l14107cb 发表于 2024-7-20 21:42:23

做直播怎么引流（有哪些直播间引流技巧）


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; &nbsp; &nbsp; <span style="color: black;">1、</span>抖音直播<span style="color: black;">必须</span>什么设备?1、手机/电脑手机：用手机直播的话，<span style="color: black;">通常</span><span style="color: black;">来讲</span>是<span style="color: black;">必须</span>准备两台手机的，一台手机用来直播，<span style="color: black;">另一</span>一台就用来查看直播间观众的弹幕留言，两台手机分工合作。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1、</span>抖音直播<span style="color: black;">必须</span>什么设备?</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、手机/电脑</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">手机：用手机直播的话，<span style="color: black;">通常</span><span style="color: black;">来讲</span>是<span style="color: black;">必须</span>准备两台手机的，一台手机用来直播，<span style="color: black;">另一</span>一台就用来查看直播间观众的弹幕留言，两台手机分工合作。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选直播手机看三个指标：<span style="color: black;">摄像高清+大内存+稳定性。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因为</span>直播推流对硬件<span style="color: black;">需求</span>高，<span style="color: black;">因此</span><span style="color: black;">咱们</span>要<span style="color: black;">尽可能</span><span style="color: black;">选取</span>CPU型号较新、性能较好的手机进行来直播。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不外</span>，大部分直播手机的前置摄像头像素都比较差，<span style="color: black;">因此</span><span style="color: black;">通常</span><span style="color: black;">意见</span><span style="color: black;">运用</span>后置摄像头直播，<span style="color: black;">保准</span>画面清晰。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">电脑：<span style="color: black;">倘若</span>用电脑直播的话，<span style="color: black;">一样</span><span style="color: black;">必须</span><span style="color: black;">高配置电脑和质量较好的电脑摄像头。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">电脑直播推流对电脑CPU的性能<span style="color: black;">需求</span>较高，<span style="color: black;">举荐</span><span style="color: black;">运用</span>较新型号或较高级的CPU。<span style="color: black;">通常</span>可用型号为罗技C930e的摄像头<span style="color: black;">或</span>比其更好的电脑摄像头，以<span style="color: black;">保准</span>画面的清晰度和色彩还原度。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/v7fBK5jWPkmzInyJzVibBGvJwyFbpftV8hmXBlIgjWzrUPGl4dsYicjBQds9FWulArOXIUriaLqdrZ1hMN3r0p2aw/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、直播声卡</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做为</span>一名主播，声卡是必不可少的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">声卡集<span style="color: black;">成为了</span><span style="color: black;">各样</span>的接口，能够<span style="color: black;">帮忙</span><span style="color: black;">咱们</span>接麦克风、监听耳机等设备，<span style="color: black;">况且</span>，<span style="color: black;">针对</span>音质<span style="color: black;">亦</span>会有很大的<span style="color: black;">提高</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不管是手机直播还是电脑直播，<span style="color: black;">倘若</span>想要更好的音效效果，就<span style="color: black;">必须</span>声卡来辅助。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">况且</span>声卡<span style="color: black;">能够</span><span style="color: black;">供给</span>丰富的伴奏和特效声音，让直播间更加场景化，<span style="color: black;">亦</span><span style="color: black;">能够</span>活跃<span style="color: black;">全部</span>直播间的气氛。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、麦克风</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">麦克风<span style="color: black;">重点</span>是一个收音的设备，用来<span style="color: black;">加强</span>你的音量，麦克风的<span style="color: black;">功效</span><span style="color: black;">重点</span>是为了防止爆音和杂音，大部分主播<span style="color: black;">运用</span>的都是电容麦克风。收录的声音会很清晰、饱满，质感很高，<span style="color: black;">针对</span>直播<span style="color: black;">或</span>是K歌<span style="color: black;">来讲</span><span style="color: black;">亦</span>是<span style="color: black;">必须</span>的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在直播间的环境下相对比较安静，而电容式麦克风的缺点<span style="color: black;">便是</span>不太适合嘈杂环境<span style="color: black;">运用</span>，音质方面是比动圈麦克风要好上<span style="color: black;">非常多</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、补光灯</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在直播的时候，光线明亮是最基本的<span style="color: black;">需求</span>，你的直播间要是暗沉沉的，观众还有什么观看体验感?</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在美妆等品类的近景拍摄，室内灯光较弱，<span style="color: black;">必须</span>一盏美颜灯，常用的是环形美颜灯。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有些</span>较远距离的拍摄，<span style="color: black;">必须</span>比较亮的室内顶灯，<span style="color: black;">能够</span>搭配LED灯带，<span style="color: black;">或</span>搭配专业的摄影顶灯。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span><span style="color: black;">按照</span><span style="color: black;">实质</span>灯光效果<span style="color: black;">能够</span><span style="color: black;">选取</span>专业的常亮摄影柔光灯进行补光，<span style="color: black;">重点</span>的目的是使直播间光线明亮,且光照均匀柔和。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在进行外景拍摄时，如室外光照效果较差，则<span style="color: black;">必须</span>搭配<span style="color: black;">有些</span>户外手持补光灯进行补光，<span style="color: black;">或</span>用其他的专业户外补光设备。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/v7fBK5jWPkmzInyJzVibBGvJwyFbpftV8gMBwn12yo6tCfLvTBVuMLuSk1RB5Wuv58xhdPcxRgZ32jc6bNhPhyQ/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2、</span>抖音直播技巧有<span style="color: black;">那些</span>?</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、现场主题</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">主题从店铺需求出发，创建粉丝群，收集粉丝需求，每次直播后多关注评论。在大致<span style="color: black;">认识</span>粉丝群后，<span style="color: black;">按照</span><span style="color: black;">她们</span>的年龄、地区、观看直播的时间来确定直播时间和直播内容。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、抖音粉丝<span style="color: black;">守护</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">抖音主播<span style="color: black;">必要</span>创建自己的粉丝组，播出后，还<span style="color: black;">必须</span>和粉丝多交流，多聊天，和<span style="color: black;">她们</span><span style="color: black;">作为</span>好<span style="color: black;">伴侣</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这般</span>一来，你的粉丝就会滚雪球般的<span style="color: black;">提升</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、短视频</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">意见</span>在直播前一小时发布短视频，引流。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、封面引流</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">封面展示<span style="color: black;">重点</span>是在直播间入口处，<span style="color: black;">优秀</span>的封面<span style="color: black;">亦</span>会在<span style="color: black;">必定</span>程度上影响用户的点击率，激发用户对直播的兴趣极为重要。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">抖音直播虽然大部分都是粉丝观看，<span style="color: black;">然则</span><span style="color: black;">亦</span>有<span style="color: black;">有些</span>是用户自发的刷到的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">相信主播肯定不满足现有的粉丝，<span style="color: black;">因此呢</span>在做直播的时候，除了照顾到原有的粉丝外，<span style="color: black;">亦</span><span style="color: black;">想要</span>办法在直播的时候拉新，为自己的直播间<span style="color: black;">增多</span><span style="color: black;">更加多</span>人气。</span></p>
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qzmjef 发表于 2024-10-16 17:29:14

我完全赞同你的观点，思考很有深度。

wrjc1hod 发表于 2024-10-21 23:38:26

你的见解独到，让我受益匪浅，非常感谢。

nqkk58 发表于 2024-10-26 23:53:25

你的留言真是温暖如春，让我感受到了无尽的支持与鼓励。
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