一月15场直播，观看总次数85W，内附直播技巧，注意事项
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">多云电商，专业的社交电商<span style="color: black;">处理</span><span style="color: black;">方法</span>，围绕推广获客、拉新激活、用户留存、复购增购、分享裂变五大核心目的助力电商平台<span style="color: black;">有效</span>运营。<span style="color: black;">日前</span>全国已接入1800家新<span style="color: black;">媒介</span>。（统计于2020年4月）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近两个月来，城市电商直播开展的如火如荼。有的平台从0起步，有的平台做的游刃有余。许多站点除了在直播平台的<span style="color: black;">选取</span>上纠结之外，<span style="color: black;">亦</span>容易忽略<span style="color: black;">有些</span>细节问题，如设备、互动、社群等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天就给<span style="color: black;">大众</span>盘一盘直播运营方面的内容~</span></p><span style="color: black;">01</span><span style="color: black;"><strong style="color: blue;">用自己电商平台开直播的<span style="color: black;">优良</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、相比于淘宝、抖音直播，更方便直接上架商城里的商品。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、公域流量的用户流入很少，<span style="color: black;">况且</span>不是本地用户不<span style="color: black;">熟练</span>，缺乏互动性。自建平台的直播，粉丝容易吸到<span style="color: black;">自己</span>电商平台，为商城引流。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、<span style="color: black;">能够</span><span style="color: black;">按照</span>当地市场<span style="color: black;">状况</span>，灵活<span style="color: black;">调节</span>收费策略。（如：商家入驻这方面<span style="color: black;">是不是</span>收费、直播内容沉淀、做直播专题）</span></p><span style="color: black;">02</span><span style="color: black;"><strong style="color: blue;">前期<span style="color: black;">怎样</span>打开直播市场</strong></span><span style="color: black;"><span style="color: black;"><span style="color: black;">首要</span>要<span style="color: black;">知道</span>，</span>直播到底为商家带来什么？</span><strong style="color: blue;"><span style="color: black;">本地电商开直播，与淘宝直播、抖音红人直播不<span style="color: black;">同样</span>。</span></strong><span style="color: black;">后者更偏向于带货、向高销量看齐。</span><span style="color: black;"><strong style="color: blue;">但城市电商的直播，销量不是最重要的。</strong></span><span style="color: black;"><span style="color: black;">倘若</span>只是为了卖商品，那把直播间的优惠商品挂到商城里<span style="color: black;">同样</span><span style="color: black;">能够</span>推出去。</span><span style="color: black;">前期最好与有合作<span style="color: black;">基本</span>的商家先联系，邀请身边的农<span style="color: black;">制品</span>户、养殖户、商家<span style="color: black;">伴侣</span>入驻（不要说免费加入，而要<span style="color: black;">暗示</span>：觉得这个新服务不错，免费给<span style="color: black;">她们</span>做直播，<span style="color: black;">先让他免费体验一两个月，<span style="color: black;">重点</span>是做</span>效果）。</span><span style="color: black;">初期<span style="color: black;">指点</span>、<span style="color: black;">协同</span><span style="color: black;">每一个</span>商家上架5款<span style="color: black;">上下</span>的<span style="color: black;">制品</span>，给<span style="color: black;">她们</span>每周直播1次，保持平台每两、三天都有一场直播，持续做效果。<span style="color: black;">重点</span>是先打造几场直播案例，后续商家会主动找上门合作。</span><span style="color: black;">03</span><span style="color: black;"><strong style="color: blue;">案例介绍</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">平台：濠滨论坛</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">如：3月15日直播</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">类型：相亲</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">揭发</span>率：27W+</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意向咨询：3000+</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">牵线量：600组</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ELxpplgNXSTm7Ioj7lSsBPQhrTRkXxwftvRFgkjZoT0wdUiboNC3ML701ndUbLkk1hlibdckYNWE046g9OtNl7lA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ELxpplgNXSTm7Ioj7lSsBPQhrTRkXxwfFB659WswIx1MctJnN1q1KQhddyn4DGxvc571cib0UZPqRstCdPsmvSQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/ldFaBNSkvHjHB7C85hnZBxEdY7XfdialFSs2sqkhU0hAQGG4vDn1nDOdXUGDicfaJ1rTeQDPNJRciaedicADLANghw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">平台：南太湖</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">如：4月29日直播</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">类型：牛排自助</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">拜访</span>量：1.1W+</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ELxpplgNXSTm7Ioj7lSsBPQhrTRkXxwfTViaoKjmKLA4TfSC8rQUFC0DPP67hiaAvfY3HRZRyLXialK9vrYHKX6OA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ELxpplgNXSTm7Ioj7lSsBPQhrTRkXxwf00rL8fFSTHpsSqW1BFC0ZkvJj1GLoKX7UJZ2aW3x4VzgyGcWdWLQng/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/ldFaBNSkvHjHB7C85hnZBxEdY7XfdialFSs2sqkhU0hAQGG4vDn1nDOdXUGDicfaJ1rTeQDPNJRciaedicADLANghw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">平台：智慧登封</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">如：4月29日直播</