微X直播有哪些优良？直播技巧有哪些？
<span style="color: black;"><strong style="color: blue;">点击标题下「蓝色<span style="color: black;">微X</span>名」可快速关注</strong></span><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/dlialVnKEJFz17IYb7v3tUxPePAXE7twicl1QZYsKHibcXQ2erXLXpzaAarHJdyHTrmibQvaicR4ykiccncQMlWXHiacA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">东方微报，微商行业的共享流量体，微商行业的共享自<span style="color: black;">媒介</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">成交超百万，这是某品牌在<span style="color: black;">微X</span>视频号首场超级品牌日直播交出的成绩单。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">要<span style="color: black;">晓得</span>，取得这一战绩的某品牌开启视频号直播带货尚不足一年的时间，<span style="color: black;">况且</span>，采取品牌自播的方式，并<span style="color: black;">无</span>借力大主播、明星们的人气，全凭<span style="color: black;">自己</span>的流量运营和转化能力达<span style="color: black;">成为了</span><span style="color: black;">以上</span>效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">选取</span>在视频号以品牌自播为主，源于<span style="color: black;">她们</span>对市场的理解和判断，<span style="color: black;">做为</span>一个诞生仅三年的新锐手机品牌<span style="color: black;">某品牌</span><span style="color: black;">非常</span>清楚更靠近用户、与用户交<span style="color: black;">伴侣</span>的重要性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">她们</span><span style="color: black;">怎样</span>在<span style="color: black;">微X</span>直播中做的如此出色，<span style="color: black;">咱们</span><span style="color: black;">一块</span>来<span style="color: black;">瞧瞧</span>！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/1Yh7pE9oMYGlwShLVuCNdGFQKyibV0flgL8NW6JpNHMPLsaHAh1PoFYxzjMGgACHYNasZvcffsibToVscXDV6zIw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这几年商家<span style="color: black;">针对</span>电商直播卖货的<span style="color: black;">认识</span>越来越强。流量从公域<span style="color: black;">累积</span>到私域流量的<span style="color: black;">守护</span>，将客户转化为粉丝，<span style="color: black;">作为</span>商家的合伙人分享者。<span style="color: black;">针对</span><span style="color: black;">微X</span>平台<span style="color: black;">来讲</span>，<span style="color: black;">微X</span>直播，</span><span style="color: black;">让商家<span style="color: black;">得到</span>了一个很好的入口机会，能够更好的让用户看到商品性价比，<span style="color: black;">即时</span>与客户沟通反馈，沉淀客户<span style="color: black;">创立</span>私域流量，<span style="color: black;">微X</span>直播<span style="color: black;">作为</span>了商家电商卖货的不二<span style="color: black;">选取</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">微X</span>直播有<span style="color: black;">那些</span>好处？直播技巧核心有<span style="color: black;">那些</span>？<span style="color: black;">咱们</span><span style="color: black;">一块</span>来<span style="color: black;">瞧瞧</span></span></strong></p><img src="https://mmbiz.qpic.cn/mmbiz_png/1Yh7pE9oMYGlwShLVuCNdGFQKyibV0flgAb8Xvp9fqib8t4PEPtqBELxWWT4N8siaryNFDdNRkQxcsFk0yW4VgqsQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;">0</strong><strong style="color: blue;">1</strong><strong style="color: blue;"><strong style="color: blue;">视频号打通公私域流量</strong></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">伴同</span>互联网流量红利枯竭，获客成本高企<span style="color: black;">已然</span><span style="color: black;">作为</span><span style="color: black;">困惑</span>品牌商家们的<span style="color: black;">困难</span>，<span style="color: black;">大众</span>都在寻找效率更高</span><strong style="color: blue;"><span style="color: black;">、<span style="color: black;">连续</span>性更强的流量获取<span style="color: black;">途径</span>与留存方式</span></strong><span style="color: black;">，视频号正好解了品牌商家们的燃眉之急。