播】，<span style="color: black;">选取</span>直播类型，之后就可<span style="color: black;">起始</span>直播，里面还<span style="color: black;">能够</span>添加直播切片，快手直播同理。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你手上的电脑是苹果电脑，目前<span style="color: black;">没法</span><span style="color: black;">运用</span>直播伴侣，只能采用OBS Studio来推流开播。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">苹果电脑开播<span style="color: black;">过程</span>：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.在电脑上下载安装【OBS直播软件】</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.在软件设置中<span style="color: black;">选取</span>自定义服务器</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.抖音点击『<span style="color: black;">起始</span>电脑直播』</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.直播间内获取推流<span style="color: black;">位置</span>，复制到OBS软件中</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.<span style="color: black;">按照</span>直播类型，即刻<span style="color: black;">起始</span>直播</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">说实话，在经过对比后。OBS Studio和直播伴侣相比，给我最直观的感受<span style="color: black;">便是</span>能用直播伴侣，你就不要用OBS Studio软件推流。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">这儿</span>，要单独说一下视频号，视频号电脑直播操作比较简单，直接在电脑<span style="color: black;">微X</span>里下载插件就<span style="color: black;">能够</span><span style="color: black;">起始</span>直播。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/uKCiawYY0P1gqZhAs6ksA0aoAQDEIjILTMj4ZNkH3JnuWCjGJVUKHibjt4DTBvO4JVY7mm6zo3NueQQTfnSoBaxQ/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/uKCiawYY0P1iaqtXbvw4prgZJYdxfUkoOzOrSMa9uj6jANJRCfOHibDWU0s6tgqNpgYjqkWHicw6ibyt55ic0o68ceRw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">直播带货营销技巧</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">聊完<span style="color: black;">详细</span>的直播类型，接下<span style="color: black;">来讲</span>一下直播卖货，毕竟所有人开直播都是为了<span style="color: black;">挣钱</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1.主播人设<span style="color: black;">知道</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">要<span style="color: black;">按照</span>自己的性格找准自己的人设定位，<span style="color: black;">第1</span>时间给粉丝留下深刻印象。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2.规划好直播时间</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">时间点<span style="color: black;">选取</span> ：累计直播时长和最佳直播时间至关重要，在高峰时间段直播能够<span style="color: black;">提高</span>直播间的活跃度，这关系到你的直播能否上热门。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3.时间点<span style="color: black;">通知</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">提前2小时，多发几个短视频进行预热，记得在预热视频里预告直播时间和内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4.确定好开播主题</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除<span style="color: black;">平常</span>开播，我们<span style="color: black;">必须</span>参与或自己策划<span style="color: black;">各样</span>“主题专场直播活动”。例如临近的七夕节直播活动，你就<span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">实质</span><span style="color: black;">状况</span>围绕节日、上新、尾货等来策划该主题专场。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5.直播流量拆解</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">为么</span>要先拆解直播间的流量？<span style="color: black;">原由</span>是为了帮你更好的理清流量<span style="color: black;">源自</span>以及更好的帮你达成目的，简单<span style="color: black;">来讲</span>，你做这场直播的<span style="color: black;">目的</span>是直播间要来多少人？<span style="color: black;">倘若</span>想花钱投放，又<span style="color: black;">必须</span>投放多少信息流<span style="color: black;">宣传</span>？<span style="color: black;">最后</span>预计转化多少以及<span style="color: black;">实质</span>销量多少？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">为了方便<span style="color: black;">大众</span>理解，我</span><span style="color: black;">举个例子：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">咱们</span>一场主题直播</span><span style="color: black;">的</span><span style="color: black;"><span style="color: black;">营销</span>流水<span style="color: black;">目的</span>是100万，按结合自己平时粉丝流量的转化率10%、客单价50元算，100万/50元/10%转化率=20万人次。盘点完所需流量后，</span><span style="color: black;"><span style="color: black;">那样</span></span><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">发掘</span>可能还<span style="color: black;">必须</span><span style="color: black;">弥补</span>15万流量进直播间</span><span style="color: black;">，这个时候你就<span style="color: black;">想要</span>办法去补这个流量。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一旦你本场的直播<span style="color: black;">目的</span>理清了，那流量推广<span style="color: black;">亦</span>有的放矢。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/uKCiawYY0P1gqZhAs6ksA0aoAQDEIjILT0zu1qEBxd8qHtNxqDPlyLib76lNFudC2ia4MWfUHMtz04QibKueVkkCicQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6.营销手段设计</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做直播仅靠官方自然<span style="color: black;">举荐</span>流量肯定<span style="color: black;">不足</span>，<span style="color: black;">通常</span>做法是提前在视频中预埋开播信息，开播时再借助抽奖、秒杀、抢购等营销手段来进行裂变。