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">类型：烤鱼</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">活动：6.6元秒杀，菜品4选2</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">拜访</span>量：1W+</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">销量：带货260件</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ELxpplgNXSTm7Ioj7lSsBPQhrTRkXxwf1gjbGxnnMBmLuOVgWSnCESS3mVP985LSGtNSa4Zia7Gopn2ecxgKT8w/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ELxpplgNXSTm7Ioj7lSsBPQhrTRkXxwf3IrUjXe8kBhUUpBKOcticKdvHnxXr2xZPu929p5kyt1cyVTYMToMw6A/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/ldFaBNSkvHjHB7C85hnZBxEdY7XfdialFSs2sqkhU0hAQGG4vDn1nDOdXUGDicfaJ1rTeQDPNJRciaedicADLANghw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">04</span><span style="color: black;"><strong style="color: blue;">直播到底卖的是什么</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">相比于做推文、抢购而言，直播给商家带来了什么？</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">“ </strong></span>直播是另一种直观交互式的推广，<span style="color: black;">就地</span>能<span style="color: black;">处理</span>用户疑问，<span style="color: black;">促进</span>用户下单，形<span style="color: black;">成为了</span><span style="color: black;">大众</span>正在抢购的真实场景。直播是另一种形式的导购！完整的展现商家<span style="color: black;">特殊</span>环境 。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">——南太湖优选</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">“ </strong></span><span style="color: black;"><span style="color: black;">咱们</span>从不给商家灌输销量卖货的概念，不<span style="color: black;">必定</span>销量好<span style="color: black;">便是</span>效果好，卖“<span style="color: black;">揭发</span>”、“人气”、形成热闹的氛围，<span style="color: black;">按照</span><span style="color: black;">实质</span><span style="color: black;">状况</span>，看客户<span style="color: black;">必须</span>什么。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">——智慧登封</span></p><span style="color: black;"><strong style="color: blue;">-问题答疑-</strong></span><span style="color: black;">下面整理了<span style="color: black;">有些</span><span style="color: black;">大众</span>在直播中比较关心的问题，<span style="color: black;">按照</span>与<span style="color: black;">有些</span>电商平台的直播负责人交流<span style="color: black;">状况</span>，整理了<span style="color: black;">仔细</span>内容。</span>1<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">负责直播项目的团队有几人？主播从何而来？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">【</span><span style="color: black;">濠滨论坛</span><span style="color: black;">】1人负责<span style="color: black;">统一</span>，<span style="color: black;">机构</span>各行业版块（美食、招聘、相亲、买车、装修）负责人安排对接直播。主播是<span style="color: black;">机构</span>的<span style="color: black;">博主</span><span style="color: black;">或</span>外聘的主播。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【</span><span style="color: black;">南太湖优选</span><span style="color: black;">】2人。1个主播负责出镜，1个助理，负责控场。主播是自己的全职工作人员。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【</span><span style="color: black;">智慧登封</span><span style="color: black;">】5人。主播是自己的主持人。</span></p>2<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播带去的设备有<span style="color: black;">那些</span>？</span></p><span style="color: black;"><span style="color: black;">【</span><span style="color: black;">濠滨论坛</span><span style="color: black;">】</span></span><span style="color: black;">直播架、直播手机、收音设备、打光设备、云平台。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">【</span><span style="color: black;">南太湖优选</span><span style="color: black;">】<span style="color: black;">重点</span>是手机直播，<span style="color: black;">通常</span>都是一个灯、一个手机支架。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">【</span><span style="color: black;">智慧登封</span><span style="color: black;">】直播架、直播灯、手机三部、电脑、收音器。</span></span></p>3<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做餐饮商家的直播分配多少工作人员在现场？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【</span><span style="color: black;">南太湖优选</span><span style="color: black;">】2人，一个主播，一个控场。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【</span><span style="color: black;">智慧登封</span><span style="color: black;">】3人，一人管理后台、一人拍照、视频记录、一人当主播助理。</span></p>4<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做一场直播收费多少钱？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【</span><span style="color: black;">南太湖优选</span><span style="color: black;">】之前都是免费给商家做直播，接下来会收费。预计收费模式：直播+<span style="color: black;">微X</span>推文，收费2000元；直播+上架商城优店，服务费3000元。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【</span><span style="color: black;">智慧登封</span><span style="color: black;">】收费模式；<span style="color: black;">日前</span>报价，含直播推广，单品类2000；全品类5000；房地产类8000。</span></p>5<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">与商家的合作形式，带货<span style="color: black;">是不是</span>分成、抽成？