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">微X</span>体系内，视频号为用户们<span style="color: black;">供给</span>了一个类似“广场”的交流平台，在<span style="color: black;">帮忙</span>用户触达公域的<span style="color: black;">同期</span>，<span style="color: black;">亦</span>为品牌商家们从<span style="color: black;">微X</span>生态中<span style="color: black;">得到</span><span style="color: black;">连续</span>流量滋养<span style="color: black;">供给</span>了通道。如此<span style="color: black;">制品</span>设计让视频号与<span style="color: black;">微X</span>生态其他<span style="color: black;">制品</span>的互通<span style="color: black;">能够</span>迸发<span style="color: black;">更加多</span>火花。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如，</span><strong style="color: blue;"><span style="color: black;">视频号与公众号打通融合、二者相互<span style="color: black;">弥补</span>，<span style="color: black;">能够</span>构建更丰富的内容生态。</span></strong><span style="color: black;">用户<span style="color: black;">能够</span>在<span style="color: black;">微X</span>订阅号里面看到视频号的视频，共用内容IP，延续粉丝粘性。</span><strong style="color: blue;"><span style="color: black;">与企业<span style="color: black;">微X</span>打通，则让视频号具备了连接私域运营的能力，不仅能够<span style="color: black;">提高</span>品牌商家直播带货的效果，更能<span style="color: black;">经过</span>视频号这个公域流量入口，沉淀品牌商家的私域资产。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">微X</span>视频号是<span style="color: black;">微X</span>巨大的流量接口，属于<span style="color: black;">微X</span>体系的闭环运营工具，看过直播的用户<span style="color: black;">能够</span>沉淀至<span style="color: black;">微X</span>私域中，<span style="color: black;">作为</span>品牌更<span style="color: black;">很久</span>的粉丝。对品牌而言，视频号现属于蓝海<span style="color: black;">周期</span>，流量高，获客成本低有利于<span style="color: black;">加强</span>品牌<span style="color: black;">揭发</span>及新用户的留存。品牌能够<span style="color: black;">经过</span>视频号直播这个抓手快速起量，<span style="color: black;">咱们</span>没理由不把视频号<span style="color: black;">注重</span>起来。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不管是公域、私域还是交易，用户<span style="color: black;">能够</span>在多端口中实现感兴趣、种草、拔草的全过程。入局视频号后，<span style="color: black;">某品牌</span><span style="color: black;">有效</span><span style="color: black;">统一</span>布局，在每一场直播中，都<span style="color: black;">经过</span>前期平台各端口预热蓄水，成功将私域引入直播间中，又<span style="color: black;">经过</span>直播沉淀回私域，外加<span style="color: black;">她们</span>的<span style="color: black;">长时间</span>私域运营 ，<span style="color: black;">最后</span>超品日私域成交占比惊人。长此以往，品牌获取到了热衷游戏、电竞的用户，<span style="color: black;">最后</span>实现增长。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/1Yh7pE9oMYGlwShLVuCNdGFQKyibV0flgLlwBVn7qDxbauR7bNiaqMWEaDH5CVRVjEFAx2pedaSH8DNMrgbSMm8A/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_png/1Yh7pE9oMYGlwShLVuCNdGFQKyibV0flgAb8Xvp9fqib8t4PEPtqBELxWWT4N8siaryNFDdNRkQxcsFk0yW4VgqsQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;">0</strong><strong style="color: blue;">2</strong><strong style="color: blue;">以内容直播撬动核心用户</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">视频号的社交氛围会更浓，沉淀下的私域用户在群里<span style="color: black;">亦</span>非常活跃，交流<span style="color: black;">她们</span><span style="color: black;">针对</span>游戏的思考，<span style="color: black;">针对</span><span style="color: black;">制品</span>的想法。这恰好是符合<span style="color: black;">咱们</span>的需求，<span style="color: black;">咱们</span><span style="color: black;">亦</span>想与用户有<span style="color: black;">更加多</span>的交流，<span style="color: black;">同期</span>聆听用户需求。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>，<span style="color: black;">她们</span>的视频号直播采取了内容直播与带货直播并举的策略，寻找带货与宠粉之间的平衡点。而在更细颗粒度的运营上，<span style="color: black;">她们</span>还充分顺应视频号的<span style="color: black;">制品</span>特性和运营方向，最大程度的<span style="color: black;">提高</span>运营效果。