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">所有营销活动都<span style="color: black;">必要</span>在开播前就要策划好，给<span style="color: black;">大众</span><span style="color: black;">举荐</span>下面4种<span style="color: black;">广泛</span>直播间裂变<span style="color: black;">办法</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①抽奖免单：用于刺激下单并<span style="color: black;">提高</span>连带率，买的多免单多。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">②限时秒杀：刺激首次消费，<span style="color: black;">亦</span>可带动直播间<span style="color: black;">营销</span>氛围。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">③一元抢购：为了让新流量填写表单，方便后续推送直播提醒。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">④超级大奖：开播前发到社交平台引流。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">7.带货直播<span style="color: black;">平常</span>配置</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①灯光：补光灯+面光灯（美颜灯）；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">②电脑：方便推流、操作上下架商品；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">③手机支架：固定摄像头避免晃动；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">④设备充电：准备充电宝，以防万一；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑤手机*2：直播拍摄/主播手机，分别用于拍摄和跟进当下直播<span style="color: black;">状况</span> ；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑥直播背景墙：KT板或幕布<span style="color: black;">或</span>整洁的空间均可 ；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑦<span style="color: black;">制品</span><span style="color: black;">摆设</span>：<span style="color: black;">制品</span>柜、衣架、座椅等；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑧直播道具准备：手持板或配件；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑨直播材料打印/提示语打印：时间提示板、人流提示板等；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑩A4白纸/POP笔：临时事件提示工具。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/uKCiawYY0P1g3deKtAQFYI8sR6iaSHqrIuG4MpgicwmIL7L7Veou9fslliaBHXQaC7VMSDgD672yzqLia8J8o06X8VQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上<span style="color: black;">便是</span>今天介绍的<span style="color: black;">所有</span>内容，毫不夸张的说直播<span style="color: black;">已然</span><span style="color: black;">作为</span>常态化，<span style="color: black;">亦</span>有越来越多的专业团队<span style="color: black;">显现</span>，<span style="color: black;">因此</span>想<span style="color: black;">经过</span>直播<span style="color: black;">挣钱</span>的<span style="color: black;">伴侣</span><span style="color: black;">必定</span>要抓紧了，<span style="color: black;">此刻</span>不赶紧进场以后机会更少。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">好了，<span style="color: black;">详细</span>关于短视频的直播干货就和<span style="color: black;">大众</span>聊到<span style="color: black;">这儿</span>，<span style="color: black;"><span style="color: black;">倘若</span></span><span style="color: black;">还想<span style="color: black;">认识</span><span style="color: black;">更加多</span>自<span style="color: black;">媒介</span>变现的新机会和干货内容，<span style="color: black;">亦</span><span style="color: black;">能够</span>点击<span style="color: black;">文案</span>最顶部的蓝色字体“</span><strong style="color: blue;"><span style="color: black;">懂我星球</span></strong><span style="color: black;">”关注<span style="color: black;">咱们</span>，每周都会给<span style="color: black;">大众</span>拆解一个针对新人的热门副业玩法<span style="color: black;">或</span>短视频干货。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">你<span style="color: black;">亦</span><span style="color: black;">能够</span>锁定我每周<span style="color: black;">3、</span>周五11点半“创业者全权”的视频号直播间，我会给<span style="color: black;">大众</span>拆解<span style="color: black;">更加多</span>新的认知和项目，有<span style="color: black;">必须</span>的<span style="color: black;">伴侣</span>记得点击下方</span><strong style="color: blue;"><span style="color: black;">预约</span></strong><span style="color: black;">我的直播哦！</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/uKCiawYY0P1iaicurhMHybNKSB2o7nkssJd8hib2KMM8Z7oGxHwXKEc47htDlDNpydOLgQvKiavHA9gV1zhTorzXLLA/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">-END-</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">注：本公众号旨在自<span style="color: black;">媒介</span>变现项目拆解，不为任何项目做背书，<span style="color: black;">亦</span><span style="color: black;">无</span>任何不良引导，请各位<span style="color: black;">小心</span><span style="color: black;">选取</span>合适自己的变现项目。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/uKCiawYY0P1iaUvGvS3ajrcickKvHpxerU3g5754iceekd2qiaibqq7le7fwiawBfa7g706t3jiaxk8BicJBYeZicnAEuX5g/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/uKCiawYY0P1iaDynINLXBdwicte6JZskPM6YDlN6Yehgq5hjuiak3kGyr1dosaKwWlicibHePl0icJKuWnOnOcBiaZgKLg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">点</span><span style="color: black;">击</span><span style="color: black;"><span style="color: black;">“阅读原文”</span><span style="color: black;">，<span style="color: black;">就可</span>免费获取你的专属性格测评报告</span></span>！</span></p>
你的见解独到，让我受益匪浅，期待更多交流。
页:
[1]