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【</span><span style="color: black;">濠滨优选</span><span style="color: black;">】<span style="color: black;"><span style="color: black;">按照</span><span style="color: black;">详细</span>客户分析，有的是购买直播服务；有的是全年年框中<span style="color: black;">做为</span>一次服务；有的是<span style="color: black;">宣传</span>费付费；有的是带货抽成，<span style="color: black;">按照</span>客户<span style="color: black;">状况</span>灵活处理。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【</span><span style="color: black;">南太湖优选</span><span style="color: black;">】基本都是抽成方式。有的卖优惠券，那<span style="color: black;">营销</span>所得都是归优店商城所有的；要是卖商品的话，<span style="color: black;">通常</span>抽10%</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【</span><span style="color: black;">智慧登封</span><span style="color: black;">】<span style="color: black;">无</span>抽成。</span></p>6<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">是不是</span>有直播脚本？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【</span><span style="color: black;">濠滨优选</span><span style="color: black;">】<span style="color: black;"><span style="color: black;">必须</span>提前准备宣传排期表、直播流程表、主持串词表、<span style="color: black;">制品</span><span style="color: black;">名单</span>表、直播分工表、设备物料表。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">【</span><span style="color: black;">南太湖优选</span><span style="color: black;">】会有一个基本的脚本与商家沟通。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">【</span><span style="color: black;">智慧登封</span><span style="color: black;">】有脚本，提前准备直播<span style="color: black;">制品</span>、秒杀、套餐和直播流程。</span></span></p>7<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播的周期与频率是<span style="color: black;">怎么样</span>的？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【<span style="color: black;">濠滨优选</span>】<span style="color: black;"><span style="color: black;">此刻</span>是<span style="color: black;">每日</span>一场直播；每周八场。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">【</span><span style="color: black;">南太湖优选</span><span style="color: black;">】之前免费的时候，时间固定，每周三周五，<span style="color: black;">晌午</span>11点直播。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">【</span><span style="color: black;">智慧登封</span><span style="color: black;">】时间固定，每周<span style="color: black;">3、</span>周<span style="color: black;">4、</span>周五晚7点半。每周直播的类型<span style="color: black;">区别</span>，但<span style="color: black;">最少</span>都会安排一场美食。</span></span></p>8<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播前<span style="color: black;">怎样</span>推广直播？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【</span><span style="color: black;">南太湖优选</span><span style="color: black;">】<span style="color: black;">咱们</span>一场直播前会<span style="color: black;">经过</span>群跟用户分享，再<span style="color: black;">增多</span>直播间订阅，<span style="color: black;">保准</span>开播提醒。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还要<span style="color: black;">保准</span>直播间的商品优惠力度足够大，还要限量限时（秒杀）。直播的秒杀福利<span style="color: black;">必定</span>要足够的给力，直播的人气才有所<span style="color: black;">保准</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【</span><span style="color: black;">智慧登封</span><span style="color: black;">】<span style="color: black;">经过</span>自己的公众<span style="color: black;">微X</span>号、app、直播海报、<span style="color: black;">伴侣</span>圈小视频、抖音预告、社群、建直播群来推广。</span></p>9<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播中<span style="color: black;">必须</span><span style="color: black;">重视</span><span style="color: black;">那些</span>细节？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">- <span style="color: black;">重视</span>打光，光打得好，好气色跑不了~</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">- <span style="color: black;">保证</span>是横屏还是竖屏</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">- 主播的眼神对着哪一部手机的镜头，要<span style="color: black;">保证</span>主播是与观众对视的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【</span><span style="color: black;">濠滨优选</span><span style="color: black;">】<span style="color: black;">直播前最好提前准备<span style="color: black;">有些</span>互动<span style="color: black;">专题</span>，以防刚<span style="color: black;">起始</span>直播间互动<span style="color: black;">不足</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">【</span><span style="color: black;">智慧登封</span><span style="color: black;">】镜头最好少移动，<span style="color: black;">倘若</span>有切换台，<span style="color: black;">能够</span>用切换台来切换特写和大景，多准备几部手机就行，<span style="color: black;">必定</span>要强互动，最好能多念出网友的名字，<span style="color: black;">增多</span>互动<span style="color: black;">专题</span>，秒杀其实<span style="color: black;">便是</span>一个强互动的<span style="color: black;">制品</span>。</span></span></p>10<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每场直播结束后要做些什么？