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/1Yh7pE9oMYGlwShLVuCNdGFQKyibV0flgAb8Xvp9fqib8t4PEPtqBELxWWT4N8siaryNFDdNRkQxcsFk0yW4VgqsQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;">0</strong><strong style="color: blue;">3</strong><strong style="color: blue;">精细化打法造就爆款直播</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每一场直播带货，<span style="color: black;">她们</span>都有着一套成熟的精细化运营路径。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>是公私域充分联动。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每次直播前，<span style="color: black;">她们</span>都会<span style="color: black;">按照</span>直播量级<span style="color: black;">恰当</span>调动资源进行预告，例如S级直播会调用所有端口预告，日播在私域进行宣发预告，并在开播之前再次提醒。在<span style="color: black;">第1</span>批用户进入直播间后，主播还会引导用户关注、分享，<span style="color: black;">加强</span>对公域流量的集聚。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/mria4ibg63lBRzMhs0xxxBQpiaWicnDXcFj79T2dosaibr6Hj4ODr1WTEJv2o8L7gCdFO8EK7qZjefibVHeLeB0oEH9g/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其次是灵活<span style="color: black;">运用</span>视频号的各项直播工具，例如直播间福袋、企业<span style="color: black;">微X</span>链接等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播中，<span style="color: black;">她们</span>会<span style="color: black;">按照</span>实时效果灵活<span style="color: black;">运用</span>福袋，带动直播间氛围，并促成增长<span style="color: black;">目的</span>。iQOO直播团队的黎黎介绍道：“<span style="color: black;">倘若</span>想要<span style="color: black;">加强</span>直播间热度，就会设<span style="color: black;">选定</span>赞破10万进行一次宠粉抽奖；<span style="color: black;">倘若</span>想在流量最高峰的时候<span style="color: black;">加强</span>关注度，就会设置关注达到多少量级抽多少奖品等等。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">●</span>在预热<span style="color: black;">周期</span>，提前做好视频号首页装饰，引导用户点击首页的公众号、企业<span style="color: black;">微X</span>等端口；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">●</span> 开播前，<span style="color: black;">经过</span>公众号、私域、主账号及助理<span style="color: black;">伴侣</span>圈等各端口进行前期预热，引导<span style="color: black;">大众</span>预约超品日直播；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">●</span><span style="color: black;">同期</span>投放<span style="color: black;">微X</span><span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>，引入更多公域流量；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">●</span> 开播时首页发直播推送，强提醒——<span style="color: black;">最后</span>实现开播当天的流量大爆发。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直播中，<span style="color: black;">增多</span>了主播每半小时进粉丝群互动抽奖的环节，<span style="color: black;">同期</span>安排<span style="color: black;">营销</span>入企业<span style="color: black;">微X</span>群，在群里<span style="color: black;">即时</span>与用户沟通，<span style="color: black;">供给</span>购买<span style="color: black;">意见</span>，很好的完成流量的转化和承接。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一套组合拳下来，<span style="color: black;">最后</span>达成超级品牌日直播24小时<span style="color: black;">营销</span>破百万。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/mria4ibg63lBRzMhs0xxxBQpiaWicnDXcFj7tzUKvCF8iaBtTnSnyNyQhB2jBXQicaeCibvFr4CYVicg6BUpJbIuFQJrEw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">以视频号串联起的公域与私域是品牌<span style="color: black;">长时间</span>发展的重要<span style="color: black;">保证</span></span></strong>，<span style="color: black;">况且</span>视频号社交<span style="color: black;">举荐</span>天然带有熟人<span style="color: black;">举荐</span>的信任背书，是品牌的额外财富。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/dlialVnKEJFz17IYb7v3tUxPePAXE7twicZ7rPMH1nzSGOIBqJ93vGccxLc8TTsianZHUCLY28tWjhmib1oh4UJxrg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
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