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【</span><span style="color: black;">濠滨优选</span><span style="color: black;">】<span style="color: black;">进行直播复盘，直播间数据的展示图再来一波宣传。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">【</span><span style="color: black;">智慧登封</span><span style="color: black;">】直播复盘，复盘海报、售卖<span style="color: black;">状况</span>复盘、以及观看人次、以及互动做总结，次总结、周总结、月总结、为下次同类型做<span style="color: black;">调节</span>。</span></span></p><strong style="color: blue;">直播间需<span style="color: black;">重视</span>的其他细节</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、不要忘记店内资源</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">线下店里互动，把店里的人邀请进直播间，抢购更划算的券或套餐（这跟老板每次给进店客人再送其他优惠券是一个道理）还有转发活动，在饭点直播，让老板出个<span style="color: black;">协同</span>海报推广的活动。到店就餐的转发直播海报或链接，送饮料或小菜。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、时间固定，做好直播排期</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播时间最好固定，<span style="color: black;">保准</span>规律频率，在用户心中留印象。如每周两次，周<span style="color: black;">1、</span><span style="color: black;">3、</span>五当晚7:00~8:30直播。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ELxpplgNXSTm7Ioj7lSsBPQhrTRkXxwfRNjZQKk5Yj3dKsNbicmU5UVeRdBcJkHTIz3OVn1O4IfjWmHW95coqNw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">（濠滨优选直播排期海报，提前预告）</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3、主播互动小技巧</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">- 欢迎式互动-</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">引导进来的用户扣1、扣888；引导用户点击今晚的商品，查看详情，看为<span style="color: black;">大众</span>准备的福利；发放红包，引导用户领取红包、优惠券；与用户玩个小游戏。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">- 问答式互动-</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">要记着回复评论区下方问题，主播还<span style="color: black;">能够</span>抛出<span style="color: black;">有些</span>封闭性、<span style="color: black;">选取</span>性问题让用户回答。<span style="color: black;">例如</span>：<span style="color: black;"><span style="color: black;">大众</span><span style="color: black;">爱好</span>吃泡椒味的还是麻辣味，想吃麻辣味的扣1</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">-分享式互动-</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">告诉<span style="color: black;">大众</span>，咱们直播间满1000人观看，即发放第二波优惠券，<span style="color: black;">或</span>解锁其他低价商品；既能引导用户分享，<span style="color: black;">亦</span>能刺激用户下单。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">4、直播结束后的服务反馈</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每场直播结束后，要<span style="color: black;">即时</span>收集用户反馈。可在<span style="color: black;">微X</span>群里与<span style="color: black;">大众</span>聊一聊，“<span style="color: black;">吃货宝宝们<span style="color: black;">爱好</span>今晚的火锅吗？</span>”“<span style="color: black;">下次直播<span style="color: black;">咱们</span>打算做串串福利，有想跟<span style="color: black;">伴侣</span>吃串串的<span style="color: black;">能够</span>等<span style="color: black;">咱们</span>直播！</span>”既活跃了群氛围，又<span style="color: black;">能够</span><span style="color: black;">即时</span>改进下次直播。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▲</span><span style="color: black;">以上<span style="color: black;">便是</span>在直播中常遇到的疑惑，各位<span style="color: black;">能够</span>结合<span style="color: black;">自己</span><span style="color: black;">状况</span>参考，尝试并实践哦~</span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/ELxpplgNXSQAIB0At9u3LicMZDIiaBcZWh15nzF89bp4lWoQtuaEnBtzduru6RbgFIwgzqibZggkYiaBzRCn5ibsqvQ/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关于直播电商运营，还为<span style="color: black;">大众</span>整理了<span style="color: black;">有些</span>资料。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ELxpplgNXSQAIB0At9u3LicMZDIiaBcZWhEKFQTh0YvLbiaJRUPtLw09MymMdoMiaxpeMeCkdZAMeZcG0pUcTJVMvw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">获取方式</span></strong></span><span style="color: black;">：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">扫码关注</span><span style="color: black;"><strong style="color: blue;">多云教研室</strong></span><span style="color: black;">服务号，回复关键词“</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">直播</span></strong></span><span style="color: black;">”，<span style="color: black;">就可</span>获取~</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ELxpplgNXSQAIB0At9u3LicMZDIiaBcZWhuqwg5Vib5DpQh9SbLypyTARcibtoahbiboE3FTowGTDk9ia3o1B7RotDQg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_png/ELxpplgNXSQAIB0At9u3LicMZDIiaBcZWhawMAo5Qt5PamepGmstJUDfiazS2ZLBFRpjzbOSX8o59gSW7d7HBKh4Q/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ELxpplgNXSTAw0jLFiaeY6JmXR3jnIeOzWDOibRibXzzJJibg2Pvrk30LAENjOyTscQ1XbCvmKL6zD3FWujauk2lag/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
真情实感，其含义为认真了、走心了的意思，是如今的饭圈